scholarly journals Self-Enhancement Driven First-Class Airline Travelers’ Behavior: The Moderating Role of Third-Party Certification

2019 ◽  
Vol 11 (12) ◽  
pp. 3285 ◽  
Author(s):  
Jinkyung Jenny Kim ◽  
Kwangyong Kim ◽  
Jinsoo Hwang
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Group Analysis ◽  
Well Being ◽  
Third Party ◽  
Equation Modeling ◽  
Brand Attachment ◽  
Multiple Group ◽  
Moderating Role

This study was designed with a focus on self-enhancement by flying in first class to understand the intricate associations in the formation of well-being, brand attachment, and word-of-mouth. In addition, this study aimed to examine the moderating effect of third-party certification among consequent variables. For this, data were collected from 199 first-class airline travelers. A quantitative method that was comprised of structural equation modeling and multiple-group analysis wasused to test the research hypotheses. Our findings revealed that both achievement and power were significant drivers of well-being perception of first-class airline travelers and their perceived well-being contributed to building positive brand attachment and word-of-mouth. The association between brand attachment and word-of-mouth was also statistically supported. Furthermore, the moderating role of third-party certification was identified in the causal relationship between well-being perception and brand attachment. Implications were discussed along with diverse approaches for customized and exclusive offerings such as butler services pre- and post-flights or during transit at airports, and mini stretching sessions in flights to improve self-enhancement during the whole journey of a first-class experience.

scholarly journals INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION

2016 ◽  
Vol 56 (1) ◽  
pp. 29-42
Author(s):  
CRISTINA CALVO-PORRAL ◽  
VALENTÍN-ALEJANDRO MARTÍNEZ-FERNÁNDEZ ◽  
OSCAR JUANATEY-BOGA
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Group Analysis ◽  
Empirical Support ◽  
Equation Modeling ◽  
Store Brand ◽  
Store Brands ◽  
Multiple Group ◽  
Moderating Role

ABSTRACT With today's trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands' purchasing likelihood between store brands with a manufacturer identification - a manufacturer signature - and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands' purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands' purchasing likelihood.

scholarly journals Transformative value and the role of involvement in gamification and serious games for well-being

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rory Francis Mulcahy ◽  
Nadia Zainuddin ◽  
Rebekah Russell-Bennett
Keyword(s):  
Serious Games ◽  
Structural Equation ◽  
Well Being ◽  
Equation Modeling ◽  
Content Type ◽  
Role Involvement ◽  
Competing Models ◽  
Moderating Role ◽  
Health And Well Being

PurposeThis study aims to investigate the use of gamification and serious games as transformative technologies that encourage health and well-being behaviors. The purpose of this paper is to investigate the transformative value that can be created by gamified apps and serious games and the role involvement plays between transformative value and desired outcomes.Design/methodology/approachFour gamified apps/serious games were examined in the study, with data collected from N = 497 participants. The data were analyzed using structural equation modeling.FindingsThe results revealed that gamified apps and serious games can create three transformative value dimensions – knowledge, distraction, and simulation – which can have direct and indirect effects on desired outcomes. Examination of competing models revealed involvement plays a mediating rather than a moderating role for gamification and serious games for well-being.Originality/valueThis research contributes greater understanding of how technology can be leveraged to deliver transformative gamification services. It demonstrates the multiple transformative value dimensions that can be created by gamified apps and serious games, which assist the performance of well-being behaviors and which have yet to be theorized or empirically examined. The study also establishes the mediating rather than the moderating role of involvement in gamification and serious games, as called for in the literature.

Authentic leadership and creativity: the mediating role of happiness

2017 ◽  
Vol 25 (3) ◽  
pp. 395-412 ◽  
Author(s):  
Ana Suzete Dias Semedo ◽  
Arnaldo Fernandes Matos Coelho ◽  
Neuza Manuel Pereira Ribeiro
Keyword(s):  
Structural Equation ◽  
Authentic Leadership ◽  
Group Analysis ◽  
Well Being ◽  
Organizational Level ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship ◽  
Moderating Role

Purpose Authentic leadership (AL) as a style can influence, directly or indirectly, employees’ attitudes and behaviors. In this perspective, the purpose of this study is to investigate how AL predicts affective well-being (AWB) and employees’ creativity. The mediating role of AWB and the moderating role of satisfaction with management will be analyzed. Design/methodology/approach The researchers have analyzed the data from a questionnaire administered to a sample of 543 employees belonging to various public and private organizations in Cape Verde. Structural equation modelling was used to test the proposed hypotheses and a multi-group analysis was performed to identify how the level of satisfaction with the management may impact the proposed relationships. Findings The results of this study reveal that perceptions of AL predict employees’ creativity both directly and through the mediating role of AWB. Satisfaction with the management seems to moderate the relationship between AL, AWB and creativity. Practical implications The research outcomes suggest that organizations should focus on training leaders who value self-awareness and transparency in their relationships with others, who display an internal moral perspective and demonstrate balanced processing of information, to guarantee good results at the individual level and, consequently, at the organizational level. This study provides practitioners with possible routes to act in favor of a much happier and more creative workforce. Originality/value The originality of this study is because of the integration of these four concepts in a single study, providing evidence of the relationship between AL and creativity through the mediating role of AWB and moderating role of satisfaction with the management.

scholarly journals Promoting Green Residential Buildings in China: Bridging the Gap between Design and Operation to Improve Occupants’ Residential Satisfaction

2019 ◽  
Vol 11 (13) ◽  
pp. 3590 ◽  
Author(s):  
Yunxia Liu ◽  
Xunpeng Shi ◽  
Ya Ping Wang ◽  
Tao Sun
Keyword(s):  
Structural Equation ◽  
Residential Buildings ◽  
Group Analysis ◽  
Perceived Usefulness ◽  
Residential Satisfaction ◽  
Equation Modeling ◽  
Repurchase Intentions ◽  
Private And Public ◽  
Moderating Role

While many studies have examined the supply of green residential buildings (GRBs), few have focused on the demand and living experience of them. This paper explores the antecedents of existing residents’ repurchase intention and the effect of their residential satisfaction through a questionnaire survey in Sino-Singapore Tianjin Eco-city, China. Structural equation modeling was used to examine the role of proposed determinants. Multi-group analysis tested the moderating role of residential satisfaction. Results show that residents’ satisfaction with respect to their homes in GRBs was heterogeneous with dissatisfied residents account for 55%. Residents’ knowledge about GRBs, their environmental attitudes and perceived usefulness of GRB were key determinants of repurchase intentions but trust in relevant institutions was not. Residential satisfaction played a moderating role in predicting repurchase intentions. This study enlightens practitioners in both private and public sectors to improve occupancy experiences of existing residents and to understand the repurchase behaviors of existing customers, by bridging the gap between strong green design and construction and weak operation and maintenance of GRBs.

The effects of customer involvement on perceived service performance and word-of-mouth: the mediating role of service co-creation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Millissa Fung Yi Cheung ◽  
Wai Ming To
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Service Performance ◽  
Motivational Orientation ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Customer Involvement ◽  
Moderating Role

PurposeThis study aims to use the framework of customer dominant logic to explore the mediating role of service co-creation on the relationships between customer involvement and perceived service performance and between customer involvement and word-of-mouth (WOM). It also investigates the moderating role of customer relational-motivational orientation on the relationship between customer involvement and service co-creation.Design/methodology/approachA questionnaire survey was conducted to collect responses from 289 Hong Kong's customers in different service settings. Structural equation modeling was used to test the proposed research model.FindingsThe results of structural equation modeling showed that the freedom of co-creation and the degree of collaboration fully mediated the effect of customer involvement on perceived service performance and WOM. Additionally, relational-motivational orientation moderated the relationships between customer involvement and the freedom of co-creation and between customer involvement and the degree of collaboration.Practical implicationsThis research provides implications to managers on how to facilitate an environment that stimulates customer co-creation. Customer-contact employees must be trained with the necessary interpersonal skills to serve customers with different levels of relational-motivational orientation.Originality/valueThe study is one of the first to identify customer involvement as a key antecedent of service co-creation attributes and the moderating role of relational-motivational orientation on the relationships between customer involvement and service co-creation attributes.

Satisfaction and purchase intention of imported fresh fruits based on familiarity: a case of Korean pears in Taiwan

2020 ◽  
Vol 122 (9) ◽  
pp. 2895-2910
Author(s):  
Sunhee (Sunny) Seo ◽  
Kawon Kim ◽  
Vieta Annisa Nurhidayati
Keyword(s):  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Group Analysis ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
Moderating Role

PurposeThis study aims to investigate the influence of image and reputation of imported fresh fruits on consumer satisfaction and purchase intentions. The moderating role of familiarity with imported fruits was also assessed.Design/methodology/approachA total of 332 Taiwanese consumers who had purchased imported Korean pears participated using an online survey and were grouped based on their familiarity to Korean pears. Multi-group analysis with structural equation modeling was used to test the hypotheses.FindingsImage and reputation of imported Korean pears were identified as predictors of the satisfaction and purchase intention. Multi-group analysis results found the moderating effect of familiarity between image and satisfaction. Images were identified as predictors of the satisfaction and purchase intention of imported Korean pears for consumers with low familiarity, whereas image did not show any influence on satisfaction for consumers with high familiarity.Originality/valueThis study can contribute to the limited understanding of imported fresh fruit markets and provides insights into familiarity for consuming imported fresh fruits.

Understanding How Residents’ Emotional Solidarity with Airbnb Visitors Influences Perceptions of Their Impact on a Community: The Moderating Role of Prior Experience Staying at an Airbnb

2020 ◽  
pp. 004728752092123 ◽  
Author(s):  
Courtney Suess ◽  
Kyle Woosnam ◽  
Makarand Mody ◽  
Tarik Dogru ◽  
Ercan Sirakaya Turk
Keyword(s):  
Structural Equation ◽  
Positive Emotions ◽  
Prior Experience ◽  
Well Being ◽  
Equation Modeling ◽  
Emotional Solidarity ◽  
The Relationship ◽  
Moderating Role

A theoretical model was formulated based on cognitive-appraisal and bottom-up spillover theories and tested with structural equation modeling across two groups of residents—with and without prior experience staying at an Airbnb (as a guest). Results indicated that residents with prior experience staying at an Airbnb had significantly higher levels of emotional solidarity with visitors to their neighborhood, more positive emotions toward Airbnb hosts, and perceived that Airbnb visitors impacted community well-being and personal quality of life more positively, compared with residents without prior experience staying at an Airbnb. Moreover, the relationship between emotional solidarity and perceived community well-being was significantly stronger for residents with prior experience staying at Airbnb in addition to the significantly weaker relationship between negative emotions and community well-being. These results point to the importance of prior experience staying at Airbnb (as a guest) as a moderator in the formation of residents’ emotions and perceptions related to Airbnb hosts and visitors in their neighborhood.

scholarly journals Brand experience effects on brand attachment: the role of brand trust, age, and income

2019 ◽  
Vol 31 (5) ◽  
pp. 610-645 ◽  
Author(s):  
Richard Huaman-Ramirez ◽  
Dwight Merunka
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Attachment ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
Moderating Role

Purpose The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of age and income. Design/methodology/approach A total of 334 participants consuming brands with an experiential offering completed an online questionnaire in a cross-sectional study. The data were analyzed through partial least squares structural equation modeling (PLS-SEM), and advanced methods such as the heterotrait–monotrait ratio and the Henseler’s multigroup analysis were used. Findings Brand experience is positively related to brand attachment, more so for younger consumers. This relationship holds for both hedonic and utilitarian brands. Results demonstrate the partial mediation of brand trust in this relationship, especially for utilitarian brands, and with a weaker indirect relationship for high-income consumers. Research limitations/implications The research was conducted in one country (Peru). Generalizability of results should be established by carrying out additional studies in other settings or countries. Practical implications Experiential marketing both as a positioning strategy and through marketing operations may help brands to increase consumer attachment. This may be managed both through the direct effect of favoring positive experiences and through the enhancement of brand trust. This is particularly the case for target markets composed of young and low-to-medium-income consumers. Originality/value Results confirm the impact of brand experience on brand attachment for both utilitarian and hedonic brands, and establish both the mediating role of brand trust and the moderating role of age and income. These are new insights on the process itself and on boundary conditions of an important established relationship.

Work Life Balance and Job Satisfaction - A Structural Equation Modeling

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 156-162
Author(s):  
Dr. D. Shoba ◽  
Dr. G. Suganthi
Keyword(s):  
Job Satisfaction ◽  
Structural Equation ◽  
Well Being ◽  
Work Life ◽  
Work Life Balance ◽  
Equation Modeling ◽  
Subjective Well Being ◽  
Life Balance ◽  
Study Results

Work-Life balance has its importance from ancient days and the concept is very old, from the day the world has been created. There was a drastic change that has occurred in the market of teachers and their personal profiles. There are tremendous changes in various families which have bartered from the ‘breadwinner’ role of traditional men to single parent families and dual earning couples. This study furnishes an insight into work life balance and job satisfaction of teachers working in School of Villupuram District. The sample comprises of 75 school teachers from Government and private schools in Villupuram District. The Study results that there is increasing mediating evidence in Work-life balance as well as Job satisfaction of teachers are not affected by the type of school in which they are working. Job satisfaction or Pleasure of life will be affected as a whole by Work life balance of an individual which is the main which can be calculated by construct of subjective well being.

Investigation of the Structural Relationships Between Social Support, Self-Compassion, and Subjective Well-Being in Korean Elite Student Athletes

2016 ◽  
Vol 119 (1) ◽  
pp. 39-54 ◽  
Author(s):  
Hyunsoo Jeon ◽  
Keunchul Lee ◽  
Sungho Kwon
Keyword(s):  
Social Support ◽  
Structural Equation ◽  
Group Analysis ◽  
Well Being ◽  
School Level ◽  
Subjective Well Being ◽  
Multiple Group ◽  
Self Compassion ◽  
Structural Relationships ◽  
The Relationship

The study examined whether self-compassion mediates the relationship between social support and subjective well-being, as perceived by athletes. It also investigated the structural relationships between these variables. Participants were 333 athletes attending high school or university. Structural equation analysis showed that self-compassion partially mediated the relationship between social support and subjective well-being. To test the stability of the model, a multiple group analysis was performed according to sex of participant and school level, and this demonstrated that the model had similar fit to the data regardless of group. The confirmation that self-compassion plays an intermediary role in the relationship between social support and subjective well-being demonstrates that self-compassionate attitudes can be fostered by social support, and that, in turn, has a positive effect on an individual’s subjective well-being.

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