scholarly journals SERVICE QUALITY, BRAND TRUST, AND BRAND LOYALTY

2021 ◽  
Vol 10 (02) ◽  
pp. 183-193
Author(s):  
Ana Mariana ◽  
Bram Hadianto ◽  
Catherine Suyanto
Keyword(s):  
Service Quality ◽  
Brand Loyalty ◽  
Random Sampling ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Population Based ◽  
Equation Model ◽  
Positive Sign ◽  
Brand Trust ◽  
Confirmatory Factor

This study plans to investigate and analyze the influence of service quality on brand trust and brand trust on brand loyalty by utilizing the Precious One users as the object and population. Based on this goal, this study is designed quantitatively; thus, we grab the samples by simple random sampling. According to the Isaac and Michael formula, the total pieces should be 344. However, 251 users respond to filling the questionnaire; hence, the participating rate is 75.45%. Moreover, we use confirmatory factor analysis to validate the responses, the Cronbach Alpha analysis to test response reliability, and the structural equation model based on covariance to examine the related hypotheses. Overall, we find that service quality positively affects brand trust. Also, this positive sign is available in the causal relationship between brand trust and brand loyalty. Hence, the service quality is vital for Precious One to commit to building brand trust, creating brand loyalty.  

scholarly journals The Effect of Perceived Value and Service Quality on Depositor Loyalty

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Audi Putri Kamajaya ◽  
◽  
Agus Aribowo
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Commercial Bank ◽  
Random Sampling ◽  
Structural Equation ◽  
Perceived Value ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Primary Data ◽  
Good Relationship

For a bank, the depositors are the primary assets. Therefore, the bank should maintain a good relationship with them to be loyal to all efforts. If they are faithful, they will always keep putting their money in the bank. Therefore, the bank can execute the intermediate function properly. This study intends to examine the effect of perceived value and service quality on depositor loyalty. Consequently, the depositors of commercial bank H at branch F in Bandung become the population and the samples. This study also uses the Slovin formula, simple random sampling, and survey to calculate the samples, grab them, and accumulate the primary data. Moreover, the gathered data get analyzed by the structural equation model (SEM) based on variance. To sum up, this study proves that the perceived value and service quality positively affect depositor loyalty after examining the proposed hypotheses. To increase depositors to be loyal, the bank has to focus on elevating their perceived value and giving them superior service.

scholarly journals The Effect of Perceived Value and Service Quality on Depositor Loyalty

2021 ◽  
Author(s):  
Audi Putri Kamajaya ◽  
Agus Aribowo
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Commercial Bank ◽  
Random Sampling ◽  
Structural Equation ◽  
Perceived Value ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Primary Data ◽  
Good Relationship

For a bank, the depositors are the primary assets. Therefore, the bank should maintain a good relationship with them to be loyal to all efforts. If they are faithful, they will always keep putting their money in the bank. Therefore, the bank can execute the intermediate function properly. This study intends to examine the effect of perceived value and service quality on depositor loyalty. Consequently, the depositors of commercial bank H at branch F in Bandung become the population and the samples. This study also uses the Slovin formula, simple random sampling, and survey to calculate the samples, grab them, and accumulate the primary data. Moreover, the gathered data get analyzed by the structural equation model (SEM) based on variance. To sum up, this study proves that the perceived value and service quality positively affect depositor loyalty after examining the proposed hypotheses. To increase depositors to be loyal, the bank has to focus on elevating their perceived value and giving them superior service.

scholarly journals The effect of e-service quality and after-sales e-service quality on e-satisfaction

2021 ◽  
Vol 9 (3) ◽  
pp. 1137-1155
Author(s):  
Kamil Çelik
Keyword(s):  
Factor Analysis ◽  
Service Quality ◽  
Random Sampling ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Survey Method ◽  
System Availability ◽  
Confirmatory Factor ◽  
Positive Effect

This study investigates the effects of e-service quality and after-sales e-service dimensions of e-commerce sites on customers' e-satisfaction. E-commerce site hepsiburada.com operating in Turkey, was selected as an example for their e-commerce website. The survey method collected the data, and 417 hepsiburada.com customers reached by random sampling method were included in the study. E-S-QUAL and E-RecS-QUAL scales were used to measure the concepts of e-service quality and after-sales e-service quality. The data were analyzed by confirmatory factor analysis and structural equation model. According to the analysis findings, system availability, fulfilment, responsiveness, and compensation had a significant and positive effect on e-satisfaction, and efficiency, privacy, and contact have no significant and positive effect on e-satisfaction. The findings were interpreted, and suggestions were provided.

scholarly journals Analisis Minat Beli Halal Branding Skincare Safi

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Khairunnisa Permata Sari ◽  
Alfatih Manggabarani ◽  
Rusdi Musa Ishak
Keyword(s):  
Structural Equation Model ◽  
Random Sampling ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust

Penelitian ini meneliti tentang minat beli masyarakat terhadap produk skincare Safi. Tujuan penelitian ini adalah untuk mengetahui variabel apa saja yang mempengaruhi minat beli masyarakat terhadap produk sincare Safi, penelitian ini mencangkup variabel halal branding, endorser non-selebrity serta brand trust. Pendekatan yang digunakan dalam penelitian ini adalah deskriptif. Jenis data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden dengan teknik simple random sampling. Pengumpulan data ini menggunakan kuesioner. Teknik analisis data menggunakan pendekatan Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Hasil analisis data menunjukkan bahwa: (1) halal branding tidak berpengaruh terhadap minat beli dengan nilai thitung 1,774 < ttabel 1,985 dan nilai signifikan sebesar 0,077 > 0,05; (2) halal branding berpengaruh positif secara signifikan terhadap brand trsut dengan nilai thitung 5,594 > ttabel 1,985 dan nilai signifikan sebesar 0,000 < 0,05; (3) endorser non-selebrity berpengaruh positif terhadap minat beli dengan nilai thitung 3,480 > ttabel 1,985 dan nilai signifikan sebesar 0,001 < 0,05; (4) endorser non-selebrity berpengaruh positif terhadaap Brand Trust dengan nilai thitung 3,984 > ttabel 1,985 dan nilai signifikan sebesar 0,000 < 0,05; (5) Brand Trust berpengaruh positif terhadap minat beli dengan nilai thitung 7,932 > ttabel 1,985 dan nilai signifikan sebesar 0,000 < 0,05. Koefisien determinasi. Kata Kunci : Halal Branding, Endorser Non-Selebrity, Brand Trust, Minat Beli, Produk Skincare Safi 

scholarly journals Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café

2018 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Usep Suhud ◽  
Sheila Maryam Bajunaid
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Repurchase Intention ◽  
Factor Analyses ◽  
Confirmatory Factor Analyses ◽  
Confirmatory Factor

This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM) were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM). As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.

Antecedents and Consequences of E-News Brand Trust

2020 ◽  
pp. 521-536
Author(s):  
Elia Ardyan ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Negative Effect ◽  
Brand Attributes ◽  
Antecedents And Consequences ◽  
Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

scholarly journals Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA

2019 ◽  
Vol 7 (9) ◽  
pp. 106-120
Author(s):  
Titi Murtiningsih Sukarman
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Love ◽  
Intervening Variables

The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.

scholarly journals Analisis Model Hubungan Attachment OrangT Dan Attachment Sahabat Terhadap Character Strength Dengan Teknik Analisis Structural Equetion Modeling (SEM)

2019 ◽  
Vol 7 (2) ◽  
pp. 104-112
Author(s):  
Natris Idriyani
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation Model ◽  
Random Sampling ◽  
Structural Equation ◽  
Character Strengths ◽  
Equation Model ◽  
Model Fit ◽  
Confirmatory Factor ◽  
Cluster Random Sampling

Tujuan dari penelitian ini adalah ingin menguji model teoritik hubungan antara kelekatan dengan orang tua dan kelekatan sahabat dengan kekuatan karakter mahasiswa DKI Jakarta. Responden pada penelitian ini berjumlah 902 dari universitas yang ada di sekitar DKI Jakarta. Teknik pengambilan sampel menggunakan cluster random sampling. Metode pengumpulan data dalam penelitian ini menggunakan inventory dalam bentuk skala.  Alat ukur yang digunakan dalam penelitian ini adalah skala kelekatan orang tua dan sahabat, dan skala kekuatan karakter. Untuk menganalisis validitas alat ukur, penelitian ini menggunakan analisis Confirmatory Factor Analysis (CFA). Pengujian model fit dan uji hipotesis penelitian ini menggunakan teknik Structural Equation Model (SEM) dengan bantuan program software Lisrel 8.8.Berdasarkan hasil penelitian, diperoleh bahwa; terdapat kesesuaian model teoritik - hubungan antara kelekatan orang tua dan kelekatan sahabat serta kekuatan karakter mahasiswa- dengan data.  Purpose of this study was to assess the theoretical model of relationship between attachment to parents and attachment close friend with the character strengths students college in Jakarta.Respondents in this study amounted to 902 from universities around Jakarta. The sampling technique using cluster random sampling. Methods of data collection in this study using the inventory in the form of scale. Measuring instruments used in this study is the scale of attachment of parents and close friends and the scale character strengths. To analyze the validity of the measuring instrument, this study uses Analysis Confirmatory Factor Analysis (CFA). Testing the model fit and test the hypothesis of this study using the technique of Structural Equation Model (SEM) with the help of a software program lisrel 8.8.Based on the results of the study, found that; there is a fitness model theoretical- relationship between parental attachment and attachment to close friends and character strengths student college- with data.

Antecedents and Consequences of E-News Brand Trust

2015 ◽  
Vol 6 (2) ◽  
pp. 38-51
Author(s):  
Elia Ardyan ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Research Model ◽  
Negative Effect ◽  
Brand Attributes ◽  
Antecedents And Consequences ◽  
Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

A structural equation model of effective variables on service quality in capital industrial goods sector

2014 ◽  
Vol 6 (1) ◽  
pp. 30-42 ◽  
Author(s):  
Seyed Hamid Reza Ghasemian ◽  
Naser Azad ◽  
Hamid Seyedaliakbar
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Quality Model ◽  
Content Type ◽  
Perceived Service Quality ◽  
Customer Perception

Purpose – The purpose of this research is analyzing the service quality in capital industrial goods sector by developing a model and new view. So the authors studied several models and articles for exploring the effective variables on service quality and tested them in Aras Haitian Machinery Company that is one of the biggest manufacturers of plastic machinery in Iran and China. Design/methodology/approach – The statistics population included all customers of Aras Haitian Company in 2012 that were scattered in whole Iran and all of them are manufacturers of industrial goods. And finally 102 customers chose by using simple random sampling method. The way of SPSS statistical analysis software was used for exploratory factor analysis and LISREL software for structural equation model (SEM). Findings – Results indicated that there were three new factors (customer perception, customer relation and specialized competencies) that affected on perceived service quality of customers in capital industrial goods sector. The findings showed that these three factors were measured by ten subdimensions through a SEM. Originality/value – This study is the first to explore the effective variables on perceived service quality in capital industrial goods sector with viewpoint of service dominant logic in Iran andalso proposed the first SEM under the rubric of industrial service quality model in this section.

Sign in / Sign up

Export Citation Format

Share Document