scholarly journals Exploring the Performance Characteristics of the Naïve Bayes Classifier in the Sentiment Analysis of an Airline’s Social Media Data

2020 ◽  
Vol 5 (4) ◽  
pp. 266-272 ◽  
Author(s):  
Mba Obasi Odim
2019 ◽  
Vol 4 (3) ◽  
pp. 87
Author(s):  
Yono Cahyono ◽  
Saprudin Saprudin

At present the development of the use of social media in Indonesia is very rapid, in Indonesia there are a variety of regional languages, one of which is the Sundanese language, where some people especially those living in West Java use Sundanese language to express comments, opinions, suggestions, criticisms and others in social media. This information can be used as valuable data for individuals or organizations in decision making. The huge amount of data makes it impossible for humans to read and analyze it manually. Sentiment analysis is the process of classifying opinions, analyzing, understanding, evaluating, emotions and attitudes towards a particular entity such as individuals, organizations, products or services, topics, events, in order to obtain information. The purpose of this research is the Naїve Bayes Classifier (NBC) classification algorithm and Feature Chi Squared Statistics selection method can be used in Sundanese-language tweets sentiment analysis on Twitter social media into positive, negative and neutral categories. Chi Square Statistic feature test results can reduce irrelevant features in the Naïve Bayes Classifier classification process on Sundanese-language tweets with an accuracy of 78.48%.


2020 ◽  
Vol 1 (2) ◽  
pp. 61-66
Author(s):  
Febri Astiko ◽  
Achmad Khodar

This study aims to design a machine learning model of sentiment analysis on Indosat Ooredoo service reviews on social media twitter using the Naive Bayes algorithm as a classifier of positive and negative labels. This sentiment analysis uses machine learning to get patterns an model that can be used again to predict new data.


CAUCHY ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 28-39
Author(s):  
Adri Priadana ◽  
Ahmad Ashril Rizal

The COVID-19 pandemic impact has affected all industries in Indonesia and even the world, including the tourism industry. Researchers have a role in researching to answer the needs of the tourism industry, especially in making tourism and business destination management programs and carrying out activities oriented to meet the needs of the tourism industry. Meanwhile, the government has a role in making policies, especially in the roadmap, for developing the tourism industry. This study aims to track trending topics in social media Instagram since COVID-19 hit. The results of trending topics will be classified by sentiment analysis using a Lexicon-based and Naive Bayes Classifier. Based on Instagram data taken since January 2020, it shows the five highest topics in the tourism sector, namely health protocols, hotels, homes, streets, and beaches. Of the five topics, sentiment analysis was carried out with the Lexicon-based and Naive Bayes classifier, showing that beaches get an incredibly positive sentiment, namely 80.87%, and hotels provide the highest negative sentiment 57.89%. The accuracy of the Confusion matrix's sentiment results shows that the accuracy, precision, and recall are 82.53%, 86.99%, and 83.43%, respectively.


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