Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

This study empirically investigated the marketing perspectives of behavioral intention and the actual use of digital payment solutions as electronic innovation for retail purchases in Thailand. This is important as leveraging digital innovation can be applied to minimize physical contact between retailers and customers, especially in the COVID-19 era. The UTAUT model was used and extended to include attitude, social distancing, and perceived risk variables. The study was conducted using primary data collected from 467 Thai respondents who used digital payment systems as a means of payment in retail purchases. The study data were collected employing a structured questionnaire. Techniques used in data analysis include Confirmatory Factor Analysis and Structural Equation Modeling. The results from the data analysis highlighted that behavioral intention to use digital payment innovation in Thailand was influenced by Perceived Risk (PR), Facilitating Condition (FC), Performance Expectancy (PE), and Attitudes (AT) of people. The study also revealed that exploring the marketing perspectives, Behavioral Intention (BI) significantly influenced the Actual Use (AU) of digital payment systems. The implication is that stakeholders in retail and financial sectors, such as banks and other digital payment providers, should consider aspects of people’s attitudes and perceived risk as they influence the use and adoption of innovative digital payment solutions. Thus, it is, appropriate to propose policies and regulations that promote the effective use of digital payment systems in the Thai retail sector. Acknowledgment This work is supported by King Mongkut’s Institute of Technology Ladkrabang.

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The Moderating Effects of Gender on E-Commerce Systems Adoption Factors

International Journal of Strategic Decision Sciences ◽

10.4018/ijsds.2018100106 ◽

2018 ◽

Vol 9 (4) ◽

pp. 86-104

Author(s):

Frederick Pobee ◽

Daniel Opoku

Keyword(s):

Behavioral Intention ◽

Structural Equation ◽

Equation Modeling ◽

Moderating Effects ◽

Performance Expectancy ◽

Adoption Factors ◽

Use Of Technology ◽

Effort Expectancy ◽

Actual Use ◽

Facilitating Conditions

The purpose of this article was to investigate the moderating effects of gender on e-commerce systems adoption factors among university lecturers in Ghana. In order to achieve this purpose, the unified theory of acceptance and use of technology (UTAUT) was used as the theoretical lens for the study. Eight hypotheses were developed and tested. Data analysis was performed with a structural equation modeling (SEM) technique using SmartPLS Application. Using a survey of 223 respondents, the study showed that factors such as performance expectancy, effort expectancy, and facilitating conditions positively and significantly influenced Ghanaian lecturers' behavioral intention and ultimately the actual use of e-commerce systems. As for the moderating effects of gender, this study discovered that gender insignificantly moderated the effects of performance expectancy, effort expectancy and social influence on behavioral intention.

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Investigasi Faktor Yang Mempengaruhi Behavioral Intention Pada Pengguna Grab Bike

Jurnal Manajemen dan Kearifan Lokal Indonesia ◽

10.26805/jmkli.v3i2.68 ◽

2019 ◽

Vol 3 (2) ◽

pp. 94

Author(s):

Sulaiman Sulaiman ◽

Zainal Abidin ◽

Suharno Suharno

Keyword(s):

Structural Equation Modeling ◽

Behavioral Intention ◽

Perceived Risk ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Software Analysis

Tujuan penelitian ini mengetahui pengaruh behavioral intention (BI) terhadap transportasi online grab bike dengan menggunakan variabel trust, perceived ease of use (PEOU), perceived risk (PR) dan perceived usefulness (PU). Sebanyak 161 orang menjadi responden dalam penelitian ini dengan cara mengisi kuesioner. Data yang diperoleh kemudian dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) dengan menggunakan software analysis of moment structure (AMOS). Setelah dilakukan penelitian diperoleh hasil bahwa PR berpengaruh signifikan terhadap trust, PEOU berpengaruh signifikan terhadap trust, PU berpengaruh signifikan terhadap trust. Begitu pula pengaruh PR signifikan terhadap behavioral intention, PEOU, PU signifikan terhadap behavioral intention, serta trust signifikan terhadap behavioral intention.

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Mobile-banking adoption: empirical evidence from the banking sector in Pakistan

International Journal of Bank Marketing ◽

10.1108/ijbm-10-2017-0215 ◽

2018 ◽

Vol 36 (7) ◽

pp. 1386-1413 ◽

Cited By ~ 30

Author(s):

Maya F. Farah ◽

Muhammad Junaid Shahid Hasni ◽

Abbas Khan Abbas

Keyword(s):

Perceived Risk ◽

Structural Equation ◽

Banking Sector ◽

Perceived Value ◽

Equation Modeling ◽

Mobile Banking ◽

Content Type ◽

Actual Use ◽

Use Behavior ◽

The Impact

Purpose The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking (m-banking) adoption. All constructs of the unified theory of acceptance and use of technology 2 are studied. Non-monetary value is studied through perceived value. Trust and perceived risk are also included to predict intention. Design/methodology/approach A questionnaire was utilized to evaluate customer responses on a five-point Likert scale. A convenience sampling technique was used to collect data from a sample of 490 respondents in Pakistan. The data were analyzed using AMOS and SPSS for Cronbach’s α, CR, CMV, AVE, Harmon’s single factor test, correlation and structural equation modeling. Findings The results of the study show that most of the predictors of intention, including perceived value, performance expectancy, habit, social influence, effort expectancy, hedonic motivation (except for facilitating condition), perceived risk and trust, are significant. All predictors of usage behavior are significant. Research limitations/implications A cross-sectional study was conducted due to time constraints. Practical implications Bank managers must focus on improving customers’ intentions to use m-banking as well as on providing facilitating conditions to increase its actual use. To boost mobile banking, banks’ management must consider the customers’ habits while designing their m-banking products. Originality/value The findings of this paper are not only interesting in terms of boosting m-banking diffusion rate, but also in terms of financial inclusion of the vast majority of mobile users. Further the impact of intention, facilitating condition and habit were checked on actual use behavior since people tend not always to act upon their intentions.

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Factors influencing the adoption of crowdfunding in Bangladesh: a study of start-up entrepreneurs

Information Development ◽

10.1177/0266666919895554 ◽

2019 ◽

pp. 026666691989555

Author(s):

Mohammad Tariqul Islam ◽

Muhammad Tahir Abbas Khan

Keyword(s):

Behavioral Intention ◽

Structural Equation ◽

Equation Modeling ◽

Perceived Trust ◽

Intention To Adopt ◽

Use Of Technology ◽

Start Up ◽

Actual Use ◽

Facilitating Conditions ◽

Use Behavior

Despite widespread adoption of crowdfunding for funding social donation projects, its adoption among start-up entrepreneurs is significantly low, in developing countries in particular. Research has been performed to investigate the crowdfunding adoption intention of start-up entrepreneurs in Bangladesh. This study aimed to identify the motivation behind the intentions of the entrepreneurs to adopt crowdfunding, using the Unified Theory of Acceptance and Use of Technology (UTAUT) model with extensions. Empirical data were collected from 317 respondents and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions and perceived trust mpact significantly ion the entrepreneurs’ behavioral intention to adopt crowdfunding. In contrast, trialability and perceived trust were not found to be significant determinants. However, trialability has a significant positive relation with use behavior or actual use, whereas no significant relationship has been identified between behavioral intention and use behavior.

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User Acceptance of Internet of Vehicles Services: Empirical Findings of Partial Least Square Structural Equation Modeling (PLS-SEM) and Fuzzy Sets Qualitative Comparative Analysis (fsQCA)

Mobile Information Systems ◽

10.1155/2020/6630906 ◽

2020 ◽

Vol 2020 ◽

pp. 1-22

Author(s):

Yikai Liang ◽

Guijie Zhang ◽

Feng Xu ◽

Weijie Wang

Keyword(s):

Structural Equation Modeling ◽

Behavioral Intention ◽

Perceived Risk ◽

Structural Equation ◽

Trust Model ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Future Market ◽

Initial Trust

Recently, IoV-based services and vehicles have come to the forefront as part of the growing market for the automobile industry. Since IoV-based services and vehicles were introduced, they have been expected to grow rapidly. However, contrary to optimistic expectations for future market growth, the IoV-based services and vehicles market has appeared to hit a roadblock and remains at an early market stage. Therefore, research of the determinants leading to consumers’ intention to accept and purchase IoV-based services and vehicles is significant for either academics or practitioners. Drawing upon the extended unified theory of acceptance and use of technology acceptance model (UTAUT2), the perceived risk theory, and the initial trust model, we developed an integrated conceptual model and explored what and how various determinant antecedent conditions fit together on consumer intention to accept IoV-based services and vehicles. The proposed model and hypotheses were assessed by both symmetric (partial least square structural equation modeling, PLS-SEM) and asymmetric (fsQCA) approaches using online survey datasets with 362 Chinese consumers. The findings suggest that PLS-SEM and fsQCA are complementary analytical techniques providing comparable results. PLS-SEM results indicate that performance expectancy, price value, habit, and initial trust have significant effects on behavioral intention to accept IoV services. Despite other determinants, e.g., effort expectancy, social influence, facilitating conditions, hedonic motivation, and perceived risk, have no significant effect. FsQCA results reveal twelve different configurations of determinants resulting in a high level of behavioral intention to accept IoV services, and eight causal paths equifinally leading to the negation of behavioral intention to accept IoV services. These findings suggest that several conditions that were not significant in PLS-SEM are sufficient conditions when combined with other conditions. This study enriches relevant research studies on IoV-based services acceptance and provides relevant insights and marketing suggestions for incentivizing consumers to accept the IoV-based services.

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Examining Applicability of RSQS with Added Dimensions for Organized Apparel Retailers in India

Paradigm ◽

10.1177/0971890717701516 ◽

2017 ◽

Vol 21 (1) ◽

pp. 52-74 ◽

Cited By ~ 1

Author(s):

Arif Hasan

Keyword(s):

Product Quality ◽

Structural Equation ◽

Primary Data ◽

Equation Modeling ◽

Original Form ◽

Retail Stores ◽

Retail Sector ◽

Quality Scale ◽

Retail Service ◽

Apparel Retailers

This study endeavours to validate and develop a scale for organized apparel retail stores, as there is a need to develop and validate a modified instrument. Primary data have been collected from selected organized apparel retailers. Statistical tools, exploratory factor analysis (EFA) and structural equation modeling (SEM), were applied. It revealed that Retail Service Quality Scale (RSQS) model in original form is deficient and less appropriate in the Indian context, modified scale (i.e., Apparel Store Service & Product Quality Scale [ASSPQS]) may exhibit strong model fit for apparel retail sector. The findings and recommendations will enable retail stores to gather insights into current levels of service and product quality and may facilitate them in the improvement of certain aspects in service and product quality of the stores.

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Analisis Determinasi Pemanfaatan Accurate Online dengan Menggunakan Model UTAUT

Kompak :Jurnal Ilmiah Komputerisasi Akuntansi ◽

10.51903/kompak.v14i2.429 ◽

2021 ◽

Vol 14 (2) ◽

pp. 204-214

Author(s):

Silvi Febri Widiyawati ◽

Eko Wahjudi

Keyword(s):

Data Analysis ◽

Behavioral Intention ◽

Structural Equation ◽

Sampling Technique ◽

Financial Accounting ◽

Equation Modeling ◽

Performance Expectancy ◽

Analysis Technique ◽

Effort Expectancy ◽

Acceptance Model

This study aims to examine the factors that influence the behavior of using accurate online in computer accounting subjects based on the acceptance model and use of UTAUT technology. This research is quantitative. The population in this study were 81 students majoring in financial accounting SMK IPIEMS Surabaya institutions, with a research sample of 44 people. Samples were taken based on the purposive sampling technique with the criteria of students who have or are currently taking computer accounting subjects. Data were collected using a questionnaire. The data analysis technique used in this research is the analysis technique of Structural Equation Modeling (SEM). The results show there is a significant positive indirect effect between performance expectancy, effort expectancy and social influence towards the behavior of using accurate online with behavioral intention as a mediating variable.

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Pengaruh Financial Literacy Dan Financial Attitude Terhadap Financial Satisfaction

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i2.11888 ◽

2021 ◽

Vol 3 (2) ◽

pp. 417

Author(s):

Natasya Putri Himawan ◽

Hendra Wiyanto

Keyword(s):

Structural Equation Modeling ◽

Data Analysis ◽

Financial Literacy ◽

Structural Equation ◽

Primary Data ◽

Equation Modeling ◽

Financial Satisfaction ◽

Probability Sampling ◽

Analysis Technique ◽

Program Version

The purpose of this research is to analyze and find out the impacts of financial literacy and financial attitude towards financial satisfaction. This research uses primary data by spreading online google form questionaire, with non-probability sampling. The samples used in the research are Go-Pay users based in West Jakarta. There are 264 respondents in total, but the usable data was as many as 240 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with Smart-PLS program version 3.3.2. The result of this study show that there is a positive positive impacts between financial literacy and financial attitude towards financial satisfaction of Go-Pay user in West Jakarta. Tujuan dari penelitian ini adalah untuk menganalisa dan mengetahui pengaruh dari financial literacy dan financial attitude terhadap financial satisfaction. Penelitian ini menggunakan data primer melalui proses pengumpulan data dengan cara membagikan kuisioner secara online menggunakan google form serta menggunakan metode non-probability sampling. Sampel dalam penelitian ini adalah pengguna Go-Pay yang berdomisili di Jakarta Barat. Data yang berhasil dikumpulkan berjumlah 264 responden, namun data yang dapat digunakan adalah sebanyak 240 responden. Teknik analisis data yang digunakan adalah Structural Equation Modeling dengan program Smart-PLS versi 3.3.2. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif antara financial literacy dan financial attitude terhadap financial satisfaction pada pengguna Go-Pay di Jakarta Barat.

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ANALISIS TECHNOLOGY ACCEPTANCE MODEL APLIKASI LINKAJA

Jurnal Riset Ekonomi dan Bisnis ◽

10.26623/jreb.v13i3.2861 ◽

2020 ◽

Vol 13 (3) ◽

pp. 164

Author(s):

Anggit Esti Irawati ◽

Ehrmann Suhartono

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Actual Use ◽

Acceptance Model

Potensi penggunaan e-money sangat besar dan menarik perhatian sebagai cara pembayaran alternatif di seluruh dunia. Pemerintah melalui Bank Indonesia menggerakkan masyarakat untuk melakukan Gerakan Nasional Non Tunai (GNNT). Namun, hanya lapisan masyarakat tertentu yang sudah terbiasa menggunakan transaksi dengan e-money. Sebagian masyarakat beranggapan bahwa transaksi pembayaran menggunakan e-money masih terdapat banyak kekurangan. Penelitian ini bertujuan untuk menguji Technology Acceptance Model (TAM) yaitu perceived ease of use dan perceived usefulness, selain itu juga menambahkan perceived risk untuk mengetahui pengaruh terhadap attitude toward using dan actual use terhadap penggunaan aplikasi LinkAja. Metode analisis menggunakan Structural Equation Modeling (SEM) dengan alat analisis SmartPLS. Penelitian ini dilakukan dengan metode survei dan sampel diambil menggunakan teknik purposive sampling terhadap responden yang menggunakan aplikasi LinkAja di seluruh Indonesia. Responden yang diperoleh sebanyak 200 responden. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived usefulness berpengaruh positif signifikan terhadap attitude toward using dan actual use. Perceived risk tidak berpengaruh signifikan terhadap actual use aplikasi LinkAja.

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The Behavioral Intention of Micro Enterprises to Use the Integrated Cash Waqf Micro Enterprise Investment (ICWME-I) Model as a Source of Financing

Gadjah Mada International Journal of Business ◽

10.22146/gamaijb.12565 ◽

2016 ◽

Vol 18 (2) ◽

pp. 111 ◽

Cited By ~ 1

Author(s):

Mohamed Asmy Mohd Thas Thaker ◽

Mustafa Omar Mohammed ◽

Jarita Duasa ◽

Moha Asri Abdullah

Keyword(s):

Behavioral Intention ◽

Structural Equation ◽

Reasoned Action ◽

Positive Impact ◽

Subjective Norms ◽

Primary Data ◽

Equation Modeling ◽

Klang Valley ◽

Enterprise Investment ◽

Micro Enterprises

This study is designed to examine the behavioural intention of micro enterprises to use the Integrated Cash Waqf Micro Enterprise Investment (ICWME-I) model as a source of financing in Malaysia. The primary data are collected from the survey administered to micro entrepreneurs in the Klang Valley and the analysis is conducted using Structural Equation Modeling (SEM). Furthermore, the model has validated its acceptance in the field by adopting the Theory of Reasoned Action (TRA). This study has revealed that both the attitude and subjective norms are found to have a positive impact on the intention of micro entrepreneurs to use the ICWME-I Model in the context of Malaysia.

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