The territorial segmentation of coastal tourism areas

Purpose The purpose of this paper is to analyse the potential benefits of identifying homogeneous territorial units of the urban-tourism space at a local scale. Design/methodology/approach The territory is an essential variable for designing tourist activities adapted to the characteristics of each urban-tourism space. However, your consideration presents a series of problems, including the lack of alphanumeric, microscale, georeferenced statistical information. The territorial segmentation of the tourist accommodations supply is approached as a methodology, a technique and an instrument that can be used to apply marketing strategies in coastal tourism areas. Findings One of the most important results is that territorial segmentation is a methodology and technique that can mitigate this issue because it is well-suited to defining spatial patterns of tourist behaviour through the delimitation of territorial units that have a certain degree of homogeneity. Originality/value The idea of territorial segmentation is the ideal technique for understanding tourists and their behaviour in the territory by integrating all the variables that intervene in a trip, the different aspects of the destination and data regarding tourist behaviour, allowing them to be understood at the greatest level of territorial disaggregation and making it a good tool for public and private actors, capable of facilitating intelligent decisions in strategic territorial planning and in defining the marketing approach of tourism companies.

Using the Behaviour Change Wheel to Design an App to Change Tourist Behaviour and Increase Dispersal into Regional Areas

Currently, many tourism destinations are experiencing greatly reduced tourism due to COVID-19. In order to ensure that regions that wish to engage in tourism can share the benefits of it more equally, and to prevent the predicted future problem of overuse of popular areas once pre-COVID visitor numbers resume, an app to encourage tourists and leisure-seekers to change their behaviour and disperse into regional areas has been developed. The Behaviour Change Wheel was used to define the problem, find suitable intervention functions and design methods of delivery that could increase tourists’ capability, opportunity and motivation to disperse farther into regions. The Huon Valley of Tasmania, Australia, was used as a research area. Our application of the Behaviour Change Wheel methodology determined that active engagement in logistic, value-based, and social information has the greatest chance of changing behaviour in this region and a list of Behaviour Change Techniques has been developed and considered in the design of a gamified travel app.

Could Television Streaming Sites Lead the Charge for Film-Induced Tourism Post COVID?

By focusing on television film-induced tourists, this chapter will contribute to a better understanding of tourist behaviour in relation to motivations for travel to filming locations. The chapter combines, analyses, and critiques the main debates raised by key authors in relation to identifying the motivational factors that prompt site-specific film tourism as well as providing contributions from this author's 2016 research on television film-induced tourism in Ireland. The chapter is divided into the following sections: a brief history of film and television and a review and discussion on film tourism, a breakdown of the different categories of film tourist and a summation of the various motivations for television induced film tourism, followed by an insight into the concept of authenticity in film tourism studies and the use of technologies such as virtual reality and augmented reality as a means to provide a more immersive experience post COVID-19.

I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention

PurposeThis study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its potential influence on tourist behaviour.Design/methodology/approachTwo hundred and forty-four responses were gathered quantitatively through an online survey. The research hypotheses were analysed using the partial least square structural equation modelling (PLS-SEM).FindingsThis study found that COVID-19 affects tourists' travel behaviour. Key findings found that perceived health risk discourages travel attitudes and eventually lessens their future travel intentions. Results also suggest future strategies/directions for restarting the tourism industry.Practical implicationsThe study outcome assists tourism stakeholders in understanding the changes in tourist behaviour amid the heightened perceived health risk of COVID-19. Tourism policymakers and industry players should consider exploring how to mitigate similar health crises in the future.Originality/valueBy extending the theory of planned behaviour (TPB), this study establishes a theoretical framework in exploring the interrelationships between perceived risk, post-pandemic perception and future travel intention. This study sets a significant research agenda for future tourism research in understanding the mechanism behind health risk perceptions and tourist behaviour.

How do tourists consume a rural wine destination in central Portugal?

Space-time tourist behaviour is influenced by numerous factors related both to tourists and the destination. Yet, however complex it may be, understanding and to some extent managing the way tourists move in space and time is crucial to ensuring the quality of their experience, as well as the effective and sustainable management of destinations and attractions. In the rural wine tourism context, studies on space-time behaviour are rare. The present study uses empirical data collected from tourists staying in hotels of the Bairrada Wine Route territory (N = 116), combining a GPS tracking study with a questionnaire survey. Using a time-geographical analytical approach, the GPS tracking data were mapped for a more detailed analysis of the tourists’ movements in the Bairrada terroir. The findings highlight specificities of tourist consumption in the context of rural wine regions and provide valuable insights for destination planning, service design and marketing of the Bairrada Wine Route.

The Relationship of Risk Perceptions and Visit Intentions on Jakarta Tourist’s Behaviour (Case Study of Bali During 2nd Phase of Covid-19)

In the beginning of 2020, a highly infectious virus called Coronavirus that started in Wuhan, China hit various parts of the world including Indonesia especially, Jakarta as Jakarta has the highest number of active Coronavirus cases in Indonesia. Unfortunately, the tourism industry became one of the most severely affected sectors. This year, which is 2021, the world has entered the 2nd year of the pandemic Covid-19. However, even though Covid-19 has caused numerous negative impacts for Jakarta citizens, the number of domestic tourist in Bali was starting to increase in the first quarter of this year. Therefore, it raised a question whether is there any relationship between risk perceptions and visit intention towards Jakarta tourist’s behaviour during the 2nd year of pandemic. Quantitative research method with online questionnaire as the research instrument was conducted and 380 respondents were participated in this research. Thereafter, the data was analysed using SPSS and the results found that there is a strong negative relationship between risk perceptions and tourist behaviour. Besides, this study also found out that there is strong positive relationship between visit intentions and tourist behaviour.

ESPACIOS NATURALES PROTEGIDOS, RETO DEMOGRÁFICO Y TURISMO.EL EJEMPLO DE LA RESERVA DE LA BIOSFERA Y PARQUE NACIONAL DE MONFRAGÜE (EXTREMADURA, ESPAÑA)

Los espacios naturales protegidos son uno de los recursos más demandados desde el punto de vista turístico. Esta investigación analiza las relaciones causa-efecto que ha tenido la declaración de Monfragüe como Reserva de la Biosfera y Parque Nacional en el comportamiento demográfico, económico y turístico del territorio que comprende. Desde una metodología cualitativa, apoyado en el análisis de fuentes estadísticas, se concluye que las expectativas depositadas en el turismo no han conseguido frenar la despoblación ni potenciar la diversificación económica. Protected natural areas are one of the most demanded resources from the tourist point of view. This research analyses the cause-effect relationships that the declaration of Monfragüe as a Biosphere Reserve and National Park has had on the demographic, economic and tourist behaviour of the territory it encompasses. From a qualitative methodology, supported by the analysis of statistical sources, it is concluded that the expectations placed in tourism have not managed to halt depopulation or promote economic diversification.

A social media-based framework for tourist behaviour analysis and characterization in urban environments

Tourism is a very important and fast growing industry worldwide that has generated 25% of all global net new jobs during the last 5 years. New tools can be valuable for relaunching the sector and provide alternative analysis and segmentation capabilities to organizations involved. We present an analysis and visualization framework for tourist behaviour study and segmentation based on tested methods and technologies, combined and extended in an innovative way. Our framework uses Flickr data as input and classifies users according to country of origin. Then, urban distribution patterns are obtained in two different spatial levels by using [Network] Kernel Density Estimation in 1D and 2D spaces, as well as spatial clustering with HDBSCAN. Basic Natural Language Processing is applied to extract and visualize semantics generated in the social media platform and a visualization of typologies of Points of Interest by nationality is proposed for the development of tourism dashboards. We have applied our framework to three European cities of different size to test the segmentation capabilities of the approach. Results suggest a good potential for tourism management in urban environments.

AUGMENTED S-O-R MODEL ON EDUCATIONAL TOURISM IN MALAYSIA: EDUCATIONAL TOURIST, INSTITUTIONAL AND DESTINATION PERSPECTIVES

The Novel Corona Virus 2019 (COVID-19) pandemic outbreak has decreased international students’ enrolment in public and private educational institutions. The educational tourism industry can achieve better benefits if the service providers and policymakers become more proactive in understanding educational tourist behaviour when dealing with challenges during the pandemic. This study examines whether educational tourist and institutional physiognomies affect the relationship between motivation facets and destination selection behaviour within an augmented Stimuli-Organism-Response (S-O-R) model. This paper analyses the issues and objectives for the forthcoming study through several works of literature from various disciplines. The outcomes of the review proposed a conceptual framework to extend the S-O-R model in future research focusing on the relationship between educational tourist motivational facets, educational tourist and institution physiognomies, and destination selection behaviour.