scholarly journals Specifics of Organic Food Markets’ Demand

2018 ◽  
Vol 67 (1) ◽  
Author(s):  
Marija Nikolić
Keyword(s):  
Author(s):  
Dominika Kuberska ◽  
Eleanor Doyle

Economic activity is embedded in the reality of a given region and market structure. This regularity also materializes in agri-food markets, the organic food market among them. Location plays an important role in building competitive advantage. Geographic proximity which results from location decisions of entities operating within an industry is a significant condition for the undertaken market activities. The accumulation of entities when taking the form of clusters generates positive effects. Relations are established within their borders that should result in the development of the market and its participants. The main aim of the article is to determine the existence of premises for identifying clusters in the Polish organic food market which can be the basis for building relations resulting in its further development. The implementation of such aim was carried out based on data obtained from Agricultural and Food Quality Inspection (IJHARS) and the Eurostat database. The analysis focused on the estimation and assessment of the concentration of entities on the organic food market in Poland taking regional perspective into consideration. In the course of the research, premises indicating the possibility of cluster development on the Polish organic food market were identified. Their structure should enable establishing relations that could translate into further development of the entities as well as the entire market against the foreign competitors.


2020 ◽  
Vol 32 (1) ◽  
pp. 114-126
Author(s):  
Neeraj Dangi ◽  
Sapna A. Narula

PurposeThis paper explores the contextual relevance of sharing economy for the organic food market in an emerging economy like India.Design/methodology/approachCase study approach was used to collect empirical data from different types of organic food markets.FindingsOrganic food farmers markets compared to online and health food stores tends to facilitate sharing economy more since it helps them to build value, scale and trust. By sharing resources, skills and spaces, organic farmers markets have increased organic food availability, reduced its cost of certification and operation besides managing consumer trust. Subjective influence through social media and offline interaction reduces information asymmetry at zero marginal cost. Organic food producers/retailers can get a competitive advantage by tapping underutilized assets to create value and opportunities besides overcoming their demand and supply constraints.Originality/valueThe research offers a fresh perspective to the organic food sector, particularly in emerging economies like India. It could assist all stakeholders to overcome the current demand and supply challenges faced in organic food markets.


2018 ◽  
Vol 43 (2) ◽  
pp. 379-395 ◽  
Author(s):  
F. Kuchler ◽  
M. Bowman ◽  
M. Sweitzer ◽  
C. Greene

Author(s):  
Mirela Stoian ◽  
Diana Caprita

Promoting sustainability, including the production and consumption of food, is badly needed nowadays, given the fact that consumers are increasingly concerned about protecting their health, through a thorough verification of food quality. From this perspective, organic food may represent a viable solution for a healthier future. Currently, we are witnessing a substantial increase in the number of countries, organizations, and companies encouraging organic farming, an economic activity that involves environmentally friendly agricultural practices. The main objective of this chapter is to reveal the growing importance of organic farming to the food markets. This research will also focus on presenting a very detailed analysis of the defining elements of organic agriculture, such as the evolution of certified organic surfaces, both contributory and disfavoring factors of the developing organic agriculture, and last but not least, overall outlook for global consumption of certified organic products.


Food Policy ◽  
2008 ◽  
Vol 33 (5) ◽  
pp. 406-421 ◽  
Author(s):  
Mette Wier ◽  
Katherine O’Doherty Jensen ◽  
Laura Mørch Andersen ◽  
Katrin Millock

2016 ◽  
Vol 118 (3) ◽  
pp. 697-713 ◽  
Author(s):  
Valéria da Veiga Dias ◽  
Marcelo da Silva Schuster ◽  
Edson Talamini ◽  
Jean Philippe Révillion

Purpose – The alternative food markets are growing and despite the evidences of heterogeneity and of organic food consumers’ special features, little has been done to develop a scale to measure loyalty to this market. The purpose of this paper is to propose and validate a scale based on consumers’ loyalty literature and on the particular features of the organic market. Design/methodology/approach – Data from 604 consumers were obtained through a web-based survey, which was used to analyze the structural equation in the AMOS software, in order to validate the proposed scale model. Findings – A one-dimensional validated scale consisting of eight questions and showing high composite reliability level (0.95) was used to measure consumer loyalty to organic food. The herein used sample presented mean True Organic Loyal (4.36) and standard deviation (0.62); these values depict Brazilians high loyalty to this food type. Research limitations/implications – The research was conducted and validated in Brazil and it can be replicated within the country as well as be transculturally validated. Originality/value – The main contribution of the current study is the development and validation of a scale named scale of consumer loyalty for organic food. The suggested interpretation ranges from non-loyal to true organic loyal consumers and it helps understanding organic food consumers’ behavior. This research took under consideration consumers of any sort of organic food as well as consumers of regular food markets (farmer’s markets, supermarkets, collective groups, shops and internet).


2015 ◽  
Vol 1 (2) ◽  
pp. 45 ◽  
Author(s):  
Joanna Henryks ◽  
David Pearson ◽  
Tatiana Anisimova ◽  
Parves Sultan

The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritise these products that are perceived to be healthier and more sustainably sourced. The body of existing research has identified that very few consumers are dedicated organic food buyers hence most are purchasing it only some of the time. The most commonly identified barriers to purchasing more are associated with price premiums and limited availability. This paper adds to the literature by exploring another barrier, that of potentially inadequate information on product labels. Based on a large study of consumers in Australia (N=1011) findings show the majority feel information provided on labels is inadequate, and that this has a negative impact on their purchasing behaviour. Priorities for the organic industry to address this consumer concern are enhancing visibility and confidence in organic certification logos, and explaining what organic food is on product labels. Enhancing these marketing communications by providing supporting information via the Internet, as it is now more important than product labels, is likely to further enhance sales.


English Today ◽  
2018 ◽  
Vol 35 (1) ◽  
pp. 14-19
Author(s):  
Lindsey N. Chen

The late 1990s saw a rapid growth in green marketing and organic food markets in the United States (Ottman, 2011). Widespread environmental awareness could explain the rise in the popularity of eco-friendly household products. More people than ever are discovering that going green is not only good for the body but also for the planet, as ‘consumers are concerned about the environmental and social impacts of the products they buy’ (Bonini & Oppenheim, 2008: 56). Concurrently, marketing researchers have sought to understand different retail strategies concerning the branding of organic products (cf. Hall, 2008; Ottman, 2011; Smith & Brower, 2012).


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