Motivational analysis of tourists who visit a city with inscriptions World Heritage Site, Granada, Spain

In recent times, it has been noticed that cultural tourism attracts millions of people. One interesting aspect is the analysis of WHS (World Heritage Site) destinations or cultural destinations that have an inscription WHS. This research has the goal of analysing the different groups of tourists who visit a cultural destination with an inscription WHS, specifically the city of Granada (Spain). For this, segmentation was performed, studying the socio-demographic profile of the tourists and their assessment of the attributes of this destination. For the tourist segmentation, two models have been followed. Four different groups of tourists were found: alternative, cultural, emotional and heritage. In this last one, the relationship between curiosity about the culture of the tourist destination and the heritage visited has a determining role. This study makes an important contribution to the literature regarding the links between the tourist and the historic and monumental heritage they visit and their tourist behaviour.

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Studying World Heritage visitors: the case of Cuenca, Ecuador

Journal of Cultural Heritage Management and Sustainable Development ◽

10.1108/jchmsd-03-2018-0017 ◽

2018 ◽

Vol 8 (3) ◽

pp. 372-386

Author(s):

Tomas Lopez-Guzman ◽

Jesús Claudio Pérez Gálvez ◽

Guzmán Antonio Muñoz Fernández ◽

Leonardo Torres León

Keyword(s):

World Heritage ◽

World Heritage Site ◽

Practical Application ◽

Tourist Destination ◽

Content Type ◽

Heritage Site ◽

Different Types ◽

The Relationship ◽

The City ◽

Practical Implications

PurposeThe purpose of this paper is to explore the existing relations between three fundamental constructs (motivation and satisfaction) and the type of travellers in a World Heritage Site (WHS) tourist destination, the city of Cuenca (Ecuador).Design/methodology/approachThe methodology used consisted of a fieldwork to determine the motivations and satisfaction of the visitor in the city of Cuenca, and then their segmentation.FindingsThe relationship between the study of motivation and satisfaction is a fundamental element in the development of WHSs. Similarly, it presents four different types of tourists obtained from their motivational variables. The results show the existence of three motivational dimensions for visiting Cuenca: cultural, circumstantial and convenience. Similarly, and using the motivation scenarios, four types of visitor have been identified: a cultural tourist, a cultural convenience tourist, a cultural circumstantial tourist and an alternative tourist.Practical implicationsThe principal practical application of this research is to contribute to understanding the motivations of the visitors in relation to the city of Cuenca as a WHS for the purpose of designing tourist and cultural products that better satisfy the needs of the tourists and that, at the same time, are compatible with the sustainable management of the destination.Originality/valueThis paper seeks to contribute to promoting the relationship between tourism, sustainability and heritage in Latin America.

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El turismo cultural en una Ciudad Patrimonio de la Humanidad: El caso de la ciudad de San Cristóbal de La Laguna (Tenerife, España) / Cultural Tourism in a World Heritage Site: the case of the city of San Cristobal de La Laguna (Tenerife, Spain)

Revista Internacional de Ciencias Sociales ◽

10.37467/gka-revsocial.v3.1137 ◽

2014 ◽

Vol 3 (1) ◽

Author(s):

Pedro Ernesto Moreira Gregori

Keyword(s):

Local Governments ◽

Value Added ◽

World Heritage ◽

Cultural Tourism ◽

Primary Objective ◽

Product Diversification ◽

World Heritage Site ◽

Mass Tourism ◽

Heritage Site ◽

The City

ABSTRACTThe island of Tenerife is a mature sun and beach destination, visited in 2013 by more than 4.600.000 tourists. The intent of diversifying supply and offer services and value-added products is a primary objective of the tourism sector and local governments. Within the policy of product diversification, cultural tourism plays a central role. The present case, of the city of San Cristóbal de La Laguna, is a paradigmatic case. This is because it is a city declared World Heritage Site by UNESCO (1999) and is located in an enclave of mass tourism of sun and beach. Through a study by the University of La Laguna, we detail a survey of tourists, realized at the end of the visit to that city. The objective of the research was to determine the sociodemographic characteristics of the tourists, their behavior and their main motivations and perceptions during the visit.RESUMENLa isla de Tenerife es un destino maduro de sol y playa, visitado en 2013 por más de 4.600.000 turistas. La inten-ción de diversificar la oferta y ofrecer servicios y productos con valor añadido es un objetivo primordial del sector turístico y de las administraciones locales. Dentro de la política de diversificación de productos, el turismo cultural tiene un papel central. El caso que presentamos, de la ciudad de San Cristóbal de La Laguna, es un caso paradigmático. Lo es por tratarse de una ciudad declarada Patrimonio de la Humanidad por la UNESCO (1999) y por estar situada en un enclave de turismo masivo de sol y playa. A través de un estudio realizado por la Universidad de La Laguna, detallamos una encuesta realizada a turistas al finalizar su visita a esa ciudad. El objetivo de la investigación fue conocer las características sociodemográficas de los turistas que la visitan, el comportamiento durante su estancia y sus motivaciones y percepciones principales.

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Intangible Cultural Heritage and Sustainable Tourism in Córdoba, Spain

10.20944/preprints201703.0063.v1 ◽

2017 ◽

Author(s):

Francisco González Santa Cruz ◽

Tomás López-Guzmán

Keyword(s):

Cultural Tourism ◽

World Heritage Site ◽

Heritage Site ◽

Level Of Satisfaction ◽

Sociodemographic Profile ◽

High Level ◽

The Relationship ◽

The City ◽

Research Show

The recognition of a place as a World Heritage Site (WHS) by UNESCO is fundamental to preserve its historical and artistic inheritance and, at the same time, to encourage visits to that area. The purpose of this article is to contribute to the study of the relationship between WHS and cultural tourism, with a marked sustainable character, through the presentation of the results of research conducted in the city of Cordoba (Spain) and which analyses the sociodemographic profile of the tourists, the variables that influence their level of satisfaction and of their loyalty and the classification of the travelers through different variables. The principal results of the research show the significant educational level of the surveyed tourists, as well as the high level of satisfaction with the visit, the high number of countries of origin and the outstanding motivation for knowing the city’s heritage roots.

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Cultural identity in WHS tourist destinations: the case of Cordoba (Spain)

International Journal of Culture Tourism and Hospitality Research ◽

10.1108/ijcthr-05-2018-0065 ◽

2018 ◽

Vol 12 (4) ◽

pp. 427-439 ◽

Cited By ~ 1

Author(s):

Tomas Lopez-Guzman ◽

Jesús Claudio Pérez Gálvez ◽

Guzmán Antonio Muñoz-Fernández ◽

Miguel Jesús Medina-Viruel

Keyword(s):

Cultural Identity ◽

World Heritage Site ◽

Tourist Destination ◽

Content Type ◽

Four Dimensions ◽

Academic Literature ◽

Multivariate Technique ◽

Tourist Destinations ◽

Heritage Site ◽

The City

Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination that is a World Heritage Site, such as the city of Cordoba (Spain). Bearing in mind the perception of heritage by the foreign visitors, the following four types were determined: alternative tourists, cultural tourists, emotional tourists and heritage tourists. Design/methodology/approach This paper uses the multivariate technique of grouping cases (K-means clusters) to analyse the similarity existing among the surveyed persons. From the groups or segments obtained, statistics and measurements of association were applied that provide the information necessary to study the possible trends of association existing between variables from a table of bidimensional contingencies. In the same way, non-parametric statistical procedures were used (Kruskal–Wallis H test and the Mann–Whitney U test). Findings The results show the existence of four diverse motivational dimensions among the foreign tourists to visit it: hedonic, cultural, convenience and circumstantial. Of the four dimensions, the hedonic and the cultural are the most relevant. The results show the existence of a common cultural identity: the Arabic cultural identity. Originality/value This paper contributes to complete the academic literature existing on the links of the tourist with the historical and monumental heritage that he visits, and with the tourist’s behaviour.

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Understanding the relationship between the water crisis and sustainability of the Angkor World Heritage site

Remote Sensing of Environment ◽

10.1016/j.rse.2019.111293 ◽

2019 ◽

Vol 232 ◽

pp. 111293 ◽

Cited By ~ 6

Author(s):

Fulong Chen ◽

Huadong Guo ◽

Natarajan Ishwaran ◽

Jie Liu ◽

Xinyuan Wang ◽

...

Keyword(s):

World Heritage ◽

World Heritage Site ◽

Water Crisis ◽

Heritage Site ◽

The Relationship

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Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)

Social Sciences ◽

10.3390/socsci8120319 ◽

2019 ◽

Vol 8 (12) ◽

pp. 319 ◽

Cited By ~ 1

Author(s):

Medina-Viruel ◽

Casero ◽

Jiménez ◽

González Santa Cruz

Keyword(s):

Cultural Heritage ◽

Rural Areas ◽

World Heritage ◽

World Heritage Site ◽

Tourist Attractions ◽

Heritage Site ◽

The City

Recently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making it, thusly, a motivation for visiting the place. This research presents a segmentation of the tourists who visit Sucre (Bolivia), on the basis of a higher or lower interest in the gastronomy of the city. The results extracted from the research highlight the existence of three tourist segments with different attitudes regarding gastronomic experiences. Additionally, it notes the importance that a specific type of tourist places on discovering and better understanding the gastronomy of a city as part of its cultural heritage.

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Orthodox churches inscribed on the UNESCO World Heritage Site – the selection criteria

Budownictwo i Architektura ◽

10.35784/bud-arch.1632 ◽

2015 ◽

Vol 14 (3) ◽

pp. 235-240

Author(s):

Piotr Gleń

Keyword(s):

Cultural Values ◽

World Heritage ◽

World Heritage Site ◽

Church Architecture ◽

Unesco World Heritage ◽

Carpathian Region ◽

Heritage Site ◽

Unesco World Heritage Site ◽

The Relationship ◽

The Church

The article deals with cultural values that represents the wooden church architecture. Author focuses on the examples of the church in the Polish and Ukrainian region of Carpathian mountains. The abundance of wood as a building material in the region, as well as the landform and the localization, resulted that the local architecture Orthodox Church has become a unique and highly characteristic. The author of the article, presents the wooden churches in the Poland and Ukraine inscribed on the UNESCO World Heritage Site which took place on 21 June 2013, at the 37 session. On that list is currently 16 Orthodox churches of the Carpathian region: 8 temples on the Polish side and 8 from the Ukrainian side. The churches of the Carpathian region inscribed on the UNESCO World Heritage are a testament to the interpenetration of Christian culture characteristic of the East and the West showing the relationship between the Polish and Ukrainian community.

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Foreign Tourists in World Heritage Sites: A Motivation-Based Segmentation

Sustainability ◽

10.3390/su12083263 ◽

2020 ◽

Vol 12 (8) ◽

pp. 3263 ◽

Cited By ~ 1

Author(s):

Antonio Menor-Campos ◽

Jesús Claudio Pérez-Gálvez ◽

Amalia Hidalgo-Fernández ◽

Tomás López-Guzmán

Keyword(s):

World Heritage ◽

World Heritage Site ◽

Public And Private ◽

World Heritage Sites ◽

Heritage Sites ◽

Visitor Satisfaction ◽

Heritage Site ◽

Unesco World Heritage Site ◽

The City

The inclusion on the lists published by the United Nations Educational, Scientific, and Cultural Organization (UNESCO)—World Heritage Site (WHS), Intangible Cultural Heritage (ICH), and World Heritage Sites in Danger—suggests, first of all, the acknowledgement of something worth protecting and, secondly, an increase in the strength of tourist attraction to the affected destination, especially among specific visitors. The identification and classification of tourists that are seen to be more interested in heritage is the stated aim of this work, based on models already proposed in the scientific literature. For this purpose, a survey was conducted that interviewed a representative sample of international tourists visiting the city of Córdoba. A multi-variant technique of case-cluster was applied. In addition, a discriminant analysis was used to validate the clusters of the cases obtained. For analyzing the differences between the different groups obtained, some non-parametrical statistical procedures were applied. The results obtained allowed for the visualization of a model that shows the empirical evidence regarding the presence of four types of foreign tourists that are considered valid for segmentation in the city of Córdoba as a WHS tourist destination: the alternative tourist, emotional tourist, cultural tourist, and heritage tourist. These results allow public and private managers to design specific strategies to increase visitor satisfaction.

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Tourist motivations in a heritage destination in Spain

European Journal of Tourism Hospitality and Recreation ◽

10.1515/ejthr-2016-0024 ◽

2016 ◽

Vol 7 (3) ◽

pp. 226-235

Author(s):

Guzmán Antonio Muñoz Fernández ◽

Jesús Claudio Pérez-Gálvez ◽

Tomás López-Guzmán

Keyword(s):

World Heritage Site ◽

Motivation To Learn ◽

Heritage Site ◽

High Satisfaction ◽

High Motivation ◽

Overnight Stays ◽

Artistic Heritage ◽

The Relationship ◽

The City ◽

Research Show

AbstractThe inscription of an area as World Heritage Site (WHS) is of utmost significance to preserve the historical and artistic heritage and at the same time, to encourage visits to the site. The purpose of this paper is to contribute to the study of the relationship between WHS and tourism by presenting the results of a research conducted in the city of Córdoba (Spain) which analyses the socio-demographic profile and motivations of tourists who visit this City, differentiating between domestic and foreign tourists. The main results of the research show the important educational level of respondent tourists, the significant number of countries of origin, the high motivation to learn about the heritage roots of the city, the importance of gastronomy as a part of its cultural identity and the high satisfaction of tourists. As a point of improvement, the results show the low level of overnight stays in the city.

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