scholarly journals The effect that chocolate food choice motive influences on a purchasing intention and the moderating effect of purchasing purpose- focused on manufacturer brands chocolate -

2017 ◽  
Vol 13 (4) ◽  
pp. 47-63
Author(s):  
김선희 ◽  
Lee,Ae Joo
Keyword(s):  
Food Choice ◽  
Moderating Effect ◽  
Purchasing Intention

scholarly journals Attitudes Towards Ads and Age. A Study in Seniors

2014 ◽  
Vol 13 (3) ◽  
pp. 01-16
Author(s):  
Marta M. Estrada ◽  
Diego Monferrer ◽  
Miguel A. Moliner ◽  
Javier Sánchez
Keyword(s):  
Older Adults ◽  
Moderating Effect ◽  
Favorable Attitude ◽  
Chronological Age ◽  
Purchasing Intention ◽  
Cognitive Age ◽  
The Future ◽  
The Relationship

Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable attitude towards the ad. The potential for segmentation by chronological age has been called into question in recent years, with cognitive age emerging as the main alternative. This research aims to analyses the relationship between the variables of attitude towards the ad, attitude towards the brand and purchasing intention among older adults, noting the moderating effect of the joint use of chronological age and cognitive age on these items.DOI: 10.5585/remark.v13i3.2725

Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention

2021 ◽  
Vol 122 ◽  
pp. 304-310
Author(s):  
Cayetano Medina-Molina ◽  
Manuel Rey-Moreno ◽  
Rafael Periáñez-Cristóbal
Keyword(s):  
Brand Attitude ◽  
Moderating Effect ◽  
Purchasing Intention
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