Internal website presentations of Czech luxury fashion businesses in the COVID-19 era

2021 ◽  
Vol 5 (3) ◽  
pp. 211-222
Author(s):  
Radka MacGregor Pelikanova
Keyword(s):  
Delphi Method ◽  
Meta Analysis ◽  
Theory And Practice ◽  
Marketing Management ◽  
Digital Platforms ◽  
General Attitude ◽  
Scientific Discussion ◽  
Corporate Social ◽  
Practical Implications

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of tools boosting marketing, management, and innovations via digital platforms, such as internal websites of the top Czech luxury fashion businesses in the COVID-19 era. The main purpose of the research is to perform a case study about how these websites address COVID-19, innovations, sustainability, and corporate social responsibility. Systematization of the scientific sources and approaches for solving the problem indicated that the COVID-19 pandemic has heavily impacted industries that are dispensable and, at the same time, costly. The relevance of this scientific problem's decision matters theory and practice since the COVID-19 crisis is rather a negative challenge than a positive opportunity for businesses, which often ends up paying the ultimate price – falling into bankruptcy. A battery of employed methodological tools includes a simplified Delphi method with data processing by a panel of experts, the meta-analysis and content analysis, and teleological interpretations instruments. The research object is the Summer 2021 version of the internal websites of the top 20 Czech luxury fashion businesses based on their pre-COVID-19 turnover in 2018. The paper presents an empirical analysis based on this case study and juxtaposes it to prior academic findings. The research empirically confirmed and theoretically proved the underplayed potential of the websites of luxury fashion businesses. The research results could be helpful for theory adjustments and have practical implications and offer recommendations for businesses. They lead to propositions about the internal perspective and digital readiness to inform about it and a general attitude to the marketing, management, and innovations during crises.

CSR Communication in the Digital Age

2019 ◽  
pp. 71-89 ◽  
Author(s):  
Nicholas Nicoli ◽  
Marcos Komodromos
Keyword(s):  
Corporate Social Responsibility ◽  
Digital Age ◽  
Strategic Communication ◽  
Digital Platforms ◽  
Csr Communication ◽  
New Directions ◽  
Corporate Social ◽  
The Relationship ◽  
Practical Implications

The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.

scholarly journals The CSR Perception of Front-line Employees of Luxury Fashion Businesses

Organizacija ◽  
2020 ◽  
Vol 53 (3) ◽  
pp. 198-211 ◽  
Author(s):  
Robert K. Macgregor ◽  
Włodzimierz Sroka ◽  
Radka Macgregor Pelikánová
Keyword(s):  
Corporate Social Responsibility ◽  
Czech Republic ◽  
Delphi Method ◽  
Design Methodology ◽  
Meta Analysis ◽  
Fashion Industry ◽  
Front Line ◽  
Mystery Shopping ◽  
Corporate Social

AbstractBackground and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an effective and efficient CSR, the front-line employees have to share the CSR perception advanced by their businesses. The main objective of the study is to discover, critically assess and compare the CSR perception of the front-line employees of the top luxury fashion industry businesses located in Prague, Czech Republic.Design/Methodology/Approach: An investigative case study of the CSR approach of such employees of all ten top luxury fashion businesses in Prague is performed while using a holistic Meta-Analysis, a manual Delphi method and three rounds of interviews, along with mystery shopping techniques.Results: The heterogenous conglomerate of data reveals: (i) problematic awareness of these employees, (ii) their ignorance of the legal setting, (iii) an imbalance and preferential focus, along with ignorance of certain CSR categories, (iv) direct and indirect contradictions and (v) a preoccupation with the fur issue.Conclusions: This alarming inconsistencies and ambiguity have strong implications for both science and practice, they call for more studies, a deeper understanding of causes and a prompt correction in order to make the CSR perception of these important inside stakeholders be in line with expectations.

scholarly journals Can Corporate Social Strategy Create Shared Value Toward Creative Business? “Volvo Social Strategy Model”

ECONOMICS ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 109-124
Author(s):  
Ishak Kherchi ◽  
Fellague Mohamed ◽  
Haddou Samira Ahlem
Keyword(s):  
Value Creation ◽  
Single Case ◽  
Shared Value ◽  
Single Case Study ◽  
Social Strategies ◽  
Social Strategy ◽  
Creating Shared Value ◽  
Corporate Social ◽  
Practical Implications

Abstract Purpose: This paper aims to provide corporate social strategies as an entrance to create shared value, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value. Design/methodology/approach: The authors analyze a single case study of Volvo corporation. The objective is to evaluate whether the corporate social strategies can yields to a shared value creation. Findings: We found that corporate social strategies followed by Volvo Corporation yields to a shared value creation. Research limitations/implications: This single case study provides an entrance to create shared value; however, more research is needed to find other entrances. Practical implications: The paper has practical implications that relate to the design of shared value model. We provide practical well known strategies that could be apply by corporations to reach shared value creation. Originality/value: A unique view of corporate social strategy and creating shared value concept.

Corporate social responsibility: a case study in the company of urbanization of Curitiba

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ananda Silva Singh ◽  
Eduardo De Carli ◽  
Luiz Aurélio Virtuoso ◽  
Andréa Paula Segatto ◽  
Fernanda Salvador Alves
Keyword(s):  
Corporate Social Responsibility ◽  
Public Schools ◽  
Social Responsibility ◽  
Public Transportation ◽  
Single Case ◽  
Transportation System ◽  
Content Type ◽  
Corporate Social ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the commitment to a corporate social responsibility (CSR) practice developed by Company of Urbanization of Curitiba S/A – URBS, located in Curitiba (Paraná), Brazil. The paper observes the CSR practice developed by the company. Design/methodology/approach A descriptive study that used a qualitative approach was held. The research strategy of the research used consisted of a case study. Data were collected through semi-structured, in-depth interviews, documental analysis and direct observation. These data were further analyzed through the content analysis’ perspective. Findings The organization in question, even without obligation, develops a CSR project that contributes to the formation and awareness of young citizens, comprising ethical, voluntary, economical and legal responsibilities. Research limitations/implications Because of the fact that this is a single case study, the results cannot be generalized, representing only the reality of this case. Practical implications The practical implications of this study lies in the attention toward training of students of public schools, especially in aspects of buses and services usage and care for public equity, factors that even contribute to citizenship and the formation of better people and professionals. This will, in the future, contribute to form citizens that are more aware and who will tend to contribute to adequate usage of the transportation system as a whole, resulting in savings for the organization. Social implications The project analyzed in this study contributes to the formation of better citizens regarding the respect and ethical responsibilities they develop toward the public transportation system. Originality/value This paper demonstrates the commitment to a CSC practice made by a mixed-economy organization that develops this practice to contribute to the formation of citizens of the city. The value of this paper lies in the fact that it shows how CSR practices can be aligned with other practices of organizations, contributing to all stakeholders involved in it.

Communication Professionals’ Sensemaking of CSR: A Case Study of a Financial Services Firm

2020 ◽  
Vol 83 (2) ◽  
pp. 184-203
Author(s):  
Katharine E. Miller ◽  
Jeremy P. Fyke
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Services ◽  
Internal Communication ◽  
External Communication ◽  
Corporate Social ◽  
Practical Implications

This case study explores corporate social responsibility (CSR) through the perspective of communication professionals at a large financial services firm. These employees rely on both external communication through formal reporting as well as informal internal communication to understand CSR activities, and tend to describe CSR by what it means within their organization. We find that communication employees perceive that CSR is obligatory, rarely questioned or explained, labeled as “voluntold,” and mainly employed for good press due to its philanthropic focus. We offer theoretical and practical implications that center on making CSR operational, not additive, and ideas for educators teaching CSR.

Access to Archives and ICARUS Digital Platforms: Data Protection in Theory and Practice

2019 ◽  
Vol 2 (1) ◽  
pp. 79-95
Author(s):  
Vlatka Lemić ◽  
Keyword(s):  
Data Protection ◽  
Legal Framework ◽  
Theory And Practice ◽  
Political Factors ◽  
Complex Issue ◽  
Digital Platforms ◽  
Archival Material ◽  
Archival Profession ◽  
Practical Implications ◽  
Open Issues

Access to archival material is a complex issue, wider than archival profession and related to legal, administrative and political factors, and increasingly to the IT sector as well. This area is fundamentally regulated by archival legislation, but due to the existence of other relevant regulations with different accessibility approaches, archive regulations and procedures need to be systematically harmonized with current regulations, leading to numerous open issues in the practical work of the archives. In this paper the author presents a European legal framework on the use of information and data protection relating to archival material in the digital environment, and analyses its practical implications through the example of ICARUS's international digital archive platforms.

Ideas in conflict: a case study on tensions in the process of preparing sustainability reports

2017 ◽  
Vol 8 (2) ◽  
pp. 166-190 ◽  
Author(s):  
Magnus Frostenson ◽  
Sven Helin
Keyword(s):  
Design Methodology ◽  
Health Sector ◽  
Sustainability Reporting ◽  
Preparation Process ◽  
Content Type ◽  
In The Beginning ◽  
Corporate Social ◽  
A Company ◽  
Practical Implications

Purpose The purpose of this paper is to understand conflicts in sustainability reporting (SR) preparation. Design/methodology/approach In the preparation of SRs, the logic of financial rationality is often assumed to take precedence over the logic of sustainability. Based on an explorative qualitative case study of a large Swedish retailer, the paper problematizes this view. Over a reporting cycle, employees and consultants involved in the preparation process are interviewed. Conflicting ideas about SRs are identified and analyzed through the lens of institutional logics. Findings The study identifies five tensions in SR preparation. These tensions relate to conflicting ideas of what an SR is, how it should be written and how it should be used. Among findings, a conflict of logics can be found as the basis of at least one tension. However, tensions may also emerge within a shared sustainability logic. Research limitations/implications A contribution of the study is that it sets its finger on the actual fieldwork with SRs. The study shows that it is unreasonable to claim that SRs are “self-evidently” captured by management according to financial rationality. Possibly, the nature of the studied firm, a company within the pharmaceutical and health sector, implies a stronger sustainability logic than in other firms. Practical implications According to the study, the results of an SR preparation process are highly dependent on the sometimes conflicting ideas of preparers and others within the company. It is of high importance to identify and clarify such conflicting ideas already in the beginning of the process, to link the SR to the corporate social responsibility strategy of the firm, and to involve top management in the process. Originality/value The study identifies underlying tensions in SR preparation. It also introduces a theoretical framework that makes it possible to analyze tensions in the preparation process.

scholarly journals CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business?

2021 ◽  
Vol 13 (7) ◽  
pp. 3715
Author(s):  
Radka MacGregor Pelikánová ◽  
Tereza Němečková ◽  
Robert K. MacGregor
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Meta Analysis ◽  
Codes Of Ethics ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Slowing Down ◽  
Comparative Review ◽  
Corporate Social

COVID-19 leads to a reinforced need to address sustainability at the economic, environmental, and social pillars, and the six categories of Corporate Social Responsibility (CSR) of businesses, that is, their self-commitment to integrate sustainability in their policies and strategies and to become more effective and efficient. Luxury fashion businesses refer heavily but not identically, to their CSR, by formally issuing CSR reports and Codes of Ethics, and informally voicing their pro-CSR statements. Then, the COVID-19 pandemic hit and brought important changes. This burning issue translates into three objectives in this paper—assessing the CSR statements of International and Czech Luxury Fashion Industry businesses (i) at the onset of the COVID-19 pandemic, (ii) during the COVID-19 pandemic, and (iii) identifying new trends. To address them, a holistic and interdisciplinary case study exploration was performed entailing 10 International Luxury Fashion businesses and 10 Czech Luxury Fashion businesses. The resulting data were explored via Meta-Analysis and content analysis, teleological interpretations, etc. The critical and comparative review revealed six interesting trends indicating a shift in perception of sustainability and CSR caused by COVID-19. The review offers propositions for how the COVID-19 threats could become an opportunity for rebuilding this industry.

How can challenger marketers target the right customer organization? The A-C-O-W customer organization profiling matrix for challenger marketing

2019 ◽  
Vol 34 (2) ◽  
pp. 338-346 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Thematic Analysis ◽  
Design Methodology ◽  
Theory And Practice ◽  
Content Type ◽  
New Ideas ◽  
The Right ◽  
Business To Business ◽  
Practical Implications ◽  
Marketing Approach

PurposeThis paper aims to help challenger marketers identify and target the right customer organization.Design/methodology/approachThis paper adopts a customer organization profiling route to targeting for challenger marketing that is predicated on a thematic analysis of key findings of customer organization profiles from an international case study.FindingsThis paper introduces and explains the concepts of aggressiveness to succeed, compatibility of offerings, openness to new ideas and willingness to take action (or A-C-O-W) as components of a newly developed customer organization profiling matrix for challenger marketing.Research limitations/implicationsThe A-C-O-W customer organization profiling matrix offers a fresh conceptual outlook for targeting customer organizations using a challenger marketing approach in the contemporary business-to-business (B2B) marketplace.Practical implicationsThe A-C-O-W customer organization profiling matrix illuminates how challenger marketers can target the right customer organizations in the contemporary B2B marketplace.Originality/valueThe A-C-O-W customer organization profiling matrix is a pioneering concept for challenger marketing in B2B theory and practice.

scholarly journals Sustainability governance and legitimisation processes: Gulf of Mexico oil spill

2020 ◽  
Vol 11 (1) ◽  
pp. 253-278 ◽  
Author(s):  
Nader Elsayed ◽  
Sameh Ammar
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Gulf Of Mexico ◽  
Oil Spill ◽  
Content Type ◽  
Responsible Investment ◽  
Sustainability Governance ◽  
Corporate Social ◽  
Practical Implications

Purpose The purpose of this paper is to explore the emergence of sustainability governance through the unfolding hybridisation process between corporate governance and corporate social responsibility and the implications of this for understanding patterns in sustainability reporting over time. Design/methodology/approach The Gulf of Mexico oil spill incident is an extreme case study undertaken to examine its implications on the organisational legitimacy of British Petroleum (BP) and the latter’s response to the incident and beyond. The paper draws on Suchman’s legitimacy framework (1995) to understand sustainability governance as an organisational practice that evolved post the Gulf of Mexico oil spill to manage BP’s legitimacy. It draws on archival records and documentation from 2008 to 2017, as key sources for data collection, using interrogation by NVivo software. Findings Sustainability governance is a sound practice that was socially constructed to manage the re-legitimatisation process following the Gulf of Mexico oil spill. It is characterised by broadness (the interplay between the corporate governance and corporate social responsibility disciplines), dynamic (developing the tactics to repair and maintain legitimacy), agility (conforming to the accountability for socially responsible investment and ensuring steps towards geopolitically responsible investment) and interdependence (reflecting composition and interactions). Practical implications This paper has practical implications for organisations, in terms of sustainability governance’s constitution, mechanism and characteristics. Social implications This paper has implications not only for organisations, in terms of sustainability governance’s characteristics, but also for policy-makers, regulators and accounting education. However, the present paper’s insights are achieved through an in-depth and longitudinal case study. Originality/value This paper has problematized the concept of sustainability governance and elaborated its evolution (the emergence, enactment, deployment and interplay) process. The sustainability governance showed an otherwise organisational response that moves our understanding of the deployment of disclosure for complex organisational change as a way to discredit events.

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