Impacts of Food-Service Franchise’s SNS Marketing Activities on Customer Behavior Intention

2019 ◽  
Vol 10 (1) ◽  
pp. 43-52
Author(s):  
Ju-Yeon Lee ◽  
Min-Ji Lee ◽  
Da-Jeong Kwon ◽  
Seung-Yeon Jeong ◽  
Soon-Beom Hur
Keyword(s):  
Food Service ◽  
Customer Behavior ◽  
Behavior Intention ◽  
Marketing Activities

PENGARUH TRUST MARKETING, COMUNICATION MARKETING DAN CORPORATE IMAGE TERHADAP CUSTOMER BEHAVIOR INTENTION MELALUI CUSTOMER SATISFACTION PADA OBYEK WISATA GEOPARK BOJONEGORO

2019 ◽  
Vol 3 (4) ◽  
pp. 438-454
Author(s):  
Dedy Karuniawan ◽  
Woro Utari ◽  
Sri Hartati
Keyword(s):  
Customer Satisfaction ◽  
Customer Behavior ◽  
Corporate Image ◽  
Behavior Intention

Tujuan dari penelitian ini adalah Untuk mendiskripsikan marketing trust, communication marketing dan corporate image terhadap customer behavior intention melalui customer satisfaction pada Obyek Wisata Geopark Bojonegoro.Jenis penelitian ini dikategorikan sebagai explanatory research yang menggunakan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh wisatawan pada obyek wisata Geopark Bojonegoro. Adapun teknik pengambilan sampelnya dengan menggunakan insidental sampling, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel.Hasil penelitian didapatkan bahwa Kondisi variabel Marketing trust, Corporate image, Customer satisfaction dan Customer behavior intention pada obyek wisata Geopark Bojonegoro dalam kondisi cukup baik dan Communication Marketing dalam kondisi baik. Communication Marketing dan Corporate image berpengaruh signifikan terhadap Customer behavior intention pada obyek wisata Geopark Bojonegoro, sedangkan Marketing trust dan Customer satisfaction  tidak berpengaruh signifikan. Marketing trust, Communication Marketing, Corporate image berpengaruh signifikan terhadap Customer satisfaction pada obyek wisata Geopark Bojonegoro.

scholarly journals Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants

The Winners ◽  
2011 ◽  
Vol 12 (2) ◽  
pp. 196
Author(s):  
Sabainah Bachok ◽  
Nurfattaniah Jamalluddin ◽  
Aliffaizi Arsat ◽  
Aslinda Mohd Shahril ◽  
Suria Sulaiman
Keyword(s):  
Marketing Strategy ◽  
Hospitality Industry ◽  
Service Industry ◽  
Food Service ◽  
Behavior Intention ◽  
The Future ◽  
Main Factors ◽  
Eating Out ◽  
And Behavior ◽  
Main Strategy

The trend of eating out leads the food service industry to the needs of managing customers and making sure that all their needs and preferences can be fulfilled. The certification and recognition of establishment also becomes the in thing in hospitality industry, which includes the certification of halal, HACCP, and ISO. Establishment with certification is useful as a marketing strategy to attract more customers. This study discusses the level of customer awareness of towards the halal logo used in some restaurants which is carried out to give evidence to restaurant operators regarding the importance of attaching the genuine halal logo in their restaurant. From the findings, it is showed that customers are do aware of the use of halal logo on restaurants. It is also a factor in choosing a restaurant. It is concluded that halal logo is one of the main factors for customers in choosing restaurants which in return can be a main strategy to attract and retain more customers in the future, not only for the local customer but also to foreigners.

scholarly journals E-WoM: Pengaruhnya terhadap Keputusan Pembelian Tamu Restoran di Bandung Utara

2017 ◽  
Vol 7 (1) ◽  
pp. 21
Author(s):  
Taufansyah Firdaus ◽  
Taufik Abdullah
Keyword(s):  
Social Media ◽  
Interior Design ◽  
Word Of Mouth ◽  
Food Service ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Common Activity ◽  
Marketing Activities ◽  
Food And Drink ◽  
Quota Sampling

The Development of information and technology has entered various elements of life, including human lifestyle when visiting restaurants. Some trends in the younger generation when visiting restaurants in Bandung, they often check in on social media, take selfie pictures with the interior design of the restaurant as the background, and the most common activity is taking photo of food or beverage products of the restaurant. furthermore, they upload the pictures to various social media. If referring to the literature, these activities could be classified as electronic word of mouth (e-WOM). The purpose of this study was to determine the role of e-word of mouth to increase the purchasing decision of restaurants in North Bandung. This is an explanatory study. The population in this study were restaurant’s customers in North Bandung so that the population was infinite. Thus the sampling technique used was quota sampling technique with a target of 100 respondents. The Data analysis technique used is multiple regression analysis. This research is expected to be an input for providers of food service business, particularly restaurants for consideration in conducting marketing activities in order to increase the sales of food and drink. The results of this research that there is a significant influence of the e-word of mouth on restaurant’s customers purchase decision in North Bandung.

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