Investigating the relationships among golf tournament spectator’s memorable brand experience, well-being perception, brand attachment, and revisit intention : Focusing on the moderating role of golf involvement

2018 ◽  
Vol 27 (1) ◽  
pp. 223-237
Author(s):  
Seul-Gi Park ◽  
Kwang-Woo Lee
Keyword(s):  
Well Being ◽  
Brand Experience ◽  
Golf Tournament ◽  
Brand Attachment ◽  
Revisit Intention ◽  
Moderating Role

scholarly journals Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age

2021 ◽  
Vol 18 (9) ◽  
pp. 4812
Author(s):  
Soojung Kim ◽  
Yahua Bi ◽  
Insin Kim
Keyword(s):  
Well Being ◽  
Key Factors ◽  
Web Based ◽  
Revisit Intention ◽  
Cognitive Age ◽  
Travel Industry ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

In the environment in which an increasing number of older travelers are participating in online tourism platforms, for older travelers who face multiple barriers in using e-commerce, it is essential to identify factors promoting older travelers’ website usage for their well-being and sustainable travel industry. This study aims to identify the key factors of website atmosphere for enhancing older travelers’ familiarity, investigate the relationship between older adults’ website familiarity and revisit intention, and test the moderating role of cognitive age. A web-based survey was conducted, and the sample consisted of 305 US residents 50 years of age and older who had experienced travel websites. The results indicated that three subdimensions of older travelers’ website familiarity—informativeness, effectiveness, and entertainment—positively influence their website familiarity. Additionally, the impact of informativeness on website familiarity is stronger for travelers who identify as younger than their chronological age. Moreover, older travelers’ familiarity with a website improves their revisit intention. The current study found not only significant travel website atmosphere factors to boost older travelers’ participation in online tourism platforms but also significant older travelers’ groups depending on their cognitive age perception to magnify the effect of website atmosphere.

scholarly journals Self-Enhancement Driven First-Class Airline Travelers’ Behavior: The Moderating Role of Third-Party Certification

2019 ◽  
Vol 11 (12) ◽  
pp. 3285 ◽  
Author(s):  
Jinkyung Jenny Kim ◽  
Kwangyong Kim ◽  
Jinsoo Hwang
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Group Analysis ◽  
Well Being ◽  
Third Party ◽  
Equation Modeling ◽  
Brand Attachment ◽  
Multiple Group ◽  
Moderating Role

This study was designed with a focus on self-enhancement by flying in first class to understand the intricate associations in the formation of well-being, brand attachment, and word-of-mouth. In addition, this study aimed to examine the moderating effect of third-party certification among consequent variables. For this, data were collected from 199 first-class airline travelers. A quantitative method that was comprised of structural equation modeling and multiple-group analysis wasused to test the research hypotheses. Our findings revealed that both achievement and power were significant drivers of well-being perception of first-class airline travelers and their perceived well-being contributed to building positive brand attachment and word-of-mouth. The association between brand attachment and word-of-mouth was also statistically supported. Furthermore, the moderating role of third-party certification was identified in the causal relationship between well-being perception and brand attachment. Implications were discussed along with diverse approaches for customized and exclusive offerings such as butler services pre- and post-flights or during transit at airports, and mini stretching sessions in flights to improve self-enhancement during the whole journey of a first-class experience.

scholarly journals Brand experience effects on brand attachment: the role of brand trust, age, and income

2019 ◽  
Vol 31 (5) ◽  
pp. 610-645 ◽  
Author(s):  
Richard Huaman-Ramirez ◽  
Dwight Merunka
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Attachment ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
Moderating Role

Purpose The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of age and income. Design/methodology/approach A total of 334 participants consuming brands with an experiential offering completed an online questionnaire in a cross-sectional study. The data were analyzed through partial least squares structural equation modeling (PLS-SEM), and advanced methods such as the heterotrait–monotrait ratio and the Henseler’s multigroup analysis were used. Findings Brand experience is positively related to brand attachment, more so for younger consumers. This relationship holds for both hedonic and utilitarian brands. Results demonstrate the partial mediation of brand trust in this relationship, especially for utilitarian brands, and with a weaker indirect relationship for high-income consumers. Research limitations/implications The research was conducted in one country (Peru). Generalizability of results should be established by carrying out additional studies in other settings or countries. Practical implications Experiential marketing both as a positioning strategy and through marketing operations may help brands to increase consumer attachment. This may be managed both through the direct effect of favoring positive experiences and through the enhancement of brand trust. This is particularly the case for target markets composed of young and low-to-medium-income consumers. Originality/value Results confirm the impact of brand experience on brand attachment for both utilitarian and hedonic brands, and establish both the mediating role of brand trust and the moderating role of age and income. These are new insights on the process itself and on boundary conditions of an important established relationship.

THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE

2019 ◽  
Vol 2019 ◽  
pp. 427-427
Author(s):  
Xiaolei Yu ◽  
◽  
Kyunghoon Kim ◽  
Shuman Wang ◽  
Chunlin Yuan ◽  
...  
Keyword(s):  
Flow Experience ◽  
Brand Attachment ◽  
Brand Attractiveness ◽  
Moderating Role

scholarly journals Subjective Well-Being and the 2008 Recession in European Regions: The Moderating Role of Quality of Governance

2019 ◽  
Vol 2 (2) ◽  
pp. 111-133 ◽  
Author(s):  
Efstratia Arampatzi ◽  
Martijn J. Burger ◽  
Spyridon Stavropoulos ◽  
Frank G. van Oort
Keyword(s):  
Well Being ◽  
Subjective Well Being ◽  
European Regions ◽  
Quality Of Governance ◽  
Moderating Role

scholarly journals A critical review on the moderating role of contextual factors in the associations between video gaming and well-being

2021 ◽  
pp. 100135
Author(s):  
Andree Hartanto ◽  
Verity Y.Q. Lua ◽  
Frosch Y.X. Quek ◽  
Jose C. Yong ◽  
Matthew H.S. Ng
Keyword(s):  
Critical Review ◽  
Contextual Factors ◽  
Well Being ◽  
Video Gaming ◽  
Moderating Role

scholarly journals The Influence of Masculinity and the Moderating Role of Religion on the Workplace Well-Being of Factory Workers in China

2021 ◽  
Vol 18 (12) ◽  
pp. 6250
Author(s):  
Quan Gao ◽  
Orlando Woods ◽  
Xiaomei Cai
Keyword(s):  
Well Being ◽  
Spiritual Support ◽  
Social Psychological ◽  
Factory Workers ◽  
The Social ◽  
Being There ◽  
Role Of Religion ◽  
Depth Interviews ◽  
Moderating Role

This paper explores how the intersection of masculinity and religion shapes workplace well-being by focusing on Christianity and the social construction of masculinity among factory workers in a city in China. While existing work on public and occupational health has respectively acknowledged masculinity’s influences on health and the religious and spiritual dimensions of well-being, there have been limited efforts to examine how variegated, and especially religious, masculinities influence people’s well-being in the workplace. Drawing on ethnography and in-depth interviews with 52 factory workers and 8 church leaders and factory managers, we found that: (1) Variegated masculinities were integrated into the factory labor regime to produce docile and productive bodies of workers. In particular, the militarized and masculine cultures in China’s factories largely deprived workers of their dignity and undermined their well-being. These toxic masculinities were associated with workers’ depression and suicidal behavior. (2) Christianity not only provided social and spiritual support for vulnerable factory workers, but also enabled them to construct a morally superior Christian manhood that phytologically empowered them and enhanced their resilience to exploitation. This paper highlights not only the gender mechanism of well-being, but also the ways religion mediates the social-psychological construction of masculinity.

Sign in / Sign up

Export Citation Format

Share Document