scholarly journals An Entropy (Shannon) Based Approach for Determining Importance Weights of Influencing Factors in Selecting Medical Tourism Destinations

2016 ◽  
Vol 4 (4) ◽  
pp. 115-121 ◽  
Author(s):  
Zohreh Dehdashti Shahrokh ◽  
Hosnieh Nakhaei
Keyword(s):  
Influencing Factors ◽  
Medical Tourism ◽  
Importance Weights ◽  
Tourism Destinations

Innovation in Medical Tourism Service Marketing

2013 ◽  
pp. 49-66 ◽  
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

The Emerging Markets of the Asian Region

2015 ◽  
pp. 327-349
Author(s):  
Kazem Vafadari
Keyword(s):  
Social Impact ◽  
Medical Tourism ◽  
Early Years ◽  
Asian Region ◽  
Technological Advances ◽  
Central Asian ◽  
The Status ◽  
Tourism Destinations ◽  
Central Asian Republics ◽  
Selection Of

Medical tourism has become a catchphrase in the early years of the 21st Century for even the most unlikely of destinations. This chapter outlines the issues and practices involved in an assessment of the status of medical tourism in the emerging economies and destinations of the Asian Region. A selection of countries as case studies covers the region from the Central Asian Republics of Kazakhstan and Uzbekistan, South Asia (Sri Lanka), through to Cambodia, Taiwan, Myanmar, and Japan. The growth of medical tourism in the Asian region, and its various economic and social impact on abovementioned countries is under focus in this chapter. It provides a comprehensive view of how different countries should capitalize on their advantage to increase their share of regional or international medical tourism market. Both technological advances and traditional medicine have provided comparative advantage for medical tourism destinations in the Asian region.

Factors influencing selection of medical tourism destinations: A special niche market

2018 ◽  
Vol 13 (sup1) ◽  
pp. 192-198 ◽  
Author(s):  
Azim Zarei ◽  
Davood Feiz ◽  
Morteza Maleki Minbashrazgah ◽  
Fatemeh Maleki
Keyword(s):  
Medical Tourism ◽  
Niche Market ◽  
Factors Influencing ◽  
Tourism Destinations ◽  
Selection Of

scholarly journals Clarifications regarding medical tourism destinations marketing

2014 ◽  
Vol 5 (3) ◽  
pp. 84-98
Author(s):  
Aurelia-Felicia STANCIOIU ◽  
◽  
Andreea Botoş ◽  
Ion Pârgaru
Keyword(s):  
Medical Tourism ◽  
Tourism Destinations

scholarly journals Innovation in Medical Tourism Service Marketing

2014 ◽  
pp. 1587-1604
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

scholarly journals Spatial Complex Morphological Evolution and Influencing Factors for Mountain and Seaside Resort Tourism Destinations

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-11
Author(s):  
Huiqiang Ma ◽  
Jianchao Xi ◽  
Qing Wang ◽  
Jiale Liu ◽  
Zhigang Gong
Keyword(s):  
Spatial Structure ◽  
Influencing Factors ◽  
Large Scale ◽  
Morphological Evolution ◽  
Google Earth ◽  
Type Structure ◽  
Structure Evolution ◽  
Anthropogenic Factors ◽  
Seaside Resort ◽  
Tourism Destinations

Spatial restructuring of tourism destinations is important not only for optimizing the spatial structure but also for promoting its sustainable development. This study adopted participatory rural assessment (PRA), GIS spatial analysis, and Google Earth remote sensing images as the main research methodology. The case studies of mountain resort destination, Huangshui Town, and seaside resort destination, Jinshitan, were analyzed. The study contributes to complex morphological evolution from the perspectives of external structure expansion and internal function reconstruction, revealing the spatial characteristics and explaining the influencing factors. The results showed that (1) in the process of tourism development, these two places have experienced large-scale growth of construction land and expansion of spatial scope. The external spatial structure of Huangshui Town is concentrated in the center and is scattered outward, changing from the form of a strip to a radiating pattern and finally to clusters. The spatial layout of Jinshitan has shifted from scattered to concentrated, changing from scattered to a strip along the coastline. (2) In particular, the internal functional structures of the two places have transitioned from a single residential function to a multicomposite function that integrates accommodation, dining, and entertainment. Among them, Huangshui Town is an “axial belt + group type” structure, and Jinshitan is a “wave type” structure. (3) The results also showed that natural factors such as traffic, terrain, rivers, lakes, and coastlines and anthropogenic factors such as government intervention and community participation are the main factors affecting the evolution of the spatial form of tourism destinations. The two tourist destinations in the study represent mountain resort type and coastal resort type, thereby showing that the spatial structure evolution model has certain typicality and representativeness.

scholarly journals Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARA-PROMETHEE

2021 ◽  
Vol 13 (2) ◽  
pp. 683
Author(s):  
Peiman Ghasemi ◽  
Amir Mehdiabadi ◽  
Cristi Spulbar ◽  
Ramona Birau
Keyword(s):  
Evaluation Method ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Information And Communications Technology ◽  
Preference Ranking ◽  
Analysis Tool ◽  
Marketing Capability ◽  
Tourism Destination ◽  
Average Performance ◽  
Tourism Destinations

Today, medical tourism is one of the fastest growing sectors of the tourism industry around the world. Medical tourism can contribute to the sustainable development and economic dynamism of countries. Therefore, in this study, we prioritize the world’s leading countries in medical tourism for Iranians. First, five main criteria and 20 sub-criteria were selected, which are the reasons for choosing a country as a medical tourism destination. In this paper a combined fuzzy SWARA-PROMETHEE approach was used to prioritize tourism destinations. The acronym PROMETHEE stands for Preference Ranking Organization Method for Enrichment Evaluation method and represents an useful MCDA (Multi-Criteria Decision Analysis) tool. On the other hand, SWARA acronym means Step-wise Weight Assessment Ratio Analysis. The criteria were weighted using the fuzzy SWARA approach. In the following, using the PROMETHEE approach, we prioritized eight countries as tourism destinations, then we identified criteria related to sustainability of medical tourism destinations and prioritized medical tourism destinations using these criteria as the contributions of this paper. The weights obtained for criteria “Abilities of skilled staff,” “Applied medical equipment,” “Marketing capability,” “Type of service provided,” and “Application of information and communications technology” were 0.176, 0.232, 0.108, 0.395, and 0.089, respectively. The results show that medical tourism destination priorities for Iranians are India (Phi = 0.1396), Malaysia (Phi = 0.1128), Panama (Phi = 0.0976), Mexico (Phi = 0.0790), Singapore (Phi = 0.0096), Taiwan (Phi = −0.0442), Brazil (Phi = −0.1747), and Costa Rica (Phi = −0.2196), respectively. Negative Phi values indicate below average performance of those countries and positive Phi values indicate above average performance of those criteria. The results indicate that countries with negative Phi values should be strengthened relative to the improvement of some criteria.

Sign in / Sign up

Export Citation Format

Share Document