scholarly journals The CSR Perception of Front-line Employees of Luxury Fashion Businesses

Organizacija ◽  
2020 ◽  
Vol 53 (3) ◽  
pp. 198-211 ◽  
Author(s):  
Robert K. Macgregor ◽  
Włodzimierz Sroka ◽  
Radka Macgregor Pelikánová
Keyword(s):  
Corporate Social Responsibility ◽  
Czech Republic ◽  
Delphi Method ◽  
Design Methodology ◽  
Meta Analysis ◽  
Fashion Industry ◽  
Front Line ◽  
Mystery Shopping ◽  
Corporate Social

AbstractBackground and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an effective and efficient CSR, the front-line employees have to share the CSR perception advanced by their businesses. The main objective of the study is to discover, critically assess and compare the CSR perception of the front-line employees of the top luxury fashion industry businesses located in Prague, Czech Republic.Design/Methodology/Approach: An investigative case study of the CSR approach of such employees of all ten top luxury fashion businesses in Prague is performed while using a holistic Meta-Analysis, a manual Delphi method and three rounds of interviews, along with mystery shopping techniques.Results: The heterogenous conglomerate of data reveals: (i) problematic awareness of these employees, (ii) their ignorance of the legal setting, (iii) an imbalance and preferential focus, along with ignorance of certain CSR categories, (iv) direct and indirect contradictions and (v) a preoccupation with the fur issue.Conclusions: This alarming inconsistencies and ambiguity have strong implications for both science and practice, they call for more studies, a deeper understanding of causes and a prompt correction in order to make the CSR perception of these important inside stakeholders be in line with expectations.

scholarly journals CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business?

2021 ◽  
Vol 13 (7) ◽  
pp. 3715
Author(s):  
Radka MacGregor Pelikánová ◽  
Tereza Němečková ◽  
Robert K. MacGregor
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Meta Analysis ◽  
Codes Of Ethics ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Slowing Down ◽  
Comparative Review ◽  
Corporate Social

COVID-19 leads to a reinforced need to address sustainability at the economic, environmental, and social pillars, and the six categories of Corporate Social Responsibility (CSR) of businesses, that is, their self-commitment to integrate sustainability in their policies and strategies and to become more effective and efficient. Luxury fashion businesses refer heavily but not identically, to their CSR, by formally issuing CSR reports and Codes of Ethics, and informally voicing their pro-CSR statements. Then, the COVID-19 pandemic hit and brought important changes. This burning issue translates into three objectives in this paper—assessing the CSR statements of International and Czech Luxury Fashion Industry businesses (i) at the onset of the COVID-19 pandemic, (ii) during the COVID-19 pandemic, and (iii) identifying new trends. To address them, a holistic and interdisciplinary case study exploration was performed entailing 10 International Luxury Fashion businesses and 10 Czech Luxury Fashion businesses. The resulting data were explored via Meta-Analysis and content analysis, teleological interpretations, etc. The critical and comparative review revealed six interesting trends indicating a shift in perception of sustainability and CSR caused by COVID-19. The review offers propositions for how the COVID-19 threats could become an opportunity for rebuilding this industry.

scholarly journals Corporate social responsibility in construction industry: a comparative study between UK and Turkey

2016 ◽  
Vol 6 (2) ◽  
Author(s):  
Dilek Ulutaş Duman ◽  
Heyecan Giritli ◽  
Peter McDermott
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Construction Industry ◽  
Design Methodology ◽  
Social Orientation ◽  
Comparative Case Study ◽  
Strategic Decisions ◽  
Case Study Methodology ◽  
Corporate Social

Purpose Corporate social responsibility (CSR) has evolved to an important agenda for many industries and its scope has been widened from the responsible business to strategic decisions. Therefore, this study aims to investigate the concept of CSR from the perspective of construction industry by questioning CSR awareness, CSR activities, and CSR integration with a comparative case study between UK and Turkey. Design/methodology/approach Conducting comparative and qualitative research using a case study methodology, this study sets the context for understanding differences in these two countries as to how CSR is perceived and put into practice by selected case firms. Findings The results revealed that construction companies are aware of the increasing importance of the CSR; however, company scale and the characteristics of the country have great impact on CSR preferences. Despite the differences in the approaches all firms take with regard to CSR domains and CSR types, ethical domain and the social orientation have become prominent for CSR initiatives in both the UK and Turkey. Originality/value This study provides the empirical evidence for the understanding and integration of the CSR concept in the construction industry; shed light on missing knowledge about CSR integration and serves as a source for further in-depth researches on CSR.

Internal website presentations of Czech luxury fashion businesses in the COVID-19 era

2021 ◽  
Vol 5 (3) ◽  
pp. 211-222
Author(s):  
Radka MacGregor Pelikanova
Keyword(s):  
Delphi Method ◽  
Meta Analysis ◽  
Theory And Practice ◽  
Marketing Management ◽  
Digital Platforms ◽  
General Attitude ◽  
Scientific Discussion ◽  
Corporate Social ◽  
Practical Implications

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of tools boosting marketing, management, and innovations via digital platforms, such as internal websites of the top Czech luxury fashion businesses in the COVID-19 era. The main purpose of the research is to perform a case study about how these websites address COVID-19, innovations, sustainability, and corporate social responsibility. Systematization of the scientific sources and approaches for solving the problem indicated that the COVID-19 pandemic has heavily impacted industries that are dispensable and, at the same time, costly. The relevance of this scientific problem's decision matters theory and practice since the COVID-19 crisis is rather a negative challenge than a positive opportunity for businesses, which often ends up paying the ultimate price – falling into bankruptcy. A battery of employed methodological tools includes a simplified Delphi method with data processing by a panel of experts, the meta-analysis and content analysis, and teleological interpretations instruments. The research object is the Summer 2021 version of the internal websites of the top 20 Czech luxury fashion businesses based on their pre-COVID-19 turnover in 2018. The paper presents an empirical analysis based on this case study and juxtaposes it to prior academic findings. The research empirically confirmed and theoretically proved the underplayed potential of the websites of luxury fashion businesses. The research results could be helpful for theory adjustments and have practical implications and offer recommendations for businesses. They lead to propositions about the internal perspective and digital readiness to inform about it and a general attitude to the marketing, management, and innovations during crises.

Corporate social responsibility practices and motivations in a peripheral country: two Portuguese illustrative cases

2014 ◽  
Vol 14 (2) ◽  
pp. 252-264 ◽  
Author(s):  
João F. Proença ◽  
Manuel Castelo Branco
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Responsibility ◽  
Design Methodology ◽  
Case Study Methodology ◽  
Content Type ◽  
Peripheral Country ◽  
Study Methodology ◽  
Corporate Social

Purpose – The purpose of the paper is to provide an illustrative picture of how large corporations in a peripheral country such as Portugal engage in corporate social responsibility (CSR) practices and discuss the motivations underlying these practices. Design/methodology/approach – In this study, a case study methodology was used to explore CSR practices and the underlying motivations in two Portuguese companies. Findings – The results obtained suggest that some specificity may be present in the way of defining corporate responsibility for society by Portuguese companies. The Portuguese companies analysed seem to display an historical preference for corporate paternalism. This suggests that moral reasons can motivate firms (and individuals within them) to engage in social responsibility activities. Research limitations/implications – This work focuses on two specific case studies, but other cases might find diverse findings. Originality/value – It adds to the scarce research on CSR by Portuguese companies by providing new empirical data. It contributes to the growing body of evidence which seems to suggest that cultural differences associated with different countries affect CSR dynamics.

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