The Impact of Crisis Response Strategy, Crisis Type, and Corporate Social Responsibility on Post-crisis Consumer Trust and Purchase Intention

2016 ◽  
Vol 19 (4) ◽  
pp. 357-370 ◽  
Author(s):  
Sabrina M. Hegner ◽  
Ardion D. Beldad ◽  
Anne-Lotte Kraesgenberg
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Crisis Response ◽  
Response Strategy ◽  
Consumer Trust ◽  
Crisis Response Strategy ◽  
Crisis Type ◽  
Corporate Social ◽  
The Impact

The Impact of Corporate Social Responsibility Activities on Organization Trust, Loyalty and Purchase Intention

2019 ◽  
Vol 17 (4) ◽  
pp. 59-67
Author(s):  
Yeon-Jung Ji ◽  
◽  
Seung-Hee Lee ◽  
Young-Hyung Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Corporate Social ◽  
The Impact

Effect of Marketing Information on Purchase Intention for Proenvironmental Products in China

2018 ◽  
Vol 46 (7) ◽  
pp. 1215-1232 ◽  
Author(s):  
Yang Li
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Presence ◽  
Purchase Intention ◽  
Product Information ◽  
Environmental Knowledge ◽  
Intention To Purchase ◽  
Marketing Information ◽  
Corporate Social ◽  
The Impact

The focus in this study is on the effect on Chinese consumers’ intention to purchase proenvironmental products of 3 types of marketing information: environmental knowledge relating to a product, information about corporate social responsibility, and descriptive norms about environmental protection. I also examined the impact of social presence on the consumers’ intention to purchase. I conducted 2 laboratory experiments with 723 participants and findings indicate that each of the 3 kinds of marketing information and social presence had a significantly positive effect on participants’ purchase intention, and the effect of marketing information on corporate social responsibility and environmental knowledge was weakened when consumers made the decision with social presence. The findings expand research on marketing information of proenvironmental products and provide insight into the effect of social presence. Suggestions are made for the government and manufacturing managers that may increase Chinese consumer purchase of proenvironmental products.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

scholarly journals The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries

2021 ◽  
Vol 10 (4) ◽  
pp. 8-14
Author(s):  
Aws AlHares ◽  
Tarek Abu-Asi ◽  
Gerard Dominic ◽  
Ruba Al Abed
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Policy Makers ◽  
Four Dimensions ◽  
Mena Countries ◽  
Relevant Role ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies with its consumers. Following this new trend, our work contributes to the understanding of how CSR contributes to a long-term relationship with consumers. To achieve that, we considered the four dimensions of CSR (philanthropic, legal, organisation, and ethics) and used those constructs to evaluate the consumers’ relationship intention with companies. Our research was performed in MENA countries by interviewing 1632 consumers. Our findings showed that the philanthropic, legal, and ethical dimensions played a relevant role in determining a long-term relationship between the companies and consumers. This research results differ from the results gained by other researchers in previous studies. Therefore, to establish a long-term relationship with consumers, MENA countries’ companies should focus on philanthropy, legal, and ethics. This study extends, as well as contributes to the extant corporate social responsibility literature by offering new evidence on the impact of corporate social responsibility on consumer relationship intention. The findings will help regulators and policy-makers in evaluating the adequacy of the current corporate social responsibility reforms to prevent management misconduct and scandals.

The impact of corporate social responsibility on consumer trust: the case of organic food

2007 ◽  
Vol 17 (1) ◽  
pp. 3-12 ◽  
Author(s):  
Sergio Pivato ◽  
Nicola Misani ◽  
Antonio Tencati
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organic Food ◽  
Consumer Trust ◽  
Corporate Social ◽  
The Impact

The Impact of the CSR-Embedded Crisis Response: The Role of Values Congruence between Leadership Styles and CSR Motives

2021 ◽  
pp. 089331892110253
Author(s):  
Jeesun Kim ◽  
Hyun Jee Oh ◽  
Chang-Dae Ham
Keyword(s):  
Leadership Styles ◽  
Transactional Leadership ◽  
Leadership Style ◽  
Purchase Intention ◽  
Negative Impact ◽  
Crisis Response ◽  
Values Congruence ◽  
Crisis Type ◽  
Corporate Social ◽  
The Impact

Grounded in the values congruence proposition, this study examined the interplay between leadership styles and corporate social responsibility (CSR) motives in different crisis contexts. The results of a 2 (crisis type) × 2 (leadership style) × 2 (CSR motives) between-subjects experiment showed that the congruent combination of leadership styles and CSR motives maximized the insulating effect of CSR practice but only when the crisis type was victim. In a victim crisis, utilizing intrinsic CSR motives gained greater word-of-mouth intention and purchase intention when combined with transformational leadership than with transactional leadership. In a preventable crisis, the positive effect of values congruence disappeared and even backfired. More specifically, the congruence between transactional leadership and extrinsic CSR motives amplified the negative impact of a crisis. Theoretical and practical implications are discussed.

scholarly journals Consumers’ Perspectives and Behaviors towards Corporate Social Responsibility—A Cross-Cultural Study

2022 ◽  
Vol 14 (2) ◽  
pp. 615
Author(s):  
Yi Hsu ◽  
Thi Hong Gam Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Model ◽  
Positive Influence ◽  
Brand Reputation ◽  
Cross Cultural Study ◽  
And Behaviors ◽  
Corporate Social ◽  
The Impact

This study measured consumers’ perspectives and behaviors with respect to corporate social responsibility (CSR). Specifically, we explored the components of CSR, including CSR aimed towards the environment, society, customers, employees, suppliers, and shareholders. We also examined the impact of CSR practices on brand attitude and purchase intention. The study surveyed 616 consumers across three locations, with detailed questionnaires in four languages. A total of 564 samples (186 from Vietnam, 189 from Indonesia, and 189 from Taiwan) qualified for data analysis. Additionally, statistics software including LISREL 8.8, STATISTICA 10, and MINITAB 19 were utilized to evaluate our hypotheses and construct a structural model. The results indicated that the consumers across the three areas were not concerned about CSR aimed towards shareholders, while all consumers considered CSR aimed towards themselves. Vietnamese customers prioritized a company’s care for its employees, while both Indonesian and Taiwanese consumers concentrated on the environment and society. In addition, suppliers’ benefits and rights attracted Indonesians’ attention. Furthermore, CSR had a positive significant impact on brand reputation in all three cultures. However, while CSR had a positive influence on customer purchase intention in Indonesia and Taiwan, it did not in Vietnam.

scholarly journals Effects of Corporate Social Responsibility on Consumer Purchase Intention

2018 ◽  
Vol 6 (4) ◽  
Author(s):  
Fawad Ali ◽  
Maarif Sohail
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Public Awareness ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Consumer Purchase Intention ◽  
Corporate Social ◽  
The Impact

The aim of this study was to identify the impact of corporate social responsibility on the purchase intention of customers. Corporate Social Responsibility was measured on the basis of five factors, namely Customer Centric, Green Environment, Philanthropy, Public Awareness and Creating Shared Values. This was a quantitative, deductive and cross-sectional study. Convenience sampling technique was used to collect the data from 300 respondents from the University of the Punjab, Lahore. IBM-SPSS was used to analyses the data and regression was run to test hypotheses. Findings of the research suggested that Customer Centric, Green Environment Philanthropy, Public Awareness and Creating Shared Value do have a significant impact on the purchase intention of the consumers. Theoretical and practical contributions along with limitations and future direction are also discussed of the study.

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