SPEECH ACT EXPRESSIONS IN THE ADVERTISEMENTS ON TELEVISION:  A Case Study of Three Advertisements Both Food &  Health Products and Cell-Phone Provider

The study entitled “Speech Act Expressions in the Advertisements on Television: A Case Study of Three Advertisements Both Food & Health Products and Cell-phone Provider” seeks to illuminate the types of speech acts based on Searle (1979) and the approaches of advertisements proposed by Book and Schick (1996). This study mainly uses a qualitative method to analyze the collected data in this research. The data sources are in the form of verbal texts, namely, statements of the speaker’s dialogue and narration both Food & Health Product and cell-phone provider advertisements. These advertisements were taken from several private TV stations aired during 1st March – 30th April 2010. The three advertisements were selected and categorized into four styles, namely, dramatizations, demonstrations, presentations, and testimonials. These commercials were classified into three tones, namely, factual, emotional, and humorous. Furthermore, the research was conducted to investigate the types of speech acts expressed in these different styles and tones of advertisements, namely representatives, directives, commissives, expressive, and declaratives. The study has discovered three tones within testimonial, demonstration, and presentation styles. Furthermore, it has exposed one emotional tone within presentation style. And two factual tones within testimonial and demonstration styles. This research has obtained linguistic notion and comprehension for students who are engaged in learning speech act expression in several utterances, mainly advertisements. Keywords: speech act, advertisement, style, tone

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TINDAK TUTUR LANGSUNG TIDAK LITERAL PADA KELUARGA BATIH YANG BERBAHASA MELAYU MANADO

Jurnal Pendidikan Bahasa dan Sastra ◽

10.17509/bs_jpbsp.v13i2.285 ◽

2013 ◽

Vol 13 (2) ◽

pp. 118

Author(s):

Grace Luntungan

Keyword(s):

Speech Acts ◽

Research Method ◽

Qualitative Method ◽

Speech Act ◽

Nuclear Family ◽

Different Response

Abstrak Tindak Tutur Langsung Tidak Lateral pada Keluarga Batih yang Berbahasa Melayu Manado. Komunikasi dalam lingkungan keluarga Batih yang berbahasa Melayu Manado tidak terlepas dari tindak tutur langsung tidak literal. Bentuk tindak tutur dan maksud dari penutur dapat menimbulkan tanggapan atau reaksi yang berbeda-beda. Setiap tindak tutur dapat mencerminkan banyak hal. Penelitian ini bertujuan untuk mendeskripsikan tindak tutur langsung tidak literal pada keluarga Batih yang berbahasa Melayu Manado, dan menjelaskan cerminan dari tindak tutur yang muncul dalam komunikasi di lingkungan keluarga Batih. Metode penelitian yang digunakan adalah metode kualitatif dalam bentuk studi kasus pada sebuah keluarga Batih yang terdiri dari ayah, ibu, anak laki-laki dan anak perempuan. Hasil penelitian menunjukkan bahwa tindak tutur langsung tidak literal muncul dalam bentuk kalimat berita, kalimat perintah dan kalimat tanya. Tuturan yang menggunakan kata kita dan ngana mencerminkan dua corak relasi di antara sesama anggota keluarga Batih, yakni corak relasi egaliter dan corak relasi hierarkhis.Kata kunci: Tindak tutur langsung tidak literal, keluarga Batih, Bahasa Melayu Manado AbstractDirect Nonliteral Speech Act in the Nuclear Family that Uses Manado Malay. Communication within the nuclear family that uses Manado Malay cannot be disengaged from the direct nonliteral speech act. The form of speech acts and the intention of the speaker could cause a different response or reaction. Each speech act can reflect many things. This study aims to describe the direct nonliteral speech act in the nuclear family that uses Manado Malay,and to explains the reflection of speech acts that may appear in daily communication among the nuclear family. The research method used is qualitative method in form of case study for a nuclear family which consists of father, mother, son and daughter. The results show that the direct nonliteral speech act are appeared in affirmative sentences, imperative sentences and interrogative sentences. The speech act using the word “kita” and “ngana” reflects two styles of relationship among the nuclear family. Those are the egalitarian relationship and hierarchic relationship. Keywords: Direct nonliteral speech act, nuclear family, Manado Malay

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Conceptions of Speech Acts in the Theory and Practice of Argumentation: A Case Study of a Debate About Advocating

Studies in Logic Grammar and Rhetoric ◽

10.2478/slgr-2014-0003 ◽

2014 ◽

Vol 36 (1) ◽

pp. 79-98 ◽

Cited By ~ 2

Author(s):

Jean Goodwin

Keyword(s):

Natural Resource ◽

Speech Acts ◽

Speech Act ◽

Theory And Practice ◽

Ongoing Debate ◽

Self Reflection ◽

Communication Challenges

Abstract Far from being of interest only to argumentation theorists, conceptions of speech acts play an important role in practitioners’ self-reflection on their own activities. After a brief review of work by Houtlosser, Jackson and Kauffeld on the ways that speech acts provide normative frameworks for argumentative interactions, this essay examines an ongoing debate among scientists in natural resource fields as to the appropriateness of the speech act of advocating in policy settings. Scientists’ reflections on advocacy align well with current scholarship, and the scholarship in turn can provide a deeper understanding of how to manage the communication challenges scientists face.

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ANALYSIS OF APOLOGIES SPEECH ACT IN JAPANESE AND ENGLISH: CONTRASTIVE PRAGMATICS

Humanities & Social Sciences Reviews ◽

10.18510/hssr.2019.7530 ◽

2019 ◽

Vol 7 (5) ◽

pp. 245-255

Author(s):

Diana Kartika

Keyword(s):

Content Analysis ◽

Social Interactions ◽

Qualitative Method ◽

English Language ◽

Qualitative Data ◽

Speech Act ◽

Research Data ◽

Data Sources ◽

Social Situations ◽

Analysis Techniques

Purpose: In everyday life, humans when interacting with others often misunderstands and make apologies. Apologies in Japanese and English have different ways of delivering. Like the expression of apology "sumimasen" in Japanese and "Sorry" in English. This study uses a corpus-based approach to check the variation of apology strategies used in Japanese and English and then analyzed. This study aims to analyze and compare apologies in Japanese and English also study their contextual use. Methodology: The method used in this study is a qualitative method with content analysis techniques consisting of the form of Japanese and English language apologies. Sources of research data are qualitative data sources from examples of Japanese and Bahasa sentences. Main Findings: it can be concluded that the expression of apology in Japanese and English is very diverse. Judging from the origin he said some phrases of apology in Japanese are more likely to be a misconception or misconduct (sumimasen, gomennasai, shitsureishimashita, mooshiwakearimasen, warui). Apologies in Japanese may vary depending on how severe the mistakes have been made and how well a person relates to the person who is the object of the error. Implications/Applications: The findings of this research can help individuals in communication and social interactions. Also, it provides an overview of apology in different settings and social situations.

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SPEECH ACTS ANALYSIS OF DONALD TRUMP’S SPEECH

PROJECT (Professional Journal of English Education) ◽

10.22460/project.v1i2.p125-132 ◽

2019 ◽

Vol 1 (2) ◽

pp. 125

Author(s):

Nura Siti Mufiah ◽

Muhammad Yazid Nur Rahman

Keyword(s):

Speech Acts ◽

Qualitative Method ◽

Speech Act ◽

Speech Act Theory ◽

Donald Trump ◽

Illocutionary Acts ◽

Illocutionary Act ◽

Inaugural Speech ◽

Descriptive Qualitative

This research deals with the types of illocutionary acts in Donald Trump’s Inaugural Speech. The research concerns with illocutionary act produced by Donald Trumps as a President of American. The aim of this research was to analyze the types of illocutionary speech act which was dominantly used in that speech. This research applied descriptive qualitative method and speech act theory by Yule. There were 63 utterances and the percentage of utterances were Representative 46%, Expressive 11%, Directive 16%, Commissive 12,7%, and Declarative 14,3%. The result showed that Donald Trump assert to the audience about the nation will be.It is found that Trump’s speech acts in his speech are intended as statement of fact and assertion. Disscussion of hopes implied in Trump’s speech acts. As seen on the table above, it can be seen that Trump hoped that his audiences would be persuaded to act

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The Pragmatic Study of Speech Act Analysis in Discussion Activities on Speaking Learning

EDUVELOP (Journal of English Education and Development) ◽

10.31605/eduvelop.v3i2.616 ◽

2020 ◽

Vol 3 (2) ◽

pp. 64-72

Author(s):

Widiastuti Muchsin

Keyword(s):

Speech Acts ◽

Qualitative Method ◽

Speech Act ◽

Class Discussion ◽

Research Problems ◽

The Subject ◽

Speech Act Analysis ◽

Perlocutionary Act ◽

Pragmatic Study ◽

Descriptive Qualitative

The research problems of this research is what are the types and functions of speech acts that appear in discussion activities on speaking learning of 3rd semester students of Polytechnic ATI Makassar. The methods in this research is a descriptive qualitative method. The subject of this research is the 3rd semester Politechnic ATI Makassar students in class discussion activities. The results of the study can be described as follows. There are several types of speech acts found. Based on the action objectives of the speaker's perspective, Locutionary act, Illocution act, and perlocutionary act are found. Locutionary speech acts include news, questions and orders. Illocutionary speech acts include assertive, directive, expressive, commissive and declarative illocution

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REPRESENTASI KESANTUNAN TINDAK TUTUR BERBAHASA INDONESIA DALAM PEMBELAJARAN DI KELAS (KAJIAN ETNOGRAFI KOMUNIKASI)

Diksi ◽

10.21831/diksi.v15i2.6601 ◽

2015 ◽

Vol 15 (2) ◽

Author(s):

Syahrul R.

Keyword(s):

High School ◽

Speech Acts ◽

Research Study ◽

Speech Act ◽

Senior High School ◽

Strengthening Effect ◽

Research Findings ◽

Field Notes ◽

Acts 2

This article is about a research study conducted to describe and clarifypoliteness in speech acts using Indonesian in the talk done during a lesson in theclassroom at SMA PMT Hamka, a senior high school in Padang Pariaman,Sumatra Barat, focusing on representations of (1) the forms of politeness in thespeech acts, (2) the functions of politeness in the speech acts, and (3) the strategiesof using politeness in the speech acts. It was a case study with communicationethnography and pragmatics as its starting points. The data consisted of two types:data from utterances and data from field notes. The two types of data, compiled bymeans of recordings, observations, and interviews, were analyzed with aninteractive model of analysis.The research findings are as follows. First, in the context ofrepresentations of the forms of speech-act politeness, it is found that (a) suchrepresentations using Indonesian use the declarative, interrogative, and imperativemodes, (b) the use of the declarative mode represents command, request, advice,and praise, (c) the use of the interrogative mode represents requesting, asking forwhat students have promised, clarifying whether students have understood, andgiving a warning, (d) the use of the imperative mode represents invitation to dosomething, request, and command, (e) a softening of the illocution power is foundin utterances using the declarative and interrogative modes so that the utterancesare felt to be polite, (f) utterances using the interrogative mode, however, tends tohave a strengthening effect on the illocution power so that the utterances are feltless polite. Second, in the context of representations of the functions of speech-actpoliteness, it is found that (a) the functions of politeness in directive acts consist ofrequesting, permitting, advising, commanding, and forbidding functions and (b)the functions of politeness in expressive acts consist of praising and thankingfunctions. Third, in the context of representations of the strategies of speech-actpoliteness, it is found that (a) utterances can be direct, realized in completeimperative form and imperative form with incomplete phrase and (b) utterancescan be indirect by (1) being with expressions of politeness used in a positive way,(2) being with expressions of politeness used in a negative way, and (3) beingunclear.Keywords: politeness, speech act, directive, expressive, classroom instruction120

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Directive Speech Acts in Aisha Saeed’s Novel Amal Unbound

E3S Web of Conferences ◽

10.1051/e3sconf/202131702004 ◽

2021 ◽

Vol 317 ◽

pp. 02004

Author(s):

Amarylis Duta Pertiwi ◽

Mytha Candria ◽

Dwi Wulandari

Keyword(s):

Social Interaction ◽

Social Status ◽

Speech Acts ◽

Social Practice ◽

Qualitative Method ◽

Speech Act ◽

Linguistic Data ◽

Illocutionary Acts ◽

Directive Speech Acts ◽

Directive Speech

Communication within society comprises diverse linguistic choices influenced by social interaction. This study discusses how structures of utterances and types of directive illocutionary acts pertain to the characters’ qualities and non-linguistic factors in Amal Unbound (2018) by Aisha Saeed. This analysis aims to find out the connection between utterances the characters’ qualities such as age, occupation, education, relationship, social status, and non-linguistic factor like the topic or purpose. The underlying theory used in this study is Bach and Harnish’s directive speech act categorization. This study was conducted using qualitative method since it involves discussion on linguistic data (words, phrases, sentences, and utterances). The result of the analysis shows that the utterances of the novel’s characters are affected by the quality they possess and surrounding non-linguistic factors. In conclusion, understanding illocutionary acts open our eyes of the significance of appropriate uses of language in social practice.

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Translation Analysis toward Expressions Mitigating Speech Act of Criticizing in Harper Lee’s to Kill A Mockingbird and Go Set A Watchman

Journal of English Language Teaching and Linguistics ◽

10.21462/jeltl.v3i2.113 ◽

2018 ◽

Vol 3 (2) ◽

pp. 69

Author(s):

Luthfiyah Hanim Setyawati ◽

Mangatur Rudolf Nababan ◽

Djatmika Djatmika

Keyword(s):

Speech Acts ◽

Qualitative Method ◽

Speech Act ◽

Source Text ◽

Translation Technique ◽

Translation Analysis ◽

To Kill A Mockingbird ◽

Translation Techniques ◽

Linguistic Units

Using descriptive qualitative method, this paper aims to identify the forms of mitigation of criticizing speech acts in two novels entitled To Kill a Mockingbird and Go Set A Watchman, to identify translation technique used and to describe the quality of translation of expressions mitigating speech act of criticizing in those novels. Data used were linguistic units (words, phrases, clauses, or sentences) represented mitigation types of criticizing speech act. The findings indicate that there were two mitigation types of speech act criticizing, namely external and internal. Expressions mitigating speech act of criticizing from those novels mainly had an equivalent message in Source Text (ST). Translation techniques applied to translate mitigation forms in criticizing speech act imply the translator’s competence in conveying the message of Source Text. Thus, it will impact on shifting meaning or even level of politeness.

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Netizens’ Responses towards the Covid-19 Pandemic Text: A Study of Speech Acts and Their Contents

Journal of Pragmatics Research ◽

10.18326/jopr.v2i2.178-201 ◽

2020 ◽

Vol 2 (2) ◽

pp. 177-200

Author(s):

Laily Rahmatika ◽

Agus Budi Wahyudi

Keyword(s):

Social Media ◽

Data Analysis ◽

Speech Acts ◽

Speech Act ◽

Research Data ◽

Data Sources ◽

Distribution Method ◽

Illocutionary Acts ◽

Corona Virus ◽

Equivalent Method

The case of increasing the corona-virus cluster circulating on social media has reaped various responses from netizens. The research objectives: (1) Determine the form of speech acts in netizens’ responses towards the Covid-19 pandemic text (2) Describe the content in netizens’ responses towards the Covid-19 pandemic text. The research data are in the form of sentences (speech acts) and sentences containing the substance or content of the netizens’ responses. Data sources are as many as 180 netizens’ responses on Instagram and Facebook. The data are collected by reading and taking notes of techniques. The method of data analysis is using a distribution method which is dividing the elements directly and the equivalent method with pragmatic techniques. The results: First, speech acts in netizens’ responses as locutionary acts, illocutionary acts, and perlocutionary acts. Second, the content responses from netizens. i. optimistic ii. pessimistic iii. neutral.Keywords: Netizens Response, Covid-19, Speech act, Content

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PENGEMBANGAN TINDAK TUTUR ILOKUSI DALAM AKTIVITAS PEMBELAJARAN DOSEN PENGAMPU PELAKSANA AKADEMIK MATA KULIAH UNIVERSITAS (PAMU)

Pujangga ◽

10.47313/pujangga.v4i2.706 ◽

2019 ◽

Vol 4 (2) ◽

pp. 112

Author(s):

Silvia Ratna Juwita ◽

Linda Purnamasasri

Keyword(s):

Content Analysis ◽

Learning Process ◽

Speech Acts ◽

Qualitative Method ◽

Speech Act ◽

Learning Activities ◽

First Year ◽

Reference Book ◽

Language Research ◽

Bahasa Indonesia

ABSTRAK Pengembangan Tindak Tutur Ilokusi dalam Aktivitas Pembelajaran Dosen Pengampu Pelaksana Mata Kuliah Universitas (PAMU) Universitas Esa Unggul Jakarta merupakan penelitian kebahasaan yang dilakukan oleh dosen pengampu mata kuliah Bahasa Indonesia dan Bahasa Inggris. Penelitian ini berfokus pada tindak tutur (speech act) yang ada pada penyampaian materi yang disampaikan oleh Dosen Pengampu Pelaksana Mata Kuliah Universitas (PAMU) Universitas Esa Unggul Jakarta, yang tergolong sebagai dosen baru atau pemula (tahun pertama). Roadmap penelitian ini berlangsung selama 1 tahun dengan perluasan cakupan wilayah objek penelitian bila dilanjutkan dalam 3 tahun ke depan. Penelitian ini merupakan analisis isi dari pendekatan kualitatif dari data berupa tindak tutur asertif, direktif, ekspresif, komisif, dan deklaratif dalam penuturan dosen pemula pada aktivitas pembelajaran di Universitas Esa Unggul Jakarta yang menjadi sumber penelitian sehingga dikatakan temuan penelitian ini adalah tindak tutur ilokusi pada dosen pemula pengampu Pelaksana Mata Kuliah Umum (PAMU). Hasil luaran dari penelitian ini diharapakan berupa jurnal publikasi dan buku sebagai pengantar tentang tindak tutur yang digunakan dalam aktivitas pembelajaran bagi dosen pemula (tahun pertama) mengajar di Universitas Esa Unggul Jakarta.Kata Kunci: tindak tutur, dosen, pembelajaran, bahasaABSTRACTThe Development of the Illocusion Speech Act in Learning Activities of the Lecturers who teach the General Subjects at PAMU Esa Unggul University Jakarta” is a language research which is done by the bahasa Indonesia and English lecturers. This research is focused on speech act which is used to share the materials by the lecturers from PAMU (Pengampu Pelaksana Mata Kuliah Universitas) Universitas Esa Unggul Jakarta. It is focused on the new lecturers or beginner lecturers (1st year). The Roadmap research is for 1 year which is included to the object research that can be continued for next three years. This research is the content analysis to the qualitative method from collecting data such as the assertive, directive, commissive, expressive, declarative speech acts related to the lecturers speech in the learning activities from Esa Unggul University so the research will find the research in illocution speech act from the beginner lecturers of PAMU.Hopely, the output of this research will be in a publication journal and reference book about the speech act in the learning activities for the beginner lecturers (first year) at Esa Unggul University Jakarta. Keywords: speech act, lecturers, learning process, language

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