scholarly journals The Influence of E-Servicescape on Mobile Shopping Intention: The Mediating Role of Customer Satisfaction

2021 ◽  
Vol 12 (2) ◽  
pp. 64-92
Author(s):  
Amy Chu May Yeo ◽  
Xiu Lei Moh ◽  
Boon Tiong Low
Keyword(s):  
Customer Satisfaction ◽  
Generation X ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Aesthetic Appeal ◽  
Mobile Shopping ◽  
The Impact

Abstract This paper aims to investigate, through aesthetic appeal, layout and functionality, interactivity and financial security, the impact of generation X perceptions of the e-servicescape in mobile shopping on perceived value and customer satisfaction following the sequence of the S–O–R framework. A survey involved 231 generation X respondents who shopped using mobile apps at least one mobile purchase in the past six months. The collected data were analysed using Structural Equation Modelling (SEM), Partial Least Square (PLS). The results revealed that aesthetic appeal, layout and functionality and interactivity could influence the perceived value and would lead to the mobile shopping intention, whilst customer satisfaction could impact the perceive value and mobile shopping intention through the mediating process. This research provides insight into the new effects of each dimension of e-servicescape on perceived value, customer satisfaction and the mobile purchase intention, thus improving the existing knowledge in the field of servicescape and mobile shopping customer behaviour.

scholarly journals An Empirical Research on Factors Influencing Purchase Intention of Mobile Shopping

2018 ◽  
Vol 1 (6) ◽  
pp. 115
Author(s):  
Luo Yong ◽  
Li Shenghua
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Factor Model ◽  
Influencing Factor ◽  
Perceived Value ◽  
Equation Modeling ◽  
Flow Experience ◽  
Font Size ◽  
Mobile Shopping ◽  
The Impact

<p><span style="font-size: xx-small;">Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">the influencing factor model of Smartphone users’ </span></span><span style="font-size: xx-small;">purchase intention. The paper aims to understand <span style="font-size: xx-small;">the impact of Flow experience in the intention </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">of mobile shopping in China. To address this, an </span></span><span style="font-size: xx-small;">empirical study with 430 subjects was carried </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the </span></span><span style="font-size: xx-small;">method of factor analysis, descriptive statistics </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">and structural equation modeling. The results indicate that flow experience has a significant </span></span><span style="font-size: xx-small;">positive effect on the purchase intention of </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">mobile shopping, and customer innovation has a direct effect on flow experience which in turn </span></span><span style="font-size: xx-small;">impacts purchase intention. Furthermore, this </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">study also reveals that perceived value influence mobile shopping deeply. </span></span></span></p><p><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><strong>Key words: </strong></span></span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">Mobile shopping </span></span></p>

scholarly journals PERAN SCARCITY MARKETING DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Carolina Heriyanto ◽  
Adrie Oktavio ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Limited Time ◽  
Equation Modelling

Abstrak - Penelitian ini dibuat dengan tujuan untuk mengetahui peran dari scarcity marketing dan perceived value terhadap purchase intention pada pengguna Traveloka. Scarcity marketing dalam penelitian ini berperan sebagai variabel bebas yang dibagi menjadi 2 jenis yaitu limited-time scarcity (X1) dan limited-quantity scarcity (X2). Variabel perceived value (Y1) berperan sebagai variabel mediasi dan purchase intention (Y2) sebagai variabel terikat. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada 100 orang pengguna Traveloka dengan kriteria pernah melihat promo Traveloka dengan scarcity marketing dan telah melakukan transaksi minimal 2x dalam 2 tahun terakhir sebagai teknik pengumpulan data. Teknik analisis data yang digunakan yaitu Structural Equation Modelling - Partial Least Square (SEM-PLS). Selanjutnya, berdasarkan hasil pengujian melalui software SmartPLS, didapatkan hasil bahwa limited-quantity scarcity berpengaruh signifikan positif terhadap perceived value. Selain itu kedua jenis scarcity marketing juga memberikan pengaruh positif dan signifikan terhadap purchase intention.Kata Kunci: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention Abstract - This study examines the role of scarcity marketing and perceived value on purchase intention of Traveloka users. Scarcity marketing in this study acts as an independent variable which is divided into 2 types of scarcity, limited-time scarcity (X1) and limited-quantity scarcity (X2). Perceived value (Y1) as a mediating variable and purchase intention (Y2) as the dependent variable. The method used for this research is quantitative and the data collected by distributing questionnaires to 100 Traveloka users which has ever seen scarcity marketing on Traveloka promos and has made at least 2x transactions in the last 2 years. Furthermore, Structural Equation Modelling - Partial Least Square (SEM-PLS) was used as the data analysis technique. Based on the data analysis results through SmartPLS software, found that limited-quantity scarcity had a significant and positive effect on perceived value. In adition the two types of scarcity marketing also had significant and positive impact on purchase intention.Keywords: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention

scholarly journals How To Build Customer Loyalty: Through Customer Experience, Perceived Price, And Customer Satisfaction

2021 ◽  
Vol 12 (4) ◽  
pp. 1546-1554
Author(s):  
Edhie Budi Setiawan, Et. al.
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Low Cost ◽  
Least Square Method ◽  
Customer Experience ◽  
Partial Least Square ◽  
Least Square ◽  
Perceived Price ◽  
The Impact

The competition to get the highest Market Share among Low-Cost Carrier airlines in Indonesia is getting fierce. Airlines are competing to offer prices that are appropriate for passengers to perceive them in this era of tariff wars. The degree of satisfaction that is felt is needed to get loyal customers. The purpose of this research is to analyze the impact of customer experience and perceived price on customer loyalty through customer satisfaction. The method of analysis in this study uses the SEM-PLS (Structural Equation Model - Partial Least Square) method with 250 respondents taken by purposive sampling. The result of this research is there is effect positive and significant between customer experience on customer satisfaction and customer loyalty, also there is effect of perceived price on customer satisfaction and customer loyalty. Airlines must pay attention to the services provided to create a memorable experience for passengers and adjust prices to be accepted by passengers.

Social media influencer marketing: the moderating role of materialism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kian Yeik Koay ◽  
Man Lai Cheung ◽  
Patrick Chin-Hooi Soh ◽  
Chai Wen Teoh
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Moderating Effect ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Decision Making Processes ◽  
The Impact

Purpose Social media influencers (SMIs) have become an important source of influence that affects consumer behaviours in their decision-making processes. As such, this justifies scholarly attention in understanding how SMIs transfer their meanings to endorsed brands and drive consumers’ positive behavioural intentions. With the intention to fill this knowledge gap, this paper aims to examine the impact of SMIs’ credibility, as manifested by trustworthiness, attractiveness and expertise, along with the moderating effects of materialism, on followers’ purchase intention. Design/methodology/approach Self-administrated online surveys were used to collect data from Instagram users. A total of 191 usable data were collected and analysed using partial least square structural equation modelling. Findings The results show that SMIs’ trustworthiness and expertise are significant predictors of followers’ purchase intention. Moreover, the moderating effect of materialism on the relationship between attractiveness and purchase intention is significant. Notably, the influence of attractiveness on purchase intention is greater when materialism is high. Originality/value This research contributes to the SMI literature by examining the influence of SMIs’ trustworthiness, attractiveness and expertise, along with the moderating effect of materialism, on followers’ purchase intention.

The System Quality and Customer Satisfaction with Website Quality as Mediator in Online Purchasing: A Developing Country Perspectives

2021 ◽  
pp. 2516600X2199194
Author(s):  
Anil Kumar ◽  
Suman Lata
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
System Quality ◽  
Website Quality ◽  
The Impact

The present era sees an increasing trend of online purchasing all over the globe, and India is no more an exception. India is likely to become the hub for online market because it is second in terms of population in the world. The study is an effort to understand whether system quality really matters for customer satisfaction, particularly in developing countries, and the website quality works as a mediator or not. The study proposes the theoretical framework of the impact of system quality on customer satisfaction after a rigor literature review. With the help of purposive sampling, data were collected and model tested using partial least square structural equation modeling (PLS-SEM). The results show that system quality and website quality have a direct and positive impact on customer satisfaction and website quality partially mediated. Based on these empirical findings, managerial implications, limitations, and recommendations for further future research are given in the study.

scholarly journals An analysis of customer’s purchase intention towards the green products and its effect on manufacturing: A statistical approach

2021 ◽  
Author(s):  
Pravin Kumar ◽  
◽  
Manoj Kumar Singh ◽  
Saurabh Agrawal ◽  
◽  
...  
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Green Manufacturing ◽  
Partial Least Square ◽  
Least Square ◽  
Path Modeling ◽  
Green Products ◽  
The Impact ◽  
Advertising And Promotion

The study is based on finding the impact of consumer behavior on green manufacturing. The opinion of the consumer has been taken regarding the production of auto components in Delhi NCR. Most of the consumers are not aware of detailed manufacturing processes of the auto componentswhich leads to difficulties in finding the impact of consumer behaviour on production of the products having no direct application. To know the opinion of the consumer, a questionnaire survey is used to observe the consumer awareness and its impact on production of green product. The PLS-PM (partial Least Square-Path Modeling) is used to formulate the structural equation modelling. It was found that the perceived quality and cost of the product influencing consumer behaviour and purchase intention towards green consumptions. Some more green initiatives, advertising and promotion, and social welfare also influence the consumer significantly towards the use of green products.

scholarly journals MANAGERIAL IMPLICATIONS OF THE RELATIONSHIP BETWEEN CUSTOMER CARE AND PURCHASE INTENTION IN ONLINE SHOPPING

2019 ◽  
Vol 7 (1) ◽  
pp. 514-526
Author(s):  
Adnan Veysel ERTEMEL ◽  
Mustafa Emre CİVELEK
Keyword(s):  
Web Sites ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Customer Care ◽  
Managerial Implications ◽  
Indirect Relationship

This paper studies customer care as an important factor that affects the performance of B2C e-commerce websites. A survey was conducted to 464 Turkish B2C website customers. Analysis method of this study is partial least square structural equation modeling (PLS-SEM). Specifically, customer care in B2C e-commerce web sites is found to have direct effect on perceived value and indirect effect on purchase intention via perceived value and brand loyalty. Besides relationship between customer care and purchase intention was found as insignificant. The most important contribution of this research is the unveiling of the indirect relationship between customer care and purchase intention. This study also offers some important manageral suggestions for B2C web sites.  

PARTIAL LEAST SQUARE ANALYSIS OF IMPACT OF PROMOTION ON PURCHASE INTENTION CONSUMER TRUST AS MEDIATION

2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Vivi Iswanti Nursyirwan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Research Output ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Equation Modeling ◽  
The Impact

The purpose of this study is to assess the impact of promotion on consumer trust, the impact of promotion on consumer purchase intentions, the impact of consumer trust on purchase intentions, and the impact of promotion on purchase intentions with consumer trust as a mediating variable. This research is a case study on Shopee e-commerce, with the research population being Shopee visitors in 2019, as many as 90.7 million. Determination of the sample by purposive as many as 100 people. This study is different from several previous studies which only examined the effect of independent variables on the dependent variable. The novelty of this research is to present a mediating variable. The approach used in data analysis using Structural Equation Modeling with Partial Least Square. The research output explains that in Shopee e-commerce there is a significant positive impact at the 10% real level for promotional variables on consumer trust, as well as promotion on purchase intention, the same results are also shown for the impact of consumer trust on purchase intention, as well as on promotional variables on purchase intention with consumer trust as a mediating variable.

scholarly journals Kualitas Layanan dan Nilai yang Dipersepsikan terhadap Niat Pembelian Pengguna Jasa MRT dengan Kepuasan Pelanggan Sebagai Mediasi

2020 ◽  
Vol 2 (3) ◽  
pp. 838
Author(s):  
Vony Riyanto ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Purchase Intention ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Rapid Transit ◽  
Convenience Sampling ◽  
The Relationship ◽  
Mass Rapid Transit

Success of public transport service marketers is dependent on how they satisfy their customers by delivering value through quality services.  To understand this phenomenon, this study aims to investigate the effect of service quality on purchase intention with perceived value and customer satisfaction as mediated variable in Jakarta Mass Rapid transit (MRT) system. A convenience sampling technique was used to collect the data by distributing the questionnaires to the 200 passengers at various MRT stations, where from 200 questionnaires obtained 151 respondents who fulfill the criteria. Partial least squares method of structural equation modelling (PLS-SEM) was used to analyse the collected data and test the hypotheses. The results of this study indicate that service quality can positively influense customer satisfaction, service quality can positively influence customers purchase intention, , perceived value positively influence customer satisfaction, perceived value can’t positively influence purchase intention, customer satisfaction can positively influence purchase intention, customer satisfaction can’t mediated positively the relationship between service quality and purchase intention, and Customer satisfaction can’t mediated positively the relationship between perceived value and purchase intention. Keberhasilan pemasar jasa transportasi umum bergantung kepada bagaimana mereka memuaskan pelanggan dengan memberikan nilai melalui kualitas layanan untuk mencapai niat pembelian pelanggan. Untuk memahami fenomena ini, penelitian ini bertujuan untuk menyelidiki pengaruh kualitas pelayanan terhadap niat pembelian dengan variabel mediasi nilai yang dipersepsikan dan kepuasan pelanggan dalam sistem Mass Rapid Transit Jakarta. Teknik convenience sampling digunakan pada penelitian untuk mengumpulkan data dengan mendistribusikan kuesioner kepada 200 penumpang di berbagai stasiun MRT, di mana dari 200 kuesioner diperoleh 151 responden yang memenuhi kriteria. Metode partial least square dari pemodelan persamaan structural digunakan untuk menganalisis data yang dikumpulkan dan menguji hipotesis. Hasil penelitian ini menunjukkan bahwa kualitas layanan dapat mempengaruhi kepuasan pelanggan secara positif, kualitas layanan dapat mempengaruhi niat pembelian secara positif, kualitas layanan dapat mempengaruhi nilai yang dipersepsikan secara positif, nilai yang dipersepsikan dapat mempengaruhi kepuasan pelanggan secara positif, nilai yang dipersepsikan tidak dapat mempengaruhi niat pembelian secara positif, kepuasan pelanggan dapat mempengaruhi niat pembelian secara positif, kepuasan pelanggan tidak dapat memediasi hubungan antara kualitas layanan dan niat pembelian, serta nilai yang dipersepsikan dapat memediasi hubungan antara kualitas layanan dan kepuasan pelanggan.

The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fan Yu ◽  
Ran Zheng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Value Theory ◽  
Partial Least Square ◽  
Least Square ◽  
Customer Engagement ◽  
Live Streaming ◽  
Luxury Goods ◽  
Content Type

PurposeNowadays, more and more Chinese consumers purchase luxury goods on live streaming platforms. However, the existing literature rarely focuses on this emerging phenomenon. This article attempts to construct a theoretical model based on the perceived value theory to explain this phenomenon.Design/methodology/approachIn total, 354 online questionnaires are collected, and the partial least square structural equation model is used to analyze the model empirically.FindingsThe results show that consumers' perceived luxury values (financial value, functional value, individual value and social value) have a significant and positive effect on customer engagement, which further leads to purchase intention.Originality/valueIn view of fact that there is a big difference between luxury goods and nonluxury goods, yet the existing literature rarely distinguishes between luxury goods and nonluxury goods in the context of live streaming shopping, this article attempts to use perceived value theory to examine consumers' luxury purchase intentions in live streaming shopping and explores whether customer engagement is a mediating mechanism of perceived luxury values that influences purchase intention in live streaming.

Sign in / Sign up

Export Citation Format

Share Document