RE-EVALUATION OR REINFORCEMENT?: A NEW LOOK AT COGNITIVE EVALUATION THEORY

1990 ◽  
Vol 18 (1) ◽  
pp. 65-79 ◽  
Author(s):  
Amy Rummel ◽  
Richard Feinberg

Cognitive Evaluation Theory was developed to explain the detrimental effects of extrinsic rewards on intrinsic motivation, a phenomenon contrary to Reinforcement Theory prediction. However, it was suggested that if a person's intrinsic or extrinsic motivational orientation was taken into account, Reinforcement Theory might be able to explain this phenomenon. A 2 (extrinsic x intrinsic motivational orientation) by 2 (competence feedback x controlling feedback) was employed to examine the effect of motivational orientation on intrinsic motivation. Use of the Jonckheere Test of Order suggested that the detrimental effect of extrinsic rewards on intrinsic motivation might be explained within the reinforcement paradigm.

1988 ◽  
Vol 16 (2) ◽  
pp. 147-164 ◽  
Author(s):  
Amy Rummel ◽  
Richard Feinberg

Rewards have been shown to impair performance of a reinforced behavior. The work surrounding these detrimental effects of rewards has not been met with unanimous support. Does this phenomenon described in Deci's Cognitive Evaluation Theory concerning the detrimental effects of reward exist? Is Deci's Cognitive Evaluation Theory adequate to explain this phenomenon? A meta-analysis was employed to determine the existence of the detrimental effects of extrinsic rewards on intrinsic motivation. Results from this analysis showed that within strictly defined parameters the phenomenon defined by Deci exists. Implications from this analysis exemplify researchers' need for closer supervision of the operationalization of variables based on the theoretical framework.


2020 ◽  
Author(s):  
Nguyen Thanh Thanh Huyen

Cognitive Evaluation Theory: What nurtures our intrinsic motivation?


2013 ◽  
Vol 6 ◽  
Author(s):  
Bianca Lavorata

This paper will examine the possible effects of extrinsic rewards on intrinsic motivation in Preschool to College students and argue that extrinsic rewards undermine intrinsic motivation. The Overjustification hypothesis by self-perception theory, as well as the cognitive evaluation theory (CET) will be discussed, including some of the benefits of self-motivation for learning. Various studies will be explored to show that extrinsic rewards reduce intrinsic motivation. Results suggest that students that are offered an extrinsic goal subsequently show less intrinsic interest and demonstrate poorer conceptual learning and performance in the long term. Alternately, students that are regulated by intrinsic motivations experience positive consequences at school. This paper will conclude on the note that intrinsic motivation plays a pivotal role in learning, and that teachers and other social agents can help promote intrinsic goals to motivate conceptual learning and performance, even when students hold a stronger extrinsic goal orientation. Finally, various factors that can enhance and develop intrinsic motivation will be discussed, and suggestions will be provided for further research on this topic.


2011 ◽  
Vol 10 (2) ◽  
pp. 51 ◽  
Author(s):  
Robert Dahlstrom ◽  
Brett A. Boyle

<span>This study utilizes cognitive evaluation theory to assess interorganizational relationships. Sales personnels influence strategies and opportunistic behaviors are cast as antecedent to purchasers intrinsic motivation for the exchange. Influence strategies are classified based upon whether sanctions (medicated influence) or information (non-mediated influence) are employed to gain compliance. Ninety-four mainframe computer users reported on their working relationships with multiple marketing personnel. The results suggest that non-mediated influence raises intrinsic motivation while mediated influence and opportunism have a negative impact upon motivation.</span>


1984 ◽  
Vol 6 (1) ◽  
pp. 94-102 ◽  
Author(s):  
Robert J. Vallerand ◽  
Greg Reid

The purpose of this study was to test the validity of the psychological processes proposed by cognitive evaluation theory (Deci & Ryan, 1980) when the informational aspect of the situation is salient. More specifically, it was the purpose of this study to determine whether the effects of verbal feedback on intrinsic motivation are mediated by perceived competence. Male undergraduate students (N = 115) participated in a first phase wherein their intrinsic motivation and perceived competence toward an interesting motor task, the stabilometer, was assessed. Subjects (N = 84) who reported at least a moderate level of intrinsic motivation toward the task returned for the second phase of the study in which they were subjected to conditions of either positive, negative, or no verbal feedback of performance. Intrinsic motivation and perceived competence were again assessed. One-way analyses of variance with dependent variables, intrinsic motivation and perceived competence change scores from the first to the second phase, showed that positive feedback increased while negative feedback decreased both intrinsic motivation and perceived competence. Results of a path analysis conducted with verbal feedback, perceived competence, and intrinsic


1982 ◽  
Vol 10 (1) ◽  
pp. 26-39 ◽  
Author(s):  
Lee Ogilvie ◽  
Margot Prior

Behaviour modification procedures have been subject to criticism by proponents of the cognitive evaluation theory using as an empirical base, the overjustification effect. In this paper some of the tenets of the theory as applied to behaviour modification and the parameters of the overjustification effect are examined. It is concluded that methodological problems in the reported research and the lack of comparability between overjustification experiments and commonly used behavioural procedures invalidate the claim that rewarding a behaviour will lead to a decline in intrinsic motivation to engage in that behaviour.


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