STUDI KELAYAKAN WAKAF PRODUKTIF
<p><span>Abstract</span></p><p><span>Mosque as one of the objects of waqf can provide added value if managed productively. <span>Land of the mosque can be used for a variety productive activities according to the <span>principles of Islam. ! is study analyzes the aspects of marketing and " nancial aspects, <span>the feasibility study for the project productive endowments shopping block Masjid AlFairuz Pekalongan.<br /><span>The data used in the form of quantitative and qualitative data. Factors that will be <span>analyzed in the marketing aspects that shape the market, demand and supply, marketing <span>strategy (segmenting, targetting, and positioning), as well as the marketing mix strategy.<br /><span>Financial aspects of the Average Rate of Return, Payback Period, Net Present Value, <span>Internal Rate of Return , and Pro" tability Index. Th<span>e results of research projects developing productive waqf shopping block mosque <span>of Al-Fairuz Pekalongan is feasible. In the aspect of marketing, business managers have<br /><span>established a marketing strategy and marketing mix well. On the " nancial aspect, <span>the ARR value indicates the number of 59%, greater than the minimum accounting <span>rate of return of 7.30%. Payback Period calculation produces a value of 2 years, 6 <span>months, 29 days, less than the economic life of the project. Project NPV is positive <span>value of Rp 209,224,199.00. IRR of 20%, greater than the rate of return of deposits <span>mudaraba Islamic banks are used in the calculation (7.30%). PI calculation results <span>show 1.297193465 value greater than 1 (PI > 1) .</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><br /><span>Keywords:<em> Feasibility Study, Waqf Productive, marketing aspects, " nancial aspects</em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></p>