jean baudrillard
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2022 ◽  
Vol 3 (2) ◽  
pp. 129-136
Author(s):  
Sandra Nadya Tasha Aprillia ◽  
Varinia Pura Damaiyanti

Penelitian ini dilatar belakangi oleh ketertarikan penulis dalam melihat bagaimana gaya hidup yang menunjukan perilaku konsumtif pada kalangan mahasiswa di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lambung Mangkurat. Penelitian ini memiliki tujuan untuk memahami bagaimana gaya hidup dapat membentuk perilaku konsumtif,  di kaji menggunakan teori David Chaney lifestyles dan teori masyarakat konsumsi dari Jean Baudrillard . Chaney mengatakan bahwa pada akhir modernitas semua yang kita miliki akan menjadi budaya tontonan (a culture of spectacle). Semua orang ingin menjadi penonton dan sekaligus ditonton. Ingin melihat tapi sekaligus juga dilihat. Di sinilah gaya mulai menjadi modus keberadaan manusia modern : kamu bergaya maka kamu ada ! kalau kamu tidak bergaya, siap-siaplah  untuk dianggap “tidak ada” : diremehkan, diabaikan atau mungkin dilecehkan. Itulah sebabnya mungkin orang sekarang perlu bersolek atau berias diri, dan Baudrillard berasumsi bahwa masyarakat mengkonsumsi suatu barang atau jasa bukan lagi dilihat pada pemenuhan kebutuhan (needs), tetapi lebih kepada pemenuhan hasrat (desire). Metode yang dipakai dalam riset ini adalah pendekatan kualitatif, teknik pemilihan informan snowball sampling dan jumlah informan sebanyak 10 orang. Pengumpulan data dibuat dengan wawancara, dan dikaji menggunakan teknik analsis data dari Miles dan Huberman. Hasil penelitian ini menunjukkan bahwa 1) Gaya hidup  pada mahasiswa dapat dilihat dari segi penampilan. Mahasiswa ingin selalu berpenampilan menarik untuk menyesuaikan lingkungan dengan selalu mengikuti trend. (2) Faktor yang mendorong perilaku konsumtif pada mahasiswa Fakultas Ilmu Sosial Universitas Lambung Mangkurat antara lain: (a) pengaruh dari lingkungan (b) mengikuti trend (c) self love dan self reward.


2021 ◽  
Vol 1 (2) ◽  
pp. 138-150
Author(s):  
Admadi Balloara Dase
Keyword(s):  

Tulisan ini mencoba menelusuri konsep yang digagas oleh para ahli Industri parawisata, dengan menggunakan metode analisis wacana. Konsep dari Jean Baudrillard digunakan untuk membedah konstruksi para ahli parawisata halal yang melekatkan tanda “halal” pada produk dari industri parawisata halal, kenyataan itu bertujuan untuk mendapatkan keuntungan dari para turis, karena menurut GMTI (Global Muslim Travel Index) diperkirakan pada tahun 2020 akan membludak di angka 220 juta wisatawan muslim di dunia, maka dibutuhkan sebuah produk/jasa untuk memfasilitasi wisatawan muslim di Indonesia. Bahkan konsep yang dibangun adalah simulasi, karena referensi wisata halal malah tidak ada dalam islam, yang ada adalah wisata religi. Akibatnya, konsep yang dibangun untuk kebutuhan kapitalistik memiliki dimensi oposisi biner di dalamnya, karena menggunakan konsep halal yang oposisinya adalah haram. Kenyataan-kenyataan itu dapat membuka pintu fundamentalisme agama di dalam masyarakat Indonesia yang memiliki kebudayaan yang sangat beragam.


2021 ◽  
Vol 6 (2) ◽  
pp. 172-188
Author(s):  
Nor Lutfi Fais

Religion commodifications, including the issue of the Quran, are not a real breakthrough in socio-religious studies. Various studies have been carried out. However, the current studies are still limited to descriptions of the variety of commodification and problems that occur and have not reached yet the aspect of dismantling the social intrigues in them. For this reason, this study intends to read the commodification of the Quran as a social phenomenon and at the same time expose the hidden aspects in it. This study uses the social theory of The Consumer Society, initiated by Jean Baudrillard which includes aspects of commodification, media shaping, and social shifting paradigm: needs towards desires and lifestyles, by adopting relevant disciplines of the Quran such as riwayat, qira ah and tajwid. The object to be studied is Mushaf Al-Quran Grand Maqamat or known as Al-Quran Digital Talking Pen Grand Maqamat. After conducting the study, it was found that the commodification of the Quran that occurred was part of the industrialization effort of the Qur’an by using religious actors as an excuse and as a marketing medium. Commodification that occurs is also not in line with the spirit of necessity which refers to the concepts of riwayat, qira ah and tajwid in the Quran.


Author(s):  
Simon Pritchard

The response of critics to Don DeLillo’s seminal novel White Noise has centred on the connections that can be drawn between this work and the critical context that surrounded it upon its publication in 1984, namely the climate of radical scepticism ushered in by critics like Jean Baudrillard. This article attempts to argue that the relationship between the novel and this critical climate is far more antagonistic than has been acknowledged previously. Drawing upon the critic W.J.T. Mitchell’s reading of Friedrich Nietzsche’s concept of the “sounding”, as opposed to the iconoclastic smashing, of idols, the article will “sound” the idol which is at the centre of DeLillo’s novel: the television. This will show the critical distance that DeLillo deliberately established between his text and the texts of postmodern theory that were fashionable throughout the later twentieth century (particularly at the time White Noise was published) and will place DeLillo in a more contemporary context, his face turned not only to the past, but to the critical horizons ahead of him.


2021 ◽  
Vol 5 (2) ◽  
pp. 85-95
Author(s):  
Dini Eka Putri

The culture of consumerism is almost a pathology for people all over the world. Consumerism culture according to Jean Baudrillard is the fulfillment of the human need for signs. Therefore, it is also necessary to identify a consumerist culture in a minimalist community that has thoughts or principles that are contrary to consumerism. The Lyfe With Less minimalist community or can be shortened to the LWL community is an Indonesian minimalist community. This community is a place for people to learn to be minimalist. Minimalism is closely related to reducing consumption in life, in order to get more happiness. Based on the many programs owned by the LWL community, there is one program that is the hallmark of this community. The programs are cross-linked. The research objective is to answer major and minor questions. The major question is how the interrelationships of consumer culture and processes in the LWL community are interrelated. While the minor question is how the involvement of consumerism culture when the process crosses over. This research method uses a virtual ethnographic qualitative method. The results show that the LWL minimalist community has anti-consumerism thoughts, including cross-linking programs to extend the functionality of goods.


Modern Drama ◽  
2021 ◽  
Vol 64 (4) ◽  
pp. 419-441
Author(s):  
Christian DuComb

Postmodern theorists such as Jean Baudrillard, David Harvey, and Frederic Jameson have tended to approach cities through the eye rather than the ear, often citing Los Angeles as a prototypical example of an urban simulacrum. This article takes up two works of theatre that focus on listening to rather than looking at Los Angeles. Anna Deavere Smith’s Twilight: Los Angeles, 1992 (1993) and Gabriel Kahane’s The Ambassador (2014) use voice and music, respectively, to sound out neglected histories and experiences overlooked by theorists who apprehend Los Angeles primarily through vision. Through the close reading of dramatic texts, musical scores, and live and recorded performances of these two works, this article troubles the pervasive ocularcentrism in critical interpretations of Los Angeles, using theatre to theorize a more inclusive dramaturgy and geography of the city.


2021 ◽  
Author(s):  
◽  
Sun-ha Hong

<p>This paper explores the role of the media in the production of Korean nationality during the 2002 World Cup. It suggests that the media coverage helped organise a spectacle of consumption, which became the primary means by which Korean nationality was articulated and understood. This study brings together research in media and Korean studies and aims to contribute to a timely understanding of nationality that recognises both its intimate connection with media and consumer culture and its normative and taxonomic function. The study elaborates a hybrid theoretical framework of a ‘system of signs’, which draws from Michel Foucault’s analysis of power and normalisation and the ideas of spectacle and simulacrum by Guy Debord and Jean Baudrillard. The study examines two key cases of nationality production. Firstly, the ‘Red Devils’ and millions of street supporters that celebrated Korean victories were appropriated by the media to produce internally oriented affirmations of Korean identity and values that doubled as an entertainment spectacle. Secondly, the cult of admiration around the foreign manager Hiddink demonstrated how discourses of globalisation contribute to a social imaginary of global nationalities that compelled Koreans to judge their own nationality against the standards of the sŏnjin’guk (‘advanced nations’).</p>


2021 ◽  
Author(s):  
◽  
Sun-ha Hong

<p>This paper explores the role of the media in the production of Korean nationality during the 2002 World Cup. It suggests that the media coverage helped organise a spectacle of consumption, which became the primary means by which Korean nationality was articulated and understood. This study brings together research in media and Korean studies and aims to contribute to a timely understanding of nationality that recognises both its intimate connection with media and consumer culture and its normative and taxonomic function. The study elaborates a hybrid theoretical framework of a ‘system of signs’, which draws from Michel Foucault’s analysis of power and normalisation and the ideas of spectacle and simulacrum by Guy Debord and Jean Baudrillard. The study examines two key cases of nationality production. Firstly, the ‘Red Devils’ and millions of street supporters that celebrated Korean victories were appropriated by the media to produce internally oriented affirmations of Korean identity and values that doubled as an entertainment spectacle. Secondly, the cult of admiration around the foreign manager Hiddink demonstrated how discourses of globalisation contribute to a social imaginary of global nationalities that compelled Koreans to judge their own nationality against the standards of the sŏnjin’guk (‘advanced nations’).</p>


2021 ◽  
Author(s):  
◽  
M.A. Hughes

<p>“Here, indeed, lies the whole miracle of collecting,” Jean Baudrillard asserted, “it is invariably oneself that one collects” (“Systems of Collecting” 12). If Baudrillard's premise that a collection is itself a representation of the collector, then how can we read a person through his/her private library? There have been several large and important studies produced on the three preeminent figures in New Zealand book collecting: Sir George Grey, Dr Thomas Hocken and Alexander Turnbull. However, to understand book collecting as a whole during the highly active period at the turn of the twentieth century, it is vital that we investigate 'minor' book collectors alongside our esteemed 'major three'.  This thesis explores the private library of Robert Coupland Harding (1849-1916), an internationally recognised expert on printing and typography, whose trade journal Typo: A Monthly Newspaper and Literary Review (1887-1897) was celebrated as a remarkable achievement. Very little documentation of Harding's life exists. However, one tantalising artefact discovered in a Wellington antiquarian bookshop is the basis for this research: the auction catalogue of Harding's extensive private library. Focusing on the New Zealand-related section of the catalogue, this thesis examines the book collecting field in New Zealand 1880-1920. Applying Bourdieu's theories of capital, habitus and the field of cultural production, the thesis examines the social practice of book collecting during this period. Three case studies from Harding's library illustrate some key trends in the book collecting market, and help to build a picture of Harding's social networks and the influence this had on his collecting habits. The thesis also describes the collecting identity of Robert Coupland Harding, placing him in his circle of fellow book collectors. Describing a model of book collecting practise and presenting a method for categorising book collectors, this thesis argues for the recognition of lesser known book collectors and the contribution that they made to the field of New Zealand book collecting.</p>


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