In the field of cognitive linguistics it is accepted that, before developing its capacity for abstract and theoretical thought, the human mind went through the stage of reflecting reality through concrete images and thus has inherited old cognitive patterns. Even abstract notions of the modern civilization are based on traditional concrete images, and it is all fixed in natural language units. By way of illustration, the author analyzes the cognitive pattern “сleanness / dirtiness” as a constituent part of the English linguoculture, looking at the whole range of its verbal realization and demonstrating its influence on language-based thinking and modeling of reality. Comparing meanings of language units with their inner forms enabled the author to establish the connection between abstract notions and concrete images within cognitive patterns. Using the method of internal comparison and applying the results of etymological reconstruction of language units’ inner form made it possible to see how the world is viewed by representatives of the English linguoculture. Apparently, in the English linguoculture images of cleanness / dirtiness symbolize mainly two thematic areas: that of morality and that of renewal. Since every ethnic group has its own axiological dominants (key values) that determine the expressiveness of verbal invectives, one can draw the conclusion that people perceive and comprehend world fragments through the prism of mental stereo-types fixed in the inner form of language units. Sometimes, in relation to specific language units, a conflict arises between the inner form which retains traditional thinking and a meaning that reflects modern reality. Still, linguoculture is a constantly evolving entity, and its de-velopment entails breaking established stereotypes and creating new ones. Linguistically, the victory of the new over the old is manifested in the “dying out” of the verbal support for pre-vious cognitive patterns, which leads to “reprogramming” (“recoding”) of linguoculture rep-resentatives’ mentality.
A Dialectical View on Conduction: Reasons, Warrants, and Normal Suasory Inclinations
