When Cognitive Dissonance is Also Memory-Based

1994 ◽  
Vol 75 (3) ◽  
pp. 1331-1336 ◽  
Author(s):  
O. Desrichard ◽  
J. M. Monteil
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Cognitive Dissonance Theory ◽  
Voluntary Recall ◽  
Dissonance Theory

In this experiment, 118 subjects were asked to recall personal behaviors which were inconsistent with one of their attitudes. Analysis showed that an attitude change in the direction of the recalled behavior occurred only when the behavior was specific (infrequent) and voluntary. Recall of summary behaviors (frequent) or involuntary behaviors did not modify the subject's attitude. The interpretation proposed is based on cognitive dissonance theory.

Dissonance and Attitude Change

2021 ◽  
Author(s):  
Jeff Stone ◽  
John J. Taylor
Keyword(s):  
Social Psychology ◽  
Cognitive Dissonance ◽  
21St Century ◽  
Attitude Change ◽  
The Self ◽  
Cognitive Mechanisms ◽  
Cognitive Dissonance Theory ◽  
Early 21St Century ◽  
Dissonance Theory ◽  
And Behavior

Cognitive dissonance theory (CDT) was first introduced by Leon Festinger. Cognitive dissonance is the process by which people detect an inconsistency between cognitions, such as attitudes, beliefs, and behavior. When individuals become aware of an inconsistency between cognitions, they experience a state of psychological discomfort that motivates them to restore consistency. Factors such as the importance of the cognitions and the magnitude of the discomfort play a role in determining how people restore consistency. Festinger described three primary ways people can reduce dissonance: change a cognition; add new cognitions; or change the importance of the inconsistent cognitions. Many early studies showed that when people are unable to change their behavior, they will change their attitudes to be more in line with the inconsistent behavior. Over the years, CDT has undergone many challenges and revisions. Some revisions focus on the importance of cognitions about the self in the processes by which dissonance motivates attitude change. Others focused on the consequences of the behavior and various cognitive mechanisms that underlie the experience of dissonance. In the early 21st century, research has examined the underlying motivation for dissonance-induced attitude and behavior change, and how people prefer to reduce dissonance once it is present. And, as with the entire field of social psychology, dissonance researchers are also raising concerns about the replicability of classic dissonance effects and focusing their attention on the need to improve the methods the field uses to test predictions going forward.

Cognitive Dissonance Theory and the Certification Examination: the Role of Responsibility

2012 ◽  
Vol 40 (7) ◽  
pp. 1103-1111
Author(s):  
Pi-Yueh Cheng ◽  
Ping-Kun Hsu
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Formal Education ◽  
Business Students ◽  
Personal Responsibility ◽  
Cognitive Dissonance Theory ◽  
Certification Examination ◽  
Certification Examinations ◽  
Students Attitudes ◽  
Dissonance Theory

Taiwanese schools are actively promoting opportunities for students to obtain specialized certificates during their formal education. However, some students do not intend to achieve certification. Questions about how to increase these students' motivation to pursue this goal have therefore arisen. Based on cognitive dissonance theory (CDT), the aim in this study was to examine whether or not students' attitudes toward certification examinations change if they take personal responsibility for the consequences of their decisions and actions. The results reveal that attitude change was greatest among business students who most strongly felt a sense of responsibility. As predicted, the results were consistent with CDT.

scholarly journals Cognitive Dissonance, Attitude Change and Ways to Reduce Cognitive Dissonance: A Review Study

2020 ◽  
pp. 48-54
Author(s):  
. Annu ◽  
Bimla Dhanda
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Social Cognitive ◽  
The State ◽  
Cognitive Dissonance Theory ◽  
The People ◽  
New Information ◽  
The Social ◽  
Review Study ◽  
Dissonance Theory

Cognitive dissonance is the state of psychological discomfort or tension that knowledgeable by the people who have more than two conflicting attitude, values and belief happen at same period of time. Its conception associated with self-doubt at the time of making decision. The aim of this review study is to emphasize on cognitive dissonance, reasons to cause the cognitive dissonance, cognitive dissonance theory with revisions, association between cognitive dissonance and the strategies to elimination of cognitive dissonance. The cognitive dissonance is most impactful in the social psychology in past time. The revisions of the cognitive dissonance theory emphasizes on that the cognitive dissonance arises by the function of self-concept. The cognitive dissonance caused by many reasons namely: force compliance behaviour, gain new information, during decision making and effort made by the person. The existence of cognitive dissonance increases the state of motivation in person to change the attitude. The cognitive dissonance is strongly associated with changes in attitude. The changes in behavioural, social cognitive elements, addition of new elements and avoidance of dissonance are the strategies to lessen cognitive dissonance.

Judging Reduced Price Effects on Product Trial, Repeated Purchase, and Attitudes

1977 ◽  
Vol 44 (1) ◽  
pp. 71-75
Author(s):  
Earl W. Wims
Keyword(s):  
Cognitive Dissonance ◽  
New Products ◽  
Cognitive Dissonance Theory ◽  
Product Trial ◽  
Long Run ◽  
Price Effects ◽  
Dissonance Theory ◽  
Objective Being

Price incentives have traditionally been utilized to influence consumers to purchase new produces with the long-run objective being repeated purchase. An analysis of triers of new products suggests that this strategy is questionable and further study should be undertaken. Cognitive dissonance theory may account for the behavior resulting from a change in attitude induced by various levels of incentive.

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