scholarly journals Determinants of Strategic Sourcing and the Impact of Them on Fast Moving Consumer Goods Industry in Sri Lanka

2019 ◽  
Vol 8 (2S4) ◽  
pp. 586-592
Keyword(s):  
Sri Lanka ◽  
Consumer Goods ◽  
Fast Moving ◽  
Linear Regression Analysis ◽  
Business Environment ◽  
Strategic Sourcing ◽  
Five Factors ◽  
Customer Responsiveness ◽  
Fast Moving Consumer Goods ◽  
The Impact

Sourcing function has become a crucial activity in any organization from recent decades because total supply chain effectiveness of any organization is achieved mainly through efficient sourcing function. Therefore, the study aimed to findout the determinants affecting on strategic sourcing and the impact of each determinant. The study population was targeted to those who are engaged in sourcing of five top ranked players in the Fast-Moving Consumer Goods (FMCG) industry in Sri Lanka. A sample of 300 respondents were considered under stratified sampling method. Through a factor analysis, five factors have been identified as the determinants of strategic sourcing. The identified factors are, supplier’s reliability and Quality, supplier’s Business Environment, supplier’s sustainability, cost advantage and Customer Responsiveness. A linear regression analysis was undertaken to distinguish the impact of each identified determinant on strategic sourcing.

Impact of Cultural Values on Impulsive Buying Behavior in Fast Moving Consumer Goods in Sri Lanka – Concept Paper

2020 ◽  
Author(s):  
T. Wijesekara ◽  
T. M. A. P. Tennakoon ◽  
W. A. P. Thisura ◽  
K. A. Hidellarachchi ◽  
N. A. Jayasuriya
Keyword(s):  
Sri Lanka ◽  
Cultural Values ◽  
Consumer Goods ◽  
Fast Moving ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Fast Moving Consumer Goods

scholarly journals TRANSNATIONAL COMPANIES’ STRATEGIC PLANNING IN THE CONTEXT OF THE GLOBAL SUSTAINABLE DEVELOPMENT GOALS

2019 ◽  
pp. 114-122
Author(s):  
N. Kostyuchenko ◽  
A. Zakorko
Keyword(s):  
Sustainable Development ◽  
Strategic Planning ◽  
Consumer Goods ◽  
Fast Moving ◽  
Sustainable Development Goals ◽  
Transnational Corporations ◽  
Fast Moving Consumer Goods ◽  
Transnational Companies ◽  
Development Goals ◽  
The Impact

The paper is dedicated to the investigation of the impact of the Global Sustainable Development Goals on the strategic planning of transnational corporations and their competitiveness. The object of the paper is transnational corporations in the sector of fast-moving consumer goods, particularly: Danone S.A., Kraft Heinz, PepsiCo Inc., the Coca Cola company, Unilever PLC, P&G, Johnson& Johnson, Mondelez International, Nestle S.A., Philip Morris International, British American Tobacco. The article focuses on analysis of fast-moving consumer goods’ sector and examines the relevance of the companies’ activities to the Global Sustainable Development Goals. The role of “green” investments for competitiveness of transnational corporations has been identified. The information base of the paper is the United Nations’ information materials, Forbes information resources, the statistical data of NASDAQ, publications of famous audit and consulting companies (Deloitte, KPMG, PwC), transnational companies’ official reports, and scientific papers of Ukrainian and foreign researches. A rank of scientific research methods was applied in the paper: descriptive method - for general analysis of transnational companies’ strategic planning; analytical method and comparative method - for evaluation and analysis of transnational corporations’ stock prices and market capitalization in the fast-moving consumer goods’ sector; system analysis - for identification of the key characteristics of strategic planning of transnational corporations in the context of the Global Sustainable Development Goals. The authors propose recommendations that can be used while creating strategies for the development of international companies, including transnational corporations, as well as while analyzing the compliance of existing companies' strategies with the Global Sustainable Development Goals. Keywords: fast-moving consumer goods’ market, Global Report Initiative, Global Sustainable Development Goals, strategic planning, transnational corporations.

scholarly journals Performance evaluation and improvement among salesmen in the Nigerian fast moving consumer goods sector

2020 ◽  
Vol 10 (4(S)) ◽  
pp. 12-29
Author(s):  
Olutayo Akanji Olatunji ◽  
Olawumi Dele Awolusi
Keyword(s):  
Performance Evaluation ◽  
Significant Influence ◽  
Consumer Goods ◽  
Fast Moving ◽  
Training And Development ◽  
Sales Team ◽  
Timely Feedback ◽  
Fast Moving Consumer Goods ◽  
Reward And Recognition ◽  
The Impact

This study examined the impact of systematic performance evaluation on performance improvement among salesmen in the Fast Moving Consumer Goods Sector in Nigeria. This is occasioned by the peculiar nature of the job of the salesman which requires that specific attention be paid to the mode of performance evaluation deployed for them and its impact on their productivity. Using Yamane formula, convenience sampling method was used to select 263 respondents from the sales team of PZ Cussons Nigeria PLC. Four hypotheses were subsequently tested using correlation test. Based on the analysis, the study found a significant influence of clear, specific and challenging goals on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. It was also deduced that there is no significant influence of detailed and timely feedback on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Furthermore, the study also revealed a significant influence of employee reward and recognition, as well as, training and development on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Based on the findings, the study recommended a clear, complete and inspiring job requirement of all salesmen so that the employee can continuously improve performance. Furthermore, feedback from appraisal and evaluation should also inspire, encourage and motivate salesmen without including any form of threat and fear of job security. Finally, Fast Moving Consumer Goods sector in Nigeria should embark on capacity development of human resources through training and mentoring. This study therefore contributes to limited studies on performance evaluation, as well as, validation of both the conceptual and theoretical postulations in the context of Fast Moving Consumer Goods sector in Nigeria.

scholarly journals Strategic Sensitivity and Corporate Responsiveness of Fast Moving Consumer Goods Companies in Rivers State, Nigeria

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Victor Adim ◽  
Isoboye Maclayton
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Rank Order ◽  
Business Environment ◽  
Organizational Level ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Fast Moving Consumer Goods ◽  
Strategic Foresight ◽  
Rivers State

Purpose: This study examined the relationship between strategic sensitivity and corporate responsiveness of fast moving consumer goods companies in Rivers State, Nigeria.  Methodology: The study adopted a cross sectional survey research design. The population of this study was nine (9) fast moving consumer goods companies in Rivers State.  Since the unit of analysis was at organizational level, only strategic managers were included. Five managers each were used for each company giving a total of 45 respondents. Census was adopted because the population was small. Primary data was collected using a 5-point Likert scaled questionnaire. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient with the aid of Statistical Package for Social Sciences version 23.0. The tests were carried out at a 95% confidence interval and a 0.05 level of significance. After data cleaning, only data for 38 respondents were used for data analysis. Findings: The findings revealed that there is a significant positive relationship between strategic sensitivity and corporate responsiveness of fast moving consumer goods companies in Rivers State, Nigeria. Specifically, strategic foresight and strategic insight were significantly and positively correlated with corporate responsiveness of fast moving consumer goods companies in Rivers State, Nigeria. Recommendation: The study recommends that fast moving consumer goods companies should build its capabilities of strategic foresight in examining the dynamic business environment and should constantly and proactively scan for opportunities and threats, in addition to strategies for lowering or reducing cost of production compare to other competitors.

scholarly journals A STUDY ON ADVERTISING STRATEGY OF FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA - WITH SPECIAL REFERENCE TO TRICHY DISTRICT

2017 ◽  
Vol 5 (7) ◽  
pp. 631-638
Author(s):  
K. Alex ◽  
M. Mary Suthanthira Malar
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Swot Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Business Environment ◽  
Primary Data ◽  
Advertising Strategy ◽  
Secondary Sources ◽  
Fast Moving Consumer Goods

Advertising developed mainly in twentieth century. The development of technology and research brought sophistication in advertising in recent decades. It has developed significantly after Second World War. After 1950, television became the important medium of advertising. Advertising business changed with the business environment. It is rarely a stable business. Fast Moving Consumer Goods (FMCG) are more in demand and frequently purchased by customers. These goods include all Consumable goods (other than pulses and grains) and consumers buy at regular intervals in small quantities. SWOT Analysis applied to measures the Advertising Strategy of FMCG Sector. Both Primary and Secondary sources of data were utilized for the study. Primary data was collected by means of administering a questionnaire to the customers and advertising manager. Secondary data had been collected from various publications, periodicals, journals, etc. Convenience sampling technique was used for the survey. Questionnaire filled by the selected respondents. The sample size selected is 200. The study concluded that the companies are used the media as a mode of promotion for the FMCG products and tough competition is being faced by the company in market, media planners should be more careful in giving message to the customers.

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