scholarly journals A Case Study of an Internationalization Process of a Private Higher Education Institution in Malaysia

2013 ◽  
Vol 15 (3) ◽  
pp. 211 ◽  
Author(s):  
Abu Bakar Abdul Rahim ◽  
Abdul Talib Asmat Nizam
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Private Higher Education ◽  
Internationalization Of Higher Education ◽  
Internationalization Process ◽  
Higher Education Institution ◽  
The World

The increasing competition and commercialization of higher education has led to the internationalization of Higher Education Institutions (HEIs) around the world. While internationalization appears to be inevitable, differences are apparent in its definitions, depth, scope and mode. The main aim of this paper is to assess the internationalization efforts of Malaysian HEIs through a case study on the internationalization process of one private HEI. The case highlights various weaknesses of the internationalization effort in the institution. The symptoms and the causes of the problems in the institution corroborate similar findings in other studies involving the internationalization of HEIs. Suggestions and recommendations are presented to enable other organizations that wish to undertake similar internationalization efforts to learn from the case study institution’s experience.

Internationalization of Higher Education Institutions in North Cyprus

2019 ◽  
pp. 98-125
Author(s):  
Mehmet Altınay ◽  
Belal Shneikat
Keyword(s):  
Higher Education ◽  
International Association ◽  
Higher Education Institutions ◽  
Internationalization Of Higher Education ◽  
Global Level ◽  
Competition And Cooperation ◽  
North Cyprus ◽  
The World ◽  
Shed Light

Internationalization has become one of the hotly debated issues in higher education institutions due its role in competitive advantage. Countries around the world encourage their universities to engage in competition and cooperation on the local and global level, and this can't be achieved without internationalization. This chapter is proposed to shed light on a unique case study: internationalization of higher education in North Cyprus, which is a politically unrecognized country. To achieve the aim of this chapter, a survey from International Association of Universities (IAU) was adapted to evaluate the internationalization in the four largest and oldest universities in North Cyprus.

scholarly journals THE IMPORTANCE AND CHALLENGES OF OUTCOME-BASED EDUCATION – A CASE STUDY IN A PRIVATE HIGHER EDUCATION INSTITUTION

2020 ◽  
Vol 17 (Number 2) ◽  
pp. 253-278
Author(s):  
Poi Hun Sun ◽  
Sek Yan Lee
Keyword(s):  
Higher Education ◽  
Business School ◽  
Education Institution ◽  
Private Higher Education ◽  
Higher Education Institution ◽  
Policy Makers ◽  
Continuous Quality ◽  
Outcome Based Education

Purpose – Given the importance of quality assurance and enhancement of curriculum in a higher education institution, it is vital to have a systematic process to measure students’ performance objectively and effectively for continuous improvement in the programme/curriculum. The purpose of this study is to analyse the process of setting up an Outcome-Based Education (OBE) system in a business school of a private higher education institution in Malaysia. The importance and challenges of the OBE system are discussed, while some recommendations for common issues are suggested. Methodology – Document analyses and observations were conducted on ten undergraduate programmes in the business school of a private higher education institution, from 2015 to 2019. These mechanisms are to assess and discuss the processes needed in implementing OBE; while the importance and challenges of having an OBE system in the business school are included. Findings – To have a smooth-running process of implementing an OBE system, proper planning needs to be in place. Data from the OBE system and its utilisation are essential to ensure continuous quality improvement to the curriculum and to give assurance to relevant stakeholders about the quality of graduates. There are several steps that are discussed in this paper to give pointers and guidance to other education institutions in setting up of the OBE process. However, it is undeniable that investment of time and effort is needed to ensure the smooth-running of the OBE establishment and maintenance. Significance – This study is essential to provide a guideline to relevant parties in setting up an OBE system in education institutions. An OBE system is needed to measure students’ performance objectively and effectively while enriching students’ learning experiences. This study will give pointers to the management of the education institution, policy makers, accrediting bodies and academics on implementing an OBE system in the education institutions.

scholarly journals Model for the diagnosis of quality in service processes: A case study applied to a private higher education institution

2019 ◽  
Vol 6 (1) ◽  
pp. 1702856
Author(s):  
Osiris Canciglieri Junior ◽  
Ronaldo Trentin Zierhut ◽  
Rosana Adami Mattioda ◽  
Carla Cristina Amodio Estorilio ◽  
Maria Teresinha Arns Steiner ◽  
...  
Keyword(s):  
Higher Education ◽  
Education Institution ◽  
Private Higher Education ◽  
Higher Education Institution

scholarly journals POSSITIONING OG HIGHER EDUCATION INSTITUTIONS ON THE MARKET OF EDUCATIONAL SERVICES

2021 ◽  
Vol I (81) ◽  
pp. 40-52
Author(s):  
Maryna Bilyk ◽  
Keyword(s):  
Higher Education ◽  
Labor Market ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Business Environment ◽  
Educational Programs ◽  
Private Higher Education ◽  
Educational Services ◽  
Market Conditions ◽  
Higher Education Institution

For higher education institution, one of the most important tasks is to form its own competitive advantages, search, interest and retain consumers, because the main goal of HEIs is its long-term successful activity based on the quality of educational services. On the one hand, the transition to market relations has contributed to the emergence of nongovernmental (private) higher education institutions, increasing the number of participants and a variety of educational programs. On the other hand, the demand for higher education services has risen sharply. As a result, competition in the education market has intensified, which has prompted higher education institutions to increasingly use marketing to adapt their activities to market conditions. The complexity of positioning a higher education institution is determined by the diversity of consumers of educational services, including employers as representatives of the labor market. Therefore, the task of the educational organization is to find a unique position that, being significant for all or most consumers, would allow the higher education institution to differentiate itself from competitors. The article investigates the directions of positioning of higher education institutions. It is established that as a result of increasing competition in the market of educational services, there is a need for higher education institutions to increasingly use marketing to adapt their activities to market conditions. The essence of the definition of "positioning" from the point of view of different authors is considered, the concept of positioning through the prism of higher education institutions is singled out. The criteria for selecting higher education ЕКОНОМІКА ТА УПРАВЛ ІННЯ НАЦІОНАЛЬНИМ ГОСПОДАРСТВОМ 42 Випуск І (81), 2021 institutions by potential entrants (economic, social, organizational), generalized a survey of respondents to identify areas of positioning (ownership, educational programs, demand for graduates in the labor market, interaction with the business environment, additional services to consumers, staff , opportunities for comprehensive personal development, cost).

scholarly journals Students’ perceptions on the effectiveness of product placements: A case study of a private higher education institution in Durban

2020 ◽  
Vol 11 (02) ◽  
pp. 79-88
Author(s):  
A. Koopman ◽  
◽  
S. Perumal ◽  
K. Perumal ◽  
M. Williamson ◽  
...  
Keyword(s):  
Higher Education ◽  
Quantitative Data ◽  
Education Institution ◽  
Product Placement ◽  
Theory And Practice ◽  
Private Higher Education ◽  
Research Approach ◽  
Higher Education Institution ◽  
Product Placements

The aim of the study was to investigate students’ perceptions of the effectiveness of product placements and to determine whether they are aware of product placements, whether they pay any attention to product placements and whether the exposure to product placements has influenced their purchasing behaviour in any way. This study adopted a quantitative research approach and employed the case study design; hence, the main focus of this study is on how students, based at private higher institution in Durban, perceive the effectiveness of product placement. The study was conducted at a private higher education institution with an estimated population of 1000; the sample size was 135. The form of non-probability convenience sampling method was employed. Although the form of non-probability sampling techniques is not common in quantitative studies, sufficient representation was ensured. Hence, the research results were able to be generalised from a sample to a population. Quantitative data was collected using the questionnaire method. SPSS statistical package was used to capture numerical data. The study also employed both descriptive and inferential statistics in order to infer the sample results to the entire population. The quantitative data analysis results indicated that product placements are similar to traditional advertising in terms of capturing the audience’s attention, developing positive feelings towards the product and recall when faced with a purchase decision. The study has also contributed immensely to the digital and social media advertising theory and practice.

scholarly journals THE CAUSES OF SCHOOL EVASION IN A PRIVATE HIGHER EDUCATION INSTITUTION: CASE STUDY

2019 ◽  
Vol 7 (10) ◽  
pp. 920-928
Author(s):  
Marcelo Albuquerque de Oliveira ◽  
Francirlene Belo Mendes de Santana ◽  
Dércio Luiz Reis ◽  
Raimundo Kennedy Vieira ◽  
Gabriela De Mattos Veroneze
Keyword(s):  
Higher Education ◽  
Qualitative Research ◽  
Education Institution ◽  
Private Higher Education ◽  
Higher Education Institution ◽  
Quantitative And Qualitative Research ◽  
The Impact ◽  
The City ◽  
Porto Velho

The objective of this research was to identify the causes that motivated the students to evade the courses of a private Higher-Education Institution - IES, in the city of Porto Velho-RO. It was intended to raise the number of students evaded by periods and courses in recent years to assess the impact of school evasion on HEI management decisions. To obtain results, we used the interpretation of data obtained through quantitative and qualitative research, questionnaires and interviews.

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