Are Passengers Willingness to Pay Extra Money for Domestic Flight Low-Cost Carrier Airline in Covid-19 Pandemic?

This paper examines willingness to pay extra money for domestic flight low-cost carrier airline in covid-19 pandemic. Specifically, the goal of this research is to investigate the level of willingness to pay, measured by perceived passengers and perceived prices. This study found that only perceived prices for domestic flight low-cost carrier airline in Covid-19 pandemic showed has a statistically significant impact on willingness to pay extra money has a value 85 percent. In addition, the key topics for willingness to pay are enjoyfull, agreeableness, brave, comfortable, easy going and confidence. Future studies, with the data of specific not only LCC Airlines Companies are encouraged to explore this issue.

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The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline

Tourism Economics ◽

10.1177/1354816616683492 ◽

2016 ◽

Vol 23 (6) ◽

pp. 1296-1320 ◽

Cited By ~ 5

Author(s):

John Francis O’Connell ◽

David Connolly

Keyword(s):

Product Differentiation ◽

North American ◽

Cost Control ◽

Low Cost ◽

Master Plan ◽

Traffic Flows ◽

Strict Adherence ◽

A Value ◽

Low Cost Carrier ◽

Hub Airport

Aer Lingus has been an unique airline as it transitioned from a full-service airline to a low-cost carrier and is currently positioned as a value hybrid airline. It has coexisted with Ryanair for decades and it encountered three imminent periods where bankruptcy prevailed from 1993 to 2009. The research aims to uncover the various strategies that were applied to structurally re-engineer the carrier in order to adapt to its evolving competitive landscape. The key pillars underpinning Aer Lingus’ turnaround as a value hybrid were as follows: strict adherence to capacity discipline; relentless cost control and value-adding, consumer-driven product differentiation; innovative partnerships including contract flying to alleviate its problematic seasonality issues inherent in Aer Lingus markets; and by re-engineering its Dublin-based hub airport. A visionary master plan for the hub was fabricated to capitalize on Ireland’s geographical positioning which targeted the traffic flows between UK/European and North American destinations through its synchronized connection network at Dublin.

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The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

Sustainability ◽

10.3390/su11030810 ◽

2019 ◽

Vol 11 (3) ◽

pp. 810

Author(s):

Kaung-Hwa Chen ◽

Feng-Hsiang Chang ◽

Yu-Ling Chen ◽

Pei-Ming Chen

Keyword(s):

Low Cost ◽

Technology Readiness ◽

Behavioral Models ◽

Management Implications ◽

Future Studies ◽

Service Convenience ◽

Corporate Credibility ◽

Low Cost Carriers ◽

Low Cost Carrier

This study explored behavioral models based on low-cost carrier customers’ use of a ticketing app. Technology readiness, service convenience, and corporate credibility were evaluated in the model. A total of 815 valid responses were collected from customers of Tigerair, Taiwan, who had flown from one of the two major international airports in Taiwan. With technology readiness regarded as the grouping variable, the results indicated that corporate credibility significantly affected customers’ intentions to use the app, whereas the effects of service convenience on the technology exploration, technology contradiction, and the technology insecurity groups varied. Finally, this paper presents a discussion of management implications and suggestions for future studies.

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