“I don’t buy LED bulbs but I switch off the lights”

2019 ◽  
Vol 11 (2) ◽  
pp. 138-161 ◽  
Author(s):  
Nitika Sharma ◽  
Raiswa Saha ◽  
Rudra Rameshwar
Keyword(s):  
Socioeconomic Development ◽  
Sustainable Consumption ◽  
Research Work ◽  
Phenomenological Approach ◽  
Business Strategies ◽  
Consumption Pattern ◽  
Sustainable Business ◽  
Content Type ◽  
Green Consumption ◽  
Green Consumers

Purpose The rationale of viewpoint is to comprehend green consumption (GC) and sustainable consumption (SC). The purpose of this study is to understand how the phenomenon of sustainable and green consumers perceives in an everyday perceives in an everyday/routine life in modern today’s dynamic world society, where consumers clients are highly encouraged towards use and practicing sustainability, also to understand people’s personal lived experiences in this affair of green and SC processes. The adoption of sustainable business strategies has been a well-thought-out plan which act as a foremost driver for the socioeconomic development. Design/methodology/approach Present study is based on phenomenological interviews, using interpretative phenomenological approach (IPA) which has offered a platform to investigate, explore and discover to talk about latent prime aspects (causes to procure or adopt green products, its category, expression of feeling about perceived product self-assurance, readiness to pacification and consolation, familiarity of environmental-friendly products, reflection of alternatives, make use of and abandonment). Semi-structured exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on their viewpoint. Findings The findings classify bewilderment of how sustainability applies in routine style for sustainable and GC followed by the consumers with respect to his/her behaviour and challenges of SC over GC, predominantly for ecological and environmental issues, and there was cynicism concerning higher pricing order of green and sustainable products available in market. Interestingly in findings framework, the analysis designates that green consumers represent a non-natural segment and offer auxiliary experiential description of sustainable development or sustainability as a measure of sustainable market and its orientation concept. Research limitations/implications The idiographic nature of IPA, particularly phenomenological approach, may be considered as a research limitation. Well-presented research work is exploratory in nature; and a research team is followed by well-known guidelines in order to make certain impartialities. Though, the research conclusions are limited to Indian GC and a replication or limitation into different nations would aid in the direction to get rid of several probable nation partiality. Practical implications In a nutshell, here findings exemplify that green or sustainable consumers are shifting sustainable ideology from one situation to another, and that by speaking about sustainability, these consumers possibly will obtain a competitive lead. Social implications The results or findings reveal green or sustainable consumers’ augmented association with sustainability and the role expected from them to create better society and world. Originality/value The research work exclusively places green or sustainable consumers’ dependence on heuristics to show sustainable preferences or choices, due to the lack of information and awareness, and it entails that sustainable concepts and sustainability are becoming popular nowadays; ever more included into their everyday behaviours and practicing. Very limited research studies have been done to investigate the GC and SC; measuring consumers’ actions using qualitative research approaches through IPA approach. This paper explores their consumption pattern and processes in detail.

Facades of morality: the role of moral disengagement in green buying behaviour

2020 ◽  
Vol 23 (2) ◽  
pp. 217-239 ◽  
Author(s):  
Nitika Sharma ◽  
Madan Lal
Keyword(s):  
Grounded Theory ◽  
Moral Disengagement ◽  
Moral Dilemma ◽  
Research Work ◽  
Constructivist Grounded Theory ◽  
Consumption Pattern ◽  
Content Type ◽  
Green Consumption ◽  
Buying Behaviour

Purpose This study aims to presents the article regarding the influential role of moral inefficacy and moral disengagement to address green intention and behaviour gap among consumers, and how they attain self-exoneration because of the moral dilemma if any exist. Design/methodology/approach The present study is based on semi-structured interviews, using constructivist grounded theory, which offers a platform to investigate, explore and discover psychosocial mechanism that operates among the consumers regarding the dimension of morality and green practices. In-depth exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on the study. Findings Findings of the study shed light on the moral dilemma arising from internal and external inefficacy of consumers and disengagement of morality to save consumers from self-condemnation. Also, the study proffers the potential conceptual framework of moral inefficacy, moral disengagement and green buying behaviour of consumers. Eventually, the study mapped the morality matrix to explore the consequents of moral inefficacy and moral disengagement. Research limitations/implications The idiographic nature of qualitative research, particularly grounded theory may be considered as a research limitation as it follows limited generalizability. Moreover, the present research work is exploratory in nature and depends on the candour of researchers’ reactivity and understanding. Practical implications The study subjectively concludes the green behaviour of consumers and discusses the rationality behind green intentions and behaviour gap. Marketers can strategize consumer morality as an approach to enhance green buying behaviour of consumers by removing moral inefficacies and disengagements. Social implications It is crucial for marketers and society to understand the reasons behind non-green consumerism and accordingly cope up with the situation. Originality/value The study has been designed in a way to discuss the philosophy of morality and psychology of consumers on green consumption. To elicit the crux and conceptualization of morality and green purchasing framework using constructivist grounded theory is the exclusivity of this study. This paper explores green consumption pattern using moral orientation and processes in detail.

Sustainable business strategies: typologies and future directions

2017 ◽  
Vol 12 (1) ◽  
pp. 77-93 ◽  
Author(s):  
Jeffrey Gauthier
Keyword(s):  
Empirical Research ◽  
Business Strategies ◽  
Sustainable Business ◽  
Future Directions ◽  
Resource Based View ◽  
Content Type ◽  
Sustainability Strategies ◽  
Resources And Capabilities ◽  
Research Propositions ◽  
The Relationship

Purpose The purpose of this paper is to develop a typology of sustainable business strategies that may help to guide future empirical research. Design/methodology/approach The approach involves a review of prior typologies and an application of the resource-based view of the firm to identify the resources and capabilities associated with each strategy. Findings Research propositions concerning the relationship between implementation of each strategy and requisite capabilities are offered. Research limitations/implications The research propositions developed in the paper offer a means to catalyze future empirical research at the intersection of strategy and sustainability. Originality/value Barriers to understanding the capabilities necessary to implement sustainability strategies render sustainable development an elusive goal. This paper helps to advance this understanding, identifying the primary capabilities needed to implement distinct sustainability strategies.

scholarly journals Enacting Green Consumers: The Case of the Scandinavian Preppies

2014 ◽  
Vol 6 (5) ◽  
pp. 963-977 ◽  
Author(s):  
Christian Fuentes
Keyword(s):  
Science And Technology Studies ◽  
Economic Sociology ◽  
Good Life ◽  
Science And Technology ◽  
Sustainable Consumption ◽  
Analytic Approach ◽  
The Good Life ◽  
Green Consumption ◽  
Green Consumers ◽  
Do So

The aim of this paper is to develop and illustrate an analytic approach that brings the active making and makings of green consumer images to the fore. Efforts to “know” the green consumers have generated multiple representations. Enactments of the green consumer are not innocent but also play a role in shaping how we understand and approach sustainable consumption. Because of this it is important to examine and critically discuss how green consumers are enacted today. This paper develops an approach that allows us to examine how green consumers are enacted and discuss the consequences these constructions might have for sustainability. Theoretically, a performativity approach drawing on theories from Science and Technology Studies (STS) and economic sociology is used to discuss the enactment of green consumers. Empirically, focus is on Boomerang – a Swedish fashion retailer, brand, and producer – and its marketing practices. The analysis shows how the marketing work of the Boomerang Company leads to the enactment of the Green Scandinavian Preppy. This specific version of the green consumer is a combination of the knowledgeable green connoisseur – a consumer that knows quality when he/she sees it – and the green hedonist in search of the good life. The Green Scandinavian Preppy wants to enjoy nature, go sailing, and do so wearing fashionable quality clothes. This is a consumer that knows quality, appreciates design, and has the means to pay for both. While this is a version of the green consumer that might be appealing and thus have the potential to promote a version of green consumption, it is also a green consumer image that has lost much of its political power as green consumption is framed as simply another source of pleasure and identity-making.

scholarly journals sustainable business strategy during the new normal era: lesson for Indonesian academic

2021 ◽  
Vol 8 (3) ◽  
pp. 274-285
Author(s):  
Abdul Samad Arief ◽  
Mulyadi Mulyadi ◽  
Fahrina Yustiasari Liriwati
Keyword(s):  
Business Strategy ◽  
Phenomenological Approach ◽  
Business Strategies ◽  
Business Practices ◽  
Sustainable Business ◽  
New Normal ◽  
Business Opportunity ◽  
Sustainable Value ◽  
New Thinking ◽  
Business To Business

This study examined ten sustainable business strategies that more experts have advised use running a business in the new normal era. Many findings went publication on a variety of profitable business strategies. However, very little has discussed in a balanced proportion between gaining profitable business and design with high sustainable value. Conditionally, running a business requires a variety of strategic approaches that are sustainable following the policy of the COVID-19 protocol. Understanding which strategies align with the above expectations, we have conducted a series of online literature studies using qualitative methods based on a phenomenological approach. Then, they were analyzed using the conceptual framework of higher education research skills. Through this process, the authors ensured that these findings are valid and reliable. Finally, we summarized ten relevant, sustainable business strategies that are relevant to be applied in the new normal business era in Indonesia. They include continuity strategy, business to business, opportunity strategy, rethinking, lesson learned strategies, working from home, affected policies, new thinking patterns, flexibility strategies, and understanding of new processes. Therefore, these findings will provide profound insight for business people and academicians to work on business practices' sustainability to facing the pandemic disruption.

Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pallavi Chaturvedi ◽  
Kushagra Kulshreshtha ◽  
Vikas Tripathi
Keyword(s):  
Anthropogenic Activities ◽  
Qualitative Interviews ◽  
Sustainable Consumption ◽  
Environmental Issues ◽  
Consumption Pattern ◽  
Institutional Entrepreneurship ◽  
Content Type ◽  
Consumption Practices ◽  
Attitude Behavior ◽  
Institutional Entrepreneur

PurposeAnthropogenic activities such as unsustainable consumption pattern is one of the reasons responsible for the ongoing environmental issues. Although, consumers are becoming increasingly aware and concerned about environmental problems their attitudes are not resulting in sustainable consumption behavior (SCB). Celebrity institutional entrepreneurs can engage and inspire the public at large and contribute to institutional change. Hence, this study aims to explore the potential of celebrity institutional entrepreneurship in galvanizing mainstream SCB by increasing the awareness of environmental issues and their consequences.Design/methodology/approachThis study examines the actor's influence by conducting a netnographic analysis of Leonardo DiCaprio's Instagram account. Further, qualitative interviews of account followers were also conducted to evaluate the influence of account on their awareness levels and consumption practices.FindingsOur findings indicate that account had a significant impact on consumers' environmental awareness and engagement with environmental issues. However, a partial impact was seen in case of their sustainable consumption practices. Our study concludes that celebrity institutional entrepreneurship can help in addressing the attitude-behavior gap in sustainability research.Originality/valueThis study is amongst the few studies that attempted to explore the ways to reduce the attitude-behavior gap in SCB. It examines the potential of celebrity institutional entrepreneurship to galvanize mainstream sustainable consumption. The results of this study are useful to key stakeholders (policymakers, marketers, social-environmental groups etc.) in the development of more effective strategies for sustainable development.

Monitoring regional market-building in Africa: a critical perspective

2018 ◽  
Vol 14 (1) ◽  
pp. 49-65
Author(s):  
Philippe De Lombaerde
Keyword(s):  
Regional Integration ◽  
Design Methodology ◽  
Socioeconomic Development ◽  
Business Strategies ◽  
Monitoring Systems ◽  
Critical Perspective ◽  
Content Type ◽  
Regional Market ◽  
Monitoring Tools ◽  
Development Goals

Purpose African regional integration and market-building processes have not lived up to their expectations in terms of the development of intra-regional international business and the contribution to reaching broader socioeconomic development goals. The purpose of this paper is to critically reflect on the indicator-based monitoring tools that have been designed and used to assess these processes. Design/methodology/approach The assessment is based on a comparative analysis of all relevant cases for which information is publicly available. Complementary expert opinion has also been taken into account. Findings This study finds that there is room for improvement of the existing monitoring systems, both with respect to their governance and technical aspects, so that they can have more impact on the respective integration processes and can better guide the business strategies. Originality/value This is the first systematic comparative assessment of indicator-based monitoring systems for African regional integration.

Roadmap to sustainable strategies

2017 ◽  
Vol 33 (5) ◽  
pp. 30-32
Keyword(s):  
Design Methodology ◽  
Business Strategies ◽  
Sustainable Business ◽  
Content Type ◽  
Sustainability Strategies ◽  
Pertinent Information ◽  
Nuanced Understanding ◽  
Research Propositions ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Research propositions concerning the relationship between implementation of different sustainability strategies, along with the requisite capabilities offered, provide a guide for managers, and also encouragement for scholars to seek a more nuanced understanding of how companies can improve their economic performance through the implementation of sustainable business strategies. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Improving the strategy to create a profitable and sustainable business in the era of economic competition in Indonesia

2021 ◽  
Vol 5 (S4) ◽  
pp. 2287-2298
Author(s):  
Dyanasari Dyanasari ◽  
Bambang Siswadi ◽  
Sri Hindarti ◽  
Eka Askafi ◽  
Ratna Dewi Mulyaningtiyas
Keyword(s):  
Phenomenological Approach ◽  
Business Strategies ◽  
Coding System ◽  
Sustainable Business ◽  
High Quality ◽  
Economic Competition ◽  
Business World ◽  
Future Studies ◽  
Input Material ◽  
Existing Data

This project aims to improve business strategies to increase profits and sustainability in the era of business competition. The data that we use to answer the discussion of this study is sourced from some literature published in several journals such as books, procedures at other times. We then analyzed the data using a phenomenological approach, a method for exploring the data and then analyzing it under an in-depth interpretation approach to the coding system and evaluating analysis to provide the data as findings to answer high-quality questions. The data search is carried out by procedures and electronically with a keyword system. Based on the existing data and the discussion, we can finally conclude that the results include strategies to increase profits and business continuity in this competitive era is the ability instead of moving a business to understand the business world, study business strategies, understand and know the business competition system and have extensive knowledge of business that is run in an era full of intense competition. Hopefully, these insights to be a good input material to support future studies.

scholarly journals Do green women influencers spur sustainable consumption patterns? Descriptive evidences from social media influencers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seda Yıldırım
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Sustainable Consumption ◽  
Consumption Patterns ◽  
Consumption Pattern ◽  
Content Type ◽  
Digital Platforms ◽  
Descriptive Content ◽  
Social Media Platforms

PurposeThe adoption of digitalization and sustainability is key phenomenon that has changed perception and behaviors of people recently. As there is a rising power of digital communication by social media platforms, there is higher interaction between people globally. In addition, consumers can influence each other to adopt new consumption pattern. At this point, this paper aims to examine the role of green women influencers on promoting sustainable consumption patterns via social media platforms.Design/methodology/approachThis study employed qualitative research method. The study included four top-lists for green/sustainable social media influencers as a sample case. Then, the data were analyzed by descriptive content analysis. To determine the role of green women influencers in sustainable consumption, this study used classification and categorization technique through descriptive content analysis.FindingsThe study indicates that green women are seen as a primary social media influencer because of promoting sustainable consumption patterns in general. Especially, green women have more power to change consumption patterns via digital platforms. Green women social media influencers, who are micro-celebrities, share primary contents such as sustainable fashion, green foods, sustainable travel, sustainable lifestyle, conscious choices, green cosmetics and zero waste life to promote sustainable consumption patterns. Women social media influencers are much more effective than men influencers to transform society's consumption behaviors into sustainable consumption patterns.Research limitations/implicationsThe study provides some qualitative findings based on the selected four top-listed green social media influencers by different social media platforms. Future studies can find out different results based on different sample cases and employ quantitative research methodology.Practical implicationsThe study suggests policymakers to cooperate with green women social media influencers to achieve sub-targets of 2030 Sustainable Development Goals (SDGs). Especially, it is suggested to cooperate with micro-celebrities or Internet celebrities to promote sustainable consumption patterns.Originality/valueThe study proves that women social media influencers have the essential role in promoting green/sustainable consumption patterns via digital platforms. In addition, green women influencers can guide their followers to adopt sustainable consumption patterns.

Consumer Shopping Orientation and Intention to Book a Hotel: the Moderating Role of Sustainable Initiatives

2020 ◽  
Vol 11 (1) ◽  
pp. 81-81
Author(s):  
Christina Appiah-Nimo ◽  
Gloria K.Q. Agyapong ◽  
Daniel Ofori
Keyword(s):  
Value Chain ◽  
Sustainable Consumption ◽  
Tourism Industry ◽  
Consumption Pattern ◽  
Economic Sectors ◽  
Shopping Orientation ◽  
Sustainable Value ◽  
Hospitality Sector ◽  
Cognitive Decision ◽  
Business Approach

UN sustainable development goals has triggered production and consumption patterns aimed at achieving a better and more sustainable future for all by 2030. Sustainable value chain has become a business approach to mitigate the tragedy of the commons. Initiatives that promote socially and environmentally responsible behavior whiles pursuing business value is being leveraged across all economic sectors. COVID-19 has exposed how today's business is threatened more than ever by unsustainable production and consumer behavior patterns. The hospitality sector has not been left out of this challenge as the tourism industry was the worst hit by this pandemic. All over the world, the growth of the tourism industry is propelled by the movement of people and the subsequent need created for the hospitality sector. The global health crises, coupled with consumers' growing interest for sustainable environment has fueled the desire for more eco-friendly products by the sector. Moreover, every consumer goes through a cognitive decision-making process to finally make a choice for a product - and there is a high probability of the decision to inform the sustainable consumption pattern of the consumer and also the magnitude of the effect the decision will have on the environment. This implies that every consumer purchase has implications regarding not only economics (Stone, 1954) but ethics and sustainability. Keywords: consumer booking intention, shopping orientation, sustainable initiatives

Sign in / Sign up

Export Citation Format

Share Document