Antecedents and Consequences of E-News Brand Trust

Negative Effect ◽

Brand Attributes ◽

Antecedents And Consequences ◽

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

Antecedents and Consequences of E-News Brand Trust

International Journal of Innovation in the Digital Economy ◽

10.4018/ijide.2015040103 ◽

2015 ◽

Vol 6 (2) ◽

pp. 38-51

Author(s):

Elia Ardyan ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Research Model ◽

Negative Effect ◽

Brand Attributes ◽

Antecedents And Consequences ◽

Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment

Jurnal Ilmu Manajemen & Ekonomika ◽

10.35384/jime.v9i1.20 ◽

2017 ◽

Vol 9 (1) ◽

pp. 59

Author(s):

Deni Wardani ◽

Reza Rekayasa Gustia

Keyword(s):

Structural Equation ◽

Descriptive Analysis ◽

Main Tool ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Brand Attachment ◽

Positive Effect ◽

Brand Satisfaction

In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment. this research is classified as descriptive analysis method to take samples and questionnaire as the main tool. The sample was 150 BMW users, especially those who have a BMW car in Jakarta. Respondents were selected using non probability sampling techniques and sampling convince. The results of analysis using structural equation model (SEM) found evidence for following relationships: brand experience significant positive effect on brand satisfaction, but it is not significant on brand trust. It has also found that brand satisfaction has significant positive effect on brand trust and brand attachment. However, brand satisfaction is found not having significant positive effect on brand attachment.

E-News Brand Trust

International Journal of Online Marketing ◽

10.4018/ijom.2014100103 ◽

2014 ◽

Vol 4 (4) ◽

pp. 36-51

Author(s):

Elia Ardyan ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Brand Loyalty ◽

Total Sample ◽

Brand Experience ◽

Brand Trust ◽

Negative Effect ◽

Brand Attributes

This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents' reader of Detik.com. Results of this study indicate that both Detik.com and Kompas.com such as e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has a negative effect but not significant to the customer confusion, customer confusion, has a negative but not significant effect on e-news brand trust, e -news brand experience has the effect on either e-news brand trust, or e-news brand loyalty.

Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA

Archives of Business Research ◽

10.14738/abr.79.6833 ◽

2019 ◽

Vol 7 (9) ◽

pp. 106-120

Author(s):

Titi Murtiningsih Sukarman

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Word Of Mouth ◽

Positive Influence ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Brand Love ◽

Intervening Variables

The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.

Pengaruh Dimensi Kepribadian terhadap Kinerja Karyawan dengan Pelatihan sebagai Variabel Mediasi Studi pada PT Gresik Cipta Sejahtera

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v9n1.p33-42 ◽

2018 ◽

Vol 9 (1) ◽

pp. 33

Author(s):

Arief Tri Wicaksono ◽

Jun Surjanti

Keyword(s):

Structural Equation Model ◽

Structural Equation ◽

Equation Model ◽

Partial Least Square ◽

Least Square ◽

Performance Training ◽

Negative Effect ◽

Performance Dimensions ◽

This research aimed to analyze the influence of personality dimensions on the performance of employees with training as a mediating variable. The sample used in this study were 45 marketing employees of PT Gresik Cipta Sejahtera. Statistical method analyze technique used is Structural Equation Model Partial Least Square by using Smart PLS 2.0. The results of recent research showed that the dimension of personality extraversion, agreeableness, neuroticsm, openness had significant positive effect on performance, Dimensions of Personality conscientinouness had a negative effect and significant to the performance. Dimensions of personality extraversion conscientinouness, openness had positive effect and significant to training, dimensions of personality agreeableness, neuroticsm had positive effect but not significant to training, training had positive and significant impact on performance.Training did not mediate the effect between Dimensions of Personality extraversion, agreeableness, neuroticsm, openness on performance, training did mediate the effect between Dimensions of Personality conscientinouness on performance.

The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-05-2021-0358 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Adem Uysal ◽

Abdullah Okumuş

Keyword(s):

Customer Satisfaction ◽

Brand Loyalty ◽

Structural Equation ◽

Equation Modeling ◽

Content Type ◽

Brand Authenticity ◽

Negative Effect ◽

The Difference ◽

PurposeThe purpose of this study was to determine the effect of consumer-based brand authenticity (CBBA) on customer satisfaction (CS) and brand loyalty (BL). The moderating effect of the variable “alternative attractiveness” in the relationship between CS and BL was further investigated. The study compared and analyzed the difference between global sportswear brands and domestic ones and the difference between global chocolate brands and domestic ones in terms of CBBA, CS, BL and attractiveness of alternatives (AA).Design/methodology/approachStructural equation modeling and multigroup analysis were conducted in order to analyze the data collected from 600 consumers via face-to-face survey.FindingsThe results showed that quality commitment and heritage-sincerity, which are subdimensions of CBBA, had a significant positive effect on CS. Additionally, both of them affected CS differently in the comparison of the global brands with the domestic ones. Furthermore, CS had a significant positive effect on BL, and AA had a negative effect on BL.Originality/valueThis study deepens the insights into the effects of antecedents of CBBA on CS and BL, enhancing the research with quantitative analysis through two different product groups. The study provides important cues on which antecedents of CBBA help to strengthen the authenticity of brands of Turkish and global origin, and also differs in that it examines to what extent the effect of CBBA on CS and BL varies across global and domestic brands.

The Effect of Brand Trust and Brand Loyalty on Consumer Purchase Intention: The Study in The Smartphone Market

International Journal of Research in Business and Social Science (2147-4478) ◽

10.20525/ijrbs.v5i5.590 ◽

2016 ◽

Vol 5 (5) ◽

pp. 34-43

Author(s):

Busra Cecen Saglam ◽

Mehmet Saglam

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Equation Model ◽

Purchase Intentions ◽

Brand Trust ◽

Consumer Purchase Intention ◽

Simple Sampling ◽

The Relationship ◽

This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase intentions in the Smartphone market. All the residents of İstanbul who use mobile phones are the population of the research. Due to the fact that it is very hard to reach all the population, simple sampling method has been used for data collection and 185 participants have been reached. Structural Equation Model has been used to explain the relationship among brand trust, brand loyalty and purchase intentions. SPSS for Windows 17.0 program and AMOS 20 program are used to analyze the data. Results show that both brand trust and brand loyalty have a positive effect on consumer’s purchase intentions. Also it had been determined that brand trust has a positive effect on brand loyalty. Moreover, brand trust has been found as the most effective factor for smartphones brands in the purchase intensions.

Pengaruh Brand Experience dan Brand Image terhadap Brand Loyalty pada Pelanggan BonCabe di Jakarta: Customer Satisfaction debagai Variabel Mediasi

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v5i1.10230 ◽

2021 ◽

Vol 5 (1) ◽

pp. 16

Author(s):

Cindy Irawati

Keyword(s):

Customer Satisfaction ◽

Structural Equation Model ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Equation Model ◽

Partial Least Square ◽

Least Square ◽

Brand Experience ◽

The purpose of this study is to explore the effect of Brand Experience, Brand Image, Customer Satisfaction on Brand Loyalty for BonCabe customers in Jakarta. Variables used are Brand Experience, Brand Image, Customer Satisfaction, Brand Loyalty. This is a descriptive research that use non-probabilistic sampling method (240 data closed-questions questionnaires, 7 scale of Likert, compiled in 2019-2020 from BonCabe customers in Jakarta). The data analysis technique is using SEM (Structural Equation Model) methodology (using software: Partial Least Square 3) with α = 0,05. The results are: (1) a) brand experience and b) brand image has a significant and positive effect toward customer satisfaction of BonCabe in Jakarta. (2) a) brand experience and b) brand image has a significant and positive effect toward brand loyalty of BonCabe in Jakarta. (3) customer satisfaction has a significant and positive effect toward brand loyalty of BonCabe in Jakarta. (4) customer satisfaction could mediate a) brand experience and b) brand image so that they have significant and positive effect toward brand loyalty of BonCabe in Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Experience, Brand Image, Customer Satisfaction terhadap Brand Loyalty pada produk bernama BonCabe di wilayah Jakarta. Variabel yang digunakan adalah Brand Experience, Brand Image, Customer Satisfaction, Brand Loyalty. Data yang digunakan adalah data yang dikumpulkan di tahun 2019-2020. Teknik pengumpulan data menggunakan kuesioner tertutup 7 skala Likert, yang menggunakan metode SEM (Structural Equation Model) diolah menggunakan software PLS (Partial Least Square 3) dengan nilai α = 0,05. Hasil analisis menyimpulkan bahwa (1) Terdapat pengaruh a) brand experience dan b) brand image terhadap customer satisfaction BonCabe di Jakarta. (2) Terdapat pengaruh a) brand experience dan b) brand image terhadap brand loyalty BonCabe di Jakarta. (3) Terdapat pengaruh customer satisfaction terhadap brand loyalty BonCabe di Jakarta. (4) Terdapat customer satisfaction yang dapat memediasi pengaruh a) brand experience dan b) brand image terhadap brand loyalty BonCabe di Jakarta.

The Impact of Technostress Components on the Employees Satisfaction and Perceived Performance

Journal of Global Information Management ◽

10.4018/jgim.2019070104 ◽

2019 ◽

Vol 27 (3) ◽

pp. 65-86 ◽

Cited By ~ 1

Author(s):

Muna A. Al-Ansari ◽

Khaled Alshare

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Structural Equation ◽

Equation Model ◽

Convenience Sample ◽

Perceived Performance ◽

Negative Effect ◽

The Impact ◽

The present study investigates the effects of technostress creators and inhibitors on job satisfaction, organizational commitment and perceived performance. A research model derived from the Transaction-Based Model of Stress and Coping Theory was developed and tested using a web-based survey questionnaire. The variables considered are technostress creators, technostress inhibitors, job satisfaction, organizational commitment, and perceived performance. A Structural Equation Model using a convenience sample from Qatar population was used to test the model. The results show that organizational commitment has a significant positive effect on perceived performance. Job satisfaction has a significant positive effect on organizational commitment. Technostress creators have a significant negative effect on job satisfaction. Technostress inhibitors have a significant positive effect on job satisfaction. Implications for managers and researchers are reported.

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Journal of Product & Brand Management ◽

10.1108/jpbm-02-2020-2763 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

June-Hyuk Kwon ◽

Seung-Hye Jung ◽

Hyun-Ju Choi ◽

Joonho Kim

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Hypothesis Test ◽

Equation Modeling ◽

Path Coefficient ◽

Brand Trust ◽

Hierarchical Analysis ◽

Content Type ◽

Purpose This study aims to empirically analyze the effects of marketing communications, such as advertisement/promotion and social network service (SNS) content, on consumer engagement (CE), brand trust and brand loyalty. Design/methodology/approach The study’s participants were 230 US and 376 Korean consumers who have used (i.e. contacted) a food service establishment (i.e. family restaurant) at least once before and who continue to use an SNS (e.g. Facebook and Instagram). This study conducted a hypothesis test using structural equation modeling analysis. In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Findings Advertisement/promotion and SNS content have a statistically significant positive effect on CE. Advertisement/promotion has a statistically significant positive effect on brand trust, and SNS content has a statistically significant negative effect on brand trust. CE has a statistically significant positive effect on brand trust, and CE and brand trust have a statistically significant positive effect on brand loyalty. No statistically significant differences were shown between the US and Korean consumer groups (critical ratios for difference of path coefficient < ± 1.96). The hypothesis test results of the structural equation model analysis and hierarchical analysis were the same for the entire group. Originality/value The findings indicate that the overall mediating role of CE is important. To the best of the authors’ knowledge, this is the first study to investigate which marketing communication channels are most effective in the restaurant sector.