Vertical Foreclosure Using Exclusivity Clauses: Evidence from Shopping Malls

2013 ◽  
Author(s):  
Itai Ater
Keyword(s):  
Shopping Malls ◽  
Vertical Foreclosure

ROLE OF ENTERTAINMENT IN FOSTERING CONSUMER DELIGHT AT SHOPPING MALLS IN COIMBATORE CITY

2018 ◽  
Vol 13 (2) ◽  
pp. 42
Author(s):  
K. SASI KUMAR ◽  
SULTANA M. SADIKA ◽  
M. VASUDEVAN ◽  
◽  
◽  
...  
Keyword(s):  
Shopping Malls

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A Case Study of Malaysian Pedestrian Walking Speed at Shopping Malls in Kuala Lumpur, Malaysia using Human Behaviour Simulator (HBS)

2019 ◽  
Vol 11 (4) ◽  
Author(s):  
Mohd Firdaus Mohamad Ali ◽  
◽  
Muhammad Salleh Abustan ◽  
Siti Hidayah Abu Talib ◽  
◽  
...  
Keyword(s):  
Walking Speed ◽  
Human Behaviour ◽  
Shopping Malls ◽  
Kuala Lumpur

scholarly journals Dynamic Vertical Foreclosure

2020 ◽  
Vol 63 (4) ◽  
pp. 763-812
Author(s):  
Chiara Fumagalli ◽  
Massimo Motta
Keyword(s):  
Vertical Foreclosure
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