scholarly journals The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

2020 ◽  
Vol 10 (1) ◽  
pp. 1-13
Author(s):  
Assegid Ayele Misganaw ◽  
Apar Singh
Keyword(s):  
Technology Adoption ◽  
Conceptual Model ◽  
Technology Diffusion ◽  
Structural Equation ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Technology Adoption Model ◽  
Adoption Model ◽  
The Impact

AbstractThe study aims to investigate the impact of organisational e-readiness on e-marketing diffusion in tourism businesses of Ethiopia. The research is based on a questionnaire survey and uses Structural Equation Modelling to test the conceptual model that extends technology diffusion theories. The study validates the conceptual model extended from Perceived Organisational E-readiness, Innovation Diffusion Theory and Technology Adoption Model to explain e-marketing diffusion. The findings indicated that perceived organisational e-readiness significantly affects e-marketing diffusion. The result implied that technology diffusion theories such as Technology Adoption Model and perceived organ-isational e-readiness were valid in demonstrating e-marketing diffusion. Though ease of use affected e-marketing diffusion, the impacts of compatibility and relative advantage were not significant; and thus, the indirect effect of organisational e-readiness on e-marketing diffusion was not significant. The finding also reinforces the necessity of a multilevel model to explain e-marketing diffusion in developing countries.

scholarly journals Prevention of cybercrimes in smart cities of India: from a citizen’s perspective

2019 ◽  
Vol 32 (5) ◽  
pp. 1153-1183 ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Arpan Kumar Kar ◽  
Yogesh K. Dwivedi ◽  
Hatice Kizgin
Keyword(s):  
Conceptual Model ◽  
Structural Equation ◽  
Smart Cities ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Actual Usage ◽  
Factors Influencing ◽  
Technology Adoption Model

PurposeThe purpose of this paper is to identify the factors influencing the citizens of India to prevent cybercrimes in the proposed Smart Cities of India.Design/methodology/approachA conceptual model has been developed for identifying factors preventing cybercrimes. The conceptual model was validated empirically with a sample size of 315 participants from India. Data were analyzed using structural equation modeling with SPSS and AMOS softwares.FindingsThe study reveals that the “awareness of cybercrimes” significantly influences the actual usage of technology to prevent cybercrimes in Smart Cities of India. The study reveals that government initiative (GI) and legal awareness are less influential in spreading of the awareness of cybercrimes (AOC) to the citizens of the proposed smart cities.Research limitations/implicationsThe conceptual model utilizes two constructs from the technology adoption model, namely, perceived usefulness and ease of use. The study employs other factors such as social media, word of mouth, GIs, legal awareness and organizations constituting entities spreading awareness from different related literature works. Thereby, a comprehensive theoretical conceptual model has been proposed which helps to identify the factors that may help in preventing cybercrimes.Practical implicationsThis study provides an insight to the policy maker to understand several factors influencing the AOC of the citizens of the proposed Smart Cities of India for the prevention of cybercrimes.Originality/valueThere are few existing studies analyzing the effect of AOC to mitigate cybercrimes. Thus, this study offers a novel contribution.

scholarly journals E-voting adoption in a developing country

2016 ◽  
Vol 10 (4) ◽  
pp. 526-547 ◽  
Author(s):  
Mohammad Kamel Alomari
Keyword(s):  
Middle East ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Study ◽  
Relative Advantage ◽  
Content Type ◽  
Adoption Model ◽  
Doi Theory ◽  
The Impact

Purpose The purpose of this paper is to present factors that affect e-voting adoption in the Middle East and, in particular, Jordan. Changing the election voting method for the people in Jordan from traditional voting to interactive voting via the web needs exploration to understand the factors affecting e-voting adoption by citizens. Therefore, this paper reports on a study undertaken to identify the main factors that would influence citizens’ intentions to adopt the use of an e-voting system in Jordan, using an established e-government adoption model and a theoretical framework consisting of the diffusion of innovations (DOI) theory and the technology acceptance model (TAM). Design/methodology/approach A survey study of 267 Jordanian citizens who were internet users investigated the influence of the aforementioned factors on the adoption and use of e-voting websites. Multiple regression analysis was used to test the hypotheses. Findings Contrary to the previous established e-government adoption model, beliefs and website design were not found to be significant predictors of the intention to use e-voting websites. The paper found that trust in government, attitudes, perceived usefulness and complexity were significant factors in Jordanian citizens’ intentions to use e-voting websites. Originality/value This is one of few studies to have used an established e-government adoption model to test the adoption of e-voting as one of the e-government applications. In addition, this paper is one of the few to examine the factors that influence the adoption and use of e-voting systems by citizens in the Middle East. Although the previous e-government adoption model showed the impact of attitude to be non-significant on e-government adoption, this paper shows the significant influence of attitudes on citizens’ intentions to use e-voting websites. On the other hand, this paper supports previous e-government adoption studies in showing the importance of including constructs of the DOI theory (relative advantage and complexity) and those related to TAM (perceived usefulness and perceived ease of use) when considering the topic of e-government adoption in a Middle Eastern country, although previous studies have shown similarities between these constructs.

scholarly journals Understanding the Drivers of Cloud-Based Service Adoption and Their Impact on the Organizational Performance

2020 ◽  
Vol 28 (1) ◽  
pp. 56-85
Author(s):  
Prerna Lal ◽  
Sangeeta Shah Bharadwaj
Keyword(s):  
Technology Acceptance ◽  
Organizational Performance ◽  
Diffusion Of Innovation ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Survey Method ◽  
Perceived Ease Of Use ◽  
The Impact

This study aims to understand the drivers of cloud-based services (CBS) adoption and its impact on the performance of Indian organizations. The conceptual model was developed using diffusion of innovation theory, technology-organization-environment framework, transaction cost economics, technology acceptance model, and balanced scorecard model. This quantitative study collected data from IT experts of 334 Indian organizations using questionnaire survey method. Data analysis using structural equation modelling reveals that among six identified drivers, credibility of cloud service provider has the strongest impact on the decision to adopt CBS, followed by top management attitude, economic flexibility, perceived usefulness, and relative advantage. While perceived ease of use of the CBS was found statistically not significant. Conversely, the impact of CBS adoption was found strongest on the financial performance of the organizations. Further, CBS's adoption drivers and their impact on performance vary significantly on the basis of age and size of the organizations.

scholarly journals E-government Adoption in Developing Countries: Need of Customer-centric Approach: A Case of Pakistan

2016 ◽  
Vol 10 (1) ◽  
pp. 42 ◽  
Author(s):  
Fahad Asmi ◽  
Rongting Zhou ◽  
Liu Lu
Keyword(s):  
Developing Countries ◽  
Social Influence ◽  
Structural Equation ◽  
Strong Predictor ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Technology Adoption Model ◽  
Current Scenario ◽  
Populated Region ◽  
The Impact

The e-government implementation in developing countries is always less successful and objectively hard to achieve and the reason behind is a less citizen-centric approach. Therefore, the effect of trust and social influence will be studied while understanding the adoption behavior of citizens in developing countries. Specifically, a case of selected e-service (e-filling of taxation by ‘Federal Board of Revenue' (FBR)) will be studied in Pakistan. The sole purpose of the study is to pull the external factors like trust and social influence to increase e-government adoption in the massively populated region of the world. The quantitative approach will be followed where the current users of selected e-service will be inquired under the modified version of a generic framework of ‘Technology Adoption Model' (TAM). The sample size of 153 is filtered and analyzed by using Structural Equation Modeling (SPSS AMOS) to study the intentions of the citizens. In methodological terms, deductive, quantitative method is adopted in interpretive philosophical manner. Collectively, trust and social influence are studied in order to find the impact on the intentions of citizens in the developing countries. However, the trust is the strongest predictor after social influence is recorded. Similarly, the usefulness observed to be a strong predictor of intentions in comparison of ease of use in the current scenario.

Factors Impacting Behavioral Intention of Users to Adopt IoT In India

2020 ◽  
Vol 14 (4) ◽  
pp. 92-112
Author(s):  
Sheshadri Chatterjee
Keyword(s):  
Conceptual Model ◽  
Behavioral Intention ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Perceived Ease Of Use ◽  
Innovation Diffusion Theory ◽  
Technology Adoption Model ◽  
Privacy Issues

The purpose of this study is to identify the factors that impact on the behavioral intention of the Indian consumers to use devices embedded with the internet of things (IoT). While identifying the factors, due attention has been given on the security and privacy issues. With the inputs from the studies of available literature and with the help of technology adoption model (TAM) and of innovation diffusion theory (IDT), some hypotheses have been formulated and a conceptual model has been developed. The hypotheses have been tested and the conceptual model has been validated statistically with the help of survey works using 232 usable respondents. The result shows that perceived usefulness, perceived ease of use, compatibility and cost affect the behavioral intention of the consumers to use IoT enabled devices in India.

scholarly journals Using the technology adoption model for the modelling of teachers' technology awareness factors

2016 ◽  
Author(s):  
◽  
Tholokuhle Thobile Ntshakala
Keyword(s):  
Technology Adoption ◽  
Conceptual Model ◽  
Information And Communication Technologies ◽  
Computer Usage ◽  
Factors Affecting ◽  
Performance Expectancy ◽  
Technology Adoption Model ◽  
Information And Communication ◽  
E Learning ◽  
Adoption Model

Information and Communication Technologies (ICTs) are omnipresent in the world and that includes the worlds of sport, education and physical education (PE). However, there seems to be a scarcity of PE teachers who are well aware of the benefits of the use of ICTs in PE. The aim of this study is therefore to design a model of the factors affecting the perceived awareness of PE teachers of the benefits of the use of ICTs in PE. This aim is sub-divided into four research objectives: (a) to select relevant technology adoption theories for the design of a model of the factors affecting the perceived awareness of PE teachers of the benefits of the use of ICTs in PE; (b) to design a conceptual model of the factors affecting the perceived awareness of PE teachers of the benefits of the use of ICTs in PE; (c) to empirically test the above mentioned conceptual model; and, (d) to make appropriate recommendations from the knowledge of the factors affecting the perceived awareness of PE teachers of the benefits of the use of ICTs in PE. Objectives a, b, and d were accomplished through the review of existing literature on the factors affecting the adoption of e-learning by teachers. As for objective c, it was achieved through the survey of 73 teachers from Camperdown schools in the UMgungundlovu District Municipality of the KwaZulu-Natal province of South Africa. Here is a summary of how these objectives have been met in this study: (a) The Technology Adoption Model (TAM) serves as the theoretical model behind the choice of the research variables of this study; (b) This study hypothesizes that PE teachers’ perceived awareness of the benefits of the use of ICTs is affected by the following variables: demographics, performance expectancy, social influence, and computer attitude; (c) The survey conducted by this study confirms that PE teachers’ perceived awareness of the benefits of the use of ICTs is affected by their performance expectancy, and by three teachers’ demographics (computer usage, gender, and age group); (d) This study calls for more research on the factors affecting teachers’ awareness of the benefits of ICTs, since the study failed to find enough literature on this topic.

scholarly journals DETERMINANTS OF TECHNOLOGY ADOPTION AMONG MALAYSIAN SMES: AN IDT PERSPECTIVE

2013 ◽  
Author(s):  
Thurasamy Ramayah ◽  
Osman Bin Mohamad ◽  
Azizah Omar ◽  
Malliga Marimuthu ◽  
Jasmine Yeap Ai Leen
Keyword(s):  
Technology Adoption ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Information And Communications Technology ◽  
Raw Material ◽  
Relative Advantage ◽  
Competitive Advantages ◽  
Related Services ◽  
Innovation Diffusion Theory ◽  
Innovation Characteristics

Traditional competitive advantages such as raw material availability, inexpensive labour and proximity to local markets are fast losing their importance to other factors such as technology adoption. In order to survive, it is imperative that organizations incorporate technology into their daily operations. Still, technological adoption and information and communications technology penetration among the Malaysian SME industry is yet to reach a much desired level. Hence, this paper aims to reveal the factors that drive technology adoption among SMEs in Malaysia using the perceived innovation characteristics outlined in the Innovation Diffusion Theory (IDT). Data was gathered from manufacturing and manufacturing-related services; SMEs scattered throughout the country and analyzed using the partial least squares technique. The analysis revealed that innovation characteristics such as perceived relative advantage, observability and image are positively-related to the adoption of a technology while compatibility and ease of use do not influence adoption. Interestingly, though trialability was found to have a significant impact on adoption, its effect turned out to be a negative one instead of a positive hypothesized relationship. The findings are further discussed and elaborated.  

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