Living in an Age of Distraction: Multitasking and Simultaneous Media Use and the Implications for Advertisers

2005 ◽  
Author(s):  
Neil Alperstein

2018 ◽  
Vol 13 (2) ◽  
pp. 119-141
Author(s):  
Tang Tang ◽  
Roger Cooper


2016 ◽  
Vol 4 (3) ◽  
pp. 185-198 ◽  
Author(s):  
Markus Stauff

This article argues that television’s resilience in the current media landscape can best be understood by analyzing its role in a broader quest to organize attention across different media. For quite a while, the mobile phone was considered to be a disturbance both for watching television and for classroom teaching. In recent years, however, strategies have been developed to turn the second screen’s distractive potential into a source for intensified, personalized and social attention. This has consequences for television’s position in a multimedia assemblage: television’s alleged specificities (e.g. liveness) become mouldable features, which are selectively applied to guide the attention of users across different devices and platforms. Television does not end, but some of its traditional features do only persist because of its strategic complementarity with other media; others are re-adapted by new technologies thereby spreading televisual modes of attention across multiple screens. The article delineates the historical development of simultaneous media use as a ‘problematization’—from alternating (and competitive) media use to multitasking and finally complementary use of different media. Additionally, it shows how similar strategies of managing attention are applied in the ‘digital classroom’. While deliberately avoiding to pin down, what television is, the analysis of the problem of attention allows for tracing how old and new media features are constantly reshuffled. This article combines three arguments: (1) the second screen is conceived of as both a danger to attention and a tool to manage attention. (2) To organize attention, the second screen assemblage modulates the specific qualities of television and all the other devices involved. (3) While being a fragile and often inconsistent assemblage, the second screen spreads its dynamics—and especially the problem of attention—far beyond television, e.g. into the realm of teaching.



2012 ◽  
Vol 40 (4) ◽  
Author(s):  
Evelien D’heer ◽  
Steve Paulussen ◽  
Cédric Courtois

Multiple screens in the living room: a study on simultaneous media use Multiple screens in the living room: a study on simultaneous media use Today’s (home) media environment is becoming increasingly saturated. Smartphones, tablets and laptops enter our living rooms and possibly alter our television viewing experience. In this paper, we want to grasp to what extent the use and role of television changes in the presence of multiple mobile media technologies. Through a multi-method approach we explore TV viewing behavior in a media-rich living room. Survey results indicate that the ownership of multiple media technologies in the home environment promotes their use whilst watching television. In addition, in-depth interviews reveal that in these media-rich living rooms media consumption becomes both more individualized and more social. According to the interviewees, social interaction within the living room has not decreased, but rather complemented with online conversations. These conversations can be in accordance (or congruent) with television content, but most of the time they are unrelated (or incongruent).



2017 ◽  
Vol 29 (3) ◽  
pp. 126-136 ◽  
Author(s):  
Robin L. Nabi ◽  
Debora Pérez Torres ◽  
Abby Prestin

Abstract. Despite the substantial attention paid to stress management in the extant coping literature, media use has been surprisingly overlooked as a strategy worthy of close examination. Although media scholars have suggested media use may be driven by a need to relax, related research has been sporadic and, until recently, disconnected from the larger conversation about stress management. The present research aimed to determine the relative value of media use within the broader range of coping strategies. Based on surveys of both students and breast cancer patients, media use emerged as one of the most frequently selected strategies for managing stress across a range of personality and individual difference variables. Further, heavier television consumers and those with higher perceived stress were also more likely to use media for coping purposes. Finally, those who choose media for stress management reported it to be an effective tool, although perhaps not as effective as other popular strategies. This research not only documents the centrality of media use in the corpus of stress management techniques, thus highlighting the value of academic inquiry into media-based coping, but it also offers evidence supporting the positive role media use can play in promoting psychological well-being.





Dreaming ◽  
2018 ◽  
Vol 28 (2) ◽  
pp. 169-192 ◽  
Author(s):  
Jayne Gackenbach ◽  
Yue Yu ◽  
Ming-Ni Lee


2008 ◽  
Author(s):  
Michele Bertocci ◽  
Jennifer Silk ◽  
Erika E. Forbes ◽  
Francesca Carpentier ◽  
Roger D. Klein ◽  
...  


2011 ◽  
Author(s):  
Rowell Huesmann ◽  
Paul Boxer ◽  
Tom Johnson ◽  
Wendy Garrard ◽  
Maureen O'Brien


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