Technology Scanning: A Business Process that Fills the Gap between Market Orientation and Performance by Facilitating Innovation

2007 ◽  
Author(s):  
M. Shahedul Alam ◽  
Rod B. McNaughton
2019 ◽  
Vol 13 (1) ◽  
pp. 29-48 ◽  
Author(s):  
Abdullah Al Mamun ◽  
Syed Ali Fazal ◽  
Rajennd Muniady

Purpose This study aims to examine the effect of entrepreneurial skills, market orientation, sales orientations and networking on entrepreneurial competency and performance of micro-enterprises in Kelantan, Malaysia. Design/methodology/approach Adopting a cross-sectional design, this paper collected data through structured interviews from 403 micro-entrepreneurs from “Majlis Amanah Rakyat,” Kelantan and “Majlis Agama Islam dan Adat Istiadat,” Kelantan. Findings The findings reveal that entrepreneurial skills, market orientation and networking have a positive effect on entrepreneurial competency. Then, entrepreneurial competency, entrepreneurial skills and networking have a positive effect on enterprise performance. The findings show a significant mediation effect of entrepreneurial competency on the relationships between entrepreneurial skills, market orientation and networking and enterprise performance. Originality/value Addressing the understudied “human factor” in entrepreneurship, this paper extends the resource-based view and enriches the existing entrepreneurship literature in Malaysia. It provides useful insights into the improvement of micro-enterprise performance, which is crucial for promoting entrepreneurial activities and for enhancing socio-economic conditions among low-income households in Malaysia. Thus, the government and developmental organizations should focus on the development of entrepreneurial skills, market-oriented approach, networking traits and entrepreneurial competencies and subsequently encourage poor households to perform entrepreneurial activities.


2019 ◽  
Vol 11 (2) ◽  
pp. 102
Author(s):  
Caroline Osuagwu

Market orientation is the business idea that sees the customer, consumer or client as the centre of business activities. It is one of the strategies that may lead to the achievement of efficiency and effectiveness in many organizations. It has relevance for all sectors in an economy. This paper undertakes a review of market orientation literature pertaining to conceptualizations, components and performance impacts. Based on the literature review, the paper develops a conceptual framework and suggests likely areas for future research efforts.


This chapter explores the concept of infoprocess. Concepts of process in various disciplines are examined in preparation to conceptualizing process from the management and IS perspectives. Business Process Reengineering (BPR) and Business Process Management (BPM) are discussed as the approaches relevant for IS research. The discussion proceeds to infoprocess (short for “informing process”), which is defined in terms of interrelated informing activities that deliver an outcome to a customer. The concept of infoprocesses involves aspects of data, cognition, and their intersection that results in information. Many organizational processes are infoprocesses, or have infoprocess segments. An analytical framework that applies to business process and infoprocess alike is elaborated. It includes two essential segments—design and performance. Infoprocess design is discussed in terms of composition, coordination, complexity, flexibility, and technology. Infoprocess performance is discussed in terms of process time, costs, and customer value. Process design determines process performance. Better performance can be achieved by optimizing each design aspect. Ensuing discussion covers the process-centered organization in conjunction with Enterprise Resource Planning systems and the BPR methodology. Challenges of BPR are examined and contrasted to the BPM approach. In the second part of the chapter, attention turns to the role of process approach in advanced forms of organizing. The virtual organization is discussed and expanded with exploring virtualness at large and a model of Tree of Virtual Life. Next, organizations enabling e-commerce and the mobile enterprise are examined from the process perspective. The discussion concludes by looking at potential perils of the process approach framed as a collision of different concepts of time.


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