scholarly journals Does a National Park Enhance the Environment-Friendliness of Tourists as an Ecotourism Destination?

Author(s):  
Eunseong Jeong ◽  
Taesoo Lee ◽  
Alan Dixon Brown ◽  
Sara Choi ◽  
Minyoung Son

Governments have designated national parks to protect the natural environment against ecosystem destruction and improve individuals’ emotional and recreational life. National parks enhance environment-friendly awareness by conducting ecotourism activities and individuals with environment-friendly awareness are inclined to continue to visit national parks as ecotourism destinations. The New Environmental Paradigm (NEP) is a widely used measure of environmental concern, suitable for measuring the environment-friendly attitude and revisit intention of visitors of national parks. Therefore, the study carried out structural equation modeling (SEM) to investigate the relationship between the NEP, national park conservation consciousness and environment-friendly behavioral intention. Based on the results, an implication is presented to induce national parks to cultivate individual environment-friendly awareness and for visitors to pursue sustainable, environment-friendly tourism behavior. The findings indicate that national parks are to expand educational programs and facilities for eco-tourists visiting national parks to maintain a balanced relationship between themselves and nature and have a strong environmental awareness to preserve the natural environment.

2021 ◽  
pp. 109634802110200
Author(s):  
Yi-Ju Lee ◽  
I-Ying Tsai ◽  
Te-Yi Chang

This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth.


Author(s):  
Friska Mastarida ◽  
Farida Jasfar ◽  
Hamdy Hady

Aims: This study aims to investigate the effect of consumer awareness influenced by knowledge, religiosity, and subjective norm on behavioral intention to buy halal food products in Indonesia. Methodology: Structural equation modeling methods were used in hypothesis testing. Results: The eight tests show no causal relationship between Knowledge and Behavioral Intention. This means that Knowledge does not significantly influence Behavioral Intention to buy halal products. Furthermore, Knowledge, Religiosity, and Subjective Norm have a significant simultaneous influence on Attitude. Similarly, Knowledge, Religiosity, Subjective Norm, and Attitude have a significant concurrent influence on Behavioral Intention.  Conclusion: In scientific development, theoretical contributions in halal food are carried out by adding variables, including halalness value creation quality to develop a sustainable halal ecosystem. However, further research should be conducted, especially in the value creation process using another grand supporting theory. Novelty: This study uses quantitative analysis by providing a new conceptual model and the relationship between variables based on consumer culture theory as a novelty.


2015 ◽  
Vol 2 (2) ◽  
pp. 100
Author(s):  
Aria Gusti ◽  
B Isyandi ◽  
Syaiful Bahri ◽  
Dedi Afandi

This studi examined the behavioral intention of sustainable waste management inelementary school student using the framework of Theory of Planned Behavior. The objectiveof this study was to know the relationship of knowledge, attitude, and the behavioral intentionof sustainable waste management. Population and sample in this study were elementaryschool students in the Padang City, West Sumatra. The data collected for this study wereanalyzed using Structural Equation Modeling (SEM). The results of this study stated that theknowledge about sustainable waste management has a significant relationship with attitudestowards sustainable waste management. Knowledge and attitudes towards sustainable wastemanagement had a significant association with the behavioral intention of sustainable wastemanagement. These findings have important implications for the school as well as for policymakers. 


2016 ◽  
Vol 15 (3) ◽  
pp. 821 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Edgard Monforte Merlo ◽  
Dirceu Da Silva

<p>O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um <em>survey</em> com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do <em>software</em> SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).</p><p>Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor.</p><p> </p><p align="center"><strong><em>The relationship of environmental concern with green products consumer in retail</em></strong></p><p> </p><p align="center"><em>Abstract</em></p><p align="center"><em> </em></p><p>The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).</p><p>Keywords:<strong> </strong>Green consumption. Environmental concern. Retail. Consumer behavior.</p>


Author(s):  
Ari Melaning ◽  
I.G.A.K. Giantari

This study aims to explain the effect of perceived usefulness, and perceived ease of use, on attitude toward using, and behavioral intention of use at BRI banks Denpasar. The technique used to test the research hypothesis uses Structural Equation Modeling (SEM) analysis techniques using SMARTPLS assistance, using IBM SPSS Statistics 22. The population in this study were all BRI Bank customers in Denpasar who used Internet Banking, the number of samples in this study was 150 respondents, who were taken using Purposive Sampling techniques. The results showed that (1) the attitude toward using had a positive and significant effect on the behavioral intention of use (2) perceived ease of use had a positive and significant effect on attitude toward using (3) perceived usefulness had a positive and significant effect on the behavioral intention of use. (4) perceived ease of use has a positive and significant effect on the behavioral intention of use (5) perceived usefulness has a positive and significant effect on attitude toward using. (6) attitude toward using can mediate the relationship between perceived usefulness to the behavioral intention of use. (7) the attitude toward using can mediate the relationship between perceived ease of use on the behavioral intention of use.


2019 ◽  
Vol 11 (3) ◽  
pp. 559 ◽  
Author(s):  
Zhenshan Xu ◽  
Hong Zhang ◽  
Chunhui Zhang ◽  
Man Xu ◽  
Nan Dong

As a crucial part of cultural tourism, museums can represent the cultural image of a destination. From the perspective of emotion, this study adopted structural equation modeling to examine the correlation between emotion, museum image, and behavioral intention of tourists. Additionally, the mediating effects of cognitive motivation (overall stratification) and emotional motivation (positive and negative emotion) on the paradigm of "museum image–behavioral intention" were compared and analyzed. This research was undertaken at three museums in Xi’an, China, with 893 valid questionnaires collected. The results showed that the image of the museum has a significant impact on tourists' emotions and a significant positive impact on overall satisfaction and behavioral intention. Moreover, tourists' emotions significantly influence the overall satisfaction and behavioral intention; they play different mediating effects between museum image and behavioral intention. Finally, managerial and theoretical implications were discussed.


2019 ◽  
Vol 11 (16) ◽  
pp. 4308 ◽  
Author(s):  
Jana Hojnik ◽  
Mitja Ruzzier ◽  
Maja Konečnik Ruzzier

Transition to sustainability is a long-term challenge which should also actively engage consumers, as consumption causes environmental stress. In order to understand how consumers adopt eco-products, we conducted an extensive literature review of green consumerism and presented findings of 47 previous research works. In addition, this study’s aim was to explore whether consumers remain only concerned about the environment or whether they actually make a difference. Moreover, we examined gender differences. Because the relationship between consumers’ environmental concern and purchase intention is not straightforward, we aimed to explore the effect of consumers’ environmental concern on their purchase intention. The purpose of this paper was to explore how consumers’ familiarity with and consciousness of eco-products and their perceived sense of environmental responsibility mediate the relationship between consumers’ environmental concern and their purchase intention. We used structural equation modeling to test the proposed conceptual model based on a sample of 705 Slovenian consumers. Our findings suggest that all the above-mentioned constructs mediate the relationship between consumers’ environmental concern and their purchase intention in relation to eco-products. However, consumers’ consciousness of eco-products has the greatest effect in channeling environmental concern into purchase intention of eco-products. In addition, the findings indicate that female consumers express greater environmental concern, consciousness of eco-products, and perceived environmental responsibility than male consumers. The paper concludes with policy and managerial implications, theoretical implications, limitations of the study, and future research directions based on the findings of consumers’ perspectives.


2020 ◽  
Vol 10 (1) ◽  
pp. 111
Author(s):  
Endi Rekarti ◽  
Budi Suharjo ◽  
Rita Nurmalina ◽  
Setiadi Djohar

Higher education institutions provide educational service that involves high intensity of interaction between lecturers and students. The relationship of a lecturer with the university determines the quality of the education that will be given to students. Exchanges that occur between lecturers and the higher education organizations, such as internal marketing activities, cannot be considered merely as a simple transactional economic process since educational role contains social elements in it. Relationship among university lecturers certainly plays an important role in determining lecturers' behavioral intention in conducting their academic tasks. This study is aimed to analyze the mediating role on the relationship quality of lecturers-college  in marketing process where the effect of internal marketing offerings on Academic Behavioral Intention. With an online survey of 256 private university lecturers, this research seeks to analyze the magnitude of influence of the quality of Lecturer Connectivity on Academic Behavior Intention of lecturers. Data analysis was performed by utilizing Structural Equation Modeling with Lisrel software. Results have shown that the effect of the internal marketing mix towards Academic Behavioral Intention seemed to be greater through relationship quality  in comparison to its direct influence.


2017 ◽  
Vol 2 (6) ◽  
pp. 177 ◽  
Author(s):  
Nurhazirah Hashim ◽  
Ahasanul Haque

Guest experience studies and the consequences towards behavioral intention play a significant role in the success of resort industry. Hence, this study attempts to investigate the relationship between service experience equity and behavioral intention at eco-resorts. This study also aims to discover the new experience and phenomenon of ecotourism particularly in eco-resort setting in Malaysia. The result of the hypotheses is tested using partial least square of structural equation modeling (PLS-SEM) and several conclusions were achieved. Noticeably, the service experience equity perceived by eco-resorts’ guests showed significant influence their behavioral intention in staying at eco-resorts.


2019 ◽  
Vol 13 (1) ◽  
pp. 17-28 ◽  
Author(s):  
Muhammad Imran Malik ◽  
Faisal Nawaz Mir ◽  
Saddam Hussain ◽  
Shabir Hyder ◽  
Asim Anwar ◽  
...  

Purpose This paper aims to examine the mediating role of environmental concern in the relationship of green purchase awareness and purchasing behavior of fast food consumers keeping in view the theory of planned behavior. Design/methodology/approach A quantitative, cross-sectional design is used by collecting primary responses through a validated questionnaire. In all, 1,008 male and female buyers of fast food were sampled. Structural equation modeling is applied. Findings The results revealed that green purchase awareness has a positive relationship with green purchase behavior, and environmental concern has no mediation in the relationship. Upon having awareness, the respondents adopted green or pro-environmental behavior, but at the same time, they were found having least concern for the protection of environment. Research limitations/implications This is a cross-sectional study with questionnaire. Multiple sources of data collection results in weakening self-reporting bias. Practical implications Implications count toward individuals, enterprises and society at general. Originality/value The study highlights the issue of not having concern for the protection of the environment even after having green purchase awareness. This is the first time the environmental concern is examined as a mediator in the selected relationship. The contradictory results of having no environmental concern differentiate this study from others.


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