Can Blockchain Technology Help Promote New Tourism Destinations? The Example of Medical Tourism in Moldova

2017 ◽  
Author(s):  
Marc Pilkington
Keyword(s):  
Medical Tourism ◽  
Blockchain Technology ◽  
Tourism Destinations

Innovation in Medical Tourism Service Marketing

2013 ◽  
pp. 49-66 ◽  
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

The Emerging Markets of the Asian Region

2015 ◽  
pp. 327-349
Author(s):  
Kazem Vafadari
Keyword(s):  
Social Impact ◽  
Medical Tourism ◽  
Early Years ◽  
Asian Region ◽  
Technological Advances ◽  
Central Asian ◽  
The Status ◽  
Tourism Destinations ◽  
Central Asian Republics ◽  
Selection Of

Medical tourism has become a catchphrase in the early years of the 21st Century for even the most unlikely of destinations. This chapter outlines the issues and practices involved in an assessment of the status of medical tourism in the emerging economies and destinations of the Asian Region. A selection of countries as case studies covers the region from the Central Asian Republics of Kazakhstan and Uzbekistan, South Asia (Sri Lanka), through to Cambodia, Taiwan, Myanmar, and Japan. The growth of medical tourism in the Asian region, and its various economic and social impact on abovementioned countries is under focus in this chapter. It provides a comprehensive view of how different countries should capitalize on their advantage to increase their share of regional or international medical tourism market. Both technological advances and traditional medicine have provided comparative advantage for medical tourism destinations in the Asian region.

Factors influencing selection of medical tourism destinations: A special niche market

2018 ◽  
Vol 13 (sup1) ◽  
pp. 192-198 ◽  
Author(s):  
Azim Zarei ◽  
Davood Feiz ◽  
Morteza Maleki Minbashrazgah ◽  
Fatemeh Maleki
Keyword(s):  
Medical Tourism ◽  
Niche Market ◽  
Factors Influencing ◽  
Tourism Destinations ◽  
Selection Of

scholarly journals Leveraging Blockchain in Medical Tourism Value Chain

2022 ◽  
pp. 78-83
Author(s):  
Sreejith Balasubramanian ◽  
Shalini Ajayan ◽  
Cody Morris Paris
Keyword(s):  
Value Chain ◽  
Foreign Currency ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Legal Issues ◽  
Review Of The Literature ◽  
Blockchain Technology ◽  
Policy Interventions ◽  
Support Mechanisms ◽  
Immense Potential

AbstractThere are significant challenges facing the medical tourism industry: privacy and transparency concerns, lack of access to centralized medical records, fraudulent practices, opportunistic behavior of intermediaries, foreign currency risks, and contractual/legal issues. While blockchain technology has immense potential to address the industry’s inherent challenges and inefficiencies, the current understanding of blockchain application in medical tourism is fragmented. Through a pragmatic review of the literature, this study explores the blockchain applications and benefits for medical tourists across the stages of the medical tourism value chain, and in the process, proposes a meaningful and managerially relevant blockchain framework for medical tourism. The findings and the proposed novel framework to guide policy interventions and support mechanisms to take advantage of the full opportunities of blockchain in medical tourism.

scholarly journals Clarifications regarding medical tourism destinations marketing

2014 ◽  
Vol 5 (3) ◽  
pp. 84-98
Author(s):  
Aurelia-Felicia STANCIOIU ◽  
◽  
Andreea Botoş ◽  
Ion Pârgaru
Keyword(s):  
Medical Tourism ◽  
Tourism Destinations

scholarly journals Innovation in Medical Tourism Service Marketing

2014 ◽  
pp. 1587-1604
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

scholarly journals Blockchain Technology for Smart Tourism Destinations

2020 ◽  
Vol 12 (22) ◽  
pp. 9715
Author(s):  
Inessa Tyan ◽  
Mariemma I. Yagüe ◽  
Antonio Guevara-Plaza
Keyword(s):  
Current Knowledge ◽  
Local Communities ◽  
Innovative Technology ◽  
Privacy Concerns ◽  
Blockchain Technology ◽  
Tourism Experience ◽  
Conceptual Paper ◽  
Tourism Destinations ◽  
Smart Tourism

This conceptual paper discusses the potential of blockchain technology for Smart Tourism Destinations. The main focus is placed on Smart Tourism Destinations’ four major goals that can be achieved by using blockchain technology, namely: enhancing tourism experience, rewarding sustainable behaviour, ensuring benefits for local communities, and reducing privacy concerns. The paper also outlines the major challenges that need to be overcome to successfully implement this innovative technology. This paper attempts to further advance the current knowledge about the possible implications of blockchain technology within the smart tourism domain, and especially Smart Tourism Destinations.

scholarly journals Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARA-PROMETHEE

2021 ◽  
Vol 13 (2) ◽  
pp. 683
Author(s):  
Peiman Ghasemi ◽  
Amir Mehdiabadi ◽  
Cristi Spulbar ◽  
Ramona Birau
Keyword(s):  
Evaluation Method ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Information And Communications Technology ◽  
Preference Ranking ◽  
Analysis Tool ◽  
Marketing Capability ◽  
Tourism Destination ◽  
Average Performance ◽  
Tourism Destinations

Today, medical tourism is one of the fastest growing sectors of the tourism industry around the world. Medical tourism can contribute to the sustainable development and economic dynamism of countries. Therefore, in this study, we prioritize the world’s leading countries in medical tourism for Iranians. First, five main criteria and 20 sub-criteria were selected, which are the reasons for choosing a country as a medical tourism destination. In this paper a combined fuzzy SWARA-PROMETHEE approach was used to prioritize tourism destinations. The acronym PROMETHEE stands for Preference Ranking Organization Method for Enrichment Evaluation method and represents an useful MCDA (Multi-Criteria Decision Analysis) tool. On the other hand, SWARA acronym means Step-wise Weight Assessment Ratio Analysis. The criteria were weighted using the fuzzy SWARA approach. In the following, using the PROMETHEE approach, we prioritized eight countries as tourism destinations, then we identified criteria related to sustainability of medical tourism destinations and prioritized medical tourism destinations using these criteria as the contributions of this paper. The weights obtained for criteria “Abilities of skilled staff,” “Applied medical equipment,” “Marketing capability,” “Type of service provided,” and “Application of information and communications technology” were 0.176, 0.232, 0.108, 0.395, and 0.089, respectively. The results show that medical tourism destination priorities for Iranians are India (Phi = 0.1396), Malaysia (Phi = 0.1128), Panama (Phi = 0.0976), Mexico (Phi = 0.0790), Singapore (Phi = 0.0096), Taiwan (Phi = −0.0442), Brazil (Phi = −0.1747), and Costa Rica (Phi = −0.2196), respectively. Negative Phi values indicate below average performance of those countries and positive Phi values indicate above average performance of those criteria. The results indicate that countries with negative Phi values should be strengthened relative to the improvement of some criteria.

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