Predicting Customer Behavior With Activation Loyalty per Period. From RFM to RFMAP

2020 ◽  
Author(s):  
Josep Alet Vilaginés
Keyword(s):  
Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis


2019 ◽  
Vol 10 (1) ◽  
pp. 43-52
Author(s):  
Ju-Yeon Lee ◽  
Min-Ji Lee ◽  
Da-Jeong Kwon ◽  
Seung-Yeon Jeong ◽  
Soon-Beom Hur

2020 ◽  
Vol 12 (8) ◽  
pp. 3389 ◽  
Author(s):  
Yan Song ◽  
Xin Tian

Despite the widespread recognition of the importance of customer behavior in crowdfunding performance, empirical research concerning the importance of managerial responses in user-generated content is scarce. How do managerial responses affect backers’ comments? Does user-generated content affect following backers’ behavior? Using a dataset of backers’ comments and creators’ managerial responses from Kickstarter.com, we attempt to clarify the relationships among creator responses to comments, comment volume, linguistic features of comment text and crowdfunding performance. Our results show creator responses have a significant positive effect on customer engagement and crowdfunding performance. Moreover, creator response is an effective advertising strategy to improve crowdfunding performance.


2021 ◽  
Vol 13 (2) ◽  
pp. 952 ◽  
Author(s):  
Zengming Zou ◽  
Yu Liu ◽  
Naveed Ahmad ◽  
Muhammad Safdar Sial ◽  
Alina Badulescu ◽  
...  

The topic of corporate social responsibility (henceforth referred to as CSR) has been a central topic during the last decade, but the majority of the existing literature discusses CSR relationship with large organizations. Whereas, its contribution in small and medium enterprises (henceforth referred to as SME) sector has received little attention. There have been some studies that focused on CSR activities in SME sector quantitatively in the context of developing economies like Pakistan, but the fact is, to date, SME sector of Pakistan is not participating actively in CSR-related activities due to some constraints. The present study is a pioneer attempt, to explore CSR barriers that restrict SME sector of Pakistan from practicing CSR initiatives. For this reason, the present study explores these barriers qualitatively in order to gain in-depth knowledge of different CSR barriers. In doing so, we conducted semi-structured in-depth interviews from 9 SMEs in Lahore city of Pakistan. We performed thematic analysis, which produced five relevant themes of CSR barriers, including: Lack of resources, lack of regulations, lack of top management commitment, lack of CSR knowledge, and passive customer behavior. Our analysis further showed that lack of resources is the most related barrier that hinder SMEs to be engaged in CSR activities. This paper contributes to CSR literature in emerging economies’ context. Through an increased awareness of barriers, policy makers and practitioners may take necessary steps to improve CSR practices in SMEs.


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