scholarly journals The Use of Visual Mental Imagery in New Product Design

1999 ◽  
Vol 36 (1) ◽  
pp. 18 ◽  
Author(s):  
Darren W. Dahl ◽  
Amitava Chattopadhyay ◽  
Gerald J. Gorn
1999 ◽  
Vol 36 (1) ◽  
pp. 18-28 ◽  
Author(s):  
Darren W. Dahl ◽  
Amitava Chattopadhyay ◽  
Gerald J. Gorn*

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