A SWOT Analysis of Medical Tourism: India and South Korea

Author(s):  
Lydia L. Gan ◽  
Hongwei Song

Author(s):  
Arkady Nikolaevich Daykhes ◽  
Vladimir Anatolievich Reshetnikov ◽  
Olga Aleksandrovna Manerova ◽  
Ilya Aleksandrovich Mikhailov

Aim of the study. Analysis of medical tourism’s organizational features based on the example of the large medical organizations in the United Kingdom, South Korea, Italy and China. Materials and methods. The data were collected by the authors by interviewing the heads of medical organizations and their deputies in the United Kingdom, South Korea, Italy and China (3–4 respondents per medical organization) using the developed questionnaire to identify the main mechanisms and tools for organizing the export of medical services. SWOT-analysis (Strengths; Weaknesses; Opportunities; Threats) was performed in order to comprehensively evaluate the received information. Results. Along with weaknesses and threats that slow down the development of medical services exports, strengths (internal factors) and opportunities ( external factors) that contribute to the development of medical tourism were also identified: the widespread popularity of the brand of medical organizations abroad which is associated with the provision of premium medical services; versatility and ability to conduct high-tech surgical operations; the presence of a separate premium class building and an international department for working with foreign patients and promoting a medical organization in the world market; well-established business relationships with assistance companies; foreign medical personnel who speak foreign languages and possess necessary skills to treat foreign patients; developed electronic medical care system; developed system of quality control of medical care; the presence of branches in other countries; the presence of a medical visa in the system of legislation; established cooperation with many countries at the embassy level; state licensing and accreditation for the provision of medical services to foreign citzens; the availability of a state website on the provision of medical assistance to foreign citizens; the possibility of the age of value added tax. Conclusion. We identified main patterns in the organization of export of medical services that can be applied to develop this direction in medical organizations of the Russian Federation during the analysis the strengths and weaknesses of four large medical organizations abroad, as well as external factors that affect the work of these medical organizations.



2015 ◽  
Vol 59 (6) ◽  
pp. 619-636 ◽  
Author(s):  
Eddy S. Ng ◽  
Irene Bloemraad
Keyword(s):  


2017 ◽  
Vol 30 (8) ◽  
pp. 668-679 ◽  
Author(s):  
Puneeta Ajmera

Purpose Organizations have to evaluate their internal and external environments in this highly competitive world. Strengths, weaknesses, opportunities and threats (SWOT) analysis is a very useful technique which analyzes the strengths, weaknesses, opportunities and threats of an organization for taking strategic decisions and it also provides a foundation for the formulation of strategies. But the drawback of SWOT analysis is that it does not quantify the importance of individual factors affecting the organization and the individual factors are described in brief without weighing them. Because of this reason, SWOT analysis can be integrated with any multiple attribute decision-making (MADM) technique like the technique for order preference by similarity to ideal solution (TOPSIS), analytical hierarchy process, etc., to evaluate the best alternative among the available strategic alternatives. The paper aims to discuss these issues. Design/methodology/approach In this study, SWOT analysis is integrated with a multicriteria decision-making technique called TOPSIS to rank different strategies for Indian medical tourism in order of priority. Findings SO strategy (providing best facilitation and care to the medical tourists at par to developed countries) is the best strategy which matches with the four elements of S, W, O and T of SWOT matrix and 35 strategic indicators. Practical implications This paper proposes a solution based on a combined SWOT analysis and TOPSIS approach to help the organizations to evaluate and select strategies. Originality/value Creating a new technology or administering a new strategy always has some degree of resistance by employees. To minimize resistance, the author has used TOPSIS as it involves group thinking, requiring every manager of the organization to analyze and evaluate different alternatives and average measure of each parameter in final decision matrix.



2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Soehardi Soehardi ◽  
Sherlito C. Sable

Penelitian ini bertujuan untuk mengetahui external and internal factors strategi pemasaran bisnis pariwisata di Kota Davao, Filipina. Metode penelitian ini adalah qualitative method. Populasi dalam penelitian ini adalah seluruh anggota travel and tour di Davao City, Philippines dengan menggunakan purposive sampling diperoleh sampel 100. Data primer terdiri dari wawancara dengan kuesioner, observasi lapangan dan dokumentasi. Data sekunder diperoleh dari Davao City Tourism Office, Department of Tourism in Region XI, National Economic and Development Authority (NEDA) Region XI, Bureau of Immigration in Region XI, Davao City Travel and Tours. Analisa data dengan menggunakan Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis, Internal Factors Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) membuktikan bahwa strategi pemasaran bisnis pariwisata di Davao City, Philippines, berada pada posisi Kuadran Pertama yang terletak antara peluang eksternal dan kekuatan internal di mana hasil analisis diperoleh skor total IFAS adalah 3,36 dan EFAS adalah 3,01 serta berada pada titik X 3,36 dan titik Y 1,57. Hal ini menunjukkan internal factors lebih berpengaruh dalam strategi pemasaran bisnis pariwisata dibandingkan external factors. Strategi pemasaran bisnis pariwisata dengan produk dan jasa serta harga bisnis pariwisata Kota Davao  yang kompetitif sangat menarik, kemampuan sumber daya yang handal dalam berbahasa Inggris dan kompetensi teknologi informasi yang baik sebagai modal dasar pariwisata Kota Davao. Diversifikasi produk dan jasa bisnis pariwsata (dive tourism, eco tourism, medical tourism and golf tourism) meningkatkan kunjungan turis domestik dan asing berkunjung ke Kota Davao. Tourism multiplier effects memiliki dampak positif pada berbagai sektor usaha di Kota Davao. Dampak positif peningkatan beberapa indikator antara lain: occupancy rate atau tingkat hunian hotel berbintang dan kelas melati di Kota Davao Sebesar 75%, tenaga kerja yang bekerja tahun 2018 sejumlah 2.862.500 atau 94,2% dan tenaga kerja yang tidak bekerja sejumlah 2.906.250 atau 5,8%, pemilik bisnis pariwisata mengalami peningkatan dari 40.499 tahun 2017 menjadi 41.292 tahun 2019 dan investasi bisnis pariwisata mencapai Rp 74.700.000.000.000.





2011 ◽  
Vol 28 (8) ◽  
pp. 856-872 ◽  
Author(s):  
Jiyun Yu ◽  
Timothy Jeonglyeol Lee ◽  
Hojeong Noh


2017 ◽  
Vol 13 (3) ◽  
pp. 659-672
Author(s):  
Yeong-Gug Kim ◽  
◽  
Jang-Hyeon Nam ◽  
Norboeva Victoria ◽  
◽  
...  


2013 ◽  
Vol 8 (2) ◽  
pp. v-vi
Author(s):  
Bindi Varghese

Atna-Journal  of  Tourism  Studies (ATJS)  has  continued  to  make progress  in  terms  of  publishing  peer-reviewed  articles  and  has attracted an ever increasing national audience of authors, research investigators, and scholars, as indicated by the increasing number of submissions and published papers. The  scholarly  contributions  featured  in  the  current  issue  range across such areas as wine tourism, medical tourism, film induced tourism, celebrity endorsement and SWOT analysis of eco-lables. Anupama Kotur Kaddi in her article Event Motivation Study of Wine Festival Visitors in Maharashtra highlights growing interest among Indian travelers in wine tourism within the country and outside. “Medical Tourism and Inclusive Growth:



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