scholarly journals Performance evaluation and improvement among salesmen in the Nigerian fast moving consumer goods sector

2020 ◽  
Vol 10 (4(S)) ◽  
pp. 12-29
Author(s):  
Olutayo Akanji Olatunji ◽  
Olawumi Dele Awolusi
Keyword(s):  
Performance Evaluation ◽  
Significant Influence ◽  
Consumer Goods ◽  
Fast Moving ◽  
Training And Development ◽  
Sales Team ◽  
Timely Feedback ◽  
Fast Moving Consumer Goods ◽  
Reward And Recognition ◽  
The Impact

This study examined the impact of systematic performance evaluation on performance improvement among salesmen in the Fast Moving Consumer Goods Sector in Nigeria. This is occasioned by the peculiar nature of the job of the salesman which requires that specific attention be paid to the mode of performance evaluation deployed for them and its impact on their productivity. Using Yamane formula, convenience sampling method was used to select 263 respondents from the sales team of PZ Cussons Nigeria PLC. Four hypotheses were subsequently tested using correlation test. Based on the analysis, the study found a significant influence of clear, specific and challenging goals on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. It was also deduced that there is no significant influence of detailed and timely feedback on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Furthermore, the study also revealed a significant influence of employee reward and recognition, as well as, training and development on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Based on the findings, the study recommended a clear, complete and inspiring job requirement of all salesmen so that the employee can continuously improve performance. Furthermore, feedback from appraisal and evaluation should also inspire, encourage and motivate salesmen without including any form of threat and fear of job security. Finally, Fast Moving Consumer Goods sector in Nigeria should embark on capacity development of human resources through training and mentoring. This study therefore contributes to limited studies on performance evaluation, as well as, validation of both the conceptual and theoretical postulations in the context of Fast Moving Consumer Goods sector in Nigeria.

scholarly journals Determinants of Strategic Sourcing and the Impact of Them on Fast Moving Consumer Goods Industry in Sri Lanka

2019 ◽  
Vol 8 (2S4) ◽  
pp. 586-592
Keyword(s):  
Sri Lanka ◽  
Consumer Goods ◽  
Fast Moving ◽  
Linear Regression Analysis ◽  
Business Environment ◽  
Strategic Sourcing ◽  
Five Factors ◽  
Customer Responsiveness ◽  
Fast Moving Consumer Goods ◽  
The Impact

Sourcing function has become a crucial activity in any organization from recent decades because total supply chain effectiveness of any organization is achieved mainly through efficient sourcing function. Therefore, the study aimed to findout the determinants affecting on strategic sourcing and the impact of each determinant. The study population was targeted to those who are engaged in sourcing of five top ranked players in the Fast-Moving Consumer Goods (FMCG) industry in Sri Lanka. A sample of 300 respondents were considered under stratified sampling method. Through a factor analysis, five factors have been identified as the determinants of strategic sourcing. The identified factors are, supplier’s reliability and Quality, supplier’s Business Environment, supplier’s sustainability, cost advantage and Customer Responsiveness. A linear regression analysis was undertaken to distinguish the impact of each identified determinant on strategic sourcing.

scholarly journals TRANSNATIONAL COMPANIES’ STRATEGIC PLANNING IN THE CONTEXT OF THE GLOBAL SUSTAINABLE DEVELOPMENT GOALS

2019 ◽  
pp. 114-122
Author(s):  
N. Kostyuchenko ◽  
A. Zakorko
Keyword(s):  
Sustainable Development ◽  
Strategic Planning ◽  
Consumer Goods ◽  
Fast Moving ◽  
Sustainable Development Goals ◽  
Transnational Corporations ◽  
Fast Moving Consumer Goods ◽  
Transnational Companies ◽  
Development Goals ◽  
The Impact

The paper is dedicated to the investigation of the impact of the Global Sustainable Development Goals on the strategic planning of transnational corporations and their competitiveness. The object of the paper is transnational corporations in the sector of fast-moving consumer goods, particularly: Danone S.A., Kraft Heinz, PepsiCo Inc., the Coca Cola company, Unilever PLC, P&G, Johnson& Johnson, Mondelez International, Nestle S.A., Philip Morris International, British American Tobacco. The article focuses on analysis of fast-moving consumer goods’ sector and examines the relevance of the companies’ activities to the Global Sustainable Development Goals. The role of “green” investments for competitiveness of transnational corporations has been identified. The information base of the paper is the United Nations’ information materials, Forbes information resources, the statistical data of NASDAQ, publications of famous audit and consulting companies (Deloitte, KPMG, PwC), transnational companies’ official reports, and scientific papers of Ukrainian and foreign researches. A rank of scientific research methods was applied in the paper: descriptive method - for general analysis of transnational companies’ strategic planning; analytical method and comparative method - for evaluation and analysis of transnational corporations’ stock prices and market capitalization in the fast-moving consumer goods’ sector; system analysis - for identification of the key characteristics of strategic planning of transnational corporations in the context of the Global Sustainable Development Goals. The authors propose recommendations that can be used while creating strategies for the development of international companies, including transnational corporations, as well as while analyzing the compliance of existing companies' strategies with the Global Sustainable Development Goals. Keywords: fast-moving consumer goods’ market, Global Report Initiative, Global Sustainable Development Goals, strategic planning, transnational corporations.

scholarly journals Impact of COVID-19 on FMCG Sector

2021 ◽  
Vol 8 (4) ◽  
pp. 69-74
Author(s):  
S Rajamohan ◽  
J Jenefer ◽  
A Sathish
Keyword(s):  
Emerging Economies ◽  
Consumer Goods ◽  
Fast Moving ◽  
Low Cost ◽  
Sudden Increase ◽  
Personal Care ◽  
High Demand ◽  
Fast Moving Consumer Goods ◽  
Sanitary Products ◽  
The Impact

Coronavirus pandemic shows an unprecedented change globally, and the impact is even higher in emerging economies like India. Fast Moving Consumer Goods (FMCG) is one of the largest sectors in India with varied businesses, including household, personal care, etc., with high demand, consumed frequently, and services are provided for a low cost. This paper is an attempt to study the outbreak of COVID-19 in the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes in the consumer basket like a sudden increase in demand for sanitary products and surged in demand for cosmetics.

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