scholarly journals Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements on Social Media (Preprint)

10.2196/22313 ◽  
2020 ◽  
Author(s):  
Jisun An ◽  
Haewoon Kwak ◽  
Hanya M Qureshi ◽  
Ingmar Weber
Keyword(s):  
Public Health ◽  
Social Media ◽  
Persuasive Messages ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Precision Public Health

scholarly journals Correction: Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

10.2196/33922 ◽  
2021 ◽  
Vol 5 (10) ◽  
pp. e33922
Author(s):  
Jisun An ◽  
Haewoon Kwak ◽  
Hanya M Qureshi ◽  
Ingmar Weber
Keyword(s):  
Public Health ◽  
Social Media ◽  
Persuasive Messages ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Precision Public Health

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements on Social Media (Preprint)

2020 ◽  
Author(s):  
Jisun An ◽  
Haewoon Kwak ◽  
Hanya M Qureshi ◽  
Ingmar Weber
Keyword(s):  
Public Health ◽  
Social Media ◽  
Digital Health ◽  
Health Campaigns ◽  
Persuasive Messages ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Precision Public Health ◽  
Large Populations ◽  
Digital Footprints

UNSTRUCTURED While established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device usage has increased, so has individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel Precision Public Health Campaign (PPHC) framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media targeted advertising tools. Our framework consists of five stages: (1) defining a campaign goal, priority audience, and evaluation metrics, (2) splitting the target audience into smaller segments, (3) tailoring the message for each segment and doing a pilot test, (4) running the health campaign formally, and (5) evaluating the performance of the campaigns. We will demonstrate how the framework works through two case studies. The PPHC framework has the potential to support higher population uptake and engagement rates by encouraging a more standardized, concise, efficient, and targeted approach to public health campaign development.

scholarly journals The Effect of Religious Conflicts in Northern Nigeria on Public Health Outcomes: A Case Study of Cholera Outbreak

2018 ◽  
Vol 14 (30) ◽  
pp. 408
Author(s):  
Adamu Nuhu ◽  
Kabir M. Yusuf
Keyword(s):  
Public Health ◽  
Health System ◽  
Water Shortage ◽  
Medical Intervention ◽  
Water Sources ◽  
Negative Consequences ◽  
Public Health Campaign ◽  
Cholera Outbreak ◽  
Health Campaign ◽  
The North

Violent conflicts, in most cases, pose an unquantifiable challenge to human health and health systems especially in developing countries. Complex humanitarian emergencies as a result of conflicts could severely have negative consequences on public health. Nigeria has faced series of threatening security challenges, but the one caused by the activities of the socalled Islamist sect, the Boko Haram (BH), remains protracted, especially in Borno, a State in the north-eastern part of the country. The resultant outcome is the internally displaced persons (IDPs) who have suffered from many diseases especially cholera, which has continued to ravage these displaced populations. Conflict can contribute to water shortage through the destruction of water sources, such as wells, reservoirs and laid pipes, and its contamination. This is happening on an already weak health system. Though cholera is easily treatable, concerted efforts by government and medical humanitarian agencies are urgently required to ameliorate the situation of the IDPs. An appropriate strategy of control of the transmission of cholera and emergency medical intervention can help alleviate the devastating effects. The management of cholera transmission include the supply of sufficient water sources, adequate sanitation, and a public health campaign to maximize the effects of these measures. One key health system challenge that could limit the effectiveness of the interventions would be the people. This paper focuses on studying the resultant large numbers of IDPs from the BH conflict, discussing cholera outbreak as a specific health issue, and presenting a focused humanitarian intervention to address this health need.

Get a Reproductive Life Plan!

2017 ◽  
Author(s):  
Miranda R. Waggoner
Keyword(s):  
Public Health ◽  
First Century ◽  
Expert Interviews ◽  
Public Health Campaign ◽  
Clinical Tool ◽  
Health Campaign ◽  
Professional Literature ◽  
Life Plan ◽  
Pregnancy Care ◽  
Reproductive Life

This chapter details how pre-pregnancy care has been taken up clinically and culturally, especially through the emergence of the “reproductive life plan” as a clinical tool. Drawing on expert interviews and an examination of medical pamphlets, professional literature, public health campaign materials, media depictions of pre-pregnancy care, and popular books, this chapter focuses on the individualized and gendered aspects of contemporary pre-pregnancy health ideas. Specifically, the pre-pregnancy care model is shown to reflect a neoliberal health ethos in which women are held individually responsible for the optimization of reproduction in America in the twenty-first century. This chapter makes the case that as reproductive knowledge and policy were produced, so were medicine, morals, and markets.

scholarly journals Was the First Public Health Campaign Successful?

2019 ◽  
Vol 11 (2) ◽  
pp. 143-175 ◽  
Author(s):  
D. Mark Anderson ◽  
Kerwin Kofi Charles ◽  
Claudio Las Heras Olivares ◽  
Daniel I. Rees
Keyword(s):  
Public Health ◽  
Mortality Data ◽  
Local Health ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Health Measures ◽  
The Us ◽  
Public Health Campaigns ◽  
Municipal Level

The US tuberculosis (TB) movement pioneered many of the strategies of modern public health campaigns. Using newly transcribed mortality data at the municipal level for the period 1900–1917, we explore the effectiveness of public health measures championed by the TB movement, including the establishment of sanatoriums and open-air camps, prohibitions on public spitting and common cups, and requirements that local health officials be notified about TB cases. Our results suggest that these and other anti-TB measures can explain, at most, only a small portion of the overall decline in pulmonary TB mortality observed during the period under study. (JEL H51, I12, I18, N31, N32)

PUBLIC HEALTH CAMPAIGN IN RELATION TO THE TUBERCULOSIS PROBLEM

1925 ◽  
Vol 18 (3) ◽  
pp. 181-186
Author(s):  
May Farinholt Jones
Keyword(s):  
Public Health ◽  
Public Health Campaign ◽  
Health Campaign

scholarly journals Patterns of Sharps Handling and Disposal Among Insulin-Using Patients With Diabetes Mellitus

2019 ◽  
Vol 15 (1) ◽  
pp. 60-66
Author(s):  
Jordan M. Montoya ◽  
Bithika M. Thompson ◽  
Mary E. Boyle ◽  
Melinda E. Leighton ◽  
Curtiss B. Cook
Keyword(s):  
Public Health ◽  
Diabetes Mellitus ◽  
Insulin Pump ◽  
Point Of Care ◽  
Health Hazard ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Continuous Glucose Monitor ◽  
Convenience Sample ◽  
Patients With Diabetes

Background: The objective of this study was to assess disposal patterns for “sharps” among a cohort of patients with diabetes mellitus (DM) receiving insulin therapy. Method: A convenience sample of inpatients and outpatients was surveyed about how they disposed of sharps, how often they reused lancets and needles, and what education they had received about proper disposal. Safe disposal was defined as discarding sharps into a formal sharps or sealable container; otherwise, disposal was categorized as unsafe. Results: Of 150 respondents, 56% were men and 75% were white. The mean (SD) age was 56 (15) years; duration of DM, 20 (13) years; and hemoglobin A1c, 8.1% (2.0%). Half the respondents reused a lancet two or more times, and 21% reused an insulin needle two or more times. Thirty-eight percent of respondents discarded lancets unsafely, and 33% discarded insulin needles unsafely, typically by throwing these items into household trash. Most respondents (75%) discarded insulin pens, vials, cartridges, insulin pump supplies, and continuous glucose monitor sensors into household trash. Most (64%) indicated that they had not received education on safe sharps-disposal practices, and 84% had never visited their municipal website for information on medical waste disposal. Conclusion: Approximately one-third of patients unsafely disposed of sharps. Unsafe disposal could cause millions of sharps to appear in the municipal solid waste stream, thereby posing a substantial public health hazard. Point-of-care patient education is important, but a broader public health campaign may be required.

The Tuberculosis Movement: A Public Health Campaign in the Progressive Era

1989 ◽  
Vol 76 (1) ◽  
pp. 281
Author(s):  
Suellen Hoy ◽  
Michael E. Teller
Keyword(s):  
Public Health ◽  
Progressive Era ◽  
Public Health Campaign ◽  
Health Campaign

scholarly journals Association of a Public Health Campaign About Coronavirus Disease 2019 Promoted by News Media and a Social Influencer With Self-reported Personal Hygiene and Physical Distancing in the Netherlands

2020 ◽  
Vol 3 (7) ◽  
pp. e2014323
Author(s):  
Hamza Yousuf ◽  
Jonathan Corbin ◽  
Govert Sweep ◽  
Martijn Hofstra ◽  
Erik Scherder ◽  
...  
Keyword(s):  
Public Health ◽  
The Netherlands ◽  
News Media ◽  
Personal Hygiene ◽  
Public Health Campaign ◽  
Health Campaign
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