scholarly journals Attitudes Towards Ads and Age. A Study in Seniors

2014 ◽  
Vol 13 (3) ◽  
pp. 01-16
Author(s):  
Marta M. Estrada ◽  
Diego Monferrer ◽  
Miguel A. Moliner ◽  
Javier Sánchez
Keyword(s):  
Older Adults ◽  
Moderating Effect ◽  
Favorable Attitude ◽  
Chronological Age ◽  
Purchasing Intention ◽  
Cognitive Age ◽  
The Future ◽  
The Relationship

Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable attitude towards the ad. The potential for segmentation by chronological age has been called into question in recent years, with cognitive age emerging as the main alternative. This research aims to analyses the relationship between the variables of attitude towards the ad, attitude towards the brand and purchasing intention among older adults, noting the moderating effect of the joint use of chronological age and cognitive age on these items.DOI: 10.5585/remark.v13i3.2725

scholarly journals Bidirectional Relationship Between Subjective Age and Frailty: Findings From the NHATS

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 271-271
Author(s):  
Yuxiao Li ◽  
Minhui Liu ◽  
Christina Miyawaki ◽  
Xiaocao Sun ◽  
Tianxue Hou ◽  
...  
Keyword(s):  
Older Adults ◽  
Clinical Syndrome ◽  
Community Dwelling ◽  
Chronological Age ◽  
Subjective Age ◽  
Bidirectional Relationship ◽  
Study Participants ◽  
Community Dwelling Older Adults ◽  
The Relationship ◽  
Hispanic White

Abstract Frailty is a clinical syndrome that becomes increasingly common as people age. Subjective age refers to how young or old individuals experience themselves to be. It is associated with many risk factors of frailty, such as increased depression, worse cognitive function, and poorer psychological wellbeing. In this study, we examined the relationship between subjective age and frailty using the 2011-2015 waves of the National Health and Aging Trends Study. Participants were community-dwelling older adults without frailty in the initial wave (N=1,165). Subjective age was measured by asking participants, “What age do you feel most of the time?” Based on the Fried five phenotypic criteria: exhaustion, unintentional weight loss, low physical activity, slow gait, and weak grip strength, frailty was categorized into robust=0, pre-frail=1 or 2; frail=3 or more criteria met. Participants were, on average, 74.1±6.5 years old, female (52%), and non-Hispanic White (81%). Eighty-five percent of the participants felt younger, and 3% felt older than their chronological age, but 41% of them were pre-frail/frail. Generalized estimating equations revealed that an “older” subjective age predicted a higher likelihood of pre-frailty and frailty (OR, 95%CI= 1.01, 1.01-1.02). In contrast, frailty predicted an “older” subjective age (OR, 95%CI= 2.97, 1.65-5.35) adjusting for demographics and health conditions. These findings suggest a bidirectional relationship between subjective age and frailty. Older people who feel younger than their chronological age are at reduced risk of becoming pre-frail/frail. Intervention programs to delay frailty progression should include strategies that may help older adults perceive a younger subjective age.

scholarly journals A longitudinal analysis of the association between the living arrangements and psychological well-being of older Chinese adults: the role of income sources

2019 ◽  
Vol 19 (1) ◽  
Author(s):  
Zi Zhou ◽  
Lun Cai ◽  
Meilan Zhuang ◽  
Y. Alicia Hong ◽  
Ya Fang
Keyword(s):  
Older Adults ◽  
Living Arrangements ◽  
Well Being ◽  
Total Sample ◽  
Moderating Effect ◽  
Living Alone ◽  
Psychological Well Being ◽  
Income Sources ◽  
The Government ◽  
The Relationship

Abstract Background Understanding how living arrangements may affect psychological well-being (PWB) is critical in China, a society with the largest older population in the world. However, few studies have examined the moderating effect of income sources on the relationship between living arrangements and PWB. Our aim was to examine whether living arrangements are associated with PWB and whether income sources moderate this association. Methods The data were drawn from the third (2002) to sixth (2011/2012) waves of the Chinese Longitudinal Healthy Longevity Survey (CLHLS). Six questions reflecting older adults’ well-being were used to measure PWB. Living arrangements were classified as follows: living alone, living with family and living in an institution. Income sources were categorized into financially independent, supported by children, and governmental support. We performed random-effects ordinal probit models to examine the association of living arrangements with PWB and the moderating effect of income sources on this relationship. Results We included a total sample of 30,899 observations for 16,020 respondents aged 65 and over during 9-year follow-up. Older adults living with family (β = .29, p < .001) and those living in an institution (β = .34, p < .001) had stronger PWB than those living alone; moreover, support from children (β= −.24, p < .001) or from the government (β= −.08, p < .05) has a negative effect on PWB compared to the effect of financial self-support. Living in an institution with support from children (β= −.22, p < .05) led to lower PWB than living alone with financial self-support. The opposite result was observed for older adults living with their family and supported by the government (β = .16, p < .05). Conclusions Our analysis provides a significant contribution to the existing literature on the relationship between living arrangements and PWB in China. We recognize that living with family or in an institution leads to better PWB than does living alone. In addition, financial support from the government can moderate this association.

scholarly journals Exploring the Relationship Between Internet Use and Mental Health Among Older Adults in England: Longitudinal Observational Study

10.2196/15683 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e15683
Author(s):  
Sabrina Sze Man Lam ◽  
Stephen Jivraj ◽  
Shaun Scholes
Keyword(s):  
Mental Health ◽  
Older Adults ◽  
Life Satisfaction ◽  
Internet Use ◽  
Information Access ◽  
Moderating Effect ◽  
The Internet ◽  
Occupational Class ◽  
The Impact ◽  
The Relationship

Background There is uncertainty about the impact of internet use on mental health in older adults. Moreover, there is very little known specifically about the impact of particular purposes of internet use. Objective This study aims to investigate the longitudinal relationship between two distinct concepts of mental health with the frequency of internet use among older adults: the moderating role of socioeconomic position (SEP) and the association between specific purposes of internet use. Methods Longitudinal fixed and random effects (27,507 person-years) models were fitted using waves 6-8 of the English Longitudinal Study of Ageing to examine the relationship between different aspects of internet use (frequency and purpose) and two mental health outcomes (depression and life satisfaction). The potential moderating effect of SEP on these associations was tested using interaction terms. Results Infrequent internet use (monthly or less vs daily) was predictive of deteriorating life satisfaction (β=−0.512; P=.02) but not depression. Education and occupational class had a moderating effect on the association between frequency of internet use and mental health. The associations were stronger in the highest educational group in both depression (P=.09) and life satisfaction (P=.02), and in the highest occupational group in life satisfaction (P=.05) only. Using the internet for communication was associated with lower depression (β=−0.24; P=.002) and better life satisfaction (β=.97; P<.001), whereas those using the internet for information access had worse life satisfaction (β=−0.86; P<.001) compared with those who did not. Conclusions Policies to improve mental health in older adults should encourage internet use, especially as a tool to aid communication.

scholarly journals Future Technical Professionals Interrelationship on Personality, Self-Efficacy and Entrepreneurial Intention

2018 ◽  
pp. 1018-1023 ◽  
Author(s):  
Tan Ooi Kuan ◽  
Cham Tat Huei ◽  
Chuah Siong Yee
Keyword(s):  
Higher Education ◽  
Self Efficacy ◽  
Education Institution ◽  
Entrepreneurial Intention ◽  
Moderating Effect ◽  
For Profit ◽  
The Future ◽  
Research Findings ◽  
The Relationship ◽  
Technical Professionals

Entrepreneurship skill is considered as an essential skill in the current era of Industry 4.0. The past literature has reported that entrepreneur intention of an individual plays a significant role in his or her decision to establish a new firm and getting involved with business activities. Hence, this study aims to investigate the influence of the personality and self-efficacy on entrepreneurial intention among the future technical professionals in the non-for-profit higher education institution of Malaysia. Moreover, the moderating effect of gender on the relationship between personality and self-efficacy on entrepreneurial intention was also examined in the present study. A total of 475 responses were collected with the use of survey questionnaire from the future technical professionals from non-for-profit higher education institutions in Malaysia. The results of this study show that personality and attitude of future technical professionals were found to have a significant impact on the entrepreneurial intention. Furthermore, gender also found to have a moderating effect on the relationship between personality and self-efficacy on entrepreneurial intention. The practical implications of the research findings were discussed.

scholarly journals The Impacts of Positive Psychology and Individualism on Mental Health Status of the Elderly in China: Evidence From Chinese General Social Survey Data

2021 ◽  
Author(s):  
Yujie Zhang
Keyword(s):  
Mental Health ◽  
Older Adults ◽  
Social Class ◽  
Positive Psychology ◽  
General Social Survey ◽  
The Elderly ◽  
Moderating Effect ◽  
Social Survey ◽  
Chinese General Social Survey ◽  
The Relationship

Abstract Background Many previous studies have proved that positive psychology can promote mental health. However, little is known about how and when it promotes mental health in older adults. Methods The data of this study were sourced from the 2017 wave of Chinese General Social Survey (CGSS), involving 1,537 older adults aged 60 and above. OLS regression model was used to explore the impact of positive psychology on mental health of the elderly. Moreover, stata 16.0 was used to measure the moderating effect of individualism on the relationship between positive psychology and mental health. Results After controlling for demographic characteristics, socio-economic status and lifestyle factors, the regression results suggest that positive psychology was associated with mental health (coefficient = 0.112, p < 0.01). In addition, the positive relationship was significantly stronger for people who were older, married, lived in urban areas, with higher education and higher subjective social class position, and higher exercise frequency. Moreover, the moderating effect analysis results suggest that individualism strengthened the relationship between positive psychology and mental health. Conclusions This study reveals that positive psychology has a positive effect on mental health among the elderly, and the positive health effect shows significant age, marital status, living areas, education background, social class position and physical exercise inequalities. Furthermore, this study also provides new evidence indicating that individualism positively moderates the relationship between positive psychology and mental health. Promoting positive psychology can be a promising way for China to promote psychological care for the elderly in the future.

scholarly journals Technology Anxiety on Attitude Towards Technology: The Moderating Effect of Age-friendly Environment

2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 662-662
Author(s):  
Do Kyung Yoon ◽  
Seol Ah Lee ◽  
DaeEun Kim ◽  
Chang Oh Kim ◽  
Hey Jung Jun
Keyword(s):  
Older Adults ◽  
Sex Education ◽  
Perceived Control ◽  
Positive Attitude ◽  
Moderating Effect ◽  
Municipal Services ◽  
Wearable Robot ◽  
Moderation Effect ◽  
The Relationship ◽  
Technology Anxiety

Abstract The purpose of this study was to examine the moderating effect of an age-friendly environment on the relationship between technology anxiety and attitude towards technology among Korean older adults. We collected data by online surveys in February 2021, and the sample was 324 Korean older adults aged 65 and above. The dependent variable was the attitude towards technology, which meant the appraisal about using a wearable robot for exercise. The independent variable was technology anxiety, meaning an individual’s apprehension of using a wearable robot. The moderating variable was age-friendly environment, which comprises domains of the physical environment, social environment, and municipal services. The higher the score is, the more age-friendly the environment was perceived. Control variables were age, sex, education, household income. The moderation effect was estimated by bootstrapping and PROCESS macro. Results showed that when older adults showed a higher level of technology anxiety, their attitude towards technology was less positive. Moreover, the moderation effect of an age-friendly environment was significant. Concretely, in the case of living in a less age-friendly environment, older adults with a higher level of technology anxiety were more likely to report a less positive attitude towards technology. However, the effect of technology anxiety on attitude towards technology was not significant among older adults living in a more age-friendly environment. It suggested that a practical intervention to reduce the level of technology anxiety is in need in order to promote a positive attitude towards technology, especially for older adults living in a less age-friendly environment.

Using gerontographics to explain consumer behaviour in later life: evidence from a Thai study

2018 ◽  
Vol 35 (3) ◽  
pp. 317-327 ◽  
Author(s):  
Thuckavadee Sthienrapapayut ◽  
George P. Moschis ◽  
Anil Mathur
Keyword(s):  
Older Adults ◽  
Regression Analysis ◽  
Design Methodology ◽  
Consumer Behaviour ◽  
Predictive Power ◽  
Later Life ◽  
Business Strategies ◽  
Chronological Age ◽  
Content Type ◽  
Cognitive Age

Purpose The purpose of this study is to test the efficiency of the “gerontographics” model in predicting selected consumer behaviours in older adults. Design/methodology/approach Through regression analysis, a large sample of older Thai adults is used to test the predictive power of gerontographics against predictive measures based on both chronological age and cognitive age. Findings The findings of the study show that the gerontographics model is more powerful in predicting certain types of older adults’ consumer behaviour than chronological age or cognitive age. Originality/value These findings have implications for marketing and business strategies because they suggest that gerontographics segmentation may be a more useful and effective way to segment older consumers.

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