Sharing economy approach for the development of the organic food market in India

2020 ◽  
Vol 32 (1) ◽  
pp. 114-126
Author(s):  
Neeraj Dangi ◽  
Sapna A. Narula
Keyword(s):  
Organic Food ◽  
Sharing Economy ◽  
Farmers Markets ◽  
Health Food ◽  
Food Markets ◽  
Demand And Supply ◽  
Content Type ◽  
Study Approach ◽  
Organic Farmers ◽  
Food Market

PurposeThis paper explores the contextual relevance of sharing economy for the organic food market in an emerging economy like India.Design/methodology/approachCase study approach was used to collect empirical data from different types of organic food markets.FindingsOrganic food farmers markets compared to online and health food stores tends to facilitate sharing economy more since it helps them to build value, scale and trust. By sharing resources, skills and spaces, organic farmers markets have increased organic food availability, reduced its cost of certification and operation besides managing consumer trust. Subjective influence through social media and offline interaction reduces information asymmetry at zero marginal cost. Organic food producers/retailers can get a competitive advantage by tapping underutilized assets to create value and opportunities besides overcoming their demand and supply constraints.Originality/valueThe research offers a fresh perspective to the organic food sector, particularly in emerging economies like India. It could assist all stakeholders to overcome the current demand and supply challenges faced in organic food markets.

scholarly journals The impact of the Covid-19 lockdown on access to organic food in San José, Costa Rica

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Olivia Sylvester
Keyword(s):  
Costa Rica ◽  
Urban Areas ◽  
Organic Food ◽  
Farmers Markets ◽  
Health Food ◽  
San Jose ◽  
Organic Products ◽  
Organic Farmers ◽  
Consumer Access ◽  
The Impact

Introduction: The Covid-19 pandemic has led to increased awareness of food security in urban areas and to the role of farmers’ markets in providing essential services to consumers. Objective: To better understand how Covid-19 affected consumer access to organic food at two major organic farmers’ markets in the Costa Rican metropolitan area. Methods: In April 2020 after the strict Costa Rica lockdown, 52 organic market consumers completed online questionnaires regarding their purchasing and consumption patterns. Results: The majority of participants reported decreasing or stopping visits to organic markets (81%). The most frequent source of food during the pandemic was large supermarkets (52%) followed by online or direct delivery from farmers (15%). The majority of participants reported less access to organic products since the onset of the pandemic (71%). Conclusion: Covid-19 has impacted access to organic food at farmer’s markets; recommendations include greater support for direct and online delivery of organic products to increase access to health food.

scholarly journals SPATIAL CONCENTRATION AS A PREMISE FOR BUILDING RELATIONS: AN APPLICATION IN POLISH ORGANIC FOOD CLUSTERS

2019 ◽  
Vol 53 (3) ◽  
Author(s):  
Dominika Kuberska ◽  
Eleanor Doyle
Keyword(s):  
Organic Food ◽  
Location Decisions ◽  
Quality Inspection ◽  
Geographic Proximity ◽  
Food Markets ◽  
Cluster Development ◽  
Positive Effects ◽  
Food Market ◽  
Further Development ◽  
Foreign Competitors

Economic activity is embedded in the reality of a given region and market structure. This regularity also materializes in agri-food markets, the organic food market among them. Location plays an important role in building competitive advantage. Geographic proximity which results from location decisions of entities operating within an industry is a significant condition for the undertaken market activities. The accumulation of entities when taking the form of clusters generates positive effects. Relations are established within their borders that should result in the development of the market and its participants. The main aim of the article is to determine the existence of premises for identifying clusters in the Polish organic food market which can be the basis for building relations resulting in its further development. The implementation of such aim was carried out based on data obtained from Agricultural and Food Quality Inspection (IJHARS) and the Eurostat database. The analysis focused on the estimation and assessment of the concentration of entities on the organic food market in Poland taking regional perspective into consideration. In the course of the research, premises indicating the possibility of cluster development on the Polish organic food market were identified. Their structure should enable establishing relations that could translate into further development of the entities as well as the entire market against the foreign competitors.

Sustainable recovery for digital entrepreneurs with shared resources: enablers, challenges and solutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ajay Jha ◽  
Rohit Sindhwani ◽  
Ashish Dwivedi ◽  
Venkataramanaiah Saddikuti
Keyword(s):  
Decision Support Tool ◽  
Emerging Economy ◽  
Sharing Economy ◽  
Shared Resources ◽  
Content Type ◽  
Support Tool ◽  
Study Approach ◽  
Criteria Weights ◽  
Topsis Technique ◽  
Sustainable Recovery

Purpose The purpose of this study is to identify important criteria for sustainable recovery of digital entrepreneurship from distress situation using shared resources. During pandemic disruption, the importance of sharing economy in managing business efficiency is reflected through this research. Design/methodology/approach The present study advances the knowledge on shared resources in business by integrating case study approach with multi criteria decision-making (MCDM) model. A fuzzy analytic hierarchy process approach is adopted to compute criteria weights, and a fuzzy technique for order performance by similarity to ideal solution (TOPSIS) technique is used to rank the sharing economy entrepreneurial ventures during COVID-19 pandemic in the context of emerging economy. Findings The present study identified five most important enablers (technological innovation, technology expertise, convergence of virtual and physical spaces, collaboration rather than competition, and benefits to underserved groups through transparency) for sustainable recovery of sharing economy ventures in emerging economy. For example, the study highlights online tutoring through shared intellect as the most sought after sharing economy venture during pandemic disruption, which fulfills the identified enablers. Practical implications The proposed framework provides an accurate decision support tool to rank the various identified potential enablers of sharing economy during disruptions. Further, the approach is practically relevant to sharing economy entrepreneurs in selecting the best approach to recover sustainability during pandemic. Originality/value The study is unique in addressing the need of sustainability for digital ventures via sharing economy approach in emerging economy (India). To develop a conceptual framework, the present study incorporates a case based approach together with the hybrid MCDM model. Further, the extant literature on disruptions is enhanced by prioritizing the enablers for sharing economy during pandemic.

Local food: a source for destination attraction

2016 ◽  
Vol 28 (1) ◽  
pp. 177-194 ◽  
Author(s):  
Peter Björk ◽  
Hannele Kauppinen-Räisänen
Keyword(s):  
Regional Development ◽  
Local Food ◽  
Food Markets ◽  
Research Attention ◽  
Research Issues ◽  
Content Type ◽  
Factors Affecting ◽  
Related Information ◽  
Food Attitudes ◽  
Food Market

Purpose This study aims to explore factors affecting travellers’ food-related behaviour by focusing on the local food market. By doing so, the study contributes to the research on food experience in tourism and food-based regional development. The local food phenomenon presents essential research issues from various perspectives. Design/methodology/approach A self-administered questionnaire provided to attendees of a travel fair gauges respondents’ food attitudes and food-related behaviour related to information sourcing and perceptions of food experiences. Findings The study reveals three types of food-related behaviour. Experiencers are committed; they perceive food as essential to destination choices. They search for food-related information before their trips and value originality, newness and locality, as well as authenticity and uniqueness in local food, which eventually have an impact on travel satisfaction. Enjoyers have more casual attitudes towards food, though they view it as an important aspect of their holiday. For survivors, the local food of their destination serves mainly physiological needs. Practical implications Travellers’ food-related attitudes vary, and they behave according to these variations. This information serves as a means to brand hospitality and tourism businesses. Local food attracts travellers and it contributes to the tourist experience, indicating marketing potential for hospitality industries, tourism business and regional development. Originality/value This study adds to tourism research by exploring the effect of food attitudes on behaviours related to local food and local food markets. In particular, it highlights information sourcing, including local food and restaurants, and reveals food and eating characteristics that contribute to various types of travellers’ local food experiences, which have received little prior research attention.

scholarly journals Food markets visitors: a typology proposal

2016 ◽  
Vol 118 (4) ◽  
pp. 840-857 ◽  
Author(s):  
Montserrat Crespi-Vallbona ◽  
Darko Dimitrovski
Keyword(s):  
Cluster Analysis ◽  
Design Methodology ◽  
Business Strategies ◽  
Segmentation Method ◽  
Food Markets ◽  
Destination Branding ◽  
Content Type ◽  
Revisit Intention ◽  
Food Market ◽  
Practical Implications

Purpose – Focusing on food markets popularity among tourists, the purpose of this paper is to differentiate clusters of tourists based on their behaviour during their visit of these food halls. Design/methodology/approach – Factor-cluster analysis is the segmentation method used to identify food markets groupings related to their motivations, while ANOVA was performed to determine differences between clusters when it comes to perceived authenticity, satisfaction and revisit intention. La Boqueria in Barcelona (Spain) is the paradigmatic food market used to conduct 196 survey respondents based on factor importance. Findings – Two homogenous clusters were identified and labelled as apathetic-market visitors and food-market lovers. Practical implications – Segmentation proposal provides insights to be taken into account for future Destination Management Organisation’s policies, related to promotional activities and destination branding development. They could create effective tailor-made promotional campaigns and adequate business strategies to further attract more food lovers markets, without removing apathetic-market visitors. Originality/value – Fill the gap in the existing knowledge on the tourism interest of local markets in destinations and identify through factor-cluster analysis.

The effect of sales promotions on consumers’ organic food response

2017 ◽  
Vol 119 (6) ◽  
pp. 1247-1262 ◽  
Author(s):  
Austin Rong-Da Liang ◽  
Wan Yang ◽  
Dun-Ji Chen ◽  
Yu-Fang Chung
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Limited Time ◽  
Sales Promotions ◽  
Content Type ◽  
Food Response ◽  
Food Market ◽  
Food Distributors ◽  
Negative Impacts ◽  
The Impact

Purpose Owing to the wave of consumers concern about food quality, the organic food market has grown rapidly. However, how organic food promotions outweigh the negative impacts of high prices has become a pressing issue scholars need to discuss. Hence, with the value perspective as the basis, the purpose of this paper is to attempt to understand whether or not organic food consumers have preferences for specific promotional programs as opposed to other promotional programs. Design/methodology/approach The two-stage study design was adopted to explore these issues. In the first stage, 225 copies of promotional program documents were collected, and middle-ranking and high-ranking supervisors from seven organic food distributors were interviewed. According to the value perspective, the promotional programs were divided into four types: discount category, member category, free giveaway category, and limited time offer category, which were used to develop the questionnaire questions. In the second stage, 1,017 copies of valid questionnaires were recovered. Findings The logistic regression analysis was adopted to discuss the impact of the various promotional program actions on consumers’ choices. The empirical results indicate that the consumers preferred the programs in the discount category and the free giveaway category, while the programs in the member category and limited time offer category reduced the purchase intention. Originality/value The stringent qualitative and quantitative design in this study shall serve as a reference for follow-up research. The important implications of the operators’ promotion practices are covered in the discussion.

Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers

2020 ◽  
Vol 122 (4) ◽  
pp. 1070-1184 ◽  
Author(s):  
Eluiza Alberto de Morais Watanabe ◽  
Solange Alfinito ◽  
Isabelle Cristina Galindo Curvelo ◽  
Kavita Miadaira Hamza
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Perceived Value ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Food Market

PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The relationships among them were tested using structural equation modeling.FindingsThe results indicate that functional and emotional values positively affect consumer trust and that only emotional value motivates purchase intention. The trust had no direct influence on purchase intention. Thus, the perceived value is an important aspect in the prediction of trust and purchase intention among Brazilian consumers.Originality/valueThe identified results enlarge the understanding of Brazilian organic food market and consumer behavior and point out some opportunities for future research involving the subject.

Sharing towards cohesive community: the role of social capital in sharing economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Ka Wai Lai ◽  
Amy Po Ying Ho
Keyword(s):  
Social Capital ◽  
Hong Kong ◽  
Sharing Economy ◽  
Community Based ◽  
Content Type ◽  
For Profit ◽  
Study Approach ◽  
Business To Consumer

Purpose Whilst the majority of academic studies have focused on the for-profit business-to-consumer type of sharing economy, the community-based peer-to-peer sharing economy is under-studied, particularly the role of social capital, which is essential to sharing behaviours. This paper aims to unravel the role of social capital in developing sharing communities, particularly as to how sharing can establish social capital and community building in community-based sharing economy projects. Design/methodology/approach This paper adopted a case study approach by selecting a local project in Hong Kong, which aims at achieving sharing community. A total of 10 in-depth interviews of major stakeholders were conducted, including founders, active and inactive members to explore how social capital is developed and its impacts on sharing community. Findings The research finding showed that social capital plays an important role in structural dimensions, on social ties building, cognitive and relational dimension facilitates and motivates sharing behaviour and trust, which are essential in building up a sharing community and in developing a sharing economy in Hong Kong. Originality/value This paper contributes to the current theoretical and empirical discussion that supplements the current study of the community-based sharing economy, from the perspective of social capital, in exploring how a sharing community can be developed.

Creating customer value in the sharing economy: an investigation of Airbnb users and their tripographic characteristics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kevin Kam Fung So ◽  
Hyunsu Kim ◽  
Somang Min
Keyword(s):  
Customer Value ◽  
Sharing Economy ◽  
Social Value ◽  
Moderating Effects ◽  
Content Type ◽  
Differential Effects ◽  
Study Approach ◽  
Value Perceptions ◽  
Two Samples ◽  
Customer Values

Purpose This paper aims to investigate the roles of different types of customer value in influencing in customer evaluations of Airbnb. In particular, this study empirically tests the roles of four value dimensions in shaping existing Airbnb users’ attitudes and future behavioral intentions along with the effects of tripographic characteristics on users’ post-purchase evaluative judgments. Design/methodology/approach This study adopted a multi-study approach to test the hypotheses. In Study 1, theoretical relationships between constructs were proposed and empirically analyzed; and in Study 2, a different sample was used to validate the hypothesized model and enhance the external validity of the findings. After completing both studies, the two samples were combined to test for the moderating effects of several key tripographic factors among Airbnb users. Findings This study found that price value, emotional value, quality value and social value were critical factors exerting differential effects on customers’ evaluations of Airbnb. Further analysis of group differences revealed that Airbnb customers’ value perceptions differed significantly depending on the length of stay, group size and number of previous trips. The number of previous trips also had a significant moderating effect on the relationship between social value and attitudes. Research limitations/implications The findings of this study contribute to the literature on Airbnb by presenting a comprehensive assessment of the differential effects of value components in evaluating Airbnb experiences with the consideration of tripographic characteristics. While supporting the importance of emotional, social, quality and price value to Airbnb guests, the results also show that Airbnb seems to appeal particularly to visitors who stay longer, travel with large groups and have used the platform several times in the past. Originality/value The findings of this study provide important insight into which customer values contribute to users’ attitudes and consequent favorable behaviors. More importantly, this study emphasized the importance of understanding the moderating effects of tripographic characteristics in the relationships between customer values and existing users’ evaluative judgment of Airbnb experiences.

Segmentation of organic food buyers: an emergent market perspective

2018 ◽  
Vol 120 (2) ◽  
pp. 269-289 ◽  
Author(s):  
Almir Peštek ◽  
Emir Agic ◽  
Merima Cinjarevic
Keyword(s):  
Online Survey ◽  
Latent Class ◽  
Latent Class Model ◽  
Organic Food ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Content Type ◽  
Segmentation Approach ◽  
Food Market ◽  
Organic Food Industry

Purpose The purpose of this paper is to obtain empirical understanding of organic food buyers in the context of emergent organic food market (i.e. Bosnia and Herzegovina) by using a segmentation approach. Design/methodology/approach A self-administrated online survey was carried out among organic food buyers (n=202) using the snowball sampling technique. Measurement items were mainly adapted from the prior studies. Findings The authors analysed the heterogeneity of organic food buyers with latent class model. Four distinct latent classes (i.e. segments) of organic food buyers were identified. Those segments were named as enthusiastic social-seekers, enthusiastic moralists, hostile seldom shoppers, and hostile heavy shoppers. Originality/value Though the study was exploratory, the identified segments of organic food buyers can enhance our knowledge about differing characteristics of organic food buyers in the context of the country where the organic food industry is in the early stages of development. The findings of this study will give organic food producers and marketers a much better framework for making product, pricing, distribution and marketing communications decision. Moreover, the identification of organic food consumer profiles will provide an insight into how policymakers should tailor their public policy and strategies to expand the size of the organic food market.

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