A case study on cell-phone preferential color using Korea Standard Color Analysis - Focusing on 20-30 ages consumer in the emotional consumption generation -

Affective product design, which concentrates on customers’ affective responses and aspirations, is arousing increasing attention. In this paper, ordinal probit regression (OPR) is introduced into this field to discover mapping knowledge from design elements to customer affect, and a comparative study is always recommended between OPR and ordinal logistic regression (OLR) for available data to choose a better fitted model. The discovered mapping relations could facilitate the handling of affective information and assist the designer to make trade-off decisions. A case study of cell phone design was conducted. Four generic affective dimensions and six key product attributes of the cell phone were identified. OPR and OLR were applied successively to reveal the quantitative relations from design elements to customer affect. For the two models, five classes of indexes were compared. The findings show that OLR is superior to OPR to fit the collected data.

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SPEECH ACT EXPRESSIONS IN THE ADVERTISEMENTS ON TELEVISION: A Case Study of Three Advertisements Both Food & Health Products and Cell-Phone Provider

Jurnal Bahasa Inggris Terapan ◽

10.35313/jbit.v2i1.1281 ◽

2016 ◽

Vol 2 (1) ◽

pp. 15-27

Author(s):

Puspita Halim

Keyword(s):

Speech Acts ◽

Cell Phone ◽

Qualitative Method ◽

Speech Act ◽

Data Sources ◽

Health Product ◽

Presentation Style ◽

Emotional Tone ◽

Health Products

The study entitled “Speech Act Expressions in the Advertisements on Television: A Case Study of Three Advertisements Both Food & Health Products and Cell-phone Provider” seeks to illuminate the types of speech acts based on Searle (1979) and the approaches of advertisements proposed by Book and Schick (1996). This study mainly uses a qualitative method to analyze the collected data in this research. The data sources are in the form of verbal texts, namely, statements of the speaker’s dialogue and narration both Food & Health Product and cell-phone provider advertisements. These advertisements were taken from several private TV stations aired during 1st March – 30th April 2010. The three advertisements were selected and categorized into four styles, namely, dramatizations, demonstrations, presentations, and testimonials. These commercials were classified into three tones, namely, factual, emotional, and humorous. Furthermore, the research was conducted to investigate the types of speech acts expressed in these different styles and tones of advertisements, namely representatives, directives, commissives, expressive, and declaratives. The study has discovered three tones within testimonial, demonstration, and presentation styles. Furthermore, it has exposed one emotional tone within presentation style. And two factual tones within testimonial and demonstration styles. This research has obtained linguistic notion and comprehension for students who are engaged in learning speech act expression in several utterances, mainly advertisements. Keywords: speech act, advertisement, style, tone

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Prospect for Cell Phones as Instructional Tools in the EFL Classroom: A Case Study of Jahangirnagar University, Bangladesh

English Language Teaching ◽

10.5539/elt.v4n1p105 ◽

2011 ◽

Vol 4 (1) ◽

pp. 105 ◽

Cited By ~ 17

Author(s):

Roksana Begum

Keyword(s):

Language Learning ◽

Cell Phone ◽

Teaching And Learning ◽

Cell Phones ◽

Point Of View ◽

Instructional Tool ◽

Instructional Tools ◽

Teacher Interviews ◽

Mobile Assisted Language Learning

AbstractThough mobile assisted language learning is an important issue in ELT in many countries, Bangladesh is far away from this method of learning. The present paper has focused on the mobile assisted language learning where the author has tried to explore the potential of cell phone usages as instructional tool in EFL classroom of Bangladesh. The researcher conducted a case study on Jahangirnagar University of Bangladesh. Some undergraduate EFL students participated in the study as subjects. To find out the benefits and challenges of using cell phones in the classroom, some SMS based class tests were conducted where the teachers sent mobile SMS to students as a means of instruction for teaching appropriate use of preposition and to find out the efficacy of SMS based class, a test was also taken via SMS and students also replied and students were given feedback through SMS. After that, students and teachers opinion regarding the cell phone usages; its benefits and inhibiting factors for the implementations in the EFL classroom are collected through students’ questionnaire, teacher interviews and classroom observation reports. The research results imply that cell phone has great potential as instructional tool despite some challenges that can be solved by the sincere attempts of the authority, teachers and by changing the ethical point of view that consider cell phones as mere a disturbing factor in the classroom. Some probable solutions for the challenges of using cell phone in the class are also presented. The study will be beneficial for educators of Bangladesh and many developing countries like Bangladesh. It will also be supportive for the EFL teachers and students who are always pursuing for more innovative way for teaching and learning English. Such studies are rare in Bangladesh, though some studies regarding m-learning are done by some researchers previously.

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