Presence of Green Consumers: BAT is Bad

2002 ◽  
Author(s):  
Sangeeta Bansal ◽  
Shubhashis Gangopadhyay
Keyword(s):  
Green Consumers

“I don’t buy LED bulbs but I switch off the lights”

2019 ◽  
Vol 11 (2) ◽  
pp. 138-161 ◽  
Author(s):  
Nitika Sharma ◽  
Raiswa Saha ◽  
Rudra Rameshwar
Keyword(s):  
Socioeconomic Development ◽  
Sustainable Consumption ◽  
Research Work ◽  
Phenomenological Approach ◽  
Business Strategies ◽  
Consumption Pattern ◽  
Sustainable Business ◽  
Content Type ◽  
Green Consumption ◽  
Green Consumers

Purpose The rationale of viewpoint is to comprehend green consumption (GC) and sustainable consumption (SC). The purpose of this study is to understand how the phenomenon of sustainable and green consumers perceives in an everyday perceives in an everyday/routine life in modern today’s dynamic world society, where consumers clients are highly encouraged towards use and practicing sustainability, also to understand people’s personal lived experiences in this affair of green and SC processes. The adoption of sustainable business strategies has been a well-thought-out plan which act as a foremost driver for the socioeconomic development. Design/methodology/approach Present study is based on phenomenological interviews, using interpretative phenomenological approach (IPA) which has offered a platform to investigate, explore and discover to talk about latent prime aspects (causes to procure or adopt green products, its category, expression of feeling about perceived product self-assurance, readiness to pacification and consolation, familiarity of environmental-friendly products, reflection of alternatives, make use of and abandonment). Semi-structured exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on their viewpoint. Findings The findings classify bewilderment of how sustainability applies in routine style for sustainable and GC followed by the consumers with respect to his/her behaviour and challenges of SC over GC, predominantly for ecological and environmental issues, and there was cynicism concerning higher pricing order of green and sustainable products available in market. Interestingly in findings framework, the analysis designates that green consumers represent a non-natural segment and offer auxiliary experiential description of sustainable development or sustainability as a measure of sustainable market and its orientation concept. Research limitations/implications The idiographic nature of IPA, particularly phenomenological approach, may be considered as a research limitation. Well-presented research work is exploratory in nature; and a research team is followed by well-known guidelines in order to make certain impartialities. Though, the research conclusions are limited to Indian GC and a replication or limitation into different nations would aid in the direction to get rid of several probable nation partiality. Practical implications In a nutshell, here findings exemplify that green or sustainable consumers are shifting sustainable ideology from one situation to another, and that by speaking about sustainability, these consumers possibly will obtain a competitive lead. Social implications The results or findings reveal green or sustainable consumers’ augmented association with sustainability and the role expected from them to create better society and world. Originality/value The research work exclusively places green or sustainable consumers’ dependence on heuristics to show sustainable preferences or choices, due to the lack of information and awareness, and it entails that sustainable concepts and sustainability are becoming popular nowadays; ever more included into their everyday behaviours and practicing. Very limited research studies have been done to investigate the GC and SC; measuring consumers’ actions using qualitative research approaches through IPA approach. This paper explores their consumption pattern and processes in detail.

scholarly journals Determining Operation Groundswell’s Future Business Directions for Sustainable Tourism

2021 ◽  
Author(s):  
Halina Charendoff
Keyword(s):  
Human Rights ◽  
Health Education ◽  
Sustainable Tourism ◽  
Governmental Organization ◽  
Green Consumers ◽  
Carbon Offset ◽  
Future Business ◽  
Tour Operator

Operation Groundswell (OG) is a non-governmental organization (NGO) and tour operator that offers volunteer backpacking trips. This study evaluates two ways in which OG aims to achieve sustainable tourism: their approach to voluntourism and their carbon offset initiative. A qualitative consumer analysis was conducted to evaluate how OG can move forward as a facilitator of sustainable tourism utilizing 1) their approach to voluntourism and 2) their carbon offset initiative. Findings from this study reveal that OG’s carbon offset initiative should be made more prevalent and transparent on their website and in their marketing to attract green consumers, that they should continue to engage with voluntourism with a critical lens so as to emphasize how voluntourism can be accomplished in an ethically-just and sustainable manner, and that they should consider developing hybrid trip offerings that emphasize the interconnectedness of their four program themes of health, education, human rights and the environment.

scholarly journals IMPACT OF GREEN MARKETING ON INDIAN ECONOMY

2020 ◽  
pp. 9-12
Author(s):  
Naina Kaur ◽  
Puneet Kaur Dhingra
Keyword(s):  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
The Other ◽  
Green Products ◽  
Multinational Organizations ◽  
Indian Economy ◽  
Environmental Marketing ◽  
Green Consumers ◽  
Rapid Pace

Green marketing is growing at a rapid pace and has become the latest buzzword for the society, where firms are putting extra efforts for a greener world, while adopting latest and innovative production methodology. On the other hand, consumers are equally interested in switching brands or even paying a premium for a greener alternative with a view of indulging in a healthy and safe lifestyle. This study would emphasis on environmental marketing strategies, its sustainability as well as the 4 components of green marketing mix. This paper would highlight the nature of environmental marketing, how imperative it is to produce and sell green products, which initiates a step towards saving our nature with its benefits, while also discussing its inhibitors related to eco-marketing. Nevertheless, this research would analyse the importance and need of green marketing for growing Indian companies, deducing from the fact that not only customers are changing their buying preferences but multinational organizations are also taking mammoth steps to produce green products or services in order to protect depletion of ozone layer. KEYWORDS: green marketing, sustainability, green products, green consumers, eco-marketing

scholarly journals Green Consumption Behaviour as a Social Process

2021 ◽  
Author(s):  
◽  
Stephanie Hooper
Keyword(s):  
Social Environment ◽  
Behaviour Change ◽  
Environmental Issues ◽  
Personal Relationships ◽  
Environmental Behaviour ◽  
Green Consumption ◽  
Green Consumerism ◽  
Green Consumers ◽  
Consumption Behaviour ◽  
The Social

<p>In recent years, environmental concern, sustainability and climate change have become widespread political and social issues. The prevalence of environmental issues in the social environment has encouraged the majority of consumers to develop concern for environmental issues, pro-environmental attitudes and an intention to purchase green products and practice green behaviour. However, future growth of green consumerism is threatened by an “attitude-behaviour gap”. Sustainable consumption behaviour is limited to a niche market of “green” consumers, and must expand into more mainstream consumer markets. This study is aimed at exploring how individual perceptions, personal relationships and social experiences shape green consumption behaviour. Its objectives were (1) to achieve a greater understanding of how the social environment influences the green consumption behaviour of individual consumers; and (2) to explore how pro-environmental behaviour change takes place. This study used qualitative methods and adopted an adapted case study methodology. The primary data was collected from semi-structured depth interviews with two participants from seven household cases. Four key insights of this research were: (1) “Green” and “mainstream” (i.e., not-so-green) consumers positively influence the green consumption behaviour of other consumers via social observations, comparisons and “greening strategies”, resulting in pro-environmental behaviour change; (2) “Mainstream” (i.e., not-so-green) consumers view “green” consumers as people who adopt “alternative” green consumption behaviour. A “green syndrome” has developed whereby “green” is viewed as an unattainable goal, limiting mainstream participation in green consumption behaviour; (3) “Green” and “mainstream” (i.e., not-so-green) consumers cope with their non-environmental actions with tradeoff and neutralisation arguments which reinforce the “attitude-behaviour gap” in green consumerism and (4) Personal relationships and household dynamics (i.e., household roles, lifecycle and structure) can affect the adoption and effectiveness of green consumption behaviour practiced within households. Pro-environmental behaviour can be encouraged by explicit green social norms in the social environment, as this reduces the efficacy of neutralisation techniques. Furthermore, the “mainstream” (i.e., not-so-green) population will adopt green products and practices when they are effective, convenient and cost-efficient.</p>

Green Consumption

2019 ◽  
pp. 376-395
Author(s):  
Ozan Kaya ◽  
Feridun Duman
Keyword(s):  
Social Welfare ◽  
Empirical Research ◽  
Food Consumption ◽  
Organic Food ◽  
The State ◽  
Green Marketing ◽  
Green Consumption ◽  
Green Consumers ◽  
Food Market ◽  
Organic Food Consumption

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.

Green Consumption

2017 ◽  
pp. 42-67
Author(s):  
Ozan Kaya ◽  
Feridun Duman
Keyword(s):  
Social Welfare ◽  
Empirical Research ◽  
Food Consumption ◽  
Organic Food ◽  
The State ◽  
Green Marketing ◽  
Green Consumption ◽  
Green Consumers ◽  
Food Market ◽  
Organic Food Consumption

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.

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