Study on the Correlation Between the Financial Conditions and the Business Performance of Public Sports Service Organizations

2017 ◽  
Vol 56 (5) ◽  
pp. 621-637
Author(s):  
Han-Woong Yoo ◽  
Hyun-Min Kang
2019 ◽  
Vol 2019 (1) ◽  
pp. 157-181
Author(s):  
Sergey Kazakov ◽  
Elena Babintseva

The academic research in the area of service marketing generally assumes friendly or neutral context of the encounters between employees and customers while providing or consuming the product. Recently, however, scholars are witnessing a new notion, namely ‘Dark Side of Marketing’ (DSM) which entails an increasing stream of pertinent publications in the literature. DSM is a complex yet multifaceted notion and refers to adverse effects of marketing paradigm implementation for humans, businesses and environment. Deviant behavior is a notable phenomenon pertinent to the nature of DSM, as it is mostly examined in relevant studies in comparison with other DSM manifestations. Deviant behavior is also emphasized in DSM studies because of its definitely negative impact on customer satisfaction, loyalty, WOM and, ultimately, on business performance metrics. To date, there is no DSM studies completed in the context of the Russian service industry as literature witnesses although this research question bears an apparent relevance for local business. This paper is destined to bridge this gap by defining the deviant behavior antecedents and gauging their consequences for marketing actors at the servicescape. The research results are based on empirical study of data collected from n=133 sample and on the analysis with utilization of Structural Equitation Modeling (SEM) method.


Author(s):  
Dr. Majed A. Al Abdulkareem ◽  
Prof. Iyad A. Al Nsour

This study aimed to determine the effect of financial control of marketing communication activities on the competitive advantage dimensions of services organizations in Saudi Arabia, as well as to investigate the statistical differences in the research variables according to some organizational factors. The study population consists of two parts, the first part represents the service organizations in Saudi Arabia reaches 206 in 2019, and the second part is the actual customers of such surveyed organizations in Riyadh city reaches 8 million in 2019. The full survey of all service organizations and the purposive sampling methods are used. The response rate of survived organizations reaches 64.5% of total surveyed organizations, while the sample size of customers is 1500 and 97.5% of total distributed questionnaires estimate 1463 questionnaires. The descriptive methodology is used and the questionnaire is the key tool to collect the primary data. The study concludes that there is it is found that there is a statistically significant effect of the financial control in the MC on the competitive advantage, the study also concludes that there are significant statistical differences in the financial control of MC Activities according to listed on the stock markets. Finally, the study suggests some recommendations that enhance the financial control of marketing communication activities in such organizations through increasing the efficiency of control systems for marketing communication activities, and give greater flexibility in budgeting and expected variations, and using the cost-based strategy to maximize the business performance of such organizations. KEY WORDS: Financial Control, Financial Planning, Business Performance, Marketing Communication, Competitive Advantage, Service Sector, Saudi Arabia.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nikolaos Stylos ◽  
Jeremy Zwiegelaar ◽  
Dimitrios Buhalis

Purpose Dynamic, volatile, and time-sensitive industries, such as tourism, travel and hospitality require agility and market intelligence to create value and achieve competitive advantage. The aim of the current study is to examine the influence of big data (BD) on the performance of service organizations and to probe for a deeper understanding of implementing BD, based on available technologies. Design/methodology/approach An ethnographic study was conducted following an abductive approach. A primary qualitative research scheme was used with 35 information technology and database professionals participating in five online focus groups of seven participants each. Analytical themes were developed simultaneously with the literature being revisited throughout the study to ultimately create sets of common themes and dimensions. Findings BD can help organizations build agility, especially within dynamic industries, to better predict customer behavioral patterns and make tailor-made propositions from the BD. An integrated BD-specific framework is proposed to address value according to the dimensions of need, value, time and utility. Research limitations/implications Little research exists on the key drivers of BD use for dynamic, real-time and agile businesses. This research adds to the developing literature on BD applications to support organizational decision-making and business performance in the tourism industry. Originality/value This study responds to scholars’ recent calls for more empirical research with contextual understanding of the use of BD to add value in marketing intelligence within business ecosystems. It delineates factors contributing to BD value creation and explores the impacts on the respective service encounters.


2019 ◽  
Vol 9 (1) ◽  
pp. 53-66 ◽  
Author(s):  
Dandan Irawan

Basically a natural partnership will achieve its goal if mutual requirements, mutual reinforcement, and mutual benefit can be maintained and made a strong fundamental commitment among partners. Nevertheless the development seems very slow. The cause is the presence of specific and different conditions and structure factors compared to other countries. Along with that, we still encounter various forms of gaps, such as inequality among regions, among income groups, between sectors, among economic actors, and so forth. The next problem is that in business entities including cooperatives and micro and small enterprises in running their business activities requires business partnerships with medium and large enterprises in order to improve business performance and business scale. While on the other hand our economic conditions and structures are not yet fully conducive to fostering partnerships based on purely business considerations or competitive market motivations but the business partnership of the foundation is strong enough in our country's constitution. Partnerships will work if partners are equally benefiting. Our concept of partnership is like that, although in the short term, there is a party or a party benefiting more from the other side.


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