scholarly journals Influence of Internal Marketing Practices on Employees’ Job Satisfaction in New Generation Banks

2019 ◽  
Vol 15 (01) ◽  
Author(s):  
Jose M Jomon
Keyword(s):  
Job Satisfaction ◽  
Internal Marketing ◽  
Regression Analyses ◽  
Pilot Survey ◽  
Internal Customers ◽  
Marketing Orientation ◽  
Spss Software ◽  
New Generation ◽  
Commercial Center ◽  
Monthly Salary

In the present monetary vulnerability and upheaval, ensuring and safeguarding compatibility with banking employees are essential for banks' business achievement. Internal marketing represents a marketing strategy which is created by considering their representatives their first market – their internal customers. Internal marketing makes a domain that empowers banks to concentrate on whatever necessitates changing inside so they can upgrade their external commercial center execution. Internal marketing enables banks to convey better client encounters by adjusting, organizing, and inspiring employees. In this article, the researcher attempts to highlight how internal marketing philosophy helps the new private sector banks in achieving employees’ job satisfaction and to evaluate the benefits of internal marketing orientation for the banks success. The research is conducted at new generation banks in Thrissur District, Kerala. The researcher has chosen 150 respondents of new generation banks as sample. The questionnaire in this study was designed as closed – end questions. To understand the demographic profile of the respondents, questions related to age, sex, qualification and monthly salary etc were included. The samples are selected on a random basis after visiting various banks in the district with no bias on considering or dismissing a specific respondent. Pilot survey and Cronbach’s Alpha were used. Hypotheses were tested using correlation coefficient(r), and multiple regression analyses. The SPSS software is used to measure the data obtained from the respondents. Findings indicate that internal marketing and all its components has significant and positive associations with employees’ job satisfaction. The findings have provided an insight to the new generation banks provides on the area to be focused on in retaining and satisfying their employees. Key Words: -

scholarly journals The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Marketing during the COVID-19 Pandemic

2021 ◽  
Vol 18 (7) ◽  
pp. 3670
Author(s):  
Marcela-Sefora Nemteanu ◽  
Dan-Cristian Dabija
Keyword(s):  
Job Satisfaction ◽  
Task Performance ◽  
Social Exchange ◽  
Emerging Market ◽  
Counterproductive Work Behavior ◽  
Internal Marketing ◽  
Work Behavior ◽  
Counterproductive Work Behaviors ◽  
Work Behaviors ◽  
Marketing Orientation

To reduce the spread of the virus, authorities have imposed restrictive measures, such as limiting movement of individuals, shutting down non-essential stores, imposing a general or local quarantine, along with physical distancing and isolation of vulnerable people. Remote working has become the ‘new normal’ for many organizations, engendering further challenges for employees, who have started experiencing anxiety, technostress caused by digitalization and lack of social interaction, frustration, occupational burden, counterproductive work behavior, exhaustion, burnout, depersonalization, and increased turnover intention. All these factors, corroborated by prolonged restrictions, have contributed to a decrease in employee satisfaction, diminishing performance and generating a counterproductive behavior. Based on Social Exchange Theory, this research plans to investigate the influence of internal marketing on job satisfaction, task performance, and counterproductive work behavior in the context of the COVID-19 pandemic in an emerging market, namely Romania. Based on a quantitative research study among 850 employees, we show that internal marketing strongly and significantly impacts job satisfaction, while insignificantly impacting task performance and counterproductive work behavior. Job satisfaction actuates task performance in a significant and positive manner, contributing to a reduction in counterproductive work behaviors. This paper highlights the effects of internal marketing orientation on job satisfaction, and the effects of job satisfaction on job performance and counterproductive work behaviors.

scholarly journals Influencing Mechanism of Job Satisfaction on Safety Behavior of New Generation of Construction Workers Based on Chinese Context: The Mediating Roles of Work Engagement and Safety Knowledge Sharing

2020 ◽  
Vol 17 (22) ◽  
pp. 8361
Author(s):  
Guodong Ni ◽  
Yuanyuan Zhu ◽  
Ziyao Zhang ◽  
Yaning Qiao ◽  
Huaikun Li ◽  
...  
Keyword(s):  
Job Satisfaction ◽  
Knowledge Sharing ◽  
Work Engagement ◽  
Construction Workers ◽  
Safety Behavior ◽  
Construction Companies ◽  
Mediating Role ◽  
Influencing Mechanism ◽  
Safety Knowledge ◽  
New Generation

China’s construction industry developed rapidly and safety production has become a vital issue. Improving the safety behavior of construction workers is an important measure to effectively decrease construction safety accidents. At present, a New Generation of Construction Workers (NGCWs) born after 1980 has gradually become the main force of construction companies in China and the special group characteristics coming from the intergenerational difference may make them behave differently in safety-related activities, therefore, it is very important to study how to promote their safety behavior. This paper aimed to explore the influencing mechanism of job satisfaction on the safety behavior of NGCWs and examine the mediating role of safety knowledge sharing and work engagement. Confirmatory factor analysis and structural equation modeling analysis were applied to test the theoretical model. Empirical research results indicated that job satisfaction can effectively promote safety behavior through safety knowledge sharing and work engagement. Safety knowledge sharing plays a complete mediating role between job satisfaction and safety compliance behavior, as well as between job satisfaction and safety participation behavior. Moreover, work engagement plays a complete mediating role between job satisfaction and safety participation behavior, which can provide valuable management references for China’s construction companies to strengthen their safety behavior.

Retirement intentions: what is the role of push factors in predicting retirement intentions?

2012 ◽  
Vol 33 (6) ◽  
pp. 988-1008 ◽  
Author(s):  
JODI OAKMAN ◽  
YVONNE WELLS
Keyword(s):  
Job Satisfaction ◽  
Social Cohesion ◽  
Multivariate Regression ◽  
Regression Analyses ◽  
Length Of Service ◽  
Older Employees ◽  
Work Factors ◽  
Retirement Intentions ◽  
Insight Into

ABSTRACTPopulation ageing will significantly impact labour markets in most Organisation for Economic Cooperation and Development countries and as a result individuals will need to remain in paid employment for longer to fund their retirement years. This study examines the retirement intentions of employees of a large public-sector organisation located in Victoria, Australia that was interested in developing policies to assist with retention of their mature-age workforce. Multivariate regression analyses were used to identify the most important predictors of intention to retire. The dependent variable, Intended timing of retirement, was analysed in two forms, as continuous and dichotomised measures. Age and Length of service were strong independent predictors of Intention to retire soon (within five years). Of the work factors that were analysed (Job satisfaction, Job demands, Job control, and Social cohesion), low Job satisfaction and high Social cohesion scores indicated an increased likelihood of retiring soon. The results provide some insight into the development of organisational interventions that might assist with retaining older employees for longer.

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