scholarly journals PENGARUH IKLAN RADIO TERHADAP PILIHAN RESTORAN PARA KOMUTER YANG DIMODERASI OLEH SIKAP DAN PENCARIAN INFORMASI

2019 ◽  
Vol 8 (11) ◽  
pp. 6847
Author(s):  
I Putu Gisna Da Silva Kusuma ◽  
Geda Bayu Rahanatha

Radio advertising is all forms of non-personal presentation and promotion of ideas, goods or services that require payment and disseminated through radio media. The purpose of this study was to examine the effect of radio advertising on the choice of restaurant commuters which was moderated by attitude and information seeking. This research was conducted on commuters who traveled using four-wheeled vehicles from or to Denpasar City. The research sample was 132 respondents. Questionnaires became a means of collecting data in this study. The data processing technique in this study is the Moderated Regression Analysis (MRA) with the SPSS program. Based on the results of data processing, it is known that radio advertising has a significant positive influence on the choice of restaurant commuters. The attitude strengthens the influence of radio advertising on restaurant choices. Information seeking strengthens the influence of radio advertising on restaurant choices. Keywords: radio advertising, attitude, information search, restaurant choice  

2018 ◽  
Vol 1 (1) ◽  
pp. 28
Author(s):  
Budi Santoso ◽  
Karuniawati Hasanah

<p>This study aims to determine the effect of leadership and organizational culture on employee performance at PT. SNS Madiun. The method used in this study using quantitative research methods. And samples used in this study as many as 45 employees. Based on the results of multiple linear regression analysis obtained that the Organizational Culture and Leadership Significant positive influence on employee performance. The better the culture of the organization, then the employee's performance will increase. Leadership positive influence on employee performance means that if the leadership is getting better, then the employee's performance will increase.  </p><p><br /><strong>Keywords:</strong> Organizational Culture, Leadership, Employee Performance</p>


Geophysics ◽  
1964 ◽  
Vol 29 (5) ◽  
pp. 783-805 ◽  
Author(s):  
William A. Schneider ◽  
Kenneth L. Larner ◽  
J. P. Burg ◽  
Milo M. Backus

A new data‐processing technique is presented for the separation of initially up‐traveling (ghost) energy from initially down‐traveling (primary) energy on reflection seismograms. The method combines records from two or more shot depths after prefiltering each record with a different filter. The filters are designed on a least‐mean‐square‐error criterion to extract primary reflections in the presence of ghost reflections and random noise. Filter design is dependent only on the difference in uphole time between shots, and is independent of the details of near‐surface layering. The method achieves wide‐band separation of primary and ghost energy, which results in 10–15 db greater attenuation of ghost reflections than can be achieved with conventional two‐ or three‐shot stacking (no prefiltering) for ghost elimination. The technique is illustrated in terms of both synthetic and field examples. The deghosted field data are used to study the near‐surface reflection response by computing the optimum linear filter to transform the deghosted trace back into the original ghosted trace. The impulse response of this filter embodies the effects of the near‐surface on the reflection seismogram, i.e. the cause of the ghosting. Analysis of these filters reveals that the ghosting mechanism in the field test area consists of both a surface‐ and base‐of‐weathering layer reflector.


2011 ◽  
Author(s):  
Hongwei Xie ◽  
Hongyun Li ◽  
Zeping Xu ◽  
Guzhou Song ◽  
Faqiang Zhang ◽  
...  

Geophysics ◽  
1965 ◽  
Vol 30 (5) ◽  
pp. 932-932

In the article entitled “A new data‐processing technique for multiple attenuation exploiting differential normal moveout,” by William A. Schneider, E. R. Prince, Jr., and Ben F. Giles, June, 1965, p. 348–362, page 361, equation (A‐3) should read: [Formula: see text], (A‐3) and the sentence immediately following should read: where [Formula: see text] and [Formula: see text] are the cross‐spectral…. In the last two equations on the bottom of the page, the π was dropped down from its proper place in the exponent.


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