A Comparative Study of Ordinal Probit and Logistic Regression for Affective Product Design

2012 ◽  
Vol 452-453 ◽  
pp. 642-647 ◽  
Author(s):  
Zhen He ◽  
Du Wu
Keyword(s):  
Logistic Regression ◽  
Comparative Study ◽  
Product Design ◽  
Cell Phone ◽  
Probit Regression ◽  
Design Elements ◽  
Affective Information ◽  
Affective Dimensions ◽  
Ordinal Probit

Affective product design, which concentrates on customers’ affective responses and aspirations, is arousing increasing attention. In this paper, ordinal probit regression (OPR) is introduced into this field to discover mapping knowledge from design elements to customer affect, and a comparative study is always recommended between OPR and ordinal logistic regression (OLR) for available data to choose a better fitted model. The discovered mapping relations could facilitate the handling of affective information and assist the designer to make trade-off decisions. A case study of cell phone design was conducted. Four generic affective dimensions and six key product attributes of the cell phone were identified. OPR and OLR were applied successively to reveal the quantitative relations from design elements to customer affect. For the two models, five classes of indexes were compared. The findings show that OLR is superior to OPR to fit the collected data.

PERSIAN GARDENS IN COLD AND DRY CLIMATE: A CASE STUDY OF TABRIZ’S HISTORICAL GARDENS

2016 ◽  
Vol 10 (3) ◽  
pp. 193
Author(s):  
Ahad Nejad Ebrahimi ◽  
Farnaz Nazarzadeh ◽  
Elnaz Nazarzadeh
Keyword(s):  
Comparative Study ◽  
Water Supply ◽  
Field Study ◽  
Cold Climate ◽  
Natural Substrate ◽  
Garden Design ◽  
Climate Conditions ◽  
North West ◽  
Special Expertise

Throughout history, gardens and garden designing has been in the attention of Persian architects who had special expertise in the construction of gardens. The appearance of Islam and allegories of paradise taken from that in Koran and Saints’ sayings gave spirituality to garden construction. Climate conditions have also had an important role in this respect but little research has been done about it and most of the investigations have referred to spiritual aspects and forms of garden. The cold and dry climate that has enveloped parts of West and North West of Iran has many gardens with different forms and functions, which have not been paid much attention to by studies done so far. The aim of this paper is to identify the features and specifications of cold and dry climate gardens with an emphasis on Tabriz’s Gardens.  Due to its natural and strategic situation, Tabriz has always been in the attention of governments throughout history; travellers and tourists have mentioned Tabriz as a city that has beautiful gardens. But, the earthquakes and wars have left no remains of those beautiful gardens. This investigation, by a comparative study of the climates in Iran and the effect of those climates on the formation of gardens and garden design, tries to identify the features and characteristics of gardens in cold and dry climate. The method of study is interpretive-historical on the basis of written documents and historic features and field study of existing gardens in this climate. The results show that, with respect to natural substrate, vegetation, the form of water supply, and the general form of the garden; gardens in dry and cold climate are different from gardens in other climates.

An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism

2018 ◽  
Vol 3 (7) ◽  
Author(s):  
Natapon Anusorntharangkul ◽  
Yanin Rugwongwan
Keyword(s):  
Environmental Design ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Point Of View ◽  
Local Identity ◽  
Design Elements ◽  
Resources Management ◽  
The North ◽  
North Eastern

The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. 

Towards a taxonomy of intergenerational knowledge transfer practices

2018 ◽  
Vol 25 (2) ◽  
pp. 81-91
Author(s):  
Kerstin Kuyken ◽  
Mehran Ebrahimi ◽  
Anne-Laure Saives
Keyword(s):  
Knowledge Transfer ◽  
Comparative Study ◽  
Design Methodology ◽  
Qualitative Case Study ◽  
High Tech ◽  
Content Type ◽  
Case Study Design ◽  
Younger Workers ◽  
Intergenerational Knowledge

Purpose This paper aims to develop a better understanding of intergenerational knowledge transfer (IKT) practices by adopting a context-related and comparative perspective. Design/methodology/approach A qualitative case study design involving 83 interviews and non-participative observation in German and Quebec organizations has been chosen. Findings Two distinctive archetypes of IKT emerge from both national contexts: “we-individualizing” (Germany) and “I-connecting” (Quebec), leading to an eightfold taxonomy of IKT practices. Research limitations/implications This research is limited to young and senior workers and to high-tech sectors. Originality/value Comparative and inductive study of IKT, adaptation of IKT practices to national contexts, retaining younger workers. This inductive and comparative study allows a better adaptation of IKT practices to national contexts and therefore a better retention of younger workers.

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