Analyzing Behaviors Influencing Use of Mobile Coupons from the Perspective of Transaction Utility

2013 ◽  
Vol 41 (3) ◽  
pp. 433-441 ◽  
Author(s):  
Hi-Hsian Chiang ◽  
Hung-Yuan Lin ◽  
Siao-Cen Tu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Utility Theory ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Positive Attitudes ◽  
Mobile Coupons ◽  
Acceptance Model ◽  
Behavioral Intention To Use

We explored the antecedents of mobile coupon use based on acquisition-transaction utility theory (Lichtenstein, Netemeyer, & Burton, 1990) and the technology acceptance model (TAM; Davis, 1989). We analyzed data collected from 365 mobile phone users in Taiwan and developed a theoretical and empirical model. The results indicate that consumers with a higher degree of coupon proneness are more likely to recognize the usefulness of mobile coupons, and have more positive attitudes and behavioral intention toward coupon use. Both consumers' perceived usefulness and attitudes toward use appeared to have an equal and positive impact on their behavioral intention to use.

scholarly journals Analysis of E-Marketplace Use in East Java’s MSMEs Using the Technology Acceptance Model Approach

2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Technology Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model

scholarly journals Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Keinginan Wajib Pajak Orang Pribadi Untuk Menggunakan e-Billing Pajak Versi 2

2018 ◽  
Vol 16 (2) ◽  
pp. 224
Author(s):  
Fransiskus Peter Livianto
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Directorate General ◽  
Pros And Cons ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The release of tax e-billing version 2 by the Directorate General of Taxes certainly got the pros and cons of the users. Any change of a certain system is not necessarily accepted by its users. In this case the conventional tax payment system is a paper-based Tax Payment Slip into a more modern Electronic Tax Payment Slip. Various factors can affect a person in the use of a technology, therefore this research would like to examine the factors that might affect the desire of individual taxpayers in the Cirebon City to use the tax e-billing version 2. This study uses the theory of Davis F.D is the Technology Acceptance Model (TAM) this theory is very popular in research about the user perception of technology acceptance. In this study used two independent variables, first is perceived usefulness and the second is perceived ease of use and the dependent variable is behavioral intention to use.The study was conducted by spreading 500 questionnaires to Taxpayer in Cirebon City, and obtained valid questionnaires as many as 435 pieces. The questionnaire obtained will then be tested by means of regression test. In this study perceived usefulness and perceived ease of use significantly affect the desire of individual taxpayers to use the tax e-billing version 2. Abstrak Berbagai faktor dapat mempengaruhi seseorang dalam penggunaan sebuah teknologi, maka dari itu penelitian ini ingin menguji faktor-faktor yang mungkin saja mempengaruhi keinginan Wajib Pajak Orang Pribadi di lingkup Kota Cirebon untuk menggunakan e-billing pajak versi 2. Penelitian ini menggunakan teori dari Davis F.D yaitu Technology Acceptance Model (TAM) yang sangat populer dalam penelitian tentang persepsi pengguna terhadap penerimaan teknologi. Dalam penelitian ini digunakan 2 variabel independen, yaitu perceived usefulness (persepsi kebermanfaatan) dan perceived ease of use (persepsi kemudahan dalam penggunaan) serta variabel dependennya behavioral intention to use (keinginan untuk menggunakan).Penelitian dilakukan dengan menyebar 500 buah kuesioner kepada Wajib Pajak Orang Pribadi yang terdaftar di Kota Cirebon, dan didapatkan kuesioner yang sah sebanyak 435 buah. Kuesioner yang diperoleh selanjutnya akan diuji dengan alat uji regresi. Dalam penelitian ini perceived usefulness dan perceived ease of use secara signifikan mempengaruhi keinginan Wajib Pajak Orang Pribadi untuk menggunakan e-billing pajak versi 2.

scholarly journals ANALISIS PENERIMAAN SISTEM UJIAN ONLINE BERBAYAR DENGAN MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN WEBQUAL

2019 ◽  
Vol 1 (1) ◽  
pp. 61-72
Author(s):  
Eko Setiawan ◽  
Darius Antoni ◽  
Ahmad Haidar Mirza
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Information Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Technology Acceptance Model (TAM) dan Webqual merupakan teori penerimaan  teknologi yang digunakan dalam penelitian ini. Terdapat lima konstruk yang  digunakan dan merupakan gabungan dari konstruk-konstruk asli yang terdapat dalam TAM dan Webqual. Kelima konstruk tersebut adalah kemudahan pengguna persepsi (perceived ease of use / PEOU), kegunaan persepsi (perceived  usefulness / PU), kualitas interaksi layanan  (Service Interaction Quality of Website/ Web-SQ), kualitas informasi (Information Quality of Website/ Web-IQ), dan minat perilaku menggunakan teknologi (behavioral intention to use / BIUS). Model gabungan ini selanjutnya digunakan untuk meneliti sistem ujian online berbayar dengan studi kasus qualitiva.id. Penelitian ini selanjutnya akan menjelaskan tentang penerimaan sistem ujian online berbayar  pada pelajar, mahasiswa dan masyarakat umum. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan teknik analisis data menggunakan pendekatan PLS. Data diperoleh dari responden yang merupakan siswa LKP PalComTech Palembang dengan menyebarkan kuesioner tertutup. Terdapat 142 sampel penelitian yang dianalisis menggunakan metode PLS dengan software smartPLS. Berdasarkan hasil analisis data diperoleh hasil sebagai berikut: (1) Konstruk PEOU mempengaruhi konstruk AT; (2) Konstruk PU mempengaruhi konstruk AT; (3) Konstruk AT pengaruh terhadap konstruk BIUS; (4) Konstruk Web-SQ  tidak memiliki  pengaruh  terhadap  konstruk BIUS;  (5)  Konstruk Web-IQ mempengaruhi konstruk BIUS; dan (6) Konstruk BIUS tidak memiliki pengaruh terhadap konstruk BV;. Selain itu koefisien variabel laten PU terhadap AT memiliki nilai paling besar diantara nilai koefisien variabel laten pada model hubungan antar konstruk lainnya

scholarly journals Technology Acceptance Model Perilaku Pengguna pada Sistem Enterprise Dompet Dhuafa

2021 ◽  
Vol 4 (1) ◽  
pp. 11-16
Author(s):  
Imam Ali Khumaidi ◽  
Rinda Hesti Kusumaningtyas
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Actual System ◽  
Web Based ◽  
Tam Model ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Dompet Dhuafa Enterprise System (DESI) is a system created in 2015. Initially it was created to replace the Fundrising Administration System (SANDRA) because SANDRA is a desktop-based application. Nowadays DESI is only used for budgeting functions and “Tebar Hewan Kurban” (THK) its a sacrificial animal stocking functions. DESI which has daily functions such as budgeting and seasonal functions in THK. In its implementation, DESI which is a web-based system sometimes becomes difficult to access when the system has a problem. This certainly makes the budgeting function that is used in daily activities become not implemented. THK's function in DESI was also inseparable from problems, one of which was the presence of volunteers who did not directly enter the data of prospective victims into DESI during the THK implementation. New data entered into DESI on the first Tasyrik day, for example, will increase work in other divisions. It would be different if it had been done before the sacrificial feast. This study aims to determine the factors that influence the acceptance behavior of DESI users. In this quantitative study using the Technology Acceptance Model (TAM) model. Sampling in this study using purposive sampling and accidental sampling. This study uses PLS-SEM for data processing and uses the application of SmartPLS version 3. There are 6 variables examined in this study, namely perceived usefulness, perceived easy of use, format, attitude using, behavioral intention to use, and actual system usage. From 7 hypotheses proposed there is one hypothesis that is rejected, namely the path attitude toward using the behavioral intention to use.

scholarly journals Analisa Tingkat Penerimaan Pengguna Terhadap Aplikasi SIMPUS dengan Metode Technology Acceptance Model (TAM)

2020 ◽  
Vol 5 (1) ◽  
pp. 147-155
Author(s):  
Sri Mulyono ◽  
Wahyul Amien Syafei ◽  
Retno Kusumaningrum
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Actual System ◽  
Variance Inflation Factor ◽  
Inflation Factor ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Penelitian ini bertujuan melakukan Analisa Tingkat Penerimaan PenggunaTerhadap pengguna Apikasi Sistem Informasi Manajemen Puskesmas SIMPUS dengan metode TAM. Variabel yang digunakan yaitu persepsi tentang kemudahan (Perseive ease of use), Persepsi terhadap kemanfaatan (Perceived Usefulness), Sikappenggunaan (Attitude Toward Using), Perilaku untuk tetap menggunakan (Behavioral Intention To Use), Kondisi nyata pengguna sistem (Actual System Usage).Bahan dan alat penelitian adalah Aplikasi SIMPUS.Teknik pengumpulan data dengan observasi dan penyebaran kuisioner tertutupsejumlah 110 kuisioner kepada 110 pengguna aplikasi SIMPUS sebagai sampel.Hasil penelitian menunjukan pada data  keenam variable berdistribusi normal (nilai Sig > 0.05) yaitu X1  (p= 0,172), X2 (p=0,171), X3 (p=0,143), X4 (p=0,117), X5 (p=0,062), Y (p=0,592).Hasil Uji Linearitas dengan menggunakan uji Durbin Watson menunjukkan bahwa tidak auto korelasi atau asumsi terpenuhi bahwa fungsi linier yaitu nilai statistic Durbin Watson (1,722) terletak diantara nilai table Durbin Watson (1,703) dan 4 – DU (2,291).Hasil Uji multikolinieritas menunjukkan bahwa tidak ada satu pun variable bebas yang memiliki nilai VIF(variance inflation factor) lebih dari 10 atau nilai toleransi kurang dari 0,10.  Dan nilaiFhitung =91,469>Ftabel=2,65 atau nilai p<0,05.Variabel  X1, X2, X3,X4, X5berpengaruh secara simultan atau bersama – sama dan signifikan terhadap penerimaan SIMPUS.Kesimpulan aspek persepsi kemudahan, persepsi kegunaan,sikap menggunakan, memberikan pengaruh nyata terhadap penerimaan SIMPUS. Sedangkan niat perilaku menggunakan, penggunaan SIMPUS sesungguhnya tidak berpengaruh terhadap penerimaan SIMPUS.

scholarly journals The Intentions to Wear Face Masks and the Differences in Preventive Behaviors between Urban and Rural Areas during COVID-19: An Analysis Based on the Technology Acceptance Model

2021 ◽  
Vol 18 (19) ◽  
pp. 9988
Author(s):  
Bo Zhang ◽  
Zhongjie Li ◽  
Lei Jiang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Positive Impact ◽  
Social Pressure ◽  
Perceived Usefulness ◽  
Extended Model ◽  
Social Image ◽  
Acceptance Model

The SARS-CoV-2 virus first emerged in late 2019 and has since spread quickly throughout China and become a global pandemic. As the situation with COVID-19 has evolved, wearing a face mask in public has grown commonplace. Using the technology acceptance model (TAM) as a foundation, this study introduces three new variables, namely, perceived risk, social pressure, and social image, to establish an extended model for investigating the factors that influence if residents wear masks. A total of 1200 questionnaires were distributed in China, from 1 February to 30 May 2020, through China’s largest online platform. The results indicate the following: 1. Residents’ positive attitude towards mask wearing promotes their behavioral intention to wear masks. 2. Perceived risk, social pressure, and social image have a positive impact on attitude towards mask wearing. 3. The intention to wear masks and attitude were both positively influenced by perceived usefulness. 4. The perceived usefulness is more influential in rural than urban groups, in terms of behavioral intention. This article proposes that public education on the facts related to the coronavirus, the threats posed by the COVID-19 pandemic to health, and the usefulness of face masks in preventing the transmission of COVID-19 could increase residents’ intention to wear a mask.

scholarly journals ANALISIS PENERIMAAN SISTEM PEMBELAJARAN BERBASISI EDMODO BAGI PESERTA DIDIK DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

TEMATIK ◽  
2016 ◽  
Vol 3 (2) ◽  
pp. 51-60
Author(s):  
Yuyun Tresnawati, M.Kom
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Abstrak : Penelitian ini bertujuan untuk memberikan bukti empiris tentang pengaruh sistem pembelajaran berbasis  edmodo terhadap motivasi dan  hasil belajar peserta didik di SMK Negeri 4 Bandung dengan menggunakan TAM (Technologi Acceptance Model).  Penggunaan model TAM didasarkan pada kenyataan bahwa sejauh ini TAM merupakan sebuah konsep yang dianggap paling baik dalam menjelaskan perilaku pengguna terhadap sistem teknologi informasi baru. Penelitian ini berjudul “Analisis Penerimaan Sistem Pembelajaran Berbasis Edmodo Bagi Peserta Didik Dengan Menggunakan Technology Acceptance Model  (Study Kasus  Pada SMKN  4 Bandung)”. Populasi penelitian ini adalah siswa SMK Negeri 4 Bandung kelas XI dan XII rumpun Teknik Informatika. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling, yang mengambil metode pengambilan sampel dengan didasarkan pada kriteria tertentu. Kriteria sampel penelitian ini adalah siswa yang aktif pada semester ganjil tahun pembelajaran 2015/2016. Analisis multivariat yang dilakukan menggunakan Structural Equation Modeling (SEM) dengan software AMOS (Analysis Of Moment Structure), Hasil penelitian ini membuktikan hanya 5 hipotesis diterima dari total 9 hipotesis yang diajukan. Hanya pada hubungan berikut yang terbukti mempunyai pengaruh positif : a)  Perceived Ease of Use (PEOU) terhadap  Perceived Usefulness (PU),  b) Attitude Toward Using ( ATU) terhadap  Perceived Enjoyment (PE),c) Attitude Toward Using (ATU) terhadap Perceived Usefulness (PU),d) Attitude Toward Using (ATU) terhadap  Perceived Ease of Use (PEOU) e) Attitude Toward Using ( ATU) terhadap   Behavioral Intention to Use (BITU), f) Actual Usage (AU)  terhadap  Behavioral Intention to Use (BITU). Hal ini membuktikan bahwa penggunaan sistem pembelajaran berbasis aplikasi edmodo tidak sepenuhnya dapat dijelaskan oleh Technologi Acceptance Model.

scholarly journals Studies used TAM Framework as a guideline for the research: Literature Review

2021 ◽  
Vol 8 (8) ◽  
pp. 641-643
Author(s):  
Omran Alharbi ◽  
Nada Alsheehri
Keyword(s):  
Literature Review ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Research Literature ◽  
Perceived Usefulness ◽  
Depth Information ◽  
Intention To Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Several researchers have adopted theoretical framework such as Technology Acceptance Model (TAM) in order to gent in depth information about the phenomenon that under investigation. This literature review will focus on the papers that adopted TAM framework in their studies in order to understanding which are the most factors that affected behavioral intention to use technology by users. The results of this literature review find out that Perceived Eas of Use and Perceived Usefulness are the most elements that influenced the behavioral intention to use technology.

PENERIMAAN PENGGUNA TERHADAP TEKNOLOGI MARKA OPTIK PENANDA JARAK AMAN ANTARKENDARAAN RODA EMPAT

2017 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
Sugiono Sugiono ◽  
Darmawan Napitupulu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Penelitian ini bertujuan untuk mengetahui sejauh mana penerimaan pengguna terhadap marka optik yang berupa stiker siluet cheetah warna hitam dengan sabuk (stripes) putih dengan lebar tertentu yang dipasang di bagian belakang kendaraan. Stiker ini diperuntukkan membantu para pengemudi kendaraan yang melaju di jalan tol dengan kecepatan 100 km/jam yang membuntuti kendaraan berstiker ini untuk menandai jarak aman 100 m. Ketentuan jarak tersebut ditetapkan oleh peraturan yang berlaku di jalan tol. Pada penelitian ini telah diukur pengaruh faktor kemudahan penggunaan (perceived ease of use) dan faktor kebermanfaatan (perceived usefulness) terhadap minat penggunaan (behavioral intention to use) berdasarkan perspektif pengemudi yang berpengalaman melintasi jalan tol. Metode yang digunakan dalam penelitian ini adalah survey dengan pendekatan TAM (Technology Acceptance Model) dengan total responden adalah 263 tetapi yang valid 257. Hasil penelitian menunjukkan faktor kemudahan penggunaan dan kebermanfaatan berpengaruh positif dan signifikan terhadap minat penggunaan teknologi dimana faktor kemudahan penggunaan lebih besar pengaruhnya dibandingkan dengan faktor kebermanfaatan.

Pengaruh Faktor Kepribadian dalam Penerapan Teknologi Informasi pada Unit Vertikal Direktorat Jenderal Perbendaharaan Di Pontianak dengan Menggunakan Technology Acceptance Model (TAM)

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Irfan Sudarmaji B2041142010
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Big Five ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Big Five Personality ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh faktor kepribadian dalam penerapan teknologi informasi dengan menggunakan metode Technology Acceptance Model (TAM). Faktor kepribadian diukur dengan menggunakan variabel Big Five Personality yang terdiri dari Extraversion (X1), Agreeableness (X2), Conscientiousness (X3), Neuroticism (X4), dan Openness to Experience (X5) sedangkan metode TAM diukur dari 3 kontruk yaitu Perceived Usefulness (Y1), Perceived Ease of Use (Y2), dan Behavioral Intention to Use (Z). Objek penelitian yaitu 80 responden yang merupakan seluruh pegawai Direktorat Jenderal Perbendaharaan di Pontianak (Kanwil DJPb Kalbar dan KPPN Pontianak). Jenis penelitian yang ditetapkan dalam penelitian adalah dengan metode survei analitik bersifat penelitian penjelasan (explanatory study), dengan pendekatan kuantitatif, deskriptif korelasi dan desain cross-sectional. Alat analisis menggunakan metode SEM (structural equation modeling) Warp PLS versi 6.0. Hasil penelitian menunjukkan bahwa seluruh faktor Big Five Personality mempunyai pengaruh positif dan signifikan terhadap dua konstruk TAM yaitu Perceived Usefulness, Perceived Ease of Use. Sedangkan terhadap variabel  Behavioral Intention to Use, faktor Big Five Personality: Extraversion, Neuroticism, dan Openness to Experience mempunyai pengaruh positif dan signifikan. Untuk  variabel  Agreeableness dan Conscientiousness menunjukkan hasil yang tidak signifikan.Kata kunci: Teknologi Informasi, Big Five Personality, Technology Acceptance Model 

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