RETHINKING USWAH HASANAH: Etika Dakwah dalam Bingkai Hiperrealitas

2017 ◽  
Vol 35 (2) ◽  
pp. 307
Author(s):  
Farida Rachmawati

<p>This paper aimed to discusses the activity of preaching (dakwah) as being part of the imaging world. The phenomenon is about dai as the advertisement representative from moslem fashion in media. The existence of media behind preaching makes it as a part of media industry. Therefore, consumerism appears as the excesses of capitalism intangible in a spectacle which no longer serves as a guide. This paper employs hyperreality theory of Jean Baudrillard to examine media constructions of reality beyond media. Media act as the bridge of communication in viewing the reality to bring the popular culture, consumerism, and consider it as significant image. We also compare the movement of preaching in media from uswah hasanah concept. However, the activity of preaching in the advancement of technology always faced with challenges, so its movement would be changing and should be adjusted without separated from the Islamic dakwah ethics. Therefore, dai as an actor in preaching does not be predominance by advertisement. Beside that, the important thing, that be supposed to give attention from dai and mad’u, is Islamic substantial not Islamic symbol.</p><p align="center"><strong>***</strong></p><p>Tulisan ini membahas tentang aktivitas dakwah yang menjadi bagian dari dunia pencitraan. Yakni tentang keberadaan dai sebagai agen atau bintang iklan sebuah busana muslim. Dengan adanya media yang berada di balik layar dakwah menjadikan dakwah bagian dari industri media. Sehingga tampak konsumerisme sebagai ekses kapitalisme yang berwujud pada tontonan yang tak lagi menjadi tuntunan. Teori hyperrealitas Jean Baudrillard digunakan untuk membaca konstruksi media terhadap realitas di luar media. Media mempunyai peran sebagai jembatan komunikasi dalam melihat realitas, sehingga mampu memunculkan budaya populer, sikap konsumerisme, dan menganggap penting citra. Di sini juga digunakan konsep uswah hasanah sebagai salah satu cara pandang terhadap fenomena dai media. Sebab bagaimanapun, aktivitas dakwah pada perkembangan teknologi sekarang ini selalu dihadapkan dengan berbagai perubahan, namun perubahan tersebut harus tetap disesuaikan dengan etika dakwah. Oleh karena itu, dai sebagai ujung tombak aktifitas dakwah jangan sampai didominasi oleh iklan. Selain itu juga diperlukan kesadaran baik dari dai ataupun mad’u agar tidak hanya mementingkan simbol Islam seperti formalisasi jilbab, tetapi juga memperhatikan substansi dari ajaran Islam. </p>

2017 ◽  
Vol 35 (2) ◽  
pp. 307
Author(s):  
Farida Rachmawati

<p>This paper aimed to discusses the activity of preaching (dakwah) as being part of the imaging world. The phenomenon is about dai as the advertisement representative from moslem fashion in media. The existence of media behind preaching makes it as a part of media industry. Therefore, consumerism appears as the excesses of capitalism intangible in a spectacle which no longer serves as a guide. This paper employs hyperreality theory of Jean Baudrillard to examine media constructions of reality beyond media. Media act as the bridge of communication in viewing the reality to bring the popular culture, consumerism, and consider it as significant image. We also compare the movement of preaching in media from uswah hasanah concept. However, the activity of preaching in the advancement of technology always faced with challenges, so its movement would be changing and should be adjusted without separated from the Islamic dakwah ethics. Therefore, dai as an actor in preaching does not be predominance by advertisement. Beside that, the important thing, that be supposed to give attention from dai and mad’u, is Islamic substantial not Islamic symbol.</p><p align="center"><strong>***</strong></p><p>Tulisan ini membahas tentang aktivitas dakwah yang menjadi bagian dari dunia pencitraan. Yakni tentang keberadaan dai sebagai agen atau bintang iklan sebuah busana muslim. Dengan adanya media yang berada di balik layar dakwah menjadikan dakwah bagian dari industri media. Sehingga tampak konsumerisme sebagai ekses kapitalisme yang berwujud pada tontonan yang tak lagi menjadi tuntunan. Teori hyperrealitas Jean Baudrillard digunakan untuk membaca konstruksi media terhadap realitas di luar media. Media mempunyai peran sebagai jembatan komunikasi dalam melihat realitas, sehingga mampu memunculkan budaya populer, sikap konsumerisme, dan menganggap penting citra. Di sini juga digunakan konsep uswah hasanah sebagai salah satu cara pandang terhadap fenomena dai media. Sebab bagaimanapun, aktivitas dakwah pada perkembangan teknologi sekarang ini selalu dihadapkan dengan berbagai perubahan, namun perubahan tersebut harus tetap disesuaikan dengan etika dakwah. Oleh karena itu, dai sebagai ujung tombak aktifitas dakwah jangan sampai didominasi oleh iklan. Selain itu juga diperlukan kesadaran baik dari dai ataupun mad’u agar tidak hanya mementingkan simbol Islam seperti formalisasi jilbab, tetapi juga memperhatikan substansi dari ajaran Islam. </p>


Author(s):  
Karolina Karbownik

The music media have constructed the identity of groupies as sexual and passive objects, submissive, inauthentic consumers of music. The stereotype, although still present in popular culture, is criticized by both the interested parties and rock artists. This article is an attempt to discuss the role that groupies played in the creation of the myth and character of the rock god, while taking into account the preconceived assumptions held by the popular media. Narratives of groupies’ participation in the emerging rock and metal scene have also been included as the ones which created a male rock musician identity: wild, aggressive and powerful. The basis for the discussion of groupies and their role in building identity in the context of rock music is the result of a deep, rhetorical analysis of groupies’ biographies, press materials, films, scientific literature and own research.


2010 ◽  
Vol 48 (1) ◽  
pp. 101-128
Author(s):  
Lukman Hakim

This paper offers a film and cultural studies analysis of the Indonesian religious film Ayat-ayat Cinta. It examines the way in which the film represents Islam in the context of the globalisation of the media industry, the wider cultural transformation and religious context in Indonesia. This paper argues that the film Ayat-ayat Cinta represents “popular Islam”, which resulted from the interaction between the santri religious variants and the film industry, capitalism, market forces and popular culture in Indonesia. Santri religious variants in this film are rooted in traditionalist, fundamentalist, modernist, and liberal Islam in Indonesia, and those Islamic groups which have undergone a process of conformity with capitalism and popular culture. As a result, the representation of Islam in this film is pluralist, tolerant, and fashionable.


Author(s):  
Dimitri A. Bogazianos

While criminological analyses of drugs and popular culture often focus on media constructions of drug scares and epidemics, they also draw from a wide range of interrelated influences, including critical theory, cultural studies, feminism, and critical race theory, among many others. Given that current trajectories of hypermediated cultural production in a post-crack drug landscape is unlikely to change anytime soon, ever more fine-grained analyses will be needed in order to make sense of the inextricable links between drug-related representations, crime policy, and social justice. Future scholarship in this area will continue to draw from its rich heritage as well as innovate new methodological and theoretical emphases that pay closer attention to the nontextual elements of popular cultural forms.


2016 ◽  
Vol 31 (5/6) ◽  
pp. 314-321 ◽  
Author(s):  
Sharon Anne Mavin ◽  
Carole Elliott ◽  
Valerie Stead ◽  
Jannine Williams

Purpose The purpose of this special issue is to extend the Economic and Social Sciences Research Council (ESRC)-funded UK seminar series–Challenging Gendered Media (Mis)Representations of Women Professionals and Leaders; and to highlight research into the gendered media constructions of women managers and leaders and outline effective methods and methodologies into diverse media. Design/methodology/approach Gendered analysis of television, autobiographies (of Sheryl Sandberg, Karren Brady, Hillary Clinton and Julia Gillard), broadcast news media and media press through critical discourse analysis, thematic analysis, metaphor and computer-aided text analysis software following the format of the Gender Media Monitoring Project (2015) and [critical] ecological framework for advancing social change. Findings The papers surface the gendered nature of media constructions of women managers and leaders and offer methods and methodologies for others to follow to interrogate gendered media. Further, the papers discuss – how women’s leadership is glamourized, fetishized and sexualized; the embodiment of leadership for women; how popular culture can subvert the dominant gaze; how women use agency and how powerful gendered norms shape perceptions, discourses and norms and how these are resisted, repudiated and represented. Practical implications The papers focus upon how the media constructs women managers and leaders and offer implications of how media influences and is influenced by practice. There are recommendations provided as to how the media could itself be organized differently to reflect diverse audiences, and what can be done to challenge gendered media. Social implications Challenging gendered media representations of women managers and leaders is critical to social justice and equality for women in management and leadership. Originality/value This is an invited Special Issue comprising inaugural collection of research through which we get to “see” women and leaders and the gendered media gaze and to learn from research into popular culture through analysis of television, autobiographies and media press.


Author(s):  
Erin A. Meyers

This chapter offers a brief analysis of the initial ascendency of celebrity gossip blogs into popular culture during the early twenty-first century. It establishes the notion of gossip as “women's talk” and as a form of shared social meaning-making—from which context arises the celebrity gossip blog as a unique form of feminized popular culture that speaks to the broader shifts in media cultures in the early twenty-first century. As such, this chapter explores the gossip blog as a particularly feminized form of new media through attention to the existing social practices of gossip that continue to shape the place of gossip blogs within the celebrity media industry and the everyday lives of their predominantly female readers.


2003 ◽  
Vol 27 (3) ◽  
pp. 256-273 ◽  
Author(s):  
Julie E. Ferris

Mass media images of gender, beauty, and women have been at the heart of many feminist arguments about the need for change in our understanding of gender and the role it plays in our day-to-day existence. The role of a body, much like the role of a woman, is also negotiated between the pages and airwaves of a popular culture that precariously favors particular excessive behaviors and norms. A textual analysis of the popular press discourse surrounding two bodies, prominently defined in popular culture, demonstrates specific rhetorical strategies at work in the construction of the “appropriate” cultural body. This article explores how these two bodies are positioned at the border of cultural intelligibility and how these bodies, acting as discourse themselves, speak to culture and reify their positions on the margins.


Author(s):  
Mirjana M. Tankosic ◽  
Ana V. Grbic ◽  
Zilijeta Krivokapic

The woman in media is still a face that symbolizes the field of popular culture and hypersexualized naked body, and it is most often presented in the media as a victim. In the last decade, the representation of women and the women`s movement in the media has managed to get some progress. In the media, we will not see Roma women, disabled women, we will not see poor women, because they are not topics that manage to sell media content. The only topic that sells newspapers is the topic of violence against women, first of all because it is a type of secondary victimization, where female identity through media content is again represented as ‘another', and through the identity of the victim. The dead or scorched female body and the continuum of violence satisfy the logic of market capital. The main areas that were highlighted in this research paper are the portrayal of women by the media, the marginalization of women in mass media, the image of women in media, the influence of media on the views of the gender, and the stereotypes of girls and women in the media.


2015 ◽  
Vol 155 (1) ◽  
pp. 28-37 ◽  
Author(s):  
Kevin Patrick

Comic books, eagerly consumed by Australian readers and reviled with equal intensity by their detractors, became embroiled in post-war era debates about youth culture, censorship and Australian national identity. Yet there are few references to this remarkable publishing phenomenon in most histories of Australian print media, or in studies of Australian popular culture. This article demonstrates how the history of comic books in Australia has largely been recorded by fans and collectors who have undertaken the process of discovery, documentation and research – a task that, in any other field of print culture inquiry, would have been the preserve of academics. While acknowledging some of the problematic aspects of fan literature, the article argues that future research into the evolution of the comic-book medium within Australia must recognise, and engage with, this largely untapped body of ‘fan scholarship’ if we are to enrich our understanding of this neglected Australian media industry.


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