scholarly journals Segmentation of tourists in the heritage site of Cuenca, Ecuador

2018 ◽  
Vol 64 (3) ◽  
pp. 115
Author(s):  
Tomás López-Guzmán ◽  
José Prada-Trigo ◽  
Jesús Claudio Pérez-Gálvez ◽  
Sandra Pesántez Loyola
Keyword(s):  
Scientific Literature ◽  
Geographic Area ◽  
World Heritage Site ◽  
Intangible Cultural Heritage ◽  
Anova Analysis ◽  
Multivariate Technique ◽  
Heritage Site ◽  
Post Hoc ◽  
The Relationship ◽  
The City

<p>This paper contributes to presenting the relationship that exists in a certain tourism destination between the World Heritage Site (WHS) and the Intangible Cultural Heritage (ICH), showing a segmentation of the tourists in Cuenca, Ecuador. The methodology used in this research has been the application of a multivariate technique of grouping items and the realisation of a post-hoc single-variate ANOVA analysis. The results show the existence of three motivational dimensions for visiting the city, two of a cultural nature and the third being hedonic. Depending on the motivation, four types of tourists are identified: the hedonic ICH-WHS tourist, the hedonic WHS tourist, the hedonic tourist and the ICH-WHS tourist. This research reinforces this theme, in a geographic area, Latin America, characterised by a recognised WHS but still little studied in the scientific literature.<strong></strong></p>

Gastronomic festivals: attitude, motivation and satisfaction of the tourist

2017 ◽  
Vol 119 (2) ◽  
pp. 267-283 ◽  
Author(s):  
Tomás López-Guzmán ◽  
Claudia Patricia Uribe Lotero ◽  
Jesús Claudio Pérez Gálvez ◽  
Ingrid Ríos Rivera
Keyword(s):  
Geographic Area ◽  
Key Factors ◽  
Anova Analysis ◽  
Tourist Destination ◽  
Content Type ◽  
Multivariate Technique ◽  
Tourist Destinations ◽  
Post Hoc ◽  
The City ◽  
Practical Implications

Purpose The purpose of this paper is the segmentation of the tourists who visit a gastronomic festival in the city of Guayaquil, Ecuador, in accordance with their perceptions with respect to gastronomy. Design/methodology/approach To achieve this objective, the methodology used in this research has been the application of a multivariate technique of grouping items and the realisation of a post hoc single variate ANOVA analysis. Findings The principal conclusions resulting from this research are focussed on the segmentation of the tourists in three different groups and how the travellers’ interest in gastronomy leads to greater satisfaction with the destination. Practical implications The main practical implications are centred on better understanding of the key factors of how gastronomy can reinforce a tourist destination and produce greater satisfaction for the traveller. Originality/value Gastronomy is used as a source of inspiration in tourist destinations. This research reinforces this theme, taking on the study of a gastronomic festival in an important business destination, such as the city of Guayaquil, in a geographic area, Latin America, characterised by a recognised gastronomy but still little studied in the scientific literature.

scholarly journals Motivational analysis of tourists who visit a city with inscriptions World Heritage Site, Granada, Spain

2021 ◽  
Vol 10(1) (10(1)) ◽  
pp. 349-375
Author(s):  
José Valverde-Rodaa ◽  
Gema Gomez-Casero ◽  
Tomás López-Guzmán ◽  
Miguel Jesús Medina-Viruel
Keyword(s):  
World Heritage ◽  
Cultural Tourism ◽  
World Heritage Site ◽  
Interesting Aspect ◽  
Tourist Destination ◽  
Demographic Profile ◽  
Heritage Site ◽  
Tourist Behaviour ◽  
The Relationship ◽  
The City

In recent times, it has been noticed that cultural tourism attracts millions of people. One interesting aspect is the analysis of WHS (World Heritage Site) destinations or cultural destinations that have an inscription WHS. This research has the goal of analysing the different groups of tourists who visit a cultural destination with an inscription WHS, specifically the city of Granada (Spain). For this, segmentation was performed, studying the socio-demographic profile of the tourists and their assessment of the attributes of this destination. For the tourist segmentation, two models have been followed. Four different groups of tourists were found: alternative, cultural, emotional and heritage. In this last one, the relationship between curiosity about the culture of the tourist destination and the heritage visited has a determining role. This study makes an important contribution to the literature regarding the links between the tourist and the historic and monumental heritage they visit and their tourist behaviour.

Cultural identity in WHS tourist destinations: the case of Cordoba (Spain)

2018 ◽  
Vol 12 (4) ◽  
pp. 427-439 ◽  
Author(s):  
Tomas Lopez-Guzman ◽  
Jesús Claudio Pérez Gálvez ◽  
Guzmán Antonio Muñoz-Fernández ◽  
Miguel Jesús Medina-Viruel
Keyword(s):  
Cultural Identity ◽  
World Heritage Site ◽  
Tourist Destination ◽  
Content Type ◽  
Four Dimensions ◽  
Academic Literature ◽  
Multivariate Technique ◽  
Tourist Destinations ◽  
Heritage Site ◽  
The City

Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination that is a World Heritage Site, such as the city of Cordoba (Spain). Bearing in mind the perception of heritage by the foreign visitors, the following four types were determined: alternative tourists, cultural tourists, emotional tourists and heritage tourists. Design/methodology/approach This paper uses the multivariate technique of grouping cases (K-means clusters) to analyse the similarity existing among the surveyed persons. From the groups or segments obtained, statistics and measurements of association were applied that provide the information necessary to study the possible trends of association existing between variables from a table of bidimensional contingencies. In the same way, non-parametric statistical procedures were used (Kruskal–Wallis H test and the Mann–Whitney U test). Findings The results show the existence of four diverse motivational dimensions among the foreign tourists to visit it: hedonic, cultural, convenience and circumstantial. Of the four dimensions, the hedonic and the cultural are the most relevant. The results show the existence of a common cultural identity: the Arabic cultural identity. Originality/value This paper contributes to complete the academic literature existing on the links of the tourist with the historical and monumental heritage that he visits, and with the tourist’s behaviour.

Emotional perception and historical heritage: a segmentation of foreign tourists who visit the city of Lima

2019 ◽  
Vol 5 (3) ◽  
pp. 451-464
Author(s):  
Tomás López-Guzmán ◽  
Jesús Claudio Pérez Gálvez ◽  
Franklin Cordova Buiza ◽  
Miguel Jesús Medina-Viruel
Keyword(s):  
World Heritage Site ◽  
Content Type ◽  
Four Dimensions ◽  
Multivariate Technique ◽  
Emotional Perception ◽  
Heritage Site ◽  
American Heritage ◽  
Historical Heritage ◽  
Nonparametric Statistical Procedures ◽  
The City

Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination that is a World Heritage Site, such as the city of Lima (Peru). Bearing in mind the perception of heritage by the foreign visitors, four types of tourists were determined: alternative tourists, cultural tourists, emotional tourists and heritage tourists. Design/methodology/approach This research uses the multivariate technique of grouping cases (K-means clusters) to analyse the similarity existing among the surveyed persons. From the groups or segments obtained, statistics and measurements of association were applied, which provide the information necessary to study the possible trends of association existing between variables from a table of bidimensional contingencies. In the same way, nonparametric statistical procedures were used (Kruskal–Wallis H test and the Mann–Whitney U test) with the aim of analysing significant differences among groups of the sample. Findings The results show the existence of four diverse motivational dimensions among the foreign tourists to visit Lima: hedonic, cultural, convenience and circumstantial. Of the four dimensions, the cultural aspect is the most relevant. The results show the existence of a specific Ibero-American heritage and cultural identity. Originality/value This paper contributes to the academic literature on the links of the tourist with the historical and monumental heritage location(s) visited by the tourist and the tourist’s behaviour while visiting the site. In fact, it is one of the first investigations carried out on this subject in Latin America.

scholarly journals Tourist motivations in a heritage destination in Spain

2016 ◽  
Vol 7 (3) ◽  
pp. 226-235
Author(s):  
Guzmán Antonio Muñoz Fernández ◽  
Jesús Claudio Pérez-Gálvez ◽  
Tomás López-Guzmán
Keyword(s):  
World Heritage Site ◽  
Motivation To Learn ◽  
Heritage Site ◽  
High Satisfaction ◽  
High Motivation ◽  
Overnight Stays ◽  
Artistic Heritage ◽  
The Relationship ◽  
The City ◽  
Research Show

AbstractThe inscription of an area as World Heritage Site (WHS) is of utmost significance to preserve the historical and artistic heritage and at the same time, to encourage visits to the site. The purpose of this paper is to contribute to the study of the relationship between WHS and tourism by presenting the results of a research conducted in the city of Córdoba (Spain) which analyses the socio-demographic profile and motivations of tourists who visit this City, differentiating between domestic and foreign tourists. The main results of the research show the important educational level of respondent tourists, the significant number of countries of origin, the high motivation to learn about the heritage roots of the city, the importance of gastronomy as a part of its cultural identity and the high satisfaction of tourists. As a point of improvement, the results show the low level of overnight stays in the city.

scholarly journals Studying World Heritage visitors: the case of Cuenca, Ecuador

2018 ◽  
Vol 8 (3) ◽  
pp. 372-386
Author(s):  
Tomas Lopez-Guzman ◽  
Jesús Claudio Pérez Gálvez ◽  
Guzmán Antonio Muñoz Fernández ◽  
Leonardo Torres León
Keyword(s):  
World Heritage ◽  
World Heritage Site ◽  
Practical Application ◽  
Tourist Destination ◽  
Content Type ◽  
Heritage Site ◽  
Different Types ◽  
The Relationship ◽  
The City ◽  
Practical Implications

PurposeThe purpose of this paper is to explore the existing relations between three fundamental constructs (motivation and satisfaction) and the type of travellers in a World Heritage Site (WHS) tourist destination, the city of Cuenca (Ecuador).Design/methodology/approachThe methodology used consisted of a fieldwork to determine the motivations and satisfaction of the visitor in the city of Cuenca, and then their segmentation.FindingsThe relationship between the study of motivation and satisfaction is a fundamental element in the development of WHSs. Similarly, it presents four different types of tourists obtained from their motivational variables. The results show the existence of three motivational dimensions for visiting Cuenca: cultural, circumstantial and convenience. Similarly, and using the motivation scenarios, four types of visitor have been identified: a cultural tourist, a cultural convenience tourist, a cultural circumstantial tourist and an alternative tourist.Practical implicationsThe principal practical application of this research is to contribute to understanding the motivations of the visitors in relation to the city of Cuenca as a WHS for the purpose of designing tourist and cultural products that better satisfy the needs of the tourists and that, at the same time, are compatible with the sustainable management of the destination.Originality/valueThis paper seeks to contribute to promoting the relationship between tourism, sustainability and heritage in Latin America.

scholarly journals Intangible Cultural Heritage and Sustainable Tourism in Córdoba, Spain

2017 ◽  
Author(s):  
Francisco González Santa Cruz ◽  
Tomás López-Guzmán
Keyword(s):  
Cultural Tourism ◽  
World Heritage Site ◽  
Heritage Site ◽  
Level Of Satisfaction ◽  
Sociodemographic Profile ◽  
High Level ◽  
The Relationship ◽  
The City ◽  
Research Show

The recognition of a place as a World Heritage Site (WHS) by UNESCO is fundamental to preserve its historical and artistic inheritance and, at the same time, to encourage visits to that area. The purpose of this article is to contribute to the study of the relationship between WHS and cultural tourism, with a marked sustainable character, through the presentation of the results of research conducted in the city of Cordoba (Spain) and which analyses the sociodemographic profile of the tourists, the variables that influence their level of satisfaction and of their loyalty and the classification of the travelers through different variables. The principal results of the research show the significant educational level of the surveyed tourists, as well as the high level of satisfaction with the visit, the high number of countries of origin and the outstanding motivation for knowing the city&rsquo;s heritage roots.

scholarly journals Heritage Building Stones from Évora, Portugal

2020 ◽  
Author(s):  
Luis Lopes
Keyword(s):  
Analytical Techniques ◽  
The Other ◽  
World Heritage Site ◽  
Raw Material ◽  
Other Hand ◽  
Heritage Site ◽  
Ancient Rock ◽  
Materials Used ◽  
The One ◽  
The City

&lt;p&gt;The city of &amp;#201;vora, a World Heritage Site recognized by UNESCO in 1986, also owes this recognition to the stones that built its monuments and preserve them until today.&lt;/p&gt;&lt;p&gt;This work brings together the contributions that we have gathered over the past three decades and allow us to have a very complete idea, not only about the materials used in the hundreds of monuments and historic buildings but also about their provenance. If some materials are so emblematic that they allow an immediate identification with the naked eye, others needed more sophisticated and precise techniques so that there was no doubt about their origin.&lt;/p&gt;&lt;p&gt;The igneous rocks and gneisses of granite composition are part of the &amp;#8220;Massif of &amp;#201;vora&amp;#8221; on which the city is built. Thus, and quite naturally they are by far the most represented group in monuments from all historical periods. Its function is essentially structural, but there are also functional, ornamental and decorative objects. For example, the oldest megalithic structures found in the vicinity of the city are made up of large granite blocks that often had to be transported to their locations.&lt;/p&gt;&lt;p&gt;On the other hand, many gargoyles and statues that decorate the churches are also made up of these granite rocks. On these, the natural erosion of centuries of exposure to the environment has led to a state of alteration, sometimes very accentuated, which would justify its replacement by replicas sculpted in similar rocks. Provenance studies have made it possible to identify old quarries in the vicinity of the city where, on the one hand, the ancient rock extraction techniques can be observed and on the other hand, they allow the obtaining of the raw material necessary for these restoration and conservation works. In any case, they are places that need to be inventoried and protected, with the municipality already aware of their existence.&lt;/p&gt;&lt;p&gt;As well as the monuments of the Roman Period, also the structures of the Medieval Period, such as the city walls, the Cathedral (started to be built in 1186 AD) and all the great churches, were also built with these granitoids.&lt;/p&gt;&lt;p&gt;In addition to these rocks, many others of multiple varieties and origins are present. The marbles, especially the Estremoz Marbles (Global Heritage Stone Resource), are ubiquitous in the city, but there are also emblematic marbles from other places, some easily identifiable (ie Viana do Alentejo, Escoural, Trigaches, Serpa and Vila Verde de Ficalho, for presenting mineralogy, textures, colors and patterns which, together with more recent analytical techniques, have confirmed its provenance.&lt;/p&gt;&lt;p&gt;Sedimentary rocks, with emphasis on Portuguese Mesozoic limestones, ie Lioz - GHSR and Brecha da Arr&amp;#225;bida - GHSR candidate, among others more rare and with very specific use in ornamental details, are also present and contribute to enrich a heritage in stone that makes this city so special and very popular with tourists of all nationalities.&lt;/p&gt;&lt;p&gt;Acknowledgments: the authors thank to FCT for funding the ICT (UID/GEO/04683/2019), as well as COMPETE POCI-01-0145-FEDER-007690.&lt;/p&gt;

Understanding the relationship between the water crisis and sustainability of the Angkor World Heritage site

2019 ◽  
Vol 232 ◽  
pp. 111293 ◽  
Author(s):  
Fulong Chen ◽  
Huadong Guo ◽  
Natarajan Ishwaran ◽  
Jie Liu ◽  
Xinyuan Wang ◽  
...  
Keyword(s):  
World Heritage ◽  
World Heritage Site ◽  
Water Crisis ◽  
Heritage Site ◽  
The Relationship

scholarly journals Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)

2019 ◽  
Vol 8 (12) ◽  
pp. 319 ◽  
Author(s):  
Medina-Viruel ◽  
Casero ◽  
Jiménez ◽  
González Santa Cruz
Keyword(s):  
Cultural Heritage ◽  
Rural Areas ◽  
World Heritage ◽  
World Heritage Site ◽  
Tourist Attractions ◽  
Heritage Site ◽  
The City

Recently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making it, thusly, a motivation for visiting the place. This research presents a segmentation of the tourists who visit Sucre (Bolivia), on the basis of a higher or lower interest in the gastronomy of the city. The results extracted from the research highlight the existence of three tourist segments with different attitudes regarding gastronomic experiences. Additionally, it notes the importance that a specific type of tourist places on discovering and better understanding the gastronomy of a city as part of its cultural heritage.

Sign in / Sign up

Export Citation Format

Share Document