scholarly journals PERAN SCARCITY MARKETING DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Carolina Heriyanto ◽  
Adrie Oktavio ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Limited Time ◽  
Equation Modelling

Abstrak - Penelitian ini dibuat dengan tujuan untuk mengetahui peran dari scarcity marketing dan perceived value terhadap purchase intention pada pengguna Traveloka. Scarcity marketing dalam penelitian ini berperan sebagai variabel bebas yang dibagi menjadi 2 jenis yaitu limited-time scarcity (X1) dan limited-quantity scarcity (X2). Variabel perceived value (Y1) berperan sebagai variabel mediasi dan purchase intention (Y2) sebagai variabel terikat. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada 100 orang pengguna Traveloka dengan kriteria pernah melihat promo Traveloka dengan scarcity marketing dan telah melakukan transaksi minimal 2x dalam 2 tahun terakhir sebagai teknik pengumpulan data. Teknik analisis data yang digunakan yaitu Structural Equation Modelling - Partial Least Square (SEM-PLS). Selanjutnya, berdasarkan hasil pengujian melalui software SmartPLS, didapatkan hasil bahwa limited-quantity scarcity berpengaruh signifikan positif terhadap perceived value. Selain itu kedua jenis scarcity marketing juga memberikan pengaruh positif dan signifikan terhadap purchase intention.Kata Kunci: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention Abstract - This study examines the role of scarcity marketing and perceived value on purchase intention of Traveloka users. Scarcity marketing in this study acts as an independent variable which is divided into 2 types of scarcity, limited-time scarcity (X1) and limited-quantity scarcity (X2). Perceived value (Y1) as a mediating variable and purchase intention (Y2) as the dependent variable. The method used for this research is quantitative and the data collected by distributing questionnaires to 100 Traveloka users which has ever seen scarcity marketing on Traveloka promos and has made at least 2x transactions in the last 2 years. Furthermore, Structural Equation Modelling - Partial Least Square (SEM-PLS) was used as the data analysis technique. Based on the data analysis results through SmartPLS software, found that limited-quantity scarcity had a significant and positive effect on perceived value. In adition the two types of scarcity marketing also had significant and positive impact on purchase intention.Keywords: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention

scholarly journals PENGARUH ELECTRONIC WORTH OF MOUTH TERHADAP CITRA PERUSAHAAN GADGET DI KOTA BATAM

2021 ◽  
Vol 16 (1) ◽  
pp. 1-8
Author(s):  
Golan Hasan ◽  
Karina Karina
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Mediating Role ◽  
Equation Modelling

In conducting of this research, has the purpose of knowing the factors that influence purchase intention. eWOM Credibility, eWOM Quality, eWOM Quantity, Corporate Image as mediating role are factors that will be examined and analyzed. The object of this research is smartwatch that ocated in Batam City with certain criteria that using media social active. Purposive sampling is the method in this study, selected are adjusted to the research objectives. The data analysis in this research is  PLS-SEM (Partial Least Square Structural Equation Modelling). The result of this research is indicate that the eWOM Quality, eWOM Quality, Corporate Image are able to influence significantly on Purchase Intention while eWOM Credibility doesn’t have a strong effect and maybe influence by other variables on Purchase Intention. In addition Corporate Image’s able to mediate eWOM Credibility, eWOM Quality, eWOM Quality and Purchase Intention.

scholarly journals Prediksi E-Wom dan Subjective Norm terhadap Purchase Intention: Brand Attitude Sebagai Variabel Mediasi

2020 ◽  
Vol 2 (3) ◽  
pp. 765
Author(s):  
Leonardo Tan ◽  
Keni Keni
Keyword(s):  
Conceptual Model ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Subjective Norm ◽  
Brand Attitude ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this paper is to examine whether 1) E-WOM and subjective norm can predict purchase intention 2) E-WOM and subjective norm can predict brand attitude 3) brand attitude can predict purchase intention 4) brand attitude mediates the prediction E-WOM and subjective norm on purchase intention. The conceptual model and the analysis of related hypotheses were based on a convenience sampling of one of bubble tea brand’s consumers based in Jakarta. The data were collected using quetionnaire. In total, 153 participants responded to the survey. Structural equation modelling (SEM), specifically partial least square (PLS) was employed to analyze the data. The results indicate that E-WOM and subjective norm are positive and significant predictors towards brand attitude. E-WOM and brand attitude are positive and significant predictors towards purchase intention. brand attitude is positive and significant mediate E-WOM and subjective norm towards purchase intention. While subjective norm is negative and significant predictors towards purchase intention. Theoretical and practical contributions are discussed. Tujuan dari penelitian ini adalah untuk menguji apakah 1) E-WOM dan subjective norm dapat memprediksi purchase intention 2) E-WOM dan subjective norm dapat memprediksi brand attitude 3) brand attitude dapat memprediksi purchase intention 4) brand attitude dapat memediasi prediksi E-WOM dan subjective norm terhadap purchase intention. Penelitian ini menggunakan metode convenience sampling terhadap konsumen salah satu merek minuman boba yang berdomisili di Jakarta. Data dikumpulkan menggunakan kuesioner dan data yang terkumpul sebanyak 153 responden. Teknik analisis data yang digunakan dalam penelitian ini yaitu menggunakan structural equation modelling (SEM), tepatnya yaitu partial least square (PLS). Hasil dari penelitian ini menunjukkan bahwa EWOM dan subjective norm memprediksi secara positif dan signifikan terhadap brand attitude. E-WOM dan brand attitude memprediksi secara positif dan signifikan terhadap purchase intention. brand attitude memediasi prediksi E-WOM dan subjective norm terhadap purchase intention secara positif dan signifikan, sedangkan subjective norm memprediksi secara signifikan dan negatif terhadap purchase intention. Kontribusi teoritikal dan praktikal juga dibahas dalam penelitian ini.

scholarly journals Determinan Nilai Perusahaan Publik di Indonesia dan Filipina dengan Kepemilikan Institusional sebagai Pemoderasi (Studi pada Indeks LQ45 & PSEi30 tahun 2012-2016)

2019 ◽  
Vol 6 (01) ◽  
Author(s):  
Mia Mia
Keyword(s):  
Structural Equation Modelling ◽  
Firm Value ◽  
Structural Equation ◽  
Perceived Value ◽  
Institutional Ownership ◽  
The Philippines ◽  
Partial Least Square ◽  
Least Square ◽  
Striking Result ◽  
Equation Modelling

ABSTRACT Firm value is one the management's standard in managing the business. This study aims to scrutinize about determination value of enterprise public in indonesia and the philippines to the ownership of institutional as a moderator. Sample used in this research was the company into an LQ45 index in Indonesia and an PSEi30 index in the Philippines. Technique analysis the data used was structural equation modelling-partial least square (SEM-PLS) using warppls 6.0. It is also done analysis multigrup to see if there is a difference in the influence of profitability, the solvability and the size of the company on the companies in Indonesia and the Philippines. The results of testing shows that its satisfactory profitability as to depend on the value of enterprise in Indonesia and the Philippines. The solvability has not been affecting the value of enterprise in Indonesia and the Philippines. For variables the size of the company, or is the size of the striking result. It is to depend on the value of enterprise in the Philippines, while in Indonesia do not affect the size of the company. Following the completion of variable moderation or testing by adding the results showed that in Indonesia, institutional ownership capable of moderating influence on the perceived value of the company profitability, while in the Philippines ownership of moderating the influence of institutional capable of reducing the size of the company on the perceived value of the company. The results of the analysis multigrup show there is a difference of determination value of enterprise in Indonesia and the Philippines to the ownership of institutional as an moderation variable. ABSTRAK Studi ini bertujuan untuk meneliti mengenai determinasi nilai perusahaan publik di Indonesia dan Filipina dengan kepemilikan institusional sebagai pemoderasi. Sampel yang digunakan dalam penelitian ini adalah perusahaan yang masuk ke dalam indeks LQ45 di Indonesia dan indeks PSEi30 di Filipina. Teknik analisis data yang digunakan adalah Structural Equation Modelling-partial Least Square (SEM-PLS) dengan menggunakan program WarpPLS 6.0. analisis multigrup untuk mengetahui apakah ada perbedaan pengaruh profitabilitas, solvabilitas dan ukuran perusahaan terhadap nilai perusahaan di Indonesia dan Filipina. Hasil pengujian menunjukkan bahwa profitabilitas berpengaruh terhadap nilai perusahaan di Indonesia dan Filipina. Solvabilitas tidak berpengaruh terhadap nilai perusahaan di Indonesia dan Filipina. Untuk variabel ukuran perusahaan, hasil yang didapatkan adalah ukuran berpengaruh terhadap nilai perusahaan di Filipina, sedangkan di Indonesia ukuran perusahaan tidak berpengaruh. Setelah dilakukan pengujian dengan menambahkan variabel moderasi didapatkan hasil bahwa di Indonesia, kepemilikan institusional mampu memoderasi pengaruh profitabilitas terhadap nilai perusahaan, sedangkan di Filipina kepemilikan institusional mampu memoderasi pengaruh profitabilitas dan ukuran perusahaan terhadap nilai perusahaan. Hasil analisis multigrup menunjukkan terdapat perbedaan determinasi nilai perusahaan di Indonesia dan Filipina dengan kepemilikan institusional sebagai pemoderasi.

scholarly journals Determinan Nilai Perusahaan Publik di Indonesia dan Filipina dengan Kepemilikan Institusional sebagai Pemoderasi

2019 ◽  
Vol 6 (01) ◽  
Author(s):  
Mia Julia Putri ◽  
Nurmala Ahmar
Keyword(s):  
Structural Equation Modelling ◽  
Firm Value ◽  
Structural Equation ◽  
Perceived Value ◽  
The Philippines ◽  
Jel Classification ◽  
Partial Least Square ◽  
Least Square ◽  
Striking Result ◽  
Equation Modelling

ABSTRACT Firm value is one the management's standard in managing the business. This study aims to scrutinize about determination value of enterprise public in indonesia and the philippines to the ownership of institutional as a moderator. Sample used in this research was the company into an LQ45 index in Indonesia and an PSEi30 index in the Philippines. Technique analysis the data used was structural equation modelling-partial least square (SEM-PLS) using warppls 6.0. It is also done analysis multigroup to see if there is a difference in the influence of profitability, the solvability and the size of the company on the companies in Indonesia and the Philippines. The results of testing shows that its satisfactory profitability as to depend on the value of enterprise in Indonesia and the Philippines. The solvability has not been affecting the value of enterprise in Indonesia and the Philippines. For variables the size of the company, or is the size of the striking result. It is to depend on the value of enterprise in the Philippines, while in Indonesia do not affect the size of the company. Following the completion of variable moderation or testing by adding the results showed that in Indonesia, institutional ownership capable of moderating influence on the perceived value of the company profitability, while in the Philippines ownership of moderating the influence of institutional capable of reducing the size of the company on the perceived value of the company. The results of the analysis multigroup show there is a difference of determination value of enterprise in Indonesia and the Philippines to the ownership of institutional as an moderation variable. ABSTRAK Studi ini bertujuan untuk meneliti mengenai determinasi nilai perusahaan publik di Indonesia dan Filipina dengan kepemilikan institusional sebagai pemoderasi. Sampel yang digunakan dalam penelitian ini adalah perusahaan yang masuk ke dalam indeks LQ45 di Indonesia dan indeks PSEi30 di Filipina. Teknik analisis data yang digunakan adalah Structural Equation Modelling-partial Least Square (SEM-PLS) dengan menggunakan program WarpPLS 6.0. analisis multigrup untuk mengetahui apakah ada perbedaan pengaruh profitabilitas, solvabilitas dan ukuran perusahaan terhadap nilai perusahaan di Indonesia dan Filipina. Hasil pengujian menunjukkan bahwa profitabilitas berpengaruh terhadap nilai perusahaan di Indonesia dan Filipina. Solvabilitas tidak berpengaruh terhadap nilai perusahaan di Indonesia dan Filipina. Untuk variabel ukuran perusahaan, hasil yang didapatkan adalah ukuran berpengaruh terhadap nilai perusahaan di Filipina, sedangkan di Indonesia ukuran perusahaan tidak berpengaruh. Setelah dilakukan pengujian dengan menambahkan variabel moderasi didapatkan hasil bahwa di Indonesia, kepemilikan institusional mampu memoderasi pengaruh profitabilitas terhadap nilai perusahaan, sedangkan di Filipina kepemilikan institusional mampu memoderasi pengaruh profitabilitas dan ukuran perusahaan terhadap nilai perusahaan. Hasil analisis multigrup menunjukkan terdapat perbedaan determinasi nilai perusahaan di Indonesia dan Filipina dengan kepemilikan institusional sebagai pemoderasi. JEL Classification: M40, G30

scholarly journals Pengaruh Beban Kerja terhadap Kinerja Karyawan PT. Bank Rakyat Indonesia (persero) Tbk Cabang Krekot

2016 ◽  
Vol 6 (1) ◽  
pp. 34
Author(s):  
Yudha Adityawarman ◽  
Bunasor Sanim ◽  
Bonar M Sinaga
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Chi Square ◽  
Equation Modelling

<p class="Paragraf">Beban kerja sangat penting bagi sebuah perusahaan.Dengan pemberian beban kerja yang efektif perusahaan dapat mengetahui sejauh mana karyawannya dapat diberikan beban kerja yang maksimal dan sejauh mana pengaruhnya terhadap kinerja perusahaan itu sendiri.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh beban kerja terhadap kinerja karyawan Bank Rakyat Indonesia (persero) Tbk Cabang Krekot. Data diperoleh dari 127 responden, uji chi square digunakan untuk mengetahui sikap responden terhadap variabel beban kerja dan kinerja berdasarkan faktor demografik. Hasil uji chi square menunjukan adanya perbedaan sikap berdasarkan demografik responden. Hasil analisis rank spearman menunjukan bahwa variabel beban kerja memiliki korelasi dengan variabel kinerja, sementara untuk sub variabel lainnya saling memiliki korelasi namun tingkat korelasinya rendah. Untuk mengetahui pengaruh beban kerja terhadap kinerja kerja karyawan Bank Rakyat Indonesia Cabang Krekot digunakan teknik analisis statistika <em>Structural Equation Modelling</em> berbasis <em>variance</em> dengan Metode <em>Partial Least Square (PLS)</em>, hasil analisis menunjukan bahwa beban kerja berpengaruh positif dan signifikan secara langsung terhadap kinerja Karyawan BRI Cabang Krekot pada tingkat signifikansi 5% (p = 0.10882), maka hipotesis awal terima Ho dengan t hitung 13.45 lebih besar dari t tabel 1.96</p>Kata kunci: beban kerja, kinerja karyawan, Bank Rakyat Indonesia (persero) Tbk, pengaruh, cabang krekot

scholarly journals PENGARUH IKLIM KOMUNIKASI ORGANISASI TERHADAP KEPUASAN KOMUNIKASI

2019 ◽  
Vol 4 (1) ◽  
pp. 12
Author(s):  
Rahmah Ramadhani Sianturi ◽  
Uud Wahyudin ◽  
Asep Suryana
Keyword(s):  
Organizational Communication ◽  
Structural Equation Modelling ◽  
Random Sampling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Communication Satisfaction ◽  
Least Square ◽  
Stratified Random Sampling ◽  
Communication Climate ◽  
Equation Modelling

ABSTRACTThe organizational communication climate is created through the interaction and communication between members of the organization. When there is a change in the organization, the atmosphere or climate of communication created also changes. This certainly will have an impact on communication satisfaction felt by members of the organization. This study aims to determine how much influence the organizational communication climate has on communication satisfaction on employees of Bappenda City of Cimahi. This study uses the positivistic paradigm with quantitative research methods through the analysis of Structural Equation Modeling - Partial Least Square analysis. Respondents in this study were 66 employees with sampling techniques using Disproportionate Stratified Random Sampling. The results of the study showed that the organizational communication climate had a significant effect on communication satisfaction felt by Cimahi City Bappenda employees with a contribution of 45.10 percent. Overall the dimensions of an organization's communication climate are able to reflect well and have an influence on communication satisfaction.Keywords: communication, organizational communication, organizational communication climate, communication satisfaction, structural equation modelling.ABSTRAKIklim komunikasi organisasi tercipta melalui adanya interaksi dan komunikasi antar anggota organisasi. Ketika terjadi perubahan dalam organisasi, maka suasana atau iklim komunikasi yang diciptakan pun turut berubah. Hal ini tentu akan berdampak pada kepuasan komunikasi yang dirasakan oleh anggota organisasi. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh iklim komunikasi organisasi terhadap kepuasan komunikasi pada Bappenda Kota Cimahi. Penelitian ini menggunakan paradigma positivistik dengan metode penelitian kuantitatif melalui uji analisis Structural Equation Modelling – Partial Least Square. Responden pada penelitian ini ialah sebanyak 66 pegawai dengan teknik penarikan sampel menggunakan Disproportionate Stratified Random Sampling. Hasil penelitian menunjukkan bahwa iklim komunikasi organisasi berpengaruh signifikan terhadap kepuasan komunikasi yang dirasakan oleh pegawai Bappenda Kota Cimahi dengan kontribusi sebesar 45,10 persen. Secara keseluruhan dimensi iklim komunikasi organisasi mampu merefleksikan dengan baik dan memberikan pengaruh pada kepuasan komunikasi.Kata Kunci: komunikasi, komunikasi organisasi, iklim komunikasi organisasi, kepuasan komunikasi, structural equation modelling.

KAJIAN PERUBAHAN IKLIM TERHADAP KETAHANAN PANGAN

2021 ◽  
Vol 2020 (1) ◽  
pp. 1052-1061
Author(s):  
Khalista Arkania Harvian ◽  
Risni Julaeni Yuhan
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modelling

Ketahanan pangan di Indonesia dapat dikatakan masih rentan, salah satunya ditandai dengan masih adanya angka kelaparan. Kondisi ini disebabkan oleh upaya pemenuhan kebutuhan dan permintaan pangan di Indonesia yang masih terkendala berbagai faktor salah satunya faktor alam yaitu perubahan iklim. Dampak dari perubahan iklim memengaruhi sistem pangan termasuk produksi, penyimpanan, akses dan stabilitas harga pangan. Indonesia termasuk negara yang memiliki ketahanan pangan paling rawan terkena dampak perubahan iklim di wilayah Asia Tenggara. Karena itu, penelitian ini dilakukan untuk mengkaji pengaruh perubahan iklim terhadap ketahanan pangan dengan menggunakan metode structural equation modelling partial least square (SEM-PLS). Data yang digunakan bersumber dari Badan Pusat Statistik (BPS), Kementrian Perikanan dan Kelautan, Kementrian Lingkungan Hidup dan Kementrian Pekerjaan Umum. Hasil penelitian menunjukkan bahwa perubahan iklim berpengaruh terhadap ketahanan pangan. Sehingga, dibutuhkan kebijakan untuk menangani perubahan iklim agar kerentanan dalam ketahanan pangan dapat diatasi.

scholarly journals The Influence of CSR Practices on Lebanese Banking Performance: The Mediating Effects of Customers’ Expectations

2021 ◽  
Vol 14 (1) ◽  
pp. 268
Author(s):  
Zeina Hassanein ◽  
Mehmet Yeşiltaş
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Mediating Effects ◽  
Customer Expectations ◽  
Equation Modelling ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) issues in developing markets have acquired a lot of attention. Organisations around the globe apply a diversified set of technologies to approaching customer expectations through banking performance. This study examines the impact of CSR on Lebanese banking performance. Primary data from questionnaires were used. A total of 1000 observations were collected using a 5-point Likert scale method adopted to formulate the items. The questionnaire was tested to assess its trustworthiness regarding data collection. Partial least square structural equation modelling (PLS-SEM) was used to test the hypothesis. The overall results demonstrated the significance of CSR in terms of meeting customers’ expectations and maintaining banking performance. All CSR dimensions demonstrated a positive impact on customer expectations and Lebanese banking performance. Moreover, customer expectations proved to be a mediator between CSR and banking performance, although there was partial mediation between CSR and banking performance.

scholarly journals Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi

2020 ◽  
Vol 4 (6) ◽  
pp. 270
Author(s):  
Alexandra Fenetta ◽  
Keni Keni
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Equation Modelling ◽  
Convenience Sampling

The aim of this study are: first, to explore the effects of brand awareness, perceived quality and brand loyalty on purchase intention. Second, to explore the effects of brand awareness and perceived quality on brand loyalty. Third, to find out the effects of brand awareness and perceived quality on purchase intention if mediated by brand loyalty. The samples that are used in the research are 150 respondents in Jakarta conducted by convenience sampling. The data techniques are processed using structural equation modelling on software SmartPLS 3.2.8. The results of this research are: first, brand awareness and perceived quality do not have a positive impact on purchase intention, yet brand loyalty has a positive impact on purchase intention. Second, brand awareness and perceived quality have a positive on brand loyalty. Third, brand awareness and perceived quality have a positive impact on purchase intention if mediated by brand loyalty.

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