Causal Relationship between Small Fishing Village Tourism Service Quality, Perceived Value, Satisfaction, and Revisit Intention

2020 ◽  
Vol 35 (5) ◽  
pp. 31-58
Author(s):  
Hong Gwon Yoon ◽  
Hyeog In Kwon
Keyword(s):  
Service Quality ◽  
Causal Relationship ◽  
Perceived Value ◽  
Fishing Village ◽  
Revisit Intention ◽  
Tourism Service

scholarly journals Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ghazanfar Ali Abbasi ◽  
Janani Kumaravelu ◽  
Yen-Nee Goh ◽  
Karpal Singh Dara Singh
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Theory Of Planned Behaviour ◽  
Perceived Value ◽  
Destination Image ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Service Quality ◽  
Revisit Intention

Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value. Design/methodology/approach This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed using partial least squares version 3.2.9. Findings The results show that perceived behavioural control, perceived value, destination image and satisfaction significantly affect visitors’ revisit intention. The influence of perceived value, perceived service quality and destination image on satisfaction is also confirmed. On the other hand, satisfaction is found to be a significant mediator between perceived service quality, destination image and perceived value. Originality/value The extended TPB model that includes perceived service quality, perceived value, perceived risk and satisfaction provided a model with a theoretical basis to explain tourist revisit intentions to a tourist destination.

Modeling customer satisfaction and revisit intention in Bangladeshi dining restaurants

2019 ◽  
Vol 14 (4) ◽  
pp. 922-947 ◽  
Author(s):  
Mahafuz Mannan ◽  
Nusrat Chowdhury ◽  
Priodorshine Sarker ◽  
Riasat Amir
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Food Quality ◽  
Structural Equation ◽  
Perceived Value ◽  
Holistic Approach ◽  
Variety Seeking ◽  
Content Type ◽  
Positive Effects ◽  
Revisit Intention

Purpose The purpose of this study is to provide an insight into the crucial antecedents of customer satisfaction and revisit intention in the context of dining restaurants in a holistic approach, taking Bangladesh as a unit of analysis. Design/methodology/approach The research design was cross-sectional. Data were collected from 30 dining restaurants in Dhaka city, Bangladesh. The proposed model was tested using partial least square structural equation modeling with a sample size of 600 respondents. Findings The antecedents of customer satisfaction (i.e. service quality, food quality, atmospherics, other customers and perceived value/price) were found to have significant positive effects on customer satisfaction. Customer satisfaction and restaurant reputation were found to have significant positive effects on revisit intention, while variety seeking tendency was found to have a significant negative effect on revisit intention. Trust was found to partially mediate the customer satisfaction-revisit intention and restaurant reputation-revisit intention relationships. Originality/value This study is among the first to provide a holistic approach toward the crucial antecedents of customer satisfaction (i.e. service quality, food quality, atmospherics, other customers and perceived value) and revisit intention (i.e. customer satisfaction, variety seeking tendency, trust and restaurant reputation) in one structural equation model, and investigated their interrelationships in the context of dining restaurants. To the authors’ knowledge, this is the first study that has investigated the mediating role of trust between the customer satisfaction-revisit intention and restaurant reputation-revisit intention relationships in the context of dining restaurants. From a market-specific context, this the first study to investigate and link the examined variables in the context of Bangladeshi dining restaurants.

scholarly journals Modeling of Tourist Satisfaction in Bali

2018 ◽  
Vol 9 (3) ◽  
pp. 261-276
Author(s):  
Gusti Ngurah Joko Adinegara
Keyword(s):  
Service Quality ◽  
Latent Variables ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Hotel Service ◽  
Hotel Service Quality

This research provided the new results on the determinants of tourist satisfaction. The data were obtained using questionnaire as the instrument. The variables used were destination and hotel service quality, destination and hotel image, tourist perceived value, tourist satisfaction, revisit intention, and word of mouth. Sampling technique was convenience sampling. The respondents were foreign and domestic tourists who traveled to Bali and stayed at three and four-star hotels. The sample size was 265. Then, the Structural Equation Modeling (SEM) was utilized in explaining the relationship between latent variables and hypotheses. The result shows that from eleven hypotheses, there are two rejected hypotheses regarding the influence of destination service quality and hotel service quality on the image. Destination and hotel image has a significant effect on revisit intention and word of mouth through tourist perceived value and satisfaction. Theoretically, tourist satisfaction determines the factors that affect it directly and indirectly. Practically, tourism business should manage the destination and hotel service quality because it increases the tourist perceived value.

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